July2008 Recession Proof Your Career
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Transcript of July2008 Recession Proof Your Career
Recession Proof Your Career
Make It Great with Phil Gerbyshak
A Few Stats
Gas or Kids?
What can you do?
Recession Proof Your Career!
Today, there is no such thing as job security.
You’ve got to look beyond the job market and look within yourself.
Today’s Journey
• Building Your Brand• Understand who knows you, and what you’re
doing to stay front of mind• Big C Community• More stops along the way
Building Brand YOU!
Your Brand is YOU!
5 x 5: Building your Brand
• Values• Vision• Voice• Variety• Visual
Values: Your name means ??
Vision
Voice
Variety
Visual
What do others say about your brand?
• Close friends• Colleagues• Customers
What Do Others Say About Your…
• Values• Vision• Voice• Variety• Visual
Continuing the Journey
Be the Most Likeable Person You Know!
Who do you know…and who knows you?
Give More Than You Get
Join a Big C Community
Ask for Forgiveness, Not Permission
Try Something New Every Day
Where do we go from here?
Reviewing our Journey
• Define and refine your brand (or someone else will)
• Know who knows you, and what you’re doing to stay front of mind
• Big C Community: Join HDI or get more involved
• Pick up a book, subscribe to a blog, listen to a podcast, or listen to an audio book
Connect with Phil
• LinkedIn: http://linkedin.com/in/philgerb • Email: [email protected] • On the web: http://philgerbyshak.com or
http://slackermanager.com • Buy his book: http://makeitgreatbook.com
Resources
• Brand You article: http://www.fastcompany.com/magazine/10/brandyou.html
• Effective Internet Presence: http://www.effectiveinternetpresence.com/
Photo credits
• Question mark: http://flickr.com/photos/desiitaly/
• Stack of books: http://flickr.com/photos/7845940@N06/
• Help Wanted (NOT): http://flickr.com/photos/swanksalot/
• Orange art: http://lumaxart.com• Stock photos from http://istockphotos.com • Other photos from http://philphotos.com