July 2011 Issue

Ontario, C

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MAIL TO:

Be aBenevolent

Dictator

Pg. 8

Special

InlandEmpire

EmploymentRecovery

Pg. 17

SectionsAT DEADLINE

pg. 27

The Cloud Is Here

pg. 34

How to Deliver a Presentation

V O L U M E 2 3 , N U M B E R 7

www.bus jou rna l . com

$ 2 . 0 0 J u l y 2 0 1 1

Don’t Blame TexasAs California’s budget battle continues, Republicans and

Democrats have engaged in a rhetorical battle regarding the relativemerits and demerits of our lovely state and one of the nation’s othermegastates, Texas. This debate started after a legislative delegationmade up mostly of Republicans went eastward in April to meet withLone Star State officials to learn about job growth; it has re-emergedas Texas Gov. Rick Perry is being mentioned as a potential GOP pres-idential hopeful.

“From 2008 to 2010, Texas added more than 165,000 jobs,” saidAssemblyman Dan Logue, the Marysville area Republican whoorganized the fact-finding mission. “During that same time period,California lost 1.2 million jobs. In terms of creating jobs, Texas isclearly doing something right, and California is doing somethingwrong.”

I read that quotation on the website of Gov. Perry, who is knownfor his trips to California to encourage our state’s highly taxed andregulated businesses to move to his state, where they are welcomedrather than treated like pariahs. The Los Angeles County city ofVernon, targeted for extinction in the wake of a corruption scandal,has even run ads blasting Texas for trying to steal its businesses.

Despite efforts by a prominent left-of-center California think tankto show that California businesses aren’t leaving the state in droves,California businesses are expanding elsewhere. Corporate executivesmight prefer keeping the headquarters in picture-perfect San Diego orIrvine or San Jose rather than moving it to dusty El Paso or swampyHouston, but they aren’t creating many new jobs here. Who canblame them?

Everywhere I go, I am met by California taxpayers and businessowners who love their state. But they share the stories of their searchto go elsewhere—or else their exit plan if things get much worse,economically. Some of this is idle chat, but many people are serious,as the Logue statistics show. Our continued on page 15

America’s TopState for Business

Yes, Virginia.The Old Dominion State

returns as America’s Top Statefor Business in 2011, and we’restarting to detect a pattern here.

Virginia topped the inaugu-ral study in 2007 with Texas atnumber two. In 2008, theyswitched positions and Texastook the title. In 2009, it wasVirginia/Texas. In 2010, it wasTexas/Virginia.

This year, Virginia powersback to the top spot with the bestoverall score in the history ofour study—1,660 out of 2,500points. Texas slips back to num-ber two with a respectable 1,578points.

For the first time, Alaskawhich ends fiscal 2011 withnearly $12 billion to spare in thestate's coffers does not come inlast. Instead, Alaska finishes49th this year, and Rhode Islanddrops to number 50.

Top 10 States for Business 1. Virginia

continued on page 31Habitat for Humanity Improves Sales

and Rises in Homebuilder RanksDuring Housing Crisis

Within the organization’s last fiscal year Habitat for HumanityInternational has celebrated building its 400,000th house and hasrisen in ranks to be named the sixth largest homebuilder in theUnited States with 6,032 closings in 2010, according to Buildermagazine’s annual survey. Since the nonprofit organization wasfounded in 1976, its self-help, hand-up model has resulted inrehabbed, repaired or new housing for more than two million peopleworldwide.

“Our placement on the Builder 100 list is a testament to what canbe accomplished when people work together,” said Larry Gluth,senior vice president of U.S. and Canada for Habitat for HumanityInternational. “So many families in the United States and around theworld face an incredible need for affordable housing, and this needonly increases during challenging economic times. Habitat worksevery day to help these families, continued on page 23 continued on page 3

Inland Empire Regionof Southern California

Welcomes SBA’sPellson Lau

BUSINESS JOURNAL • PAGE 2 July 2011

Practice Nets More Benefits for Public ExecutiveBy Tony Saavedra, O.C. Register, OC Watchdog

‘Airtime’ allows workers to receive credit toward pension for years they didn’t work.

Hasan Ikhrata, executivedirector of the SouthernCalifornia Association ofGovernments, recently got acontract extension for anotherfive years. It didn’t come with araise.

In fact, Ikhrata hasn’t had araise since he was hired in 2008.But that doesn’t mean he isn’tpaid well. His total compensa-tion of $334,890 includes somehandsome perks and retirementboosters.

For instance, the agency ispaying $44,801 annually forfive years to buy extra time onIkhrata’s retirement package—meaning he’ll get pensionmoney for five years that he did-n’t work.

The practice, called “air-time,” is perfectly legal.

And not getting a pay raiseworks in his favor, because hecan buy the extra retirement atbargain prices—knowing thatsometime down the road, he’llget a pay raise that will increasehis pension, said Marcia Fritz,head of an organization that istrying to overhaul pensions.

“It’s a complete waste oftaxpayer money, and we getnothing in return for it,” saidFritz, head of the CaliforniaFoundation for FiscalResponsibility. “It’s a totalscam developed by CalPERS sothey could get more money.”

Jack Dean, who writes a bogcalled “Pension Tsunami,”explains it this way: “They’resaying we can’t give you themoney now, but you’ll get itlater when you retire.”

Added Dean: “These pur-chased service credit years areunderpriced to begin with, andnow taxpayers are paying fortheir purchase? Outrageous!”

Gov. Jerry Brown has men-tioned airtime as one of theproblems with the state’s pen-sion system.

Ikhrata—as well as allSCAG employees—pays noth-ing toward his retirement,

according to SCAG financialdocuments. In fact, the agencypays his share at $16,043 a year.

Ikhrata, in an interview withthe Watchdog, said that pensionoverhauls are indeed needed.For instance, he said, SCAGemployees, including himself,

should pay their share of thepension costs.

“We’re looking into that. Idon’t think (the current practice)is sustainable into the future,”he said.

However, Ikhrata defendedthe practice of airtime.

“Public employees work fora living and airtime is a benefit.I have not had any raises sofar......My salary is lower thanany executive director at thislevel,” Ikhrata said. “Publicemployees worked hard and

continued on page 39

BUSINESS JOURNAL • PAGE 3July 2011

Pre-Order Your California PetLover’s License Plate and Help theAnimal Care & Adoption Center

California may have a brand new license plate just for pet lovers. It is the California Pet Lover’s License Plate and it not only looks

great and promotes spaying and neutering but it also helps theRancho Cucamonga Animal Care & Adoption Center. If the platebecomes accepted by the Department of Motor Vehicles (7,500 pre-orders are necessary to start production of a new plate), proceedsfrom the license plate will provide funding for spay and neuter grants.

Pet overpopulation is the number one problem facing animalshelters across the country and having additional resources to fundlow-cost spay/neuter programs would be one more way to fight thisproblem. “It’s a wonderful opportunity, because the license platepromotes spaying and neutering which is a great educational tool.Plus it will eventually have the potential to fund grants to pay forlow-cost spaying and neutering and it gives us the opportunity to winprizes for selling the most license plates,” shared Joe Pulcinella, ani-mal care and services director.

Additionally, municipal animal shelters and companion animal-focused non-profit organizations have been invited to compete forcash prizes by helping to promote the California Pet Lover’s LicensePlate. Participating organizations will help promote the Pet Lover’sPlate by displaying brochures, hanging banners, and featuring theplate in publications and inserts. All materials are provided free ofcharge.

Each organization will receive credit for each license plate pre-order generated by that agency. The three shelters and/or non-profitorganizations with the greatest number of pre-orders to their creditwill win cash prizes totaling $15,000 from the Found AnimalsFoundation.

Beginning March 1, 2012 shelters and animal groups can alsobenefit from a second promotion. All new pre-orders will be placedin a drawing. Out of every 100 people who place a new pre-order, onewill be randomly chosen to designate the shelter or no-profit organi-zation of their choice as the recipient of a $300 donation. This meansorganizations participating in the first promotion can win more thana share of the $15,000; the more

CLOSE UPCLOSE UP

Inland Empire Region ofSouthern California Welcomes

SBA’s Pellson LauOn June 20, Pellson Lau joined the Small Business

Administration, Office of International Trade, as the internationaltrade finance specialist. His territory includes Southern California,Nevada, Hawaii, and Guam.

Pellson has over 26 years of diverse banking experience spe-cializing in international trade operations, commercial lending, gov-ernment-guaranteed loan lending, and credit review /administration.He graduated from USC in the executive MBA program and he pos-sesses a banking diploma from its School of Business in the UnitedKingdom.

Pellson, is working from the U.S. Department of Commerce,Inland Empire U.S. Export Assistance Center located in Ontario. Heis anxious to get acquainted with all the lenders in his territory andwelcomes calls for assistance with clients needing SBA working cap-ital support.



Building Outrage: How CorruptionHas Crippled the Construction

Recent weeks have seen several indictments against corrupt con-struction companies, bringing to light millions of dollars of con-struction cost overruns that have been passed on to unsuspectingproject owners. Barry LePatner explains how this reflects businessas usual for the construction industry and provides advice on howowners can take back the building process.

It reads like a story from the recent financial collapse when head-lines exposed the corrupt practices of many of the nation’s big finan-cial companies. This time, however, some of those corporate giantsare the ones getting fleeced—by a construction company.Unfortunately, says Barry LePatner, the story of how a constructionmanagement company and its aligned subcontractors allegedlybilked millions of dollars from their clients is one that has becomeall too familiar in the construction industry.

“Lehr Construction is alleged to have over-invoiced its clients tothe tune of more than $78 million,” says LePatner, author of “BrokenBuildings, Busted Budgets: How to Fix America’s Trillion-DollarConstruction Industry” and founder of LePatner & Associates LLP.“The company allegedly entered into agreements with subcontrac-tors who submitted inflated purchase orders to clients, who then paidthe inflated amount to the subcontractors. Lehr then, allegedly, pock-eted a portion of the overbilling it had passed on to the owner.”

The corruption at Lehr Construction is no exception, notesLePatner. In fact, the New York Times has reported that over the pastyear, both the district attorney of New York County and state policeinvestigators have called in over a hundred subcontractors in the lat-est roundup of indictments related to corruption on projects asprominent as the Goldman Sachs and Bank of America headquartersfacilities.

“These stories of corruption should warn every major construc-tion project owner of the dangers of placing millions—and some-times tens and hundreds of millions—into the hands of companieswith very questionable business practices,” says LePatner. “But thereality is project after project collapses because owners make thesame mistakes.”

LePatner pinpoints three of the most common mistakes, which,unfortunately, have been made by many developers and corporateand institutional owners.

“First, owners don’t properly monitor operations to prevent cor-rupt practices,” says LePatner. “All too frequently, they believe thatmerely sending out questionnaires about a company’s finances orprior project successes will serve as appropriate due diligence.Second, they don’t include provisions in their contracts that willcompel transparency or serve as safeguards from cost-boosting cor-ruption. And third, they don’t properly do the necessary auditingwork during and after a project to provide, for example, inventorycontrols and assurances that all payments to a construction managerhave been made to suppliers, vendors, and subs.

“As long as corruption is allowed to continue, so will the costoverruns that repeatedly bust project budgets, adding between 25 to50 percent to project costs. And until owners are educated about thecostly inefficiencies of the construction industry and take action toprotect themselves from corruption, cost overruns will continue tosabotage projects—public and private alike.

“We are a nation that loves to build,” says LePatner. “But with-out taking the proper precautions, we do not know how to build well.These widespread reports of corruption don’t affect only privateowners. Because of the threat of continued on page 20

BUSINESS JOURNAL • PAGE 4

I N D E XI N D E X

News and Features

Practice Nets More Benefits for Public Executive‘Airtime’ allows workers to receive credit toward pensionfor years they didn’t work. . . . . . . . . . . . . . . . . . . . . . . . . 2

Building Outrage: How Corruption Has Crippled the Construction Industry Stories of corruption should warn every major construction project owner of the dangers of placing millions—and sometimes tens and hundreds of millions—into the hands of companies with very questionable business practices. . . . . . . . . . . . . . 3

Resisting the Steve Jobs “Innovation Temptation”;Steps to Creating Great New B2B Products Steve Jobs method of creating products without his customers’input won’t work for most businesses, especially B2B (business-to-business) suppliers. Dan Adams offers his advice on how you can create Steve Jobs-quality products with a high likelihood that your customers will buy them. . . 6

Be a Benevolent Dictator Michael Feuer, cofounder and former CEO of OfficeMax, gives nine of his tested and true tips and insights for would-be entrepreneurs on being their own boss. . . . . . . . . . . . . . . . . . . . . . . . . . . 8

To New College Graduates: Congratulations, NowGet a Job! Maribeth Kuzmeski offers advice on how you can network your way to a great new job right out of college. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

The Cloud Is Here J. Allen Leinberger highlights theiCloud in his computer column and how it changes everything and yet it changes nothing. . . . . . . . . . . . . . . . . 27

Columns

Closeup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Real Estate Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

The Lists:

Certified Public Accountant Firms. . . . . . . . . . . . . . . . . . 7

Advertising Agencies in the Inland Empire. . . . . . . . . . . 13

Staff Leasing Companies Serving the Inland Empire. . . . 14

SBA Lenders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Business & Liability Insurance Agencies. . . . . . . . . . . . . 32

Public Relations Firms in the Inland Empire. . . . . . . . . . 36

Entrepreneurial Success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Investments and Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Employment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Opinion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Local Executive Time Out. . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Executive Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Computer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Communication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Restaurant Review. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Inland Empire People and Events. . . . . . . . . . . . . . . . . . . . . . 37

Manager’s Bookshelf. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

New Business Lists:

County of San Bernardino. . . . . . . . . . . . . . . . . . . . . . . . 40

County of Riverside. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Executive Time Out. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

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July 2011


PUBLISHER’S ADVISORY BOARD

Julian Nava, Ph.D., Former U.S. Ambassador to Mexico

Barbara L. Crouch, Human Resource Consultant

Cliff Cummings, Toyota of San Bernardino

PUBLISHED BY BOARD CHAIRMANDaily Planet Communications, Inc. William Anthony

MANAGING EDITOR ACCOUNT EXECUTIVEIngrid Anthony Mitch Huffman

STAFFTravel Editor: Camille Bounds Art Director: Jonathan Serafin

Consultant: Mel Pervais Sales: Brian Hoerning

Mitch Huffman

CORRESPONDENTS AND COLUMNISTS

Mike Morrell Barry LePatner J. Allen Leinberger Tony Saavedra

Henry Holtzman Bernie Marcus Camille Bounds Dan Adams

Michael Feuer Maribeth Kuzmeski

Vol. 23, No. 7, July 2011 --- Inland Empire Business Journal is published monthly by Daily PlanetCommunications, Inc., 1801 Excise Street, Suite 111, Ontario, CA 19761. (909) 605-8800. Bulkrate U.S. postage paid, Ontario, CA, permit No. 1. Send address changes to: Inland EmpireBusiness Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729. Information in the InlandEmpire Business Journal is deemed to be reliable, but the accuracy of this information cannot beguaranteed. The management of the Inland Empire Business Journal does not promote or encour-age the use of any product or service advertised herein for any purpose, or for the purpose or saleof any security. “Inland Empire Business Journal” trademark registered in the U.S. Patent Office1988 by Daily Planet Communications, Inc. All rights reserved. Manuscripts or artwork submit-ted to the Inland Empire Business Journal for publication should be accompanied by self-addressed,return envelope with correct postage. The publisher assumes no responsibility for their return.Opinions expressed in commentaries are those of the author, and not necessarily those of the InlandEmpire Business Journal. Subscription payment must accompany all orders for the monthly jour-nal or annual Book of Lists. Copyright 2011 Daily Planet Communications, Inc.

Quotes on KnowledgeYou are your greatest investment. The more you store in thatmind of yours, the more you enrich your experience, the morepeople you meet, the more books you read, and the more placesyou visit, the greater is that investment in all that you are. Everything that you add to your peace of mind, and to youroutlook upon life, is added capital that no one but yourself candissipate.

George Matthew Adams

People who think they know it all are especially annoying tothose of us who do.

Anonymous

Say what you mean, mean what you say, but don’t say it mean.Anonymous

I am not young enough to know everything.James M. Barrie

A little knowledge is a dangerous thing, but a little want ofknowledge is also a dangerous thing.

Samuel Butler

CONTACT US

William J. Anthony Publisher & Producer [email protected]

Ingrid Anthony Managing Editor [email protected]

Jonathan Serafin Art Director [email protected]

Brian Hoerning Sales [email protected]

REALREAL ESTESTAATE NOTESTE NOTES

VOIT REAL ESTATE SERVICES COMPLETES 100,876SQUARE-FOOT LEASE RENEWAL FOR REUSABLE CON-TAINER COMPANY, SUBSIDIARY OF IFCO SYSTEMS N.A.

