Jump Start your Public Affairs Program
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Transcript of Jump Start your Public Affairs Program
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Jump Start your
Public Affairs Program
Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing
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What guides our path…
CAP Regulation 190-1
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CAP Public Affairs OfficersCAP Public Affairs Officers
Report directly to the commanderReport directly to the commander Train to be the bestTrain to be the best Juggle internal vs. externalJuggle internal vs. external Keep news current and relevantKeep news current and relevant Seek out new media and resourcesSeek out new media and resources Inform the Wing PAO of activities Inform the Wing PAO of activities
using quarterly PAO reportusing quarterly PAO report
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Where do you fit in?Where do you fit in?
Report to your commander Report to your commander Plan with your commanderPlan with your commander Advise your commanderAdvise your commander Assist your commanderAssist your commander You and the commander are the You and the commander are the
official spokespersons for your official spokespersons for your unitunit
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TrainingTraining
You are here!You are here! Specialty Track Program – CAP 201Specialty Track Program – CAP 201 AFIADL PAO Course 02010 – AFIADL PAO Course 02010 –
currently unavailable due to revisionscurrently unavailable due to revisions CAP training programsCAP training programs MIO trainingMIO training MEMA/FEMA training coursesMEMA/FEMA training courses
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www.mdcap.org
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http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/
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Internal vs. ExternalInternal vs. External
InternalInternal
ExternalExternal
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InternalInternal
Emphasize importance of CAP Emphasize importance of CAP missionsmissions
Member recognitionMember recognition Member retentionMember retention Encourage participation in eventsEncourage participation in events
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ExternalExternal
Target audiencesTarget audiences Government relationsGovernment relations Media contactsMedia contacts External promotion of External promotion of
events/organizationevents/organization Leave behind Leave behind
materialsmaterials WebsitesWebsites
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A word about A word about newsletters…newsletters…
Public Affairs Officers Public Affairs Officers shouldshould create and distribute create and distribute by by
whatever means availablewhatever means available, a , a regular newsletter on behalf of regular newsletter on behalf of
the unit, preferably on a monthly the unit, preferably on a monthly basis, but no less than a quarterly basis, but no less than a quarterly
basis.basis.
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Maryland Wing’snewsletter
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Multimedia & Emerging Multimedia & Emerging TechnologyTechnology
PhotographyPhotography VideographyVideography AudioAudio Email – list serves - WebsitesEmail – list serves - Websites Social Media (Facebook, Twitter) Social Media (Facebook, Twitter) YouTubeYouTube BlogsBlogs
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PhotosPhotos
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Download full resolution images!
You control who has access to which photos
Create albums for each event
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Links to Articles
Photos from Events
Notes from members
Members join
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Blogs
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www.twitter.com/MDWGCAP
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AwardsAwards
Maryland Wing Maryland Wing PAO of the YearPAO of the Year
Middle East Middle East Region PAO of Region PAO of the Yearthe Year
National PAO of National PAO of the Yearthe Year
Balsam AwardsBalsam Awards
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PlanningPlanning
Meet with your commanderMeet with your commander Plan at least one year aheadPlan at least one year ahead Write your plan down Write your plan down Send your plan to Wing PAOSend your plan to Wing PAO Work your planWork your plan Report your successReport your success
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NewslettersNewsletters Open housesOpen houses Fundraising eventsFundraising events Community eventsCommunity events Aerospace Education eventsAerospace Education events Government liaison eventsGovernment liaison events Promotion/Special Promotion/Special
ceremoniesceremonies Bulletin BoardsBulletin Boards Training – ES or otherTraining – ES or other
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Quarterly PAO ReportQuarterly PAO Report
Required by Wing Operating Required by Wing Operating InstructionInstruction
Due by 10Due by 10thth of Jan, Apr, Jul, Oct of Jan, Apr, Jul, Oct Allows Wing PAO to keep track of Allows Wing PAO to keep track of
unit activities, newsletters, unit activities, newsletters, websites, etc.websites, etc.
Send newsletters and other items Send newsletters and other items more frequently for higher visibilitymore frequently for higher visibility
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Crisis Communication Crisis Communication PlanPlan
Required by CAPR 190-1Required by CAPR 190-1
Wing level plan will be used by all Wing level plan will be used by all units – located on units – located on www.mdcap.orgwww.mdcap.org
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Get started……access your strengths
…start slowly – work in your comfort zone
…spread your wings
…dare to take chances
…seek help – ask questions