July 2013 Sub-group Audiences Report · – Sample sizes under n=75 are not shown, as these sample...

July 2013

Sub-group Audiences Report

SURVEY OVERVIEW

Methodology

• Penn Schoen Berland completed 4,000 telephone interviews among the following groups between April 4, 2013 and May 3, 2013:

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Audience

General Population Samples 2013

National seniors 60+

National adults 18-59

Oversampled Audiences 2013

Low-income seniors 60+

Older seniors 80+

Seniors 60+ with 3+ chronic health conditions

Seniors 60+ in Birmingham, Ala.

Seniors 60+ in Indianapolis

Seniors 60+ in Los Angeles

Seniors 60+ in Orlando, Fla.

Seniors 60+ in San Antonio

Methodology

• This report is inclusive of the following audiences:

Audience Definition Sample Size Margin of Error

General Population Samples

National 60+ 2013 U.S. adults ages 60 and older 1,007 +/- 3.1%

National 60+ 2012 U.S. adults ages 60 and older from 2012 study

1,000 +/- 3.1%

National 18-59 U.S. adults ages 18-59 1,000 +/- 3.1%

Oversampled Audiences

Low-income seniors U.S. adults ages 60 and older with household income of <$15,000

378 +/- 5.0%

Older seniors U.S. adults ages 80 and older 441 +/- 4.7%

Seniors 3+ chronic health conditions

U.S. adults ages 60 and older with 3 or more chronic health conditions

685 +/- 3.7%

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Methodology

• Please note:

– Data from general population samples, the regional oversampled audiences and the oversampled audience of seniors ages 80 and older are weighted to U.S. Census Bureau data. The following demographics are weighted:

• Age

• Gender

• Income

• Marital status

• Race

– Sample sizes under n=75 are not shown, as these sample sizes are too small to be statistically reliable

– All numbers in this report are percentages unless otherwise noted

– N/A indicates that the answer choice was not asked in the 2012 national 60+ survey

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SUB-GROUP AUDIENCE: DEPRESSED / ISOLATED SENIORS

A Closer Look At: Depressed / Isolated seniors

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Some seniors tend to be confronted with feelings of depression and/or isolation. This section explores seniors that have identified themselves as feeling depressed or isolated. This sub-group represents 18 percent of the national 2013 senior group.

DEFINED BY

Over the past two weeks, Depressed / Isolated seniors: • Have been bothered by feelings of “feeling down,

depressed or hopeless” for at least “several days,” “more than half the days” or “nearly every day”

OR

• Feel “isolated from others” “sometimes” or “often”

THEIR PROFILE As compared with The United States of Aging Survey national 60+ sample, Depressed / Isolated seniors: • Are less financially sound • Are less optimistic about the future of their health

and quality of life • Believe technology is important, but see cost as a

barrier to use of technology As compared with the national 60+ sample, they are also: • More likely female • More likely to live alone • More likely to have multiple chronic health

conditions

The United States of Aging Survey, 2013, sample size: 4,000

Depressed / Isolated seniors: Less financially sound

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Total amount of assets saved for retirement

National 60+ 2013 (n=1,007)

Depressed / Isolated seniors

(n=177)

Less than $10,000 18% 34%

$10,000 - $24,999 5% 9%

$25,000 - $49,999 6% 5%

$50,000 - $99,999 10% 6%

$100,000 - $149,999 6% 5%

$150,000 + 24% 15%

Prefer not to say 22% 14%

Don’t know 8% 11%

• One-third of Depressed / Isolated seniors have less than $10,000 saved for retirement

• Depressed / Isolated seniors have lower household incomes compared with other seniors

2012 Household income National 60+ 2013 (n=1,007)


(n=177)

Less than $5,000 4% 7%

$5,000 - $9,999 5% 9%

$10,000 - 14,999 6% 12%

$15,000 - $19,999 6% 8%

$20,000 - $29,999 11% 11%

$30,000 - $49,999 19% 21%

$50,000 + 32% 20%


Don’t know 4% 4%

Q87 (For 60+ 2013). Which of the following best describes your 2012 household income before taxes? Please include all income from Social Security, Pension, Annuities and other. Among All. Q88 (For 60+ 2013). What is the total amount of assets you have saved for retirement? Please include all investable assets, but not the value of your home. Among All.

Depressed / Isolated seniors: Less financially sound

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How easy or difficult is it for you to pay

your monthly living expenses?