The Inland Empire team of Voit Real Estate Services has success-fully directed the 60-month lease renewal of a 100,876-square-footindustrial building for Reusable Container Corporation, a subsidiaryof IFCO Systems N.A., for a total consideration of $1.7 million.

Frank Geraci, Walt Chenoweth, Patrick Wood and Juan Gutierrezof Voit's Inland Empire office represented the lessee, ReusableContainer Corporation, a subsidiary of IFCO Systems N.A. that sup-plies its customers with reusable plastic containers used to transportfresh products from producers to leading grocery retailers.

“We anticipated that rental rates were going to increase, so webegan negotiating with the landlord more than a year before the leasewas set to expire in order to solidify a favorable deal for our client,”said Geraci, executive vice president of Voit’s Inland Empire office.“The Inland Empire industrial market is continuing to improve withongoing positive absorption and declining vacancy rates, and thistransaction is an example of Voit’s ability to leverage the direction ofthe market in order to produce a positive outcome for our clients.”

The lessor, DCT Industrial of Newport Beach, represented itselfin the transaction. The property is located at 8950 Rochester Avenuenear the 15 Freeway in the heart of Rancho Cucamonga.

LEE & ASSOCIATES CLOSES ON $9.25 MILLIONOFFICE SALE IN ONTARIO

Lee & Associates has closed on the $9.25 million sale of theEmpire Corporate Center office building complex located at 800 N.Haven Avenue in Ontario.

Lee’s Ontario office represented both the buyer and seller in thetransaction. Buyer, TA Realty Advisors, will take over the 80-per-cent-leased, 81,700-square-foot complex. Regent Properties was theseller.

“This was a case of Lee Ontario servicing both sides of this trans-action in order to best meet the needs of all parties involved,” saidBarret Woods, principal/senior VP of Lee Ontario, who worked onthe deal with fellow Principal/Senior VP Scott Ostlund. “This Class-A office park is perfectly located near two major thoroughfares, inInterstates 10 and 15, as well as the Ontario Airport, the Ontario MillsMall and more than a dozen full-service lodging options.”

LEE & ASSOCIATES INLAND EMPIRE NORTH, INC.CAPTURES MEMORIES WITH LIFETOUCH NATIONALSCHOOL STUDIOS

Say Cheese!!! Lee & Associates Inland Empire North, Inc.placed Lifetouch National School Studios in the Ridgecrest Plazalocated in Victorville. As the economy has shown signs of stabiliza-tion, Lee & Associates continues to bring new businesses to the HighDesert. Serving the business community, Donald P. Brown, presi-dent/broker, and Elizabeth Brown, executive vice president, both ofLee & Associates Inland Empire North, Inc. conducted this transac-tion.

Lifetouch National School Studios leased out ±1,620 square feetin the newer built Ridgecrest Plaza. Lifetouch National SchoolStudios captures precious memories continued on page 29


SALESSALES

Resisting the Steve Jobs “Innovation Temptation”:Steps to Creating Great New B2B (Business-to-Business) Products

Sure, Steve Jobs has createdproducts we all love. But hismethod of creating productswithout his customers’ inputwon’t work for most businesses,especially B2B suppliers. DanAdams offers his advice on howyou can create Steve Jobs-qual-ity products with a high likeli-hood that your customers willbuy them.

There’s a famous quotefrom Henry Ford that SteveJobs has been known to cite: “IfI’d have asked my customerswhat they wanted,” Ford report-edly said, “they would have toldme ‘a faster horse.’” Yes, itreflects a bold product develop-ment philosophy. And thisclosed-door, tell-customers-what-they-want-even-if-they-don’t-yet-know-it approachworks well for our modern dayKing of Innovation (and hisdevelopment team at Apple, ofcourse). But if you’re temptedto adopt the Jobsian methodyourself, Dan Adams urges youto think twice.

“Don’t start wearing blackturtlenecks and imagining yourblockbuster new product justyet,” advises Adams, author ofNew Product Blueprinting: TheHandbook for B2B OrganicGrowth (www.newproductblue-printing.com) and founder ofAdvanced Industrial Marketing.

“The reality is that the aver-age new product success rate—once the costly developmentstage begins—is only 25 per-cent,” he adds. “Generallyspeaking, for those of us whoaren’t Steve Jobs, the practice ofdeveloping new products firstand then waiting to see if cus-tomers buy them is a terriblyinefficient use of resources.”

For B2B suppliers, in partic-ular, Adams extols the virtues offirst understanding marketneeds and then developing sup-plier solutions to meet them. In

fact, his New ProductBlueprinting—packed full ofvery practical methods, skills,and tools that have been finelytuned on six continents and inhundreds of industries—centerson this “ask before you inno-vate” philosophy.

“The good news is that youcan conceptualize products youknow your customers needbefore spending a bundle ondevelopment and launch,”explains Adams. “And evenmore good news, this approachdoes not prevent you fromdeveloping exciting, break-through products. What’s more,it’s unlikely your competitorsare using this approach today, soyour competitive advantage canbe enormous.”

Here are the key steps tobecoming a new product mas-termind in your own right:

Remember, Steve Jobsdeals in consumer goods—awhole different ballgame fromB2B products. In describing hisiTunes development team, Jobssaid, “The reason that weworked so hard is because weall wanted one. You know? Imean, the first few hundred cus-tomers were us.”

In contrast, points outAdams, when DuPont devel-oped Kevlar®, they first experi-mented in applications such astire cords. They went 10 yearsbefore implementing the firstfield trial in protective bodyarmor, which ultimately becametheir main market. If you’reselling to other businesses, it’sunlikely you know enoughabout your customers’ worlds tohit the nail on the head withevery product you develop forthem.

“Unlike Steve Jobs, who cancreate successful products basedon what he knows he wants andwhat his Apple employees want,you have to ask your customers

what they want,” says Adams.“Otherwise, you risk spendingtons of time and money on aproduct that you think is great,but that ultimately elicits asleepy yawn from your cus-tomers.”

Compare your IQ(Innovation Quotient) toSteve’s and act accordingly.There’s no doubt that you andyour team are smart. And infact, you and your developmentteam may just be as smart asJobs and his team. But it’sunlikely you’ve worked as hardfor as long at mastering theskills needed to develop block-buster products.

“Just because ReinholdMessner—one of the world’sgreatest mountain climbers—makes a solo climb of Mt.Everest without supplementaloxygen, doesn’t mean you can,”notes Adams. “But with train-ing, oxygen, the right team, andan easier route, you might stillenjoy the same view. My pointis, if you want to win in the mar-ketplace, tip the scales in yourfavor. Why not avoid unneces-sary risks when you can?”Because these risks can be cost-ly. During a time period thatJobs was absent from Apple, thecompany had its share of newproduct flops. You might recallthe Newton MessagePad. Orhow about the Apple BandaiPippin, the gaming consoletechnology created by Apple, orCyberdog, the Internet browserApple created back in the late’90s?

“Sure, it would be great ifyour next three products wereMacBook, iPod, and iPad,” saysAdams. “But if they areNewton, Pippin, and Cyberdog,will you still even be working atthe same company?”

Learn how to attack theright market. When Apple

develops a new product for theglobal consumer electronicsmarket, it can be assured it ispursuing a market that is large,growing, and open to change.Unfortunately, it’s possible—and all too common—for B2Bsuppliers to pursue far lessermarkets.

“If you make adhesives,they could be used in windowconstruction, aircraft interiors,solar panels, and so on,” notesAdams. “Smart B2B suppliersfocus their scarce resources onjust those market segments withthe best prospects for growth,adequate size, reasonable com-petitive landscape, and so on.You can learn much of thisinformation by doing solid sec-ondary market research. Butyou often need to spend timeinterviewing customers inpotential market segments aswell. Sometimes you’ll find an‘over-served’ market that islooking only for lower pricing.That’s a good time to ‘bail’ andpursue a different market.”

Uncover customer out-comes. Steve Jobs makes agood point when he says youcan’t just ask customers for “thenext big thing.” But the next bigthing is the “solution,” which issupposed to be the supplier’sarea of expertise. The cus-tomer’s area of expertise is the“outcome”—what they want tohave happen or what they wanta new product to do for them.They don’t know how to make ithappen. They just know theyneed it to happen. When youfind out what kind of outcomeyour customers want, you canprovide their solution.

“Let’s pretend for a momentthat Steve Jobs did do marketresearch before he developedproducts,” says Adams. “And indoing that research, let’s say heinterviewed potential Apple

continued on page 9


N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. Whileevery effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O.Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2011 by IEBJ.

Certified Public Accountant FirmsRanked by Number of CPA’s in the Inland Empire

Company Name # CPA’s in I.E. Year # Offices in I.E. Industries and Specialities Top Local ExecutiveAddress # Prtnrs in I.E. Founded # Offices in Co. TitleCity/State/Zip Ttl. Emplys in I.E. Headquarters Telephone/Fax

E-Mail Address

Vavrinek, Trine, Day, & Co., LLP 140 1948 4 Financial Institutions, Government Agencies, Ron S. White1. 8270 Aspen St. 18 5 Real Estate, Manufacturing, Managing Partner

Rancho Cucamonga, CA 91730 130 Rancho Cucamonga Construction, Non-Profit, Corporate Finance (909) 466-4410/[email protected]

Eadie & Payne, LLP 32 1919 2 Construction, Health Care, Manufacturing, John F. Prentice2. 300 E. State St., Ste. 350 7 2 Audit, Tax, Business & Personal Planning Managing Partner

Redlands, CA 92373 40 Redlands Estate & Tax Planning, Elder Care (909) 793-2406/[email protected]

Vicenti, Lloyd, & Stutzman, LLP, 30 1953 1 Service Firms, Manufacturers, Charter Schools, Carl Pon/Mary Ann Quay3. Business Consultants & CPA’s 9 Colleges & Universities, Other Non-profits, Individuals/Families Co-Managing Partners

2210 E. Route 66, Ste. 100 64 Glendora Accounting, Interim Controller, Pension Plan Audits, (626) 857-7300/857-7302Glendora, CA 91740 Tax Planning, Business Valuation, Fraud Investigations [email protected]

Soren McAdam Christenson, LLP 30 1977 1 Healthcare, Manufacturing, Construction, Roger E. Wadell4. 2068 Orange Tree Ln., Ste. 100 10 Auditing & Accounting Services, Tax Preparation & Managing Partner

Redlands, CA 92374 60 Redlands Consulting, Business Valuation & Consulting (909) 798-2222/[email protected]

Ahern, Adcock, Devlin, LLP 18 2000 1 Healthcare, Pension 403(B), Michael Adcock5. 2155 Chicago Ave., Ste. 100 6 1 Government, Commercial Business, Managing Partner

Riverside, CA 92507 30 Riverside Non-Profit (951) 683-0672/[email protected]

Rogers, Anderson, Malody, & Scott, LLP 18 1948 1 Audits, Reviews, Construction, Tax and Consulting Phill Waller6. 290 N. D St., Ste. 300 9 1 for Real Estate, Health Care, Government and Non-Profits, Managing Partner

San Bernardino, CA 92401 36 San Bernardino Manufacturing (909) 889-0871/[email protected]

Mellon, Johnson, & Reardon, CPAs 14 1955 2 Construction, Agriculture, Manufacturing, Medical, Steven H. Spears7. 3270 Inland Empire Blvd., Ste. 300 7 2 Accounting, Taxation, Consulting Managing Partner

Ontario, CA 91764 14 Ontario (909) 985-7286/[email protected]

Brabo, Carlsen, & O’Brien, LLP 10 1988 2 Financial Statements, Tax Planning & Services, Estate Planning & Family Office, Mike Brabo8. 1111 E. Tahquitz Canyon Way, Ste. 203 4 2 CFO & Business Services, Valuations & Buy/Sell Transactions, Litigation Support Partner

Palm Springs, CA 92262 16 Palm Springs & Forensic Accounting, Accounting Information Systems (760) 320-0848/[email protected]

Teaman, Ramirez, & Smith, Inc. 9 1936 1 Income/ Estate Tax Services, Audit & Accounting Services, Richard Teaman9. 4201 Brockton Ave., Ste. 100 4 1 Fraud Prevention & Investigation Services President

Riverside, CA 92501 31 Riverside (951) 274-9500/[email protected]

Kuebler, Prodhomme, & Co., CPAs 8 1982 2 Advanced Tax Planning/ Preparation, Joseph Kuebler10. 43500 Ridge Park Dr., Ste. 104 2 2 Litigation Support/ Business Valuation, Estate Planning, President

Temecula, CA 92590 15 Temecula Land Development (951) 676-3013/[email protected]

Rogers, Clem, & Co. 8 1966 1 Medical Practice Accounting Dale Duncan11. 1067 Park View Dr. 5 1 Automotive, Medical, Estate & Financial Planning, Managing Partner

Covina, CA 91724 11 Covina Construction, Manufacturing (626) 858-5100/332-7012www.rogersclem.com

Swenson Corporation, CPAs 8 1949 1 Tax Planning and Compliance, Assurance Dean Norling12. 10606 N. Trademark Parkway, Ste. 203 4 1 Services, Performance Measurement, Family Owned Managing Partner

Rancho Cucamonga, CA 91730 15 Rancho Cucamonga Business Specialists (909) 989-5867/[email protected]

Genske, Mulder, & Co. 7 1981 1 Agriculture, Construction, Manufacturing, Glenn Hoaglane13. 4150 E. Concours St., Ste. 250 6 3 Accounting, Income & Estate Tax Managing Partner

Ontario, CA 91764 28 Costa Mesa (909) 483-2100/483-2109www.genskemulder.com

Streit & Peters CPAs, Inc. 6 1976 2 Small Business, Construction, Real Estate, HOA’s Chuck Peters/Dave M. Streit14. 1175 Idaho Street Ste. 202 2 2 Managing Partners

Redlands, CA 92374 18 Redlands (909) 307-2323/[email protected]

Lightfoot, Ralls, & Lightfoot, LLP 6 1946 1 Trusts, Estates, Financial Services, Income Tax John H. Lightfoot15. 675 W. Foothill Blvd., Ste. 300 3 1 CPA

Claremont, CA 91711 10 Claremont (909) 626-2623/[email protected]

Lund & Guttry, LLP 5 1953 1 Public Sector, Hospitality, Health Care, Real Estate, Gary Dack16. 39700 Bob Hope Dr., Ste. 309 3 1 Tax Planning, Audits, Litigation Support, Managing Partner

Rancho Mirage, CA 92270 16 Rancho Mirage Business Consultation, Estates, Trusts (760) 568-2242/[email protected]

continued on page. 29


ENTREPRENEURIAL SUCCESSENTREPRENEURIAL SUCCESS

Be a Benevolent Dictator

Be your own boss. It’s aversion of the American Dreamthat most people have fanta-sized about. Unfortunately, tomany would-be entrepreneurs,getting past the dreamingphase and into the doing phaseseems insurmountable—espe-cially in a shaky economywhere quitting your day jobseems foolhardy and fundingseems scarcer than, well, payraises and affordable healthinsurance.

But according to MichaelFeuer, cofounder and formerCEO of OfficeMax, the iron isnot just hot; it’s smoking. Andif you don’t strike now, some-one else just might beat you toit.

“The perfect time to makeyour move is when everyoneelse is afraid to,” says Feuer,author of the new book TheBenevolent Dictator: EmpowerYour Employees, Build YourBusiness, and Outwit theCompetition (www.benevo-lentdictator.biz). “It’s a lot likeinvesting in the stock market—once everyone else startsjumping on the bandwagon,you’ve missed the window.”

The truth is, says Feuer(pronounced “Foyer”), entre-preneurial success isn’t rocketscience. It requires a greatidea, the chutzpah to pull thetrigger, and the determinationand discipline to create andstack the building blocks need-ed to get from point A to pointB—and from point B all theway to Z.

If anyone knows what ittakes to be a successful entre-preneur, it’s Feuer. He startedOfficeMax with almost nomoney and built a $5 billioncompany in a relatively shortperiod of time. Now he’s work-ing to build that same successas founder and CEO of his newventure, Max-Wellness, ahealth and wellness retailchain.

His new book, TheBenevolent Dictator, tells youhow he’s reached such greatheights. Through scores of spe-cific leadership lessons, thisnon-traditional, gung-ho guidelays out the leadership meth-ods that can effectively launcha new business and navigate itthrough the fast-track growthphases that produce tangiblesuccess.

