July 2014 Viewing Trends Overview

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July 2014 Viewing Trends Overview

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July 2014 Viewing Trends Overview. Total Viewing July 2014. Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014 92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted. - PowerPoint PPT Presentation

Transcript of July 2014 Viewing Trends Overview

Page 1: July 2014 Viewing Trends Overview

July 2014Viewing Trends Overview

Page 2: July 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014

92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted.

Total Viewing July 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Page 3: July 2014 Viewing Trends Overview

Housekeepers watched 3 hours 21 mins of TV daily in July 2014

Average Minutes Viewed DailyJuly 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Page 4: July 2014 Viewing Trends Overview

PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has

remained static year on year for individuals and has increased slightly for younger audiences.

TV Viewing Live v Time shift Year on YearJuly 2014 v July 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipApril 2013 54%May 2014 56%

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TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of

25 - 44 yr olds each week in July

Weekly reach of TAM Ireland subscribing channelsJuly 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

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Total Commercial ImpactsJuly 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

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Average Number of Commercial Spots seen per Day July 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 33

Adults 15+ 36

Adults 15-24 24

Adults 15-34 25

Adults 25-44 27

Adults 45+ 46

Adults ABC1 26

Housekeepers 42

HK with Kids 31

Children 18

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

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Top 10 Advertisers July 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 UNILEVER

2 PROCTER & GAMBLE IRELAND

3 RECKITT BENCKISER

4 LOREAL

5 LIDL IRELAND GMBH

6 ALDI STORES LTD

7 BSKYB LTD

8 DIAGEO

9 MCDONALDS RESTAURANT

10 KELLOGGS

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Top Shows on TAM Ireland Subscribing Channels, Individuals 4+July 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Nothing to DeclareSky Atlantic BansheeSky 2 Footballs Funniest MomentsMTV Geordie ShoreNickelodeon VictoriousNick Jr Ben and Holly’s little KingdomNick Toons Spongebob SquarepantsComedy Central SouthparkComedy Central +1 Two and a Half MenComedy Central Extra FriendsDiscovery Gold RushE! Entertainment Keeping up with the KardashiansUniversal NCISAt the Races Winning PostDave 8 Out Of 10 CatsGold Monty Python Live: One Down, Five to GoAlibi Death in ParadiseSetanta F1 Grand Prix Race 2014Watch Beverly Hills Pawn

Pick Criminal MindsChallenge Classic Who Wants to be a MillionaireNick Jr 2 Peppa Pig

RTÉ One Michaella Peru, and the Drugs RunRTÉ One +1 Fair CityRTÉ Two 2014 FIFA World CupTV3 Coronation Street3e UFC LiveTG4 GAA BeoUTV Coronation StChannel 4 Rise of the Planet of the ApesChannel 4+1 Rise of the Planet of the ApesE4 The Big Bang TheoryE4+1 Two Broke GirlsMore 4 My Big Fat Gypsy WeddingsSky 1 Modern FamilySky News News, Sport, Weather 30Sky Sports 1 Live Manchester City V LiverpoolSky sports 2 Live Test Cricket: Eng V IndSky Sports News Sky sports News at SevenSky Living HannibalTLC Cake BossMTV Music Who’s Hottest?Sky Sports 3 Live GAA HurlingSky Sports 4 Live PGA Tour Golf