National 60+ 2013 (n=1,007)


(n=177)

Easy 66% 47%

Neither easy nor difficult 14% 17%

Difficult 19% 36%

• Thirty-six percent of Depressed / Isolated seniors believe it is “very difficult” or “somewhat difficult” for them to pay monthly expenses compared with 19 percent of seniors nationally

• Compared with seniors nationally, more than one-third of Depressed / Isolated seniors have had to reduce regular spending (such as for food or clothes) to pay a regular bill

In the last 12 months did you have to reduce your regular spending on items such as food or clothes to pay a regular monthly bill?

National 60+ 2013 (n=1,007)


(n=177)

Yes 18% 37%

No 81% 60%

Don't know 1% 2%

Q14 (For 60+ 2013). In general, based on your current income and savings, how easy or difficult is it for you to pay your monthly living expenses? Is it... Among All. Q20 (For 60+ 2013). In the last 12 months did you have to reduce your regular spending on items such as food or clothes to pay a regular monthly bill? Among All.

Depressed / Isolated seniors: Technology is important, but lack of understanding and cost are barriers to using more technology

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Importance of technology National 60+ 2013 (n=1,007)


(n=177)

Very important/Somewhat important 83% 79%

Very important 45% 45%

Somewhat important 38% 34%

• A majority of Depressed / Isolated seniors consider it important that seniors use technology

• However, almost half (45 percent) of Depressed / Isolated seniors state that understanding how to use it and cost are barriers to use technology

Barriers to technology National 60+ 2013 (n=1,007)


(n=177)

I don't understand how to use it 34% 45%

It costs too much 27% 40%

Q62 (For 60+ 2013). How important is it that seniors use technology? Is it.. Among All. Q74 (For 60+ 2013). Which of the following, if any, prevents you from using more technology in your life? Please tell me all that apply. Among All.

Depressed / Isolated seniors: Less optimistic about their future

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When thinking about the next five to 10 years, do you expect your overall quality of life to…

National 60+ 2013 (n=1,007)


(n=177)

Much better/Somewhat better 21% 29%

Stay about the same 51% 30%

Much worse/Somewhat worse 24% 37%

• Thirty-seven percent of Depressed / Isolated seniors believe their overall quality of life will get “much worse” or “somewhat worse” in the future

• Nearly 1 in 3 Depressed / Isolated seniors state that their health will also get “much worse” or “somewhat worse” in the upcoming years

When thinking about the next five to 10 years, do you expect your health to get…

National 60+ 2013 (n=1,007)


(n=177)

Much better/Somewhat better 13% 21%

Stay about the same 60% 42%

Much worse/Somewhat worse 23% 32%

Q5 (For 2013 60+). When thinking about the next 5-10 years, do you expect your overall quality of life to get much better, somewhat better, stay about the same, get somewhat worse, or get much worse? Among All. Q7 (For 2013 60+). When thinking about the next 5-10 years, do you expect your health to get much better, get somewhat better, stay about the same, get somewhat worse, or get much worse? ? Among All.

• xx

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%

Demographics Depressed / Isolated seniors

(n=177) National 60+ 2013

(n=1,007)

What is your gender? Male 39% 45%

Female 61% 55%

What is your current age? 60-64 35% 31%

65-69 15% 21%

70-74 19% 16%

75-79 14% 13%

80+ 17% 19%

Have you ever been told by a physician that you have any of the following health conditions? (Showing number of chronic illnesses)

0 10% 17%

1 13% 19%

2 14% 21%

3 18% 16%

4 11% 10%

5 or more 34% 18%

• xx

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%


(n=177) National 60+ 2013

(n=1,007)

What is your marital status? Married 48% 60%

Widowed 23% 21%

Divorced 16% 12%

Separated 1% 1%

Never married 10% 5%

Who else lives in your home with you? Spouse of significant other 45% 58%

An older parent or in-law 4% 1%

A child 20% 15%

A grandchild 6% 5%

Other extended family 5% 4%

A live-in nurse or caregiver 0% 0%

Someone else not covered above 2% 2%

Nobody 36% 28%

Do you live in your own home or apartment, in a family member’s home, in a retirement community, in an assisted living facility or in a nursing home?