Once you’ve made thedecision to take your stalledstart-up idea off the shelf, blowaway the dust, and move it intothe marketplace, you’ll need toknow what to do (and, just asimportant, what not to do).Feuer’s book can help. But inthe meantime, here are nine ofhis tested and true tips andinsights for getting the jobdone right:

You’ll need to rule yourstartup like a benevolent dic-tator. It’s not as scary as itsounds, Feuer assures readers.The “benevolent” part meansalways putting the entity, theemployees, and, most impor-tantly, the customer, first. Inother words, you’re focusedforemost on doing the rightthing for the right reasons, forall stakeholders. The “dictator”piece simply means that some-body in a new venture (i.e.,you) has to recognize whendebate, conversation, andanalysis can’t take you any far-ther. At that time you have todecide, “We’re taking this forkin the road, for better or worse,and it’s on my head.

“With both OfficeMax andMax-Wellness, being thebenevolent dictator providedthe critical leadership neces-sary to take an idea and trans-form it into reality as fast aspossible,” says Feuer.“Remember, beating the com-petition is never easy.Someone has to be willing tomake the important decisions

when it counts.”

If you don’t ask, youwon’t get. Whether you’reasking an employee to go theextra mile, asking a vendor fora discounted price, or pitchinga business concept to aninvestor, you have to be will-ing to put yourself out there.Though most entrepreneursdon’t like asking others forhelp, they must learn to livewith the process, because it’s astark reality of growing a com-pany.

“Asking is certainly muchmore difficult than getting;however, it becomes much eas-ier if you can learn how tomake a strong presentation andtell your story,” notes Feuer.“Attention, interest, desire, andaction are the key elements ofselling—you can ask for or telljust about anything as long asyou do so honestly and spellout the good, the bad, and theugly.”

“No” means “maybe.”The word “no” is just a syn-onym for “maybe.” Feuerwrites that this realization ledhim to train his teams to com-prehend that the “no” youreceive the first nine times ismerely a disguised “maybe”—because the other guy is look-ing for a reason why not toproceed, or doesn’t understandwhat you’re asking. It’s onlyafter the tenth time—when theother person hangs up on youor walks out of the room andslams the door—that “no” real-ly means “no.”

“I’ve seen it over and over:Hearing ‘no’ simply means thatyou haven’t effectively or pas-sionately explained what youneed—or adequately expressedhow your success will translateto their success,” says Feuer.“Obviously, you’ll have to betactful. You certainly don’twant to alienate potential

investors, customers, oremployees by harassing themfor a more favorable answer.But you don’t have to take ‘no’for an answer either.”

Always look at a new ideathrough your customers’eyes. Today customers havethe power—and they know it.No longer do they have toaccept inferior products anddismal service. In our world ofalmost instant computer-drivencommunications, blogs, chatrooms, Tweets, Facebookpages, and apps galore, theconsumer has come of age.There is a fast-growing move-ment afoot, and customers ofthe 21st century will not bedenied.

Feuer explains that atOfficeMax he had an army ofcustomer service reps whowere trained to do the rightthing for the customer the firsttime around. Still, periodically,tenacious customers who wereoutraged by a perceived trans-gression made it their missionto reach the CEO directly. Itwas during those phone con-versations that Feuer trulylearned what listening to thecustomer really meant.

“I would identify myselfwhen I answered my phone,and the irate caller would,many times, launch into histri-onics,” he recalls. “He or shewould often suggest I take theangst-causing product andplace it where it shouldn’t goand wouldn’t fit. After theranting and raving stopped,however, I almost alwayssolved the problem by simplysaying, ‘I’m very sorry. I apol-ogize. You’re right.’ Listening.That’s all it took.

“Whatever kind of businessyou’re running—whether it’s aretailer, software developmentfirm, restaurant, accountingfirm, or manufacturer—it’s



DUFF & PHELPS/INLAND EMPIRE BUSINESS JOURNALSTOCK CHART

Duff & Phelps, LLCOne of the nation’s leading investment banking and financialadvisory organizations. All stock data on this page is provided byDuff & Phelps, LLC from sources deemed reliable. No recom-mendation is intended or implied. (310) 689-0070.

Five Most Active Stocks

Advances 5Declines 5Unchanged 2New Highs 2New Lows 0

Monthly Summary6/21/11

Notes: (H) - Stock hit fifty two week high during the month, (L) - Stock hit fifty two week low during the month, NM - Not Meaningful

American States Water Company

Basin Water Inc.

Channell Commercial Corp.

CVB Financial Corp.

Emrise Corp.

Hansen Natural Corporation (H)

Hot Topic Inc.

Kaiser Federal Financial Group, Inc.

Outdoor Channel Holdings, Inc.

Physicians Formula Holdings Inc.

Provident Financial Holdings Inc.

Watson Pharmaceuticals Inc. (H)

Watson Pharmaceuticals, Inc. 16,662,070

Hansen Natural Corporation 10,507,070

CVB Financial Corp. 7,928,270

Hot Topic Inc. 7,869,330

Basin Water Inc. 1,517,010

D&P/IEBJ Total Volume Month 47,337,070

Ticker 6/21/11 5/31/11 %Chg. 52 Week 52 Week Current P/E ExchangeClose Price Open Price Month High Low Ratio

AWR

BWTR.Q

CHNL

CVBF

EMRI

HANS

HOTT

KFFG

OUTD

FACE

PROV

WPI

33.90 34.58 -2.0 38.59 31.24 21.5 NYSE

0.002 0.002 0.0 0.01 0.00 NM OTCPK

0.25 0.20 25.0 0.45 0.05 NM OTCPK

9.08 8.97 1.2 10.99 6.61 15.1 NASDAQGS

0.73 0.84 -13.1 1.19 0.20 NM OTCBB

74.97 71.65 4.6 73.93 38.02 29.8 NASDAQGS

7.54 7.79 -3.2 8.03 4.58 NM NASDAQGS

12.15 12.44 -2.3 14.70 7.26 19.0 NASDAQGM

6.10 6.10 0.0 8.50 4.31 78.1 NASDAQGM

3.88 4.60 -15.7 6.79 2.93 123.2 NASDAQGS

7.93 7.71 2.9 8.70 4.57 6.3 NASDAQGS

65.70 64.35 2.1 65.05 39.34 51.6 NYSE

Company Current Beg. of Point %ChangeClose Month Change

Hansen Natural Corporation (H) 74.97 71.65 3.32 4.6%Provident Financial Holdings Inc. 7.93 7.71 0.22 2.9%Watson Pharmaceuticals, Inc. (H) 65.70 64.35 1.35 2.1%CVB Financial Corp. 9.08 8.97 0.11 1.2%Outdoor Channel Holdings, Inc. 6.10 6.10 0.00 0.0%

Company Current Beg. of Point %ChangeClose Month Change

Physicians Formula Holdings Inc. 3.88 4.60 -0.72 -15.7%Hot Topic Inc. 7.54 7.79 -0.25 -3.2%Kaiser Federal Financial Group, Inc. 12.15 12.44 -0.29 -2.3%American States Water Company 33.90 34.58 -0.68 -2.0%Outdoor Channel Holdings, Inc. 6.10 6.10 0.00 0.0%

THE GAINERSTop five, by percentage

THE LOSERSTop five, by percentage

July 2011

customers and uncovered the fol-lowing outcomes:

1. I want to search a broad range of music.2. I want to instantly purchase music.3. I want to purchase one song at a time.4. I want to transport music wherever I go.5. I want to store my music on multiple devices.6. I want to organize my music, so it is easily searchable.

“Knowing that these are the outcomes his customers wanted,what kind of products should he develop?” says Adams. “Perhapssomething that looks like iTunes and the iPod. I use this made-upscenario to illustrate how the outcomes you hear from your cus-tomers might translate into new products. Once you know what out-comes your customers want, you can begin to develop a product thatdelivers them.

“Research shows there are 50 to 150 customer outcomes forevery job your product is hired to do,” he adds. “And the reality isthat talking to customers and uncovering these outcomes actuallyhelps your team be more creative. For example, it’s likely your cus-tomers will reveal an outcome they need that you and your teammight never have thought of without their input.”

Don’t “just ask” customers. When you ask customers for theiroutcomes, get creative. You need to really get your customers think-ing and talking. In-depth. One- or two-sentence answers will rarelygive you the information you need—and that’s what you’re likely toget unless you know how to probe.

Resisting...continued from pg. 6



EMPLOYMENTEMPLOYMENT

To New College Graduates:Congratulations, Now Get a Job!

Once the tassels are turned,the graduation parties end, andthe finality of your collegeyears sets in, there’s little timeto waste in taking your firstofficial step into real-worldadulthood. For many collegegrads that means pounding thepavement to get that first “real”job, at a time when many sea-soned professionals are alsoamongst the job-seeking ranks.

There’s good news and badnews for recent college gradslooking for work, says MaribethKuzmeski. The good news:They’re more adept than theirolder counterparts at using theInternet and social media to findjob opportunities. The badnews: They lack the networkingand communication skills thatolder professionals have honedover the years.

“Thankfully, networking isa skill that can be mastered withthe right motivation,” saysKuzmeski, author of TheConnectors: How the World’sMost Successful BusinesspeopleBuild Relationships and WinClients for Life ( www.thecon-nectorsbook.com). “The firststep: If you’re a recent collegegrad, start thinking of yourselfas CEO of Me, Myself, and I,Inc. You need to be doingeverything you can to get theword out about your brand. Thatmeans networking.

“Great networkers are capa-ble of leaving something behindwith everyone they encounter—a thought, a memory, or a con-nection. This is exactly whatyou need to do if you are in thejob market. You need to makestrong connections, become arelationship builder. You wantto be the first person who comesto mind when someone in yournetwork hears about a great jobopening.”

Kuzmeski is an expert athelping businesses and individ-uals create strong business rela-

tionships that will help them getahead regardless of their profes-sion. Below she offers advicefor how you can network yourway to a great new job right outof college:

Rejuvenate your résumé.Use your résumé to showcasehow great you are. Think of itthis way: If you are the CEO ofMe, Myself, and I, Inc., youwill need some marketing mate-rials to promote your brand.Your résumé and cover letterwill serve as those marketingmaterials.

“Grab the attention ofemployers by upping the impactof your résumé,” saysKuzmeski. “That might meanbucking the traditional résuméformat to include eye-catching(but informative) headlines.Don’t panic if you don’t haveany significant job experienceto include. Your college yearsprobably yielded more valuableexperience than you think. Forexample, be sure to includeinformation about your intern-ships, relevant class assign-ments, club leadership posi-tions, etc. Just make sure yourrésumé is something anemployer would want to read.”

Build your online résuméusing LinkedIn. According toJobvite.com’s 2010 SocialRecruiting Survey, 83 percentof employers plan to use socialnetworks to recruit this year. Ifyou aren’t already on business-focused social media sites likeLinkedIn, take the time to set upa profile. In fact, LinkedIn isespecially important because itis the most commonly viewedsource for job seekers andemployers. Setting up a profileis simple: Just go towww.linkedin.com, add yourpicture and a summary of yourpast job responsibilities, andstate what you’re looking for.

“Again, if you haven’t had a‘real’ job yet, it is A-OK toinclude your internship or vol-unteer experiences and pastresponsibilities,” notesKuzmeski. “As a LinkedInmember, you can also joingroups, review books, andproactively connect with poten-tial employers.”

Get face-to-face withpotential employers! Find away to get in front of yourpotential employers. These daysit is much harder to show poten-tial employers what you are allabout and to forge a connectionwith them because so much ofthe pre-hiring process is doneonline and through email. Thatis why it is essential that youfind a way to communicate withthem face-to-face. Dropping offa follow-up note or a résumé isa great opportunity for gettingsome face time with a potentialemployer. Another great face-to-face opportunity comes afterthe interview. To show you paidclose attention to everythingyour interviewer said, stop byher office with an article thatyou think would be of interestto her or a small gift (e.g., a boxof candy) based on some keypiece of information—whatKuzmeski calls the “remark-able”—you found out about theinterviewer during the inter-view.

“Once you are face-to-face,in an interview or otherwise,focus on having eye contactthroughout,” says Kuzmeski.“Lean in, show her you areinterested in everything shesays, and think before youanswer any question.Thoughtful deliberation can bedifficult if you’re nervous, but itis critical in answering yourpotential employer’s questionsto the best of your ability.Establishing this face time issure to set you apart from your

job market competition.”

Make an impact by usingvideo. If you really want to cap-ture the attention of a potentialemployer, record a quick video.Use it to get an interview or as afollow-up after an interview.Here’s how it works: Instead ofjust emailing a résumé or apost-interview thank-you note,include a link to a video of you.Carefully script your responseand record the quick messageusing a Flip video camera oreven a Webcam. Post it onYouTube or some other serviceand send a link for the video toyour potential employer.

Here are some helpfulscripting tips for getting theinterview:

1. The video should be nolonger than one or two minutes.

2. Introduce yourself.3. Identify the job you

would like to be interviewedfor.

4. Tell them three thingsabout your background thatmay make them interested ininterviewing you.

5. Thank them for watch-ing the video and ask them forthe interview!

“Here’s my caveat,” saysKuzmeski. “Using a video isnot an opportunity to show howfunny you are. You absolutelyhave to be professional. And bemindful of the setting. Not onlyshould you look professional,but so should the room whereyou are filming the video. Inother words, don’t film it withyour messy bedroom visible inthe background. You want therecipient to focus on you andwhat you’re saying—not yourdirty laundry!”

Become a contrarian net-worker. The difficult first les-




Commercial PrintersRanked by 2010 Sales Volume continued on page 34

Name 2010 # of Employees Products Press Type Services Top Local ExecutiveAddress $ Sales Volume Year Established Colors Specialties TitleCity/State/Zip Phone/Fax

E-Mail Address

Advance Business Graphics 46,500,000 200 Labels, Digital, Commercial Printing 31 Web & Sheet Fed Document & Print Mgmnt., Billing Dan Ablett1. 3810 Wabash Dr. 1955 Direct Mail, Creative Services, 1-8 Colors, 1-8 Foils & Mailing Svcs., Design, Typesetting, CEO

Mira Loma, CA 91752 Fulfilment, Warehousing, Distribution & Coating Full Electronic Pre-Press (951) 361-7100/[email protected]

UBS Printing Group, Inc. 29,300,000 73 Folding Cartons, KBA 8 Color (In-Line UV) Full Service Capabilties, Gene Hamrick2. 2577 Research Dr. 1989 Commercial Printing, 40”, 29” In-Line UV, President/Owner

Corona, CA 92882 Books, Manuals, Binding 1 Thur 8, Perfecting Stolastic Printing, Bindery, (951) 273-7900/278-4921Die Making & Cutting [email protected]

Crown Printers 7,053,000 52 Marketing & Advertising, 40” 6 Color, Plus Coating Color Printing, Digital Printing, Denny Shorett3. 250 W. Rialto Ave. 1970 Direct Mail, Litho, Digital Variable Complete Finishing, President

San Bernardino, CA 92408 Catalogs, Brochures Data, CTP Fulfillment, Distributation, (909) 888-7531/885-03711-6 Colors Mailing [email protected]

Faust Printing, Inc. 6,552,000 29 Catalogs, Magazine, 29x41 Six color with coater, High resolution printing Rose Mary Faust4. 8656 Utica Ave., Ste. 100 1963 Marketing Materials 29x41 Five color perfector, CEO

Rancho Cucamonga, CA 91730 (909) 980-1577/[email protected]

Robinson Printing & 5,425,000 30 Product Catalogs, Brochures, Packaging, 4 Color Komori Creative Marketing & Graphic Design, Dave Robinson5. Creative Media 1924 Calendars, Posters, Mailers, Presentation Ryobi Printing Certified Supplier Medical Printing, President

42685 Rio Nedo St. Folders, Stationery, Programs In-House Bindery (951) 296-0300/296-0306Temecula, CA 92590 [email protected]

Advanced Color Graphics 4,000,000 19 Commercial Sheet-Fed Printing, 640 Heidelberg CD with Coater High Quality, Quick Turn, Steve Thompson6. 245 York Pl. 1992 Brochures, Catalogs, Manuals, 240 Heidelberg 102 ZP Perfector In-House Design, Electronic Owner

Claremont, CA 91711 Packaging Heidelberg QM 46 Quickmaster Pre-Press, Full Bindery (909) 625-3381/[email protected]

So Cal Commercial Printers 3,600,000 40 Newspapers, Newsletters, Web offset and UV, Goss 8 Units, Rotary Web, Printing, Tabloids, Pat McLemore7. 4665 Vine St. 2001 Flexi-Books, 22 Units Tensor 4 Color Towers & Flexis, Gloss Covers, Bindery, Plant Manager

Riverside, CA 92507 Advertising Supplements, Two 3 Color Towers, Back to Back 4 Delivery, Community (951) 368-5528/787-7149Periodicals Color 16 Page 32 Tab & 64 Book Pages Newspapers www.socalcommercialprinting.com

