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College of Communication Arts & Sciences

Department of

Telecommunication, Information Studies,

& Media

404 Wilson Road Room 409

East Lansing, MI 48824

517-355-8372

Fax: 517-355-1292 tisminfo@msu.edu

http://tism.msu.edu

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July 8, 2016 Federal Communications Commission 445 12th Street SW, Washington, DC 20554 RE: Study Submitted To: “Protecting the Privacy of Customers of Broadband and Other Telecommunications Services,” WC Docket No. 16-106 To Whom It May Concern: Enclosed please find a copy of a new study I recently co-authored with Dr. Anne Oeldorf-Hirsch entitled “The biggest lie on the internet: Ignoring the privacy policies and terms of service policies of social networking services.” The study, currently under peer review, demonstrates the extent to which individuals ignore privacy policies and terms of service policies when engaging with social networking services. While numerous studies have previously addressed the extent to which users understand policies and how long it might take to read policies, little evidence previously existed demonstrating empirically that users often ignore these policies. The results suggest that the !notice and choice" privacy model does not adequately provide the necessary deliverables to ensure protections. Transparency and access are terrific places to start, but terrible places to finish. More needs to be done to ensure that users are aware of what they are agreeing to, and protected from threats associated with data sharing and data use, especially when it comes to eligibility decision-making. Here is a copy of the study abstract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lease feel free to contact me, should you require any further information. Sincerely,

Jonathan A. Obar, PhD Research Associate, Quello Center for Telecommunication Management and Law Michigan State University obar@msu.edu

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