My own home 79% 87%

A family member’s home 6% 3%

In a retirement community 3% 3%

Assisted living facility 1% 1%

Nursing home 0% 0%

Other 9% 5%

• xx

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%


(n=177) National 60+ 2013

(n=1,007)

Which of the following best describes your 2012 household income before taxes? (Includes all income from Social Security, pensions, annuities and other retirement savings, as well as any earned income from employment). Under $20,000 36% 21% Less than $5,000 7% 4%

$5,000 - $9,999 9% 5%

$10,000 - $14,999 12% 6%

$15,000 - $19,999 8% 6%

$20,000 - $29,999 11% 11%

$30,000 - $39,999 13% 9%

$40,000 - $49,999 8% 10%

$50,000 - $74,999 10% 12%

$75,000 - $99,999 5% 8%

$100,000 - $124,999 2% 5%

$125,000 - $149,999 1% 2%

$150,000 - $199,999 0% 2%

$200,000 or more 2% 3%


Which of the following best describes your race? White or Caucasian 69% 79%

Black or African-American 11% 8%

Asian 4% 4%

American-Indian or Alaska Native 1% 1%

Native Hawaiian or Other Pacific Islander 0% 0%

Other 12% 6%


• xx

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%


(n=177) National 60+ 2013

(n=1,007)

What is the total amount of assets you have saved for retirement?

Less than $10,000 34% 18%

$10,000 - $24,999 9% 5%

$25,000 - $49,999 5% 6%

$50,000 - $99,999 6% 10%

$100,000 - $149,999 5% 6%

$150,000 - $199,999 3% 3%

$200,000 - $299,999 4% 6%

$300,000 - $499,999 3% 5%

$500,000 - $749,999 3% 4%

$750,000 - $999,000 0% 2%

$1 million - $1.9 million 1% 2%

$2 million or more 1% 2%


Are you of Hispanic or Latino origin? Yes 14% 7%

No 86% 93%

SUB-GROUP AUDIENCE: OPTIMISTIC SENIORS

A Closer Look At: Optimistic seniors

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Seniors tend to be cautiously optimistic about their future in terms of health and quality of life. A key sub-group of the national 60+ sample are the “Optimistic seniors:” those that are more proactive in managing their health and confident about their future. This sub-group represents 16 percent of the national 60+ sample.

DEFINED BY

Optimistic seniors: • Expect their overall quality of life in the next five

to 10 years to be “much better” or “somewhat better”

Pessimistic seniors: • Expect their overall quality of life in the next five

to 10 years to be “much worse” or “somewhat worse”

THEIR PROFILE

As compared with The United States of Aging Survey national 60+ sample, Optimistic seniors are:

• Similar in terms of income and savings levels • More likely to have set goals to manage health than

the national 60+ 2013 group

As compared with national 60+ sample, they are also:

• More likely to be female • Younger • More racially diverse with a stronger African

American presence

The United States of Aging Survey, 2013, sample size: 4,000

Optimistic seniors : Similar financial status as seniors nationally

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Total amount of assets saved for retirement

National 60+ 2013 (n=1,007)

Optimistic seniors (n=165)

Pessimistic seniors (n=180)

Less than $10,000 18% 25% 22%

$10,000 - $24,999 5% 3% 8%

$25,000 - $49,999 6% 8% 3%

$50,000 - $99,999 10% 8% 9%

$100,000 - $149,999 6% 3% 6%

$150,000 + 24% 22% 22%

Prefer not to say 22% 21% 25%

Don’t know 8% 10% 5%

• Optimistic seniors’ income is very similar to seniors nationally and Pessimistic seniors – most made less than $50,000 in 2012

• Optimistic seniors don’t have the highest amount of savings – 36 percent of Optimistic seniors have under $50,000 saved for their retirement

2012 Household income National 60+ 2013 (n=1,007)



Less than $20,000 21% 24% 23%

$20,000 - $49,999 30% 27% 28%

$50,000 - $99,999 20% 19% 23%

$100,000 - $149,999 7% 8% 4%

$150,000 + 5% 4% 4%


Don’t know 4% 6% 3%

Q87 (For 60+ 2013).Which of the following best describes your 2012 household income before taxes? Please include all income from Social Security, Pension, Annuities and other. Among All. Q88 (For 60+ 2013). What is the total amount of assets you have saved for retirement? Please include all investable assets, but not the value of your home. Among All.

Optimistic seniors : Proactive about taking care of their health

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• Optimistic seniors are more proactive than their counterparts in setting goals to manage their health. More than half have set at least one specific goal to help manage their health in the past year

• Optimistic seniors are also more likely (27 percent) to state they have received help in developing an action plan to manage their health

In the past 12 months, did you set one or more specific goals to manage your health?