Ace Direct Co. 3,500,000 30 Commercial Printing, Offset In-Line Aqueous Coating, Mark Lawrence8. 948 Vella Rd. 1979 Digital Asset Management, 5 Color & Aquedus Coating, Conventional and Electronic Partners

Palm Springs, CA 92264 Creative Design Full Color Process, 5 Color Litho Pre-Press, In-House Bindery, (760) 969-5500/969-5501Direct Mailing Campaigns [email protected]

Color Tech Printing & Mailing 2,000,000 13 Mailing Service, Catalogs, Komori’s & Ryobi Mailing Services, Printing John Szukala9. 1601 Chicago Ave. 1984 Posters, Postcards, Brochures, 2,4 & 5 Color on Plastic & Agurous Coatings, President

Riverside, CA 92507 Newsletters, Sales & Marketing Variable Data Letter (951)788-1500/788-2328Support Material [email protected]

Wirz & Co. Printing, Inc. 1,788,725 17 Commercial Printing 4, 2, and 1, 4 Color Brochures, Newsletters, Charles Wirz10. 444 Colton Ave. 1986 Digital and Traditional, Envelopes President

Colton, CA 92324 Minolta Digital (909) 825-6970/[email protected]

Printing Resources 1,500,000 10 Business Cards, Specialty Advertising Heidelberg QM 46-2 Online Ordering System, Automatic Nancy DeDiemar11. 893 West 9th St. 1970 or Promotional Products Ryobi 3302 Direct Mail Marketing Campaigns Owner/President

Upland, CA 91786 One, Two & Three Spot Colors (PMS) File Trans. Via Website, (909) 981-5715/[email protected]

Printing & Promotion 1,500,000 5 Graphic Design, Offset Printing, 4 Color Ryobi-524 Graphic Design, Jon Melzer12. Plus, Inc. 1984 High Volume Digital Copies, Brochures, 2 Color 3302 Mailing, Online Printing CEO

930 S. Mt. Vernon Ave., Ste. 200 Newsletters, Mailing House, Mailings, (909) 370-0860/824-2396Colton, CA 92324 Binding [email protected]

Performance Marketing 1,222,244 4 Commercial Printing 1-4 Colors Graphic Design & Creative Natalie A. Young13. 1251 Pomona Rd., Ste. 101 1991 Specialty Printing Full Color Capability Services, Promotional Program President

Corona, CA 92587 Promotion Printing Management (951) 273-7390/[email protected]

Copies & Ink 1,200,000 7 Printed Marketing, 2-5 Traditional Color, 4 Color Digital Printing, William Alpert14. 10722 Arrow Rt., Ste. 102 1966 Communications Materials, Digital Presses 5 Color Printing & Bindery, Direct Mail President

Rancho Cucamonga, CA 91730 Business Marketing Collateral, Social Integrated Campaigns (909) 948-3553/948-3554Publications [email protected]

Inland Color Graphics 1,200,000 5 Full Color Printing, Photography, Heidelberg, High-end, Short Run, 4 Color Collateral, Carl Vitolo15. 2054 Tandem Way 1986 Photo Manipulation, Marketing Design Nexpress 4 Variable Data-driven 4 Color, President

Norco, CA 92860 Digital & Conventional Photography (951) 278-0575/[email protected]

Alphagraphics 1,000,000 9 Design, Copy, 4 Color Design, One on One Marketing Tim Main16. 9016 Archibald Ave. 1985 Business Printing Zerox DOC240 Owner

Rancho Cucamonga, CA 91730 Heidelberg (909) 989-8550/[email protected]

A to Z Printing Co., Inc. 1,000,000 10 Books, Mags., Brochures, Catalogs, Heidelberg, Harris, Multi 1250 In-House Art Dept., Allison Dale17. 4330 Van Buren Blvd. 1921 Flyers, Newsletters, Letterheads, Ryobi-582 Letterpress, Folding, President

Riverside, CA 92503 Envelopes, Cards, Pads, Labels 1 - 4 Color Bindery, Union Label, (951) 689-4411/687-6387Windmill-Vertical Graphic Design [email protected]

Sunwest Printing, Inc. 900,000 11 Brochures, Newsletters, Mailers, 1-4 Color Heid, Full Service Printing, Nick Lopez & John Lopez18. 390 N. H St. 1987 Banners Design, Full Bindery Owners

San Bernardino, CA 92410 (909) 885-7599/889-7688www.sunwestprint.com


OPINIONOPINION

(After reading the following commentary, I thought it would be worth sharing with ourInland Empire Business Journal readers.........Brian Hoerning)

True Job Creators Need a VoiceBy Bernie Marcus

I worked hard to make myown small company into a bigone but I never could have suc-ceeded if I had faced the ava-lanche of impediments that ourcurrent government hurls downupon this generation of entrepre-neurs. The White House’s jobcreation strategy is to threatenhigher taxes on anyone makingmore than two hundred thou-sand dollars a year and toappoint yet another council onjobs. Does anyone really believethis will create the jobs thiscountry needs? I certainly don’t.What I do believe is that wemust bring together the hard-working men and women whoare on the front lines of job cre-ation—small and medium-sizedbusiness founders and owners—to light the way to renewed eco-nomic growth.

By giving real job cre-ators—whether shopkeepers orsoftware engineers—a voice,they can speak from real-worldexperience about how to createjobs and why job creation can’tbe accomplished fromWashington. I believe thesebusiness men and women couldpoint out the policies that areobstacles and articulate policiesthat invite growth and invest-ment, and most importantly—job creation. Who better todefend free enterprise thanentrepreneurs who have actuallycreated America’s private-sectorjobs?

These companies—high-tech and low, restaurants andretail stores, manufacturers andbakeries—are the businessesthat drive job creation. Half ofall American workers areemployed at a small businessand they have generated two outof three new jobs over the last15 years. We can’t have a seri-ous conversation about reducingunemployment without listening

to the companies that aren’t onthe Fortune 500 list.

Over regulation, unfairtaxes, and new mandates, likethe controversial healthcare bill,are choking these job-creatingbusinesses before they can getoff the ground. The President'sState of the Union Addressincluded calls to increase tradeand cut corporate taxes, allthings that help big businessesalright, but do little to help thesmall enterprises and start-upsthat are the engines of economicgrowth. They need relief fromthe alphabet soup of regulationsthat stifles them and thereforechokes hiring.

From the EPA to the FDA,from the IRS to Sarbanes Oxley,regulations disproportionallyaffect the smallest firms, drown-ing America’s entrepreneurs inred tape. According to a studypublished last year by the SmallBusiness Administration, firmswith fewer than 20 employeesspend 36 percent more peremployee than large firms.Regulations, on average, costsmall firms $10,585 peremployee each year: $4,120 tocomply with economic regula-tions, $4,101 to comply withenvironmental regulations,$1,585 to comply with complextax rules, and $781 to complywith OSHA and homeland secu-rity regulations. In fact, morethan 144,000 pages of regula-tions strangle small and largebusinesses alike. Congress mustprovide these innovators abreak.

I know dozens of men andwomen who started with noth-ing, waiting in the hallway hop-ing the mailman would bringenough receipts to make payroll,working through the night, fore-going their own salaries so theycould pay their bills, and yetfretting over filing a raft of

forms for local, state and gov-ernment regulators and worry-ing about bewildering newrules. These are the true job cre-ators and many feel downrightabused by a government thatignores them, penalizes themand goes out of its way toimpede their businesses.

These job creators want togrow their businesses, they wantto hire new employees and theyunderstand that they need to payfair taxes. But they don’t have aforum, they don’t have a voice,and they are frustrated whenacademics and life-long govern-ment employees—bureaucratswho know nothing about creat-ing jobs—determine policiesthat could either spur or stiflejob growth. The heroes of the

American economic dream arethe people who take the risks,make the sacrifices, and stillmaintain the beliefs that propelthem to success.

These job creators must tellus what policies they need togrow their business and putAmerica back to work. I amnow calling on all businessfounders, owners and leaders tojoin me in the ranks of the JobCreators Alliance, a new organi-zation I am proud to help create.Join me in this quest to allowfree enterprise to not only healour wounded economy, but toreturn us to the economicgrowth that we need to createjobs across America.

If you want to join the JCA,continued on page 39



Advertising Agencies In the Inland EmpireListed Alphabetically

Agency $ Cptlzd. Bllng (IE) % Print Top 3 Clients # of Employees/Offices Yr. Est. in IE Creative Director Top Local Exec.Address $ Cptlzd. Bllng (Total) % Broadcast Inland Empire Hdqrts. Title TitleCity/Zip $ Gross Income % Other Companywide Parent Co. Phone/Fax Phone/Fax

(Fiscal Year 2010) E-Mail Address E-Mail Address

Adgraph Designs $250,000 50 Superior Trailer Works, 4/1 1990 Suzanne Grani Suzanne Grani1. 8780 19th St., Ste. 104 WND 0 Vertex Water Products, Alta Loma Art Director Art Director

Alta Loma, CA 91701 WND 50 Universal Surveillance Corp. (909) 987-7988/(866) 470-5719 (909) 987-7988/[email protected] [email protected]

Dameron Communication N/A 20 The Art Institute of California, I.E., 6/1 1987 Carl Dameron Carl Dameron2. 255 N. D St., Ste. 210 N/A 20 CA Home Economics Ed. Foundation, 8 San Bernardino Founder and Creative Director

San Bernardino, CA 92401 $1,200,000 80 La Salle Medical Associates Dameron Communication (909) 888-0321 (909) 888-0321/[email protected]

Designet Marketing Graphic ConceptsWND 60 Pioneer, 3/1 1991 Rick Scott Rick Scott3. 8768 Helms Ave., Ste. C 0 Hughes Aircraft, Rancho Cucamonga Head Designer Owner/Designer

Rancho Cucamonga, CA 91730 40 Hewlett-Packard (909) 981-4611/981-3674 (909) 981-4611/[email protected]

Geographics $1,800,000 50 R.C. Transportation Commission, 8/1 1983 Dawn Hassett4. 4178 Chestnut St. 10 City of Rancho Cucamonga, Riverside Managing Partner

Riverside, CA 92501 40 University of California Riverside (951) 369-1564/[email protected]

Graphtek $1,200,000 50 City IndianWells, 1 1992 Michael Cheley Michael Cheley5. (73-241) Hwy. 111, Ste. 2B Supplies Guys Palm Desert Creative Director CEO

Palm Desert, CA 92260 50 (760) 341-4583/341-9285 (760) 341-4583/[email protected] [email protected]

Hyatt Advertising, Inc. $1,200,000 40 Arrowhead Credit Union, 1977 Richard Lee Adrian Hyatt-Ward6. 1174 Nevada St., Ste. 200 40 Loma Linda University of Health Care, 1/1 Redlands Creative Writer/ Sr. Copy Writer President/CEO

Redlands, CA 92374 20 California Baptist University (909) 793-3840 (909) 793-3840/[email protected] [email protected]

J. Brenlin Design WND 90 Avery Dennison, 10/1 1985 Jane Brenlin Jane Brenlin7. 2054 Tandem Way 0 Con Agra/ Lamb Weston, Norco Creative Director/President Creative Director/President

Norco, CA 92860 10 Jeffrey Courte (951) 549-1515/549-1453 (951) 549-1515/[email protected] [email protected]

Jones Agency, The WND 40 Palm Springs Aerial Tramway, 10/1 1958 Carol Clark/Phillip Large Kyle Radke8. 303 N. Indian Canyon Dr. WND 40 Canyon National Bank, Palm Springs Creative Director Sr. V.P./General Manager

Palm Springs, CA 92262 2 Mil. 20 Desert Regional Med. Center Desert Publications, Inc. (760) 325-1437/778-0320 (760) 325-1437/[email protected]

Kiner Communications $1,700,000 30 Fantasy Springs Resort Casino, 11/1 1994 Steve Johnsen Scott M. Kiner9. 73-101 Hwy. 111, Ste. 4 40 Penta Building Group, n/a Palm Desert V.P. Creative Director CEO

Palm Desert, CA 92260 30 American Leak Detection Kiner/Goodsell (760) 773-0290/773-1750 (760) 773-0290/773-1750Advertising Inc. [email protected] [email protected]

KMdezine WND 90 City of Fontana, 11/1 1993 Kris VanderVies Marsi VanderVies10. 12029 Vintage Dr. 0 Marketing Firms, n/a Fontana Graphic Design Project Manager

Fontana, CA 92337 10 Sm-Med Size Corporations (909) 823-5656/823-5655 (909) 823-5656/[email protected]

Lyons Media WND 0 LA/Ontario International Airport, 2/1 1998 Joe Lyons11. 987 N. Smoketree Ave. 100 Silk Designs, +2/1 Rialto Warrior/Poet

Rialto, CA 92376 0 Inland Empire United Way (909) 641-6297/[email protected]

Performance Marketing WND 50 Web Hansen Bverage, 4/1 1992 Natalie Young Valerie Rucinski12. 1251 Pomona Rd., Ste. 101 WND 0 Boston Scientific, 7/1 Corona President Treasurer

Corona, CA 92882 1.1 Mil. 50 Abbott Vascular (951) 273-7390/273-7395 (951) 273-7390/[email protected]

Perry Design & Advertising 250,300 60 Terra Vista Town Center, 5/1 1997 Janine Perry Angelique Strahan13. 9431 Haven Ave., Ste. 208 20 Kessler Alair Insurance, Rancho Cucamonga Partner Business Development

Rancho Cucamonga, CA 91730 20 The Shoppes at Chino Hills (909) 945-9500/980-6398 (909) 945-9500/[email protected] [email protected]

Pirih Productions, Inc. WND 15 WND 4/1 1979 Diane Wiltsie Cheryl Pirih14. P.O. Box 340 0 Rimforest Creative Director President

Rimforest, CA 92378 85 (909) 336-4373/336-4371 (909) 336-4373/[email protected] [email protected]

Publicity Unlimited WND 50 Contour Dermatology & Cosmetic 1 1993 Erika Z. Byrd Erika Z. Byrd15. P.O. Box 724 30 Surgery Center, 1 La Quinta President President

Rancho Mirage, CA 92270 20 The Patio Place (760) 776-9946/776-9956 (760) 776-9946/[email protected]

RedFusion Media, Inc. 695,000 10 Brithinee Electric, 10/1 1999 Jon Burgess Ron Burgess16. 104 E. State St. 840,000 0 Luminex Software, Inc., 11/1 Redlands Internet Manager President

Redlands, CA 92373 520,000+ 90 Soren, Mc Adam Christenson CPA (909) 798-7092 (909) 798-7092/[email protected] [email protected]


Small and Medium-sizedEnterprises (SME) that are currentlyexporting, or have the potential to

export, are often faced with a lack of export working capital.According to the U.S. Department of Commerce, International TradeAssociation, a total of 269,269 SMEs exported from the UnitedStates in 2009, are taking up 97.6 percent of all U.S. exporters.Besides, 92% of all SME exporters do business from a single U.S.location. These SME businesses are often unable to access adequateworking capital financing since lenders are very reluctant to providepre-export financing and lend against foreign receivables.

If you are one of these small business enterprises, ready to goglobal and export but are lacking working capital, we are able to pro-vide you the help you need. To join the U.S. Small BusinessAdministration – Officer of International Trade as an internationaltrade finance specialist, I bring with me over 25 years of workingexperience in commercial banks in Hong Kong and the United States.I can assist you in understanding trade risks and means of mitigationas well as identifying export financing solutions. It is with confidenceto state that the hands-on experience and specialized knowledge ininternational trade operations, commercial and government-guaran-teed loan lending, and bank credit review will enhance me to bettercomprehend your export trade transactions, need of financing, andprocess the loan application effectively.

To begin with, I would point out that there are three kinds of SBAExport Loan Programs: precisely, Export Express Loan Program,Export Working Capital Program (EWCP) and International TradeLoan Program. Each program has its own merit, features and ways ofprocessing. EWCP is the SBA’s Export Working Capital Programwhich I should like to highlight in this article. EWCP is an exportworking capital loan, extended by commercial lenders and backed upby the U.S. Small Business Administration in the form of guaranteeup to 90%. This loan guarantee plays a crucial role to facilitate com-mercial lenders to grant loans to finance small business enterprises’exporting sales.

Loan amount is up to $5 million and the loan maturity is usually12 months with 36 months as the maximum. Exporter can use theEWCP loan proceeds in a number of ways. To acquire inventory forexport or to be used to manufacture goods for export; to pay the man-ufacturing costs of goods for export; to purchase goods or servicesfor export; to support standby letters of credit related to export trans-actions; for working capital directly related to export orders; for for-eign accounts receivable and inventory financing are common uses ofthe EWCP loan proceeds. An indirect export might be qualified forEWCP loans in some situations.

Charter Business, a division of Charter Communications, Inc.(NASDAQ: CHTR), announced the deployment of its long-haulEthernet service, the latest enhancement to Charter Business OpticalEthernet service. The long-haul service extends the reach of OpticalEthernet service beyond a metro area, allowing enterprise and carri-er customers to seamlessly connect multiple business locations with-in Charter’s network footprint, regardless of distance. The launch ofLayer 3 VPN (Virtual Private Network) service also provides a newWide Area Network (WAN) option for commercial customers thatprefer the additional flexibility and scalability of a layer 3 private net-work.

Charter Business is among the first cable operators in the countryto offer customers’ long-haul, high-capacity Ethernet transport acrossits nationwide Multi-Protocol Label Switching (MPLS) network.Charters national backbone currently transports more than 300 Gbpsof traffic and will now leverage that capability to extend the reach ofcommercial services.

“Charter Business has provided customers carrier-class Ethernetservices for a number of years, and we’re pleased to offer Layer 3VPN as another networking option,” said Jim Farbelow, majoraccounts manager for Charter’s West Region. “Charter Businesslong-haul service is an exciting development for our customers. Itenables medium-size to large companies with multiple sites to seam-lessly integrate their networks into a single WAN, via either at Layer2 or Layer 3.”

Companies doing business in smaller communities or businesseswith branch offices outside urban areas often have limited options toacquire service from a single provider that connects all locations.Interconnection in these cases sometimes consists of a mix of small-er providers, and this implies higher pricing. Charter’s Ethernet serv-ices provide companies like this in its footprint a more cost-efficientoption.

“Charter Business serves hundreds of small communities acrossour footprint, and our powerful network enables enterprise customersin these locations to harness the power of our fiber network, provid-ing carrier-grade, high-capacity service to towns that others can’treach,” said Farbelow. “Customers want a reliable, scalable and rea-sonably priced multisite network service available to their locationsthat is flexible enough to adapt to continued on page 39 continued on page 19



Staff Leasing Companies Serving the I.E.Ranked by Number of Offices in the Inland Empire

Company Name Number of Offices: 2010 Revenue, I.E. Year Established, I.E. Specialities Top Local ExecutiveAddress Inland Empire Placements, I.E. Headquarters TitleCity, State, Zip Companywide Phone/Fax

E-Mail Address

Select Personnel Services 6 WND 1985 Clerical, Steve Sorenson1. 15371 Bonanza Rd. 50+ Santa Barbara Light Industrial, CEO

Victorville, CA 92392 Engineering/Tech. (760) 245-1460/898-7111www.selectstaffing.com

Amvigor Staffing Services 2 $1,000,000 1988 Engineering, Administrative, Vijay Telkikar2. 1943 N. Campus Ave., Ste. B-158 2 20 Upland Clerical, Light Industrial, IT, Director

Upland, CA 91786 Scientific & Technical (909) 920-5037/[email protected]

Princeton Corporate Consultants 1 $2,300,000 1986 Medical Device/ Howard Tarlow3. 420 W. Baseline Rd., Ste. C 6 N/A Encino Pharmaceutical President

Claremont, CA 91711 (909) 625-3007/621-0315www.princetonconsultants.com

Charter Business Long-Haul EthernetExtends Customers’ Reach

Long-Haul Ethernet, Layer 3 VPN offer enterprisecustomers greater connectivity, control and scalability

Inland Empire...continued from pg. 3


imperative to listen to what yourcustomers are really saying whenthey tell you what they want from

your business,” he adds. “You must learn how to think like yourcustomers and see things through their eyes, not just yours. Inessence, you must create an environment, a product offering, anda way of doing business that makes you the company of choice.”

The journey better be as much fun as the destination. Many agreat entrepreneur has been derailed by burnout. It’s a disease thatcan be caused by many factors, but which ultimately boils down tothis—too much focus on the final outcome and an inability toenjoy the day-to-day elements of being an entrepreneur. In short,you have to enjoy the journey as much as you enjoy reaching thedestination. If you don’t, you might make it there, but you won’tlast long once you get there.

Feuer explains that he always incorporated this mindset intohis business plans, right down to his daily activities. He’d start theday by handling his most difficult or unpleasant tasks first. Withthose out of the way, he’d take a management walkabout checkingwith staff members at all levels. Then he’d move on to thinkingtime, meeting with colleagues, or sometimes just schmoozing,bonding, or focusing on new and better ways to get things done.

“I always tried to teach through my own example that the jour-ney for everyone should be as much fun as the destination,” saysFeuer. “It’s important to shape your day-to-day work in a way thatallows you to have some fun. By getting the hard stuff out of theway early, you don’t have to work with a sense of dread and you’refreed up to enjoy the rest of the day. Build some fun into everyday, and you’ll stay refreshed and focused on making your busi-ness the best it can be.”

Let “Mother” do the hiring. Bad hires are not only disruptiveto businesses—they’re also expensive. According to a variety ofstudies, the cost of firing senior- or middle-management personnelcan be as high as 300 percent of that person’s annual salary, and insome cases even higher. This includes the cost of finding areplacement, training, and the ancillary emotional and unsettlingperipheral and disruptive effects. How can you stack the deck inyour favor when making a new hire? Listen to your mother.

“If there is a voice in your head that sounds like your motherand it’s advising you not to hire a certain candidate, the voice isprobably just your entrepreneurial instinct telling you to proceedwith caution,” says Feuer. “But beyond what I call the MotherRule, there are ways to get job candidates to reveal their own cru-cial character traits.

“One way I vet candidates is to ask them to provide a letter ofinterest outlining why they think they can get the job done, andwhat it would take to get them to join the organization,” he adds.“This shows me how the candidate thinks and articulates ideas andconcepts—and also lets me know if he or she is thorough and hasa sense of urgency by getting back to me in a timely fashion.”

Don’t drink your own bathwater. When success is reached,history tends to be rewritten about who did what and why, and howvictory was snatched from the jaws of defeat. At a certain level,this is all well and good. The problem arises when the true storygets filtered down, and the lessons from the experience lose theirmeaning because they’re not accurate or they’re too vague. Thismakes it increasingly difficult to apply what you learned to simi-lar future efforts. If something didn’t work and no one rememberswhy, you’re usually destined to repeat past mistakes.

“Whether you have hit your stride or have reached a milestone,it’s imperative to remember one

Be a...continued from pg. 8


state’s population continues togrow, but the new jobs are mainly inthe service sector. We’re becoming

a two-tier society, and that old-fashioned California entrepreneurialspirit is dying, having the life sapped out of it by regulators andbureaucrats.

Even California’s government retirees are fleeing for all parts ofthe inter-mountain West, where they can enjoy their six-figure pen-sions and not have to put up with all the high taxes, high cost of liv-ing and other hassles. Californians have always embraced a form ofexceptionalism, believing that the normal rules don’t apply out here.But while I love that the old Midwestern and Eastern social moresdon’t matter so much on the Left Coast, there’s no escaping the lawsof economics.

Entrepreneurs go into the private sector; where they take risks,innovate, and create jobs and fortunes. The private sector fills thepublic sector’s coffers with cash, whereas the public sector burnsthrough the money on its endless commissions and high salaries, runsup billions of dollars in unfunded retirement liabilities, complainsthat it can’t do its job because of tough economic times, and thendemands higher taxes. Bad businesses go belly up. Bad bureaucra-cies never go away and they always lobby for more money. This ishow it has always been in all countries and states.

Texas has many flaws, but at least the leaders there seem tounderstand the importance of private investment and the limits ongovernment. It’s sad, in a way, that

Don’t...continued from pg. 1



“You can encourage customersto dig deeper using interview meth-ods similar to those we developed at

Advanced Industrial Marketing,” says Adams. “For example, wehave special ‘trigger methods’ to get them out of mental ruts. Wehave fresh ways for probing their responses. And we have uniqueobservation and customer tour tools to let you see exciting newopportunities.

“When someone says, ‘Don’t just ask customers what theywant,’ it doesn’t mean you should isolate yourself deep within thebowels of your company to guess what they want,” he adds. “Itmeans you should get innovative about ways to enter your cus-tomers’ worlds and understand the needs they cannot easily articulateon their own.”

Prioritize customer outcomes. What will customers richly payyou for? Only for delivering outcomes that are important and cur-rently unsatisfied. That’s why Adams advises clients to get quantita-tive—to ask customers to rate how eager they are for certain ele-ments of a new product. For example, you might ask on a scale of 1-10 how important it is to “search for a broad range of music.” Thenask that same customer to rate, on a scale of 1-10, how satisfied theyare today with their ability to “search for a broad range of music.”Then focus your product development on outcomes that scored highin importance and low in current satisfaction.

“Most suppliers fail to ask these quantitative questions,” saysAdams. “The result is they miss two critical points: The first is thatit’s a mistake to let your engineers and scientists work on answers toquestions customers don’t care about; secondly, to a certain extent,we all ‘hear what we want to hear’ in customer interviews, so quan-titative data is needed to drive out internal bias and wishful think-ing.”

Take advantage of the profit motive. Many B2B suppliers com-pletely overlook an enormous advantage they have over consumer-products companies such as Apple: the ability to measure valuedelivered to their customers. How do you measure the “coolness” ofa tiny pod, the convenience of a fast music download, or the brag-ging rights of owning the latest iPhone model?

But the B2B supplier’s world is different. “I’ve helped B2B sup-pliers in hundreds of industries,” says Adams, “and their customersare usually in the business of making money. B2B suppliers can helptheir customers make more money by improving their processesand/or their products. If suppliers are willing to work at this, they canoften measure or predict how a new product will let customers a)reduce costs, b) sell higher volumes, or c) sell at higher prices.

“Tools such as value calculators allow attentive B2B suppliers tounderstand the value their customers will receive from their newproduct,” he adds. “This teaches the supplier how to precisely ‘tune’the design of their new product, how to price it, and how to promoteit. This may not be as much fun as a new touch-screen phone, but it’sgreat for the supplier’s bottom line.”

Get creative with the solutions. Truly hearing the voice of thecustomer is necessary, but not sufficient. Here’s where you can andshould emulate Jobs and his team at Apple—in the creativity depart-ment. Jobs doesn’t just encourage innovation; he requires it. Hewants Apple employees to take risks, give feedback, and constantlythink outside the box. Basically, creativity is a must.

“Once your team knows the outcomes customers care about, theyneed to focus all their creative energy on finding the solutions thatresult in those outcomes,” says Adams. “This is best done by engag-ing as many of the right minds as




Inland Empire EmploymentRecovery – A Long, Gradual, Climb

By Beacon Economics

The Inland Empire’s labor markets have not yet turned the corner,and remain one of the weakest in the state. Peak-to-trough, the regionlost 13.5% of its total nonfarm employment, compared to a 9% lossin California overall. Recovery is beginning, however. Several sec-tors have added jobs over the past several months, including trans-portation, warehousing and utilities, and administrative support.Although there has been little growth in nonfarm payrolls or house-hold employment, the number of unemployed residents has fallen,bringing the unemployment rate down to a seasonally adjusted 13.8%(February 2011). But because there has not been a correspondingincrease in household employment, the decline in unemployment isattributed to previously unemployed residents becoming discouragedand dropping out of the labor force. Beacon Economics forecasts thatthe Inland Empire’s unemployment rate will gradually decline, butdoesn’t expect it to fall below double-digits until the first quarter of2014. Beacon Economics is projecting faster employment growththan forecast in theprevious edition ofThe RegionalOutlook – InlandEmpire, however,nonfarm employ-ment is still notexpected to reachits pre-recessionpeak until the firstquarter of 2015.

Note that theC a l i f o r n i aEmployment Development Department (EDD) recently releasedrevised labor market statistics for the Inland Empire. In December of2010, nonfarm employment was 14,000 higher than previouslyreported by the EDD. Most sectors saw upward revisions, includingretail trade and wholesale trade. The largest negative revision was inadministrative support.

Consumer Spending Slowly Picking UpThe Great Recession hit the Inland Empire hard, in particular

because of the region’s exposure to the collapse of the sub-primemortgage market. In the fourth quarter of 2010, nearly half of allmortgages in the two-county region were underwater. Housing woes

continue to be themajor reason forthe InlandEmpire’s slowerr e c o v e r y .Quarterly taxablesales declinedpeak-to-trough by27.7%, the largestdecrease inS o u t h e r nC a l i f o r n i a .Spending haspicked up, and

taxable sales in the fourth quarter of continued on page 39

Fighting for Fiscal ResponsibilityBy Office of Assemblyman Mike Morrell,

Sixty-Third DistrictOn June 15th, the Democratic majority in the California State

Legislature passed a budget filled with gimmicks.Fast forward and you will find that what the legislative

Democrats and Governor Brown finally agreed upon was ulti-mately more of the same. No Republican votes and many gim-micks, a rosy picture painted by a budget dependent upon $4 bil-lion in assumed revenue that only exists in theory.

I am deeply disappointed that instead of curbing California’smassive spending problem, this budget continues to rely on the‘realignment’ of spending. ‘Realignment’ is government-speak forshifting, transferring, and borrowing money from one governmentprogram to another. ‘Realignment’ does nothing to address theserious nature of our state’s budget crisis, it only prolongs it.

This budget highlights the need for California to adopt realsolutions, rather than merely pushing its fiscal insolvency ontofuture generations. The budget requires substantial pensionreform, pro-business policies for job creation, and a limit onspending. We need courageous leadership from Sacramento tohelp California live within its means. A sound budget with realreform is the first big step toward assuming this leadership.

Furthermore, the legislature’s budget highlights the need formy Assembly Bill 998. This would require budget language to beavailable online for public view 72 hours before any votes can betaken. Accountability in every area of government will ensureCalifornians receive the representation the United StatesConstitution ensures them.

Thankfully, in spite of tremendous pressure my Republicancolleagues and I held the line against tax and fee increases savingCalifornians $58 billion and we continue to remain united towarda solution that requires fiscal responsibility. I am happy to saythat the taxes and fees established in the last budget are set toexpire, placing an extra $1,000 per year back into the pockets oftaxpayers to invest in their families and businesses, not govern-ment.

As we know, Governor Brown vetoed the legislature’s firstbudget within a matter of hours. Unfortunately now, the gover-nor’s deal with his colleagues is so far removed from fiscalresponsibility that our situation remains dire. Fortunately, we’vewon a big battle this time around, holding out for a no tax increasebudget. Over the next six months I will devote myself to build-ing an infrastructure that will lead California back to economicprosperity by:

1) Getting an answer from the Democratic speaker as to whylegislators received a budget that is more than 1200 pages longless than two hours before the vote.

2) Continuing to fight to pass AB 998 which will make itmandatory that our budget is posted online for public review 72hours prior to a vote.

3) Seeking the legal opinion of our attorney general to upholdthe rule of law and protecting the interests of the people by keep-ing proposition 25 free of partisan continued on page 31


SBA Lenders Serving the Inland EmpireRanked by loans funded ($Amount) (Riverside & San Bernardino Counties)

Company Name SBA Loans Number of SBA Types of Loans Offered: Types SBA Loans Funded: Number of Offices: Top Local ExecutiveAddress ($ Amount)* Loans Funded 7A Intl. Loans Programs Inland Empire TitleCity, State, Zip 504 Seas’l. Line of Cred. Companywide Phone/Fax

Contract Loan Prg. Small Loan Programs E-Mail Address

CDC Sm. Bus. Finance Corp. $40,821,000 65 Yes No 1 Mike Owen1. 1650 Iowa Ave., Ste. 150 Yes No 8 Executive Vice President

Riverside, CA 92507 No Yes (951) 905-5700/[email protected]

EDF Resource Capital, Inc. $24,473,000 76 No No 1 Jim Azevedo2. 1050 Iron Point Rd. Yes No 13 (916) 962-3669/962-1822

Folsom, CA 95630 No Yes [email protected]

Temecula Valley Bank $21,333,500 18 Yes No 4 Dan Stake3. 27710 Jefferson Ave., Ste. A100 Yes No 11 President

Temecula, CA 92590 Yes Yes (951) 694-9940/[email protected]

Wells Fargo Bank SBA Lenders $20,622,500 60 Yes Yes 4 Steven W. Doss4. 500 La Terraza Blvd., Ste. 200 Yes Yes 7 VP, Reg. Sales Manager

Escondido, CA 92025 Yes Yes (760) [email protected]

Enterprise Funding Corp. $10,180,000 12 No No 1 Jeffery C. Sceranka5. 300 E. State St., Ste. 230 Yes No 1 President/CEO

Redlands, CA 92373 No Yes (909) 792-3803/[email protected]

Banco Popular $6,806,200 29 Yes Lydia Fiscorondo6. 888 Disneyland Dr. Yes VP Western Regional Sales Mgr.