National 60+ 2013 (n=1,007)



Yes 47% 64% 42%

No 51% 36% 56%

Don’t Know 1% 1% 2%

In the past 12 months, did you receive help to develop an action plan for how to manage problems with your health?

National 60+ 2013 (n=1,007)



Yes 19% 27% 15%

No 81% 72% 85%

Don’t Know 0% 1% 0%

Q34 (For 2013 60+). In the past 12 months, did you set one or more specific goals to manage your health? Among All. Q36 (For 2013 60+). In the past 12 months, did you receive help to develop an action plan for how to manage problems with your health? Among All.

• xx

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%

Demographics Optimistic seniors

(n=165) Pessimistic seniors

(n=180) National 60+ 2013

(n=1,007)

What is your marital status? Married 57% 58% 60%

Widowed 23% 22% 21%

Divorced 12% 10% 12%

Separated 1% 1% 1%

Never married 6% 8% 5%

Who else lives in your home with you? Spouse or significant other 55% 56% 58%

An older parent or in-law 1% 3% 1%

A child 17% 13% 15%

A grandchild 7% 4% 5%

Other extended family 3% 4% 4%

A live-in nurse or caregiver 0% 0% 0%

Someone else not covered above 4% 1% 2%

Nobody 29% 35% 28%

Do you live in your own home or apartment, in a family member’s home, in a retirement community, in an assisted living facility or in a nursing home?

My own home 82% 85% 87%

A family member’s home 4% 5% 3%

In a retirement community 4% 3% 3%

Assisted living facility 2% 1% 1%

Nursing home 0% 0% 0%

Other 7% 5% 5%

• xx

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%



(n=180) National 60+ 2013

(n=1,007)

What is the total amount of assets you have saved for retirement?

Less than $10,000 25% 22% 18%

$10,000 - $24,999 3% 8% 5%

$25,000 - $49,999 8% 3% 6%

$50,000 - $99,999 8% 9% 10%

$100,000 - $149,999 3% 6% 6%

$150,000 - $199,999 3% 3% 3%

$200,000 - $299,999 5% 4% 6%

$300,000 - $499,999 6% 5% 5%

$500,000 - $749,999 2% 3% 4%

$750,000 - $999,000 1% 1% 2%

$1 million - $1.9 million 4% 3% 2%

$2 million or more 1% 3% 2%


Are you of Hispanic or Latino origin? Yes 11% 8% 7%

No 89% 91% 93%

• xx

22

%



(n=180) National 60+ 2013

(n=1,007)

What is your gender? Male 35% 56% 45%

Female 65% 44% 55%

What is your current age? 60-64 40% 28% 31%

65-69 24% 18% 21%

70-74 15% 18% 16%

75-79 9% 12% 13%

80+ 12% 24% 19%

Have you ever been told by a physician that you have any of the following health conditions? (Showing number of chronic illnesses)

0 18% 12% 17%

1 17% 16% 19%

2 19% 17% 21%

3 18% 16% 16%

4 10% 13% 10%

5 or more 17% 27% 18%

• xx

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%



(n=180) National 60+ 2013

(n=1,007)

Which of the following best describes your 2012 household income before taxes? (Includes all income from Social Security, pensions, annuities and other retirement savings, as well as any earned income from employment). Less than $5,000 7% 5% 4%

$5,000 - $9,999 5% 4% 5%

$10,000 - 14,999 8% 6% 6%

$15,000 - $19,999 4% 8% 6%

$20,000 - $29,999 8% 10% 11%

$30,000 - $39,999 7% 13% 9%

$40,000 - $49,999 12% 5% 10%

$50,000 - $74,999 12% 14% 12%

$75,000 - $99,999 7% 9% 8%

$100,000 - $124,999 5% 3% 5%

$125,000 - $149,999 3% 1% 2%

$150,000 - $199,999 3% 1% 2%

$200,000 or more 1% 3% 3%


Which of the following best describes your race? White or Caucasian 65% 82% 79%

Black or African-American 18% 3% 8%

Asian 3% 3% 4%

American-Indian or Alaska Native 2% 0% 1%

Native Hawaiian or Other Pacific Islander 0% 0% 0%

Other 9% 8% 6%


July 2013 Sub-group Audiences Report · – Sample sizes under n=75 are not shown, as these sample...

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