Anaheim, CA 92802 No (714) 864-5057/864-5103

US Bank $6,643,700 15 Yes Yes 330 Christopher Otto7. 3590 Central Ave. Yes Yes 2,887 VP/SBA Business Dev.

Riverside, CA 92506 Yes Yes (951) 514-9873/[email protected]

California Bank & Trust $4,905,500 14 Yes Yes 6 Andre Ellis8. 102 N. Yale Ave. Yes Yes 93 V.P./Manager

Claremont, CA 91711 No Yes (909) 624-9091/[email protected]

Community Bank $4,398,200 12 Yes Yes 5 Deborah G. Gallagher9. 1041 W. Badillo St., Ste. 115 Yes Yes 13 Senior V.P./Manager

Covina, CA 91722 Yes Yes (626) 568-2008/[email protected]

Security Bank of California $3,354,500 7 Yes No 4 James Robenson10. 3403 Tenth St., Ste. 100 Yes No 4 Chairman

Riverside, CA 92501 Yes Yes [email protected]

CIT, Small Business Lending $3,044,000 7 Yes No 0 Julie Johnson11. 7755 Center Ave., Ste. 1100 Yes No 50 Regional Acct. Manager

Huntington Beach, CA 92647 No No (714) 842-2380/[email protected]

First California Bank $2,792,200 4 Yes No 3 Cg Kum12. 218 E. State St. Yes No 21 CEO

Redlands, CA 92373 Yes Yes (909) 798-3611/335-2363www.fcbank.com

Southland Econ. Dev. Corp. $2,635,000 3 No No 0 James R. Davis13. 400 N. Tustin Ave., Ste. 125 Yes No 2 President

Santa Ana, CA 92705 No No (714) 647-1143/(714) [email protected]

Pacific Western Bank $2,289,300 4 Yes No 8 Ricka Kemp14. 900 Canterbury Pl., Ste. 300 Yes No 7 Branch Manager

Escondido, CA 92025 No No (760) 432-1350/432-1359

AMPAC TRI State CDC $1,909,000 2 No No 1 Hilda Kennedy15. 225 W. Hospitality Ln. Yes Yes 1 Founder/Executive Director

San Bernardino, CA 92408 No No (909) 915-1706/387-0810www.tristatecdl.com

BBVA Bancomer USA $1,634,000 4 Yes No 6 Manuel Orozco16. 24010 Sunnymead Blvd. Yes No 31 President/CEO

Moreno Valley, CA 92553 No Yes (951) 242-1959/242-3324

Rabo Bank $1,449,000 17 Yes No 9 Keith Goff17. 74-199 El Paseo Dr. Yes No 30 Regional President

Palm Desert, CA 92260 No No (760) 776-4100/[email protected]

Hanmi Bank $1,330,000 2 Yes No 1 Jae S. Yoo18. 3327 Wilshire Blvd. Yes No 27 President/CEO

Los Angeles, CA 90010 No Yes (213) 427-5657/427-5774www.hanmi.com

California Center Bank $1,317,000 8 Yes Yes 1 Chris Kong19. 1040 S. Mt. Vernon Ave., Ste. A Yes Yes 14 Vice President/Manager

Colton, CA 92324 No Yes (213) 637-9631/[email protected]




son that many college grads mustlearn about networking is that it isnot the equivalent of asking, “Will

you hire me?” The goal of effective networking is, instead, to builda mutually beneficial relationship with someone who may nevereven be able to give you a job, but might know someone who can.

“It’s what I call contrarian networking,” says Kuzmeski. “Beforeyou start networking, create a game plan. First, think about whichcontacts are the most important to you and which are the closest toyou. Remember, these will not necessarily be the people you thinkmight be able to give you a job on the spot. Of those contacts, con-sider who the best connectors are. Who knows the people you wantto know? By connecting with other great connectors, you are able towiden your reach. You expand your opportunities.”

Network to the people you know. Sometimes the most obviousconnections are the ones most easily ignored. When you are build-ing your network or considering who might be able to help you inyour first big job search push, don’t forget about the fruit closest tothe ground.

“Again, think about the people close to you, who might havehuge networks of their own,” says Kuzmeski. “For example, maybeyour mom is or used to be a teacher. She’s had contact with tons ofparents over the years who just might be working at a company thatcould hire you. Or maybe your cousin has a job in a completely dif-ferent field, but he has a huge network of friends on Facebook. Younever know how a great opportunity will present itself. Don’t countanyone out of your networking efforts, especially those who are theclosest to you and therefore the most willing to help.”

Let them do the talking. (You ask the questions!) Whenyou’re first starting out, networking can be a sweaty-palm-inducing,nerve-racking experience. Be careful not to allow your nerves tolead to nervous chatter. There’s nothing worse than coming awayfrom a great networking opportunity realizing that you can’t remem-ber a single person’s name or a single helpful thing that was said.Always be prepared to listen and arm yourself with a (mental) list ofquestions to help you get conversations going. Here are a few greaticebreakers:

How did you get started in this industry?Where did you grow up? Do you still have family there? How are your kids? What are they up to?I’ve been wanting to ask this of someone with more experience

than me. What do you think about…? (Complete this question withsomething from current events, your town or city’s local news, or arecent event in your industry. Remember, it is always a good idea toavoid topics that can lead to contentious conversations such as reli-gion, politics, etc.)

Once the conversation is flowing freely, then you can move onto more in-depth business questions:

What’s the best thing that has happened to your business thisyear?

What’s one thing you’ve done that has really changed yourcareer?

What will you never do again in business? What’s your biggest challenge? What makes a good client for you? What do you find is the most effective way to keep a client

happy?“After he answers you, it’s always a good idea to follow up with

a secondary question that encourages him to tell you more,”Kuzmeski adds. “The more he talks and you listen, the more he willlike you because you are showing

To New...continued from pg. 10


LOCAL EXECUTIVE TIME OUTLOCAL EXECUTIVE TIME OUT

OCEANSIDE WELCOMES FAMILIES WITHBUCKETS OF FUN FOR “RUNNING WITH THE

GRUNION”—THE ULTIMATE SOUTHERNCALIFORNIA EXPERIENCE

City’s California Welcome Center Offers Children Complimentary“Grunion Packets”

Oceanside, San Diego’s North Shore, is giving families anotherfun reason to visit this summer by celebrating the summer arrival ofthe grunion. For a limited time, families who visit Oceanside’sCalifornia Welcome Center can pick up complimentary “Grunion”packets that include a plastic bucket for catching the fish and a tipsheet with information on where to find the grunion and their season-al beach visits.

Each June, July and August, the beaches of Oceanside play hostto thousands of slippery fish who land on its shores after nightfall.Grunions leave the water at night to spawn on beaches beginning onnights of the full and new moons. Spawning typically takes placeover four consecutive nights. As waves break on the beach, grunionsswim as far up the beach as possible making for an awe-inspiringsight.

“You haven’t had a complete Southern California beach experi-ence until you’ve experienced running with the grunion,” says LesleeGaul, CEO of Visit Oceanside. “Kids love that they get to stay up pastbedtime and troll the beach at night looking for the fish. It’s one ofthose thrilling natural experiences that the entire family will remem-ber for a long time.”

Grunions arrive typically between the hours of 9:30 p.m. and 2a.m. depending on the tides. The best sightings are typically on thesecond and third nights of the four-night period. Grunion can only becaught with bare hands. Adults 16 and over must have a fishinglicense to catch grunion.

Expected dates for the 2011 summer grunion season are: July 1-4; July 15-18; July 30-August 2; August 13-16. For more informationon the 2011 grunion schedule visit: www.dfg.ca.gov/marine/grunion-schedule.asp#runs.

The Visit Oceanside CVB/California Welcome Center Oceansideis conveniently located just off Interstate 5 at 928 North CoastHighway. Families can drop in anytime during business hours topick up the Grunion Packets. The Welcome Center also features avariety of souvenirs and logo wear for visitors to purchase and help-ful staff who can provide more information on what to do during theirvisit. For more information, please call (800)350-7873 or visitwww.visitoceanside.org.

To meet the various exportfinancing needs of small businessenterprise, SBA has designed three

types of EWCP loans namely, Single Transaction-Specific Loan,Transaction Based–Revolving Line of Credit and Asset Based Loans(ABL). Single Transaction-Specific Loan is a non-revolving loan thatsupports a specifically identified single export transaction. The termof the Transaction-Specific Loan generally should not exceed oneyear. SBA may, on a case-by-case basis, approve a longer loan term(up to 36 months) to allow for an extended trade and productioncycle.

Transaction Based-Revolving Line of Credit supports either mul-tiple export transactions or a specifically identified export transactionon a continuous basis during the term of the loan. The term general-ly does not exceed one year but can




cost overruns, state govern-ments have become reluctant totake on much-needed infra-structure projects, decisions thatcould lead to future economicand security problems for thecountry. It’s time for owners ofall kinds to take back the build-ing process.”

LePatner’s law firm—whichis the only law firm in the nationexclusively devoted to the rep-resentation of owners on con-struction projects—providesforensic analysis and due dili-gence for its clients through itswholly owned affiliate,Proactive Integrity AssociatesLLC. LePatner offers the fol-lowing advice for owners whowant to avoid the losses andembarrassment that come withhiring contractors bent on com-mitting fraud:

Stage One: The PlanningProcess

Don’t assume hiringunions will protect you. Manyowners hide behind the beliefthat if they retain union contrac-tors, who are bound by so-called “project labor agree-ments,” that there are rules toset in stone the costs for thework to be done. “Nothingcould be further from the truth,”says LePatner. “While a projectlabor agreement may establishthe rates and benefits for everycategory of worker on a project,to avoid corruptions such as fic-titious invoices and kickbacks,owners must employ greatersteps to protect their projectbudgets.”

Perform a backgroundsearch on your constructionteam. For owners, the contractbidding process should includethorough questionnaires thatrequire bidders to answer ques-tions about their businesses,their ownership, and their histo-ry, including jobs worked, liensfiled, criminal, civil, and admin-istrative inquiries, and othersimilar information. At a mini-mum, owners should verify

licenses and business registra-tion of a bidder and conductpublic records searches touncover any history of litiga-tion, criminal convictions, fail-ure to pay taxes, undisclosedconflicts of interest among theproject team, and other mattersthat would call into question theintegrity or business practicesof a bidder.

Owners may also want to doa search of news articles to see

if past reports of wrongdoing bycertain bidders exist. In additionto conducting the public recordand open source researchdescribed above, more in-depthinvestigation may be warranteddepending on the size of theproject. A further layer of dili-gence includes in-depth inter-views by investigators and/orproject management staff ofprior customers of a bidder,construction managers and

design professionals who havepreviously worked with the bid-der, opposing parties in litiga-tion, former employees, andother industry and confidentialsources of information regard-ing the bidder. These interviewscan provide real-life perspectiveregarding how well the bidderperforms its work and interactswith owners and other teammembers.

Building...continued from pg. 3



As Transportation Needs for Seniors Stretch Community Resources, a TransitAgency and a Non-profit Have Found a Solution

Community Based Transportation Service in Claremont is Newest Adaptation of Successful TRIP VolunteerDriver Model

The Pomona ValleyTransportation Authority(PVTA) and Community SeniorServices (CSS), a non-profitagency in Claremont have intro-duced an innovative volunteerdriver transportation service thattargets the aging in place,stranded without options dilem-ma that is increasingly becom-ing a senior mobility challenge,as reported in a recent article byTransportation for America.

According to George L.Sparks, PVTA administrator,“The ‘Get About’ service is theprimary transportation resourcefor seniors and individuals withdisabilities in the PomonaValley.” He says, ‘Travel tocommunities outside of thePomona Valley for shopping andto a neighboring county formedical services has long been a

need identified as an importanttransportation issue by both thecommunity and PVTA.” Sparkssays that the distance involvedmade most options prohibitivelyexpensive.

Sparks says, “Another chal-lenge faced by PVTA was toprovide service to riders who,because of physical frailty orcognitive disability, were unableto use a door-to-door servicelike Get About without anescort. After reviewing manyother approaches, it becameclear to PVTA that a volunteerdriver program was the mostcost effective, convenient andhumane way of addressing thetwo most pressing needs identi-fied by both PVTA and our rid-ers.”

Sandee Hayden, director ofCommunity Connections says,

“We know that a friend mayhelp once or twice when askedfor assistance with transporta-tion, but when mileage reim-bursement is available, they willhelp more often.

“We knew that it would takea community to make a volun-teer driver program possible,”Hayden said. Sparks says, “Theinitial impetus for CommunityConnections came from theresults of community trans-portation forums that includedsocial service agencies, health-care providers, cities and othercommunity groups. Thesegroups remain engaged in theprogram by serving on the proj-ect steering committee, the eli-gibility determination commit-tee and by acting as a referralnetwork for both riders andpotential volunteers.”

PVTA and CSS reviewedseveral volunteer driver pro-grams before settling on theTRIP model which we foundthrough the Beverly Foundation.The TRIP volunteer driver pro-gram was started and has beenoperating in Riverside Countysince 1993 by the IndependentLiving Partnership (ILP). Lastyear the Riverside service pro-vided 92,843 one-way trips and1.3 million miles of escortedtransportation at a $5.74 cost pertrip to ILP.

Spark says, “Probably thebiggest obstacle to starting aprogram like this is finding theinitial funding necessary to getstarted. It is sometimes difficultto get traditional fundingsources for transportation toappreciate that volunteers can be



a legitimate way to serve theirclients.”

Hayden says: “The 2009Federal TransportationAuthorities call for projects,specifically recognizedVolunteer Driver Programs, pro-vided the source for funding ourTRIP based volunteer driver

program, and CommunityConnections, a partnership withPVTA, CSS, TRIP and our com-munity, was launched inDecember 2010.”

Community Connections,mirroring the TRIP model, pro-vides door-through-door serviceto riders and helps with social-ization for home bound isolatedseniors and individuals with dis-abilities. Already, only 2

months after beginning to pro-vide rides, CommunityConnections is now serving 37riders, who previously wereunable to make the trips theyneeded.

According to Hayden,“Most of our riders tell us theyjust want to go shopping or runerrands, much like they wereable to do when they were driv-ers” and Community

Connections makes that possi-ble. The service providesmobility with dignity, andrestores personal independence.

When asked what advice shewould give to other communi-ties to be successful in starting aTRIP model volunteer program,Hayden says. “Community isthe solution to providing trans-portation for seniors and indi-viduals with disabilities. Beresourceful, be patient and callupon your community partnersto support the development of avolunteer drive program.”

According to Richard Smith,executive director of theIndependent Living Partnership(ILP) that operates the originalTRIP Program in RiversideCounty, “TRIP is a low-cost,community based transportationservice that can be started andoperated in almost any commu-nity, rural, suburban and in bigcities too.” He says, “The suc-cess story of CommunityConnections should encouragecommunities across the countrythat are facing dwindlingresources and burgeoning com-munity transportation needs tothink seriously about startingand operating a TRIP servicetoo.” ILP has created a websiteat TRIPtrans.org for the purposeof detailing the model and alsoto assist other communities toimplement the proven program.

The Pomona ValleyTransportation Authority(PVTA) is the community tran-sit provider for the PomonaValley. PVTA is a joint powersagreement and was formed bythe voluntary cooperation of thecities of Claremont, La Verne,Pomona and San Dimas.

New Freedom funds are agrant program of the U.S.Department of Transportationthat seeks to reduce barriers totransportation services andexpand the transportationmobility options available topeople with disabilities beyondthe requirements of theAmericans with Disabilities Actto overcome existing barriers forgreater participation in society.

As...continued from pg. 21


and we are grateful for the generos-ity of our donors, volunteers andadvocates who have joined our

efforts to help families obtain safe, decent and affordable homes andto strengthen communities.”

The Builder 100 list is an annual compilation of the largesthomebuilders in the country. In 2009, Habitat ranked No. 8 on thelist with 5,294 closings, whichmarked the first time the organiza-tion made it into the top 10.Habitat’s 2010 increased numberof home closings was due in part tothe organization’s NeighborhoodRevitalization Initiative (NRI).Through NRI, Habitat affiliatesseek to purchase and rehabilitateforeclosed properties to turn theminto affordable housing in partner-ship with low-income families andto strengthen neighborhoodsaffected by the current housingmarket.

Pomona Valley Habitat forHumanity, a local affiliate of the international organization is cur-rently beginning its first rehabilitation project in RanchoCucamonga under this new funding source. The organization hasbeen working with the City of Rancho Cucamonga, who hopes tohelp reduce blight caused by abandoned foreclosed properties, andexpects to begin rehab work on one identified property before theend of the year.

“Rehabilitating foreclosed homes with government money is astrategy that Habitat for Humanity International has encouraged,”said Gluth. That way, local affiliates and their volunteers stay activeduring the economic downturn when fundraising in the private sec-tor is difficult.

“The current economy has expanded the need for, and the inter-est in, the work of Habitat forHumanity, but it has also led to adecline in our fund-raising sup-port,” said Jody Gmeiner, presi-dent/CEO of Pomona ValleyHabitat for Humanity. “Many ofour past donors have come fromthe construction and bankingindustries—both of which havebeen hard hit the last few years. Weare more likely to receive discount-ed materials and services, ratherthan sponsorship of the entire con-struction of the house and donatedmaterials that we used to receiveduring the housing boom.”

To supplement fund-raisingefforts Habitat for Humanity hasalso adopted a social enterprise with its ReStores (established to bea self-sustaining funding source for Habitat affiliates). The ReStoresells donated materials including new and gently used furniture,appliances, lumber, hardware, vintage and unique items to the pub-lic. Currently there are over 700 home improvement stores acrossthe United States providing local communities with low-cost build-ing and home improvement materials and offering proceeds toenhance the Habitat for Humanity mission to end substandard hous-ing worldwide.

Pomona Valley Habitat for Humanity opened a ReStore at 4609Holt Boulevard, Montclair in December 2009. Many of the volun-teers are attracted to Habitat for Humanity because they want towork hands on. For Pomona Valley Habitat for Humanity theirMontclair ReStore has also helped serve as a place to attract volun-teers during down times in their construction projects. High unem-ployment in the local region has attracted a large number of skilled

volunteers who have lost their jobs. “We get interest from people of

all backgrounds,” said MorganSternquist, Pomona Valley Habitatfor Humanity volunteer coordina-tor. “Traditionally most of our vol-unteers have wanted to workSaturdays. These new volunteersbenefit us because they are oftenavailable during the week and arelooking to fill their time as theylook for work. We are a benefit tothem because it gives them some-thing to fill the time on theirresumes and a way to learn newskills.”

In addition, the ReStore serves as a location for a weekly volun-teer orientation. Every Saturday at noon interested individuals cancome to learn about the local Habitat for Humanity affiliate and cur-rent activities they can assist with.

“Throughout our history we have seen time and again that anaffordable, safe and decent home is the gateway to better health,greater family stability and improved educational opportunities inevery country where we work,” said Jonathan Reckford, CEO ofHabitat for Humanity International. “We are pleased that even inthis difficult economy, Habitat for Humanity has been able to helpan unprecedented number of families around the world have a bet-ter place to live. We are seeing great results from focusing not onlyon building individual houses, but also on repairing and rehabbing

homes and creating partnershipsthat emphasize total communitydevelopment.”

In fiscal year 2010, Habitat forHumanity served a record 74,960families worldwide through a com-bination of new construction, reha-bilitation and repairs. Habitat alsohelped an additional 6,355 familiesestablish legal rights to a house orland, and provided more than46,964 individuals with technicalassistance ranging from legal helpto construction advice or training.

Habitat for Humanity is builton the concept of building commu-nities; the tradition of barn-raisingis evoked in each Habitat for

Humanity build. The model is a true community partnership, wheremost often redevelopment agencies provide the land and Habitat forHumanity engages churches, businesses, civic groups, and literallythousands of people in the advocacy, fund-raising and constructionneeded to complete the home.

Under the Habitat for Humanity model homeowners must meetincome guidelines; have decent credit; be able to make a monthlymortgage (with no profit, no interest); and agree to put in hundredsof hours of sweat equity building

Habitat...continued from pg. 1

Ribbon Cutting for Montclair ReStore

Prudential Build Day – Prudential Real Estate Office hosts BuildDay during construction on a Habitat for Humanity house in Chino

Hills



“For example, if Lehr’s clientshad properly researched the compa-ny, they would have discovered that

Lehr Construction pleaded guilty to charges related to bid rigging inthe late 1990s that resulted in overcharging clients tens of millionsof dollars. One of Lehr’s principals, Howard Lazar, reportedly plead-ed guilty to attempting to bribe a city inspector in the 1970s.”

Demand transparency. Transparency is the key to maintainingintegrity in the construction process from bidding to billing to time-ly completion. Project owners should have the right to obtain andreview all financial and accounting documentation relating to theirproject, including that of the subcontractors. If possible, direct elec-tronic access with proprietary software that manages all aspects ofthe retention, performance, and payments to the contractors and sub-contractors should be provided. This access not only will provide theowner with the information needed to detect overbilling, fraud,waste, and abuse, but it will set a tone with the project team that theowner is serious about preventing cost overruns and will be watch-ing the team closely throughout the process.

Know who’s doing your building. Through carefully tailoredcontracts, owners should be given the right to approve all subcon-tracts for their project. Doing so allows the owner to perform duediligence on the subcontractors and ferret out those who are unqual-ified or unscrupulous. “A requirement that all contractors and sub-contractors use owner-approved contracts will ensure that the rightto audit extends to the subs,” says LePatner. “Control over the teammembers and contractual arrangements also helps to prevent unwar-ranted and surprise liens from being filed for unpaid subcontractor

costs.”

Stage Two: The Building ProcessPerform surprise onsite inspections. Although due diligence

and contract language can go a long way toward protecting theowner from corruption and cost overruns, they are not a substitutefor ongoing monitoring of a project. One overt tool that can be usedduring the project is surprise onsite inspections. During these inspec-tions, owners should verify the number of workers onsite and thetypes of work being performed. Equipment should be spot-checkedto make sure those items for which the owner is paying are actuallyonsite and are actually being utilized. Not only will such onsiteinspections help to identify potential issues not readily apparentfrom the accounting and project documentation, but they will furtherreinforce an atmosphere of transparency, owner oversight, andrespect for the integrity of all team members.

Reviews should be conducted of general conditions charges andchange orders to ensure that the owner is not being charged undergeneral conditions for an item or cost that was to be included in thefixed-price contract. Unfortunately, this kind of double billing isfairly common and is often not detected by owners unfamiliar withconstruction industry practices. It also is helpful to monitor contractcompliance of fees and charges based on a percentage, such as theconstruction management fee or mark-up, to make sure the fees arenot inflated.

“Any work being performed on a time and materials basis shouldbe subject to additional scrutiny,” notes LePatner. “Owners shouldperform spot verification of contractor and subcontractor payrolls toensure that the amounts charged to the owner were actually paid tothe laborers, tax authorities, unions,




thing: If you don’t remain hungryto achieve continued success,you’ll soon find yourself believing

that you are as great as your last success,” notes Feuer. “Moreover,if you do that, you could drown drinking your own bathwater ormake bad mistakes because you trusted without verifying.”

Know when it’s time to pull the plug. One of the biggestdilemmas for any entrepreneur, CEO, or business owner is toknow when enough is enough. There are peaks and valleys in vir-tually every company and industry. The trick for an owner is tounderstand these vacillations and know when it’s time for you tosell—to the highest bidder, of course.

“The key to fulfillment and continued success is knowing howand when to reinvent one’s business and even personal life,” saysFeuer. “It’s all about looking for that new twist or turn that mightignite a new burning in the belly.

“That time arrived for me when I decided to sell OfficeMax,”he adds. “The company had been—in my mind anyway—some-thing I did for almost 16 years but not who I was. I was thrilledthat what I did employed 50,000 people and did business in everystate but Vermont, with international operations in China, Japan,Brazil, and Mexico. At the end of the day, I knew that my team andI had built OfficeMax to fulfill its promise of ‘serving its cus-tomers, creating opportunities for its employees, and buildingvalue for our shareholders.’ With this realization, I knew it wastime for me to move on.”

Know how to put lightning back in the bottle again andagain. It is absolutely possible to be a repeat entrepreneurial suc-cess. Most successful second-act players have honed theirinstincts and skills and created a series of methodical steps thatthey follow. They understand how to get from A to Z while mini-mizing pain and wasted motions and maximizing available capital.Experience has taught them where to spend the most time andeffort to ensure that they meet or beat both others’ and their ownexpectations.

“Like many successful entrepreneurs and operators at thisstage, I live to work rather than work to live,” says Feuer. “I lovethe challenge, thrive on naysayers telling me it can’t be done, andget great satisfaction in proving the pessimists wrong. I won’t pre-sume to understand the psychological reason why anybody doesanything, but the simple answer for me is that I put lightning backin the bottle because I know I can. There’s nothing more gratify-ing to me than starting from scratch and building a meaningful andrelevant business, and if it’s a giant, so much the better.”

“Navigating a start-up venture is about as close as you can getto a 24/7 ride on the world’s scariest roller coaster,” says Feuer.“Every morning, when the entrepreneur gets out of bed, it’s show-time. And every evening, when that same would-be tycoon rest-lessly drifts off to sleep, he says a silent prayer, giving thanks forthe fact that he’s survived the preceding 18 hours or so and askingto be granted the strength to fight another day.

“If that sounds like an exhilarating life to you—and if you’reprepared to lead and to put the interests of your customers andemployees ahead of your own—why not go for it?” he concludes.“Take a chance. Pull the trigger. Start building something great. Itdoesn’t matter what’s going on in the economy. If you’re feelingthat burning in the belly, there will never be a better time thannow.”

Visit www.benevolentdictator.biz for additional information.

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or insurance carriers. Review ofcancelled checks, on a samplebasis, can provide much of the

needed verification.”

Beware of the hidden “costs” of insurance. Some contractors useinsurance costs as a profit center at the expense of owners. Duringthe project, periodic reviews should be conducted of insurance poli-cies, riders, and endorsements to verify coverages, as well as to doc-ument payment (through cancelled checks) to insurance carriers.“Often, owners and their representatives are provided what is wide-ly known as an ACORD form, which is a seemingly official-lookingdocument provided by a contractor’s insurance broker,” saysLePatner. “The ACORD form may list all insurance coverages, butthis form is not evidence of the actual insurance policies andendorsements being issued by an insurance company. Some corruptcontractors may use these costs to collect the full value of insurancepremiums from owners and then never actually buy the policies.”

Stage Three: The Close-out ProcessLook out for last-minute charges. At the end of the project,

owners should require a confirmation from the contractor, subcon-tractors, and any other team members that no additional costs or feesexist. It is customary to obtain waivers of liens at the time final pay-ments are made. Again, a great way to ensure there has been nowrongdoing is to review and verify cancelled checks to make sure allsubcontractors were paid the amount the general contractor or con-struction manager charged to the owner. Any discrepancies shouldbe considered red flags and investigated further.

“The forensic monitoring procedures conducted throughout theproject should be completed on the final payment requisitions, withparticular attention paid to any last-minute change orders or fees,”says LePatner. “No retainage (the 10 percent held back from all con-tractors on each requisition) should be released until the owner andits examiners are convinced that all charges are appropriate andproperly authorized.”

The above procedures may seem like overkill to some, but theyshouldn’t when you consider how contractors win projects. The real-ity is that construction companies are hired through “low ball” bid-ding, meaning they bid at or below cost to win a project. Then theyuse unnecessary claims and change orders to run up their profit. It’sa practice that happens throughout the construction industry—onprojects big and small—and one that will likely only increase asrecession-starved construction contractors fight for business.

“Most companies, hospitals, school boards, local governments,and other real estate developers can ill afford to have it reported pub-lically that corrupt contractors were employed on a large-scale proj-ect,” says LePatner. “When this occurs, it is necessary to identifywhy preventive mechanisms, such as the ones discussed above,weren’t put in place to avoid such wholesale theft of millions. Whenthese protective procedures are in place, the reality is that unscrupu-lous contractors avoid bidding.

“Going forward, owners have a choice,” he concludes. “Theycan continue to avoid challenging the construction industry that haslong lived with a reputation tarnished by repeated corruption, or theycan practice the kind of self-help that will provide peace of mind andcost savings worth millions—and sometimes tens of millions of dol-lars—to their bottom lines. The choice is obvious—but again, it is achoice that few owners, going forward, can afford to get wrong.”

For more information, please visit www.TooBigToFall.com andwww.BarryLePatner.com.


EXECUTIVE NOTESEXECUTIVE NOTES

Rancho Cucamonga City Manager Announces RetirementFollowing 33 years of distinguished service to Rancho

Cucamonga, 22 years of which as city manager, Jack Lam,announced his retirement effective Aug. 31, 2011. Lam was origi-nally hired as the City’s first community development director in1979 and then was appointed city manager in 1989. Lam hasworked nearly 41 years in local government; in large and smallcommunities, in Northern and Southern California.

Lam was intensely involved during the formative years of theCity, overseeing the development of the first General Plan andrelated development standards and development impact fee struc-tures. In the ensuing years, Lam helped shepherd the City throughseveral economic downturns, from that of 1991 through the mostrecent. Under Lam’s leadership, the City carefully built upreserves, eliminated unfunded liabilities, improved its credit ratingto AA, improved organizational efficiency, developed a compre-hensive succession planning and employee excellence programknown as Team RC, and dramatically enhanced and expanded theservices and amenities available to the residents of RanchoCucamonga.

Gresham Savage Adds Two New AttorneysGresham Savage, with offices in Riverside and San Bernardino

Counties, announces the addition of two new attorneys:Laura E. HockLaura Hock joined the firm as an associate in the litigation

department and a member of the Labor & Employment LawPractice Group. Hock has experience with employment lawissues requiring knowledge of federal laws and regulations, includ-ing Title VII retaliation, sexual harassment, and hostile work envi-ronment claims.

Prior to joining Gresham Savage, she clerked for two years forUnited States District Court Judge Stephen M. McNamee inPhoenix, Arizona, where she handled half of the chambers’ civilcaseload. While at Pepperdine University School of Law, sheexterned for the Honorable Charles McCoy, Jr. of the Los AngelesSuperior Court. Additionally, she was selected as a literary cita-tion editor for the Pepperdine Law Review, and served as researchassistant to the dean of the law school.

Michael RiveraMichael Rivera joined the firm as an associate in the

Transaction Group. His practice focuses on assisting clients withthe acquisition and lease of commercial real property. Rivera hasextensive experience drafting, reviewing and negotiating retail,office and industrial leases, purchase and sale agreements forimproved and unimproved real estate, and development agree-ments. He has represented landlords and tenants in all types ofretail, industrial, and office leases, and in all aspects of the leasingprocess, including the negotiation of leases, work letters, extensionagreements, termination and work out agreements, SNDAs, estop-pel certificates and related documents.

Prior to joining Gresham Savage, he was in-house counsel at anational restaurant company where he conducted due diligence andnegotiated space leases, ground leases, purchase and sale agree-ments, general contractor contracts, access agreements and otherreal estate and construction contracts, and he was in-house at afull-service real estate development firm where he negotiatedoffice, retail, and industrial leases and handled real estate transac-tional matters for the company’s portfolio.


COMPUTERCOMPUTER

Advertising Agencies In the Inland EmpireListed Alphabeticallycontinued from page 13

Agency $ Cptlzd. Bllng (IE) % Print Top 3 Clients # of Employees/Offices Yr. Est. in IE Creative Director Top Local Exec.Address $ Cptlzd. Bllng (Total) % Broadcast Inland Empire Hdqrts. Title TitleCity/Zip $ Gross Income % Other Companywide Parent Co. Phone/Fax Phone/Fax

(Fiscal Year 2010) E-Mail Address E-Mail Address

RKR Media Associates, Inc. $2,400,000 35 Toyota of Temecula 15/1 2001 Jacob Meyers Judy Zulfiqar17. 25855 Jefferson Ave. WND 40 Mt. Jan Jacinto College n/a Murrieta Creative Director President

Murrieta, CA 92562 $2,400,000 25 City of Pomona (951) 677-7681 (951) [email protected] [email protected]

Winter Advertising Agency WND 80 County of Riverside, 3/1 1995 Mary Winter Mary Winter18. 31217 Pauba Rd., Ste. 201 0 City of Ontario, Temecula Owner/Designer Owner/Designer

Temecula, CA 92592 20 County of S.B. (951) 693-4800/693-4803 (951) 693-4800/[email protected] [email protected]


The Cloud Is HereBy J. Allen Leinberger

Some years ago, in aninterview computer authorDavid Pogue (Mac forDummies) told me that in thefuture everything would be outthere on the Net. There wouldbe no more loading up the harddrive with expensive programsand info. It would all be “outthere” for us to access any timeand anywhere.

Well, the future is here.Steve Jobs has introducediCloud. It is actually anupgrade of past Apple systemssuch as .MAC and MobileMe.This new system, however, ismuch more generic and at thesame time grander. Basically aweb service “out there” some-where hosts all of your pro-grams and files. Remotemachines run everything foryou from e-mails to word pro-cessing to complex data analy-sis programs.

As Jobs said at his recentpresentation, “We’re going todemote the PC and the MAC tobe just a device. We’re goingto move the hub, the center ofyour digital life, to a cloud.”

This changes everything.And yet it changes nothing.We have already been

using forms of cloud comput-ing. People playing videogames with people in a tent inIraq are connecting in some“out there” system. People

who use such webprograms as Yahooand Gmail use a“cloud,” a serverthat functions as aremote hard drive.(Those of us withAOL still have pro-graming loadedinto our hard drive.That’s sooo 20thCentury.)

Think of this as puttingyour money into a bank insteadof a shoebox under the bed.Or, as one website describes it,“If you only need milk, whybuy the whole cow?”

Consider, you have apps allover your smartphone. You hitESPN and you are connectedto their scoreboard. (Hey look!My Indians are in First Place!)You also connect just as quick-ly to Facebook or Twitter oryour e-mail account. Stocksand You-Tube come up just asfast. No longer do you have towait for that little spinningwheel on your desktop beforethe program opens up. It’salready opened up in the cloud,or on the remote server. Allyou have to do is connect to it.

Is there a downside to thismiracle or modern computingscience? Of course. Therealways is. In this case, privacyis easier to compromise. If Ican log in from various loca-

tions, so can myarchenemies. LexLuther will finallylearn Superman’ssecret identityplus the locationof the Fortress ofSolitude. Your ex-wives may findyou. Client priva-cy becomes shaky.

Some form of authentication orauthorization will be neces-sary. (And you thought youhad trouble remembering yourpassword on Amazon!)

Then there are the legalissues. Who owns your data?You do in your own machine.But if it’s stored in some rackof computers in an under-ground site in Wyoming, who’sto say the people you pay tostore it don’t have some rights.Have you ever lost a storagelocker full of furniture becauseyou fell behind on payments?And of course, all of those ITand computer maintenancecompanies will become obso-lete when streamlined systemscontrol everything.

But let’s go back to the funpart. All of your games andiTunes and apps are automati-cally available on all of yourcomputers. At least all of thecompatible ones. I have oldercomputers at home that simplywill not run newer operating

systems and applications. Sowhat do I do? Toss them? Ithink I still owe on them.

Many of these questionsmay have to be answered soon-er rather than later. Apple’siCloud does not launch untilthis fall and it may be that like.MAC and MobleMe before it,the bugs still aren’t workedout.

In the meantime, just toprove his point, Jobs is intro-ducing a new and improvedoperating system for the Macdesktop. The new system, (Ithink it will be OS 10.7) willbe called LION, in keepingwith the endangered specieslineage that has been runningfor a while. It will NOT beavailable in stores in environ-mentally imperfect packaging.It will only be downloaded andfor only $29.95. Just think ofit. No more standing in like atmidnight with the rest of theTrekkers and Gleeks to buy thenewest Apple thing. Now youcan do it in the privacy of yourmother’s attic.

And by the way, you canthrow out your old iPhone 4from last year. The new iOS5and the equally new iPhone 5will also be out soon. And, yes,you can stand in line for them,under the cloud of Steve Jobs.


genuine interest in him. Prettysoon, he will be asking you ques-tions, and a valuable business con-

nection will have been made!”

Be prepared to pitch yourself in 15 seconds. You’re probablyentering the job market eager to share your qualifications, experi-ences, and passion for your new career. But the hard reality for manycollege grads is that no one (except for your mom!) wants to hearthat much about your accomplishments. Kuzmeski says that whenyou are networking and getting the word out about yourself, youshould resist the urge to give a 10-minute introduction about your-self. Instead, prepare a short, 15-second elevator pitch that hits onyour high points and top skills. Think about what’s unique aboutwhat you have done and what will help you stand out from a crowdof other job seekers.

“The key to an effective pitch is keeping it short while stillincluding your biggest wins,” Kuzmeski explains. “For example,I’ve had great success with the following pitch about myself: ‘Hi!My name is Maribeth Kuzmeski. I own a marketing consulting firm,Red Zone Marketing, which employs six people who are all focusedon helping companies find more business. I’ve worked with an NBAbasketball team, with U.S. Senators, financial advisors, and mutualfund companies. I’ve even closed a sale while upside down in anaerobatic biplane at 7,000 feet above ground.’ I find that it is hardfor most people to walk away without asking me about that last partor which NBA team or U.S. Senators I’ve worked with. Be creativeand think about how you can frame your accomplishments in a waythat gets people’s attention.”

Get involved in organizations that are connected to your pro-fession. Job fairs can be great ways to get in front of potential

employers, but you might not want to focus only on companies youknow are hiring. In order to meet people within your industry whomight have the potential to hire you, attend trade shows and semi-nars and join organizations or associations connected to the profes-sion you’d like to enter.

“These events and organizations provide great opportunities tohelp you get your name out,” says Kuzmeski. “Again, you might notfind someone who is going to hire you on the spot, but you will havethe chance to meet people who have the potential to hire you in thefuture. Take hard copies of your résumé to these events. The morepeople within your industry or profession who know you the better.”

Be a mover and a shaker. The next time you attend a network-ing event or even just a party, force yourself to get outside your com-fort zone. Don’t just hang out with the people you already know.Make it a point to introduce yourself to new people and find out asmuch as you can about them. The more you move around fromgroup to group the more connections you will be able to make. “It’sall about expanding your opportunities,” says Kuzmeski. “If you areat a party or event with friends, sure, you might have a great timespending the entire evening with them, but you won’t have net-worked to the best of your ability. By getting outside of your normalfishbowl, you can expand your connections.”

Always be networking. You don’t have to be at an event orparty or working your social networks to build your connections.“We all run into people everywhere in our day-to-day lives, but veryfew of us capitalize on all those great connections,” says Kuzmeski.“For example, next time you’re on an airplane, instead of listeningto your iPod, playing on your iPad, or reading the whole time, get toknow the person next to you. Network at social gatherings or strikeup a conversation with the person




Certified Public Accountant FirmsRanked by Number of CPA’s in the Inland Empirecontinued from page 7


Company Name # CPA’s in I.E. Year # Offices in I.E. Industries and Specialities Top Local ExecutiveAddress # Prtnrs in I.E. Founded # Offices in Co. TitleCity/State/Zip Ttl. Emplys in I.E. Headquarters Telephone/Fax

E-Mail Address

Reiss, Jackson, & Co. 5 1947 1 Tax, Estate Planning, Financial Statements, Frederick Reiss17. 164 W. Hospitality Ln., Ste. 6A 3 1 Business Consulting, Accounting, Managing Partner

San Bernardino, CA 92408 12 San Bernardino Full service, Litigation Support (909) 890-3533/[email protected]

Crabtree & Associates CPAs, LLP 4 1969 1 Tax & Estate Planning, Business Consulting, Gregory A. Seigler18. 10020 Indiana Ave. Ste. 211 7 1 Agriculture Real Estate Development, Manufacturing President

Riverside, CA 92503 16 Riverside (951) 352-0255/352-8686www.crabtreecpas.com

GYL Decauwer 4 1978 1 Small & Medium Sized Business Growth Wealth Management, Stephen C. Williams19. 8577 Haven Ave., Ste. 306 5 2 Tax Planning, Business Succession Planning, Primary Industries, Managing Patner

Rancho Cucamonga, CA 91730 19 Rancho Cucamonga Construction, Manufacturing, Distribution, (909) 948-9990/948-9633Non-Profits, Restaurants, Dairy [email protected]

Maryanov, Madsen, Gordon, & Campbell 4 1964 1 Professional, Hospitality, Taxation, Fraud, David Suss20. 801 E. Tahquitz Canyon Way, Ste. 200 4 1 Construction, Business & Financial Planning, Estate Planning, Managing Partner

Palm Springs, CA 92262 18 Palm Springs Management Consulting, Business Valuation, (760) 320-6642/327-6854Full Service CPA firm [email protected]

Blecker Burr, CPA 2 1992 1 Business Consulting & Growth Development, Richard Blecker21. 3600 Lime St., Ste. 612 0 1 Tax Planning & Preparation, Partner

Riverside, CA 92501 5 Riverside Elder Care Services, Audits of Non-Profits (951) 781-6480/[email protected]

Business Management CPAs, Inc. 2 1997 1 Tax Return, Bookkeeping, Estate Planning Tim D’Attile22. 901 E. Tahquitz Canyon Way, Ste. A202 2 1 Managing Partner

Palm Springs, CA 92262 8 Palm Springs (760) 325-5095/[email protected]

Thrall, Lavanty, & Baseel, CPAs 2 1972 1 Retail, Construction, Manufacturing, Services and Professional, John Baseel23. 700 N. Mountain Ave. 1 1 General Business Accounting and Individual, Business and Manager

Upland, CA 91786 4 Upland Estate Tax Preparation and Planning. (909) 946-7760/[email protected]

that will last a life time. School pho-tos, family portraits, professionalprofiles, sports team pictures, direc-

tories; these are services Lifetouch National School Studios offers thecommunity.

City of Ontario Unveils Its New City Hall BuildingThe City of Ontario has unveiled its new 50k-square-foot City

Hall building after the completion of a 19-month, $21.9 million ren-ovation on the 30-year-old structure. The now state-of-the-art facili-ty, located at the heart of the City’s historic downtown, was designedfor Silver LEED certification.

The City worked with architect Robert Borders & Associates and28 contractors, all managed by Turner Construction as constructionmanager. The renovation added 3k square feet of space to the build-ing, now totaling 55k square feet, with a new City Clerk’s area, newelevator and lobby; along with making the existing footage muchmore efficient.

The new City Hall is expected to dramatically improve efficien-cies which will help save energy, and save money.

NFI Acquires Warehouse Transportation and ApparelIndustry Expertise in West Coast Acquisition of The GilbertCompany

NFI announced today that it has acquired the West Coast opera-tion of The Gilbert Company. This is the second acquisition that NFIhas made this year. NFI, headquartered in New Jersey, with facilitiesand operations throughout North America, is one of the largest pri-vately-held integrated supply chain solutions providers in NorthAmerica.

“The combination of organic continued on page 36

Real Estate...continued from pg. 5


behind you in line at the grocerystore.

“Remember, always be pre-pared to sell yourself. Provide what I call a simple, repeatable state-ment of value. That’s something you can say to someone that youknow will trigger her interest and that will be easy for her to repeatto others. By creating a statement like this, those you connect withcan easily pass along information about you. They might say, ‘I justmet this recent college grad named Mike on a plane. He said he pro-grammed and sold two iPhone apps while he was in college. Here’shis résumé.’ Or, ‘I met this promising young teacher named Sarah atmy church. She spent two semesters teaching English at a school inCosta Rica…’ You get the picture. When you start to think about allthe networking possibilities that are open to you, it’s easy to see thatyour opportunities are endless.”

Don’t be afraid to pick up the phone. While communicating elec-tronically is often the method of choice for young people, in your jobsearch and networking efforts there will be times when that simplyisn’t appropriate. “Admittedly, this can be a tough call to make evenfor seasoned professionals,” says Kuzmeski. “My rule of thumb is tomatch whatever method of communication your potential connec-tion is using. If a business-owner friend of your dad’s gives you acall to discuss possible opportunities with his company, call himback. Don’t email, even if he left you his email address in the voice-mail message. And when you do start going on interviews, ask yourinterviewers if it is okay to give them a call if you have any ques-tions after the interview. Then if you have a legitimate question,make a call. You might also consider calling after hours to leave athank-you voicemail. It is a nice way to let them hear your voice andenthusiasm without taking up too much of their time.

“Entering the job market for the first time is certainly daunting,”says Kuzmeski. “Adding to that challenge for today’s college grad-uates are the millions of experienced professionals who are alsolooking for work. But by focusing on networking, you open yourselfup to many more opportunities than just the ones you see on jobboards or those being offered at your local job fair. I truly feel thatthere are only six degrees of separation between everyone in theworld—or at the very least the U.S. Every time you make a new con-nection, you get that much closer to getting your dream job.”

For more information, please visit www.redzonemarketing.com,www.theconnectorsbook.com, and www.andtheclientswentwild.com.


California leaders need to makesuch a trek to remind themselves ofthose simple, timeless lessons, and

that I even need to devote a column raising these obvious points.We all know how government operates. In 2006, the Register

reported on how Caltrans became the state’s biggest slumlord. The road-building agency used eminent domain to acquire thou-

sands of properties for roads it never built, then let the properties rot.As one Register reporter put it recently, this is “a story about how thenation’s largest freeway builder neglected its massive land holdings,creating blight and despair. It was about how Caltrans kept proper-ties off the tax rolls, draining county coffers of tens of millions of dol-lars in lost revenues. It was about abuse of power.”

Now, as reported by the Los Angeles Times, we learn thatCaltrans has been spending absurd sums of money putting new roofson these old properties, spending many multiples of what such a roofwould cost on the open market. In one case, the agency spent morethan $171,000 for a roof on a decrepit, vacant house.

This is how government operates. It is inefficient, immune tomarket pressures, driven by bureaucratic decisions and prone toabuse its power. Anyone who has dealt with a government agencywill tell stories of how irrational its decision-making and spendingdecisions can be. Had private owners been in charge of the proper-ties, they would mostly be well kept, and no one would pay 170grand for a new roof.

In the private sector, where business owners are looking for those“evil” profits, they tend to do whatever it takes to make the customerhappy. In the government sector, where money falls out of the sky,or at least is dependent on political decisions rather than on voluntaryexchange, the bureaucrats do their job as they see fit, with littleaccountability and even less concern for customer satisfaction.

California officials cannot figure out their budget problems.They cannot figure out how to build infrastructure that keeps pacewith a growing population. They cannot figure out how to lure good-paying jobs or to stem the plunge in home prices. Meanwhile, theycontinually look to raise taxes, which is nothing more than a transferof wealth from those who create it to those who squander it.

The answer to all these questions is simple: Do less. Governless. Spend less. Let the market work. Then the jobs will flow, andthe public coffers will be filled again.

This isn’t about Texas, but about enterprise and freedom. UntilCalifornia voters understand that, it’s going to be a long time beforewe are prosperous again.

By Steven Greenhut, editor of www.calwatchdog.com.

Don’t...continued from pg. 15



SBA Lenders Serving the Inland EmpireRanked by loans funded ($Amount) (Riverside & San Bernardino Counties)continued from page 18

Company Name SBA Loans Number of SBA Types of Loans Offered: Types SBA Loans Funded: Number of Offices: Top Local ExecutiveAddress ($ Amount)* Loans Funded 7A Intl. Loans Programs Inland Empire TitleCity, State, Zip 504 Seas’l. Line of Cred. Companywide Phone/Fax

Contract Loan Prg. Small Loan Programs E-Mail Address

Arrowhead Central CU $1,209,000 8 Yes No 25 Daniel Marciante20. 421 N. Sierra Yes No 25 CFO/Vice President

San Bernardino, CA 92410 No Yes (800) 743 7228/(909) 383 7302www.arrowheadcu.org

Wilshire State Bank $1,136,000 6 WND WND 2 Anna Chung21. 3200 Wilshire Blvd., Ste. 510 20 Exec. VP, SBA Dept. Manager

Los Angeles, CA 90010 (213) 637-9742/637-2767

Mission Oaks National Bank $925,000 5 Yes No 2 Steve Walden22. 41530 Enterprise Circle South, Ste. 202 Yes Yes 4 Senior Vice President

Temecula, CA 92590 No No (951) 719-1235/[email protected]

Sunrise Community Bank $675,000 2 Yes No 1 Stu Bailey23. 41-990 Cook St., Ste. 701 Yes No 1 President

Palm Desert, CA 92211 Yes Yes (760) 346-6139/346-8670www.sunrisecommunitybank.com

Citibank $358,000 1 Yes No 62 Michelle Doke24. 320 N. Harbor Blvd., Ste. A Yes No 397 Senior Credit Officer

Fullerton, CA 92832 No No (626) 283-3510/(714) [email protected]

Citizens Business Bank $350,000 2 Yes Yes 12 Vince Gottuso25. 701 N. Haven Ave. Yes No 43 SBA/Sr. Vice President/Manager

Ontario, CA 91764 Yes Yes (909) 483-7152/[email protected]

Commerce Bank of Temecula Valley $300,000 2 No No 1 William Demmin26. 25220 Hancock Ave., Ste. 140 No No 1 President/CEO

Murrieta, CA 92562 No Yes (951) 973.7400/973-7401www.commercebanktv.com

City National Bank $260,000 2 Yes Yes 1 Breck Fleming27. 3484 Central Ave. Yes Yes 62 Senior V.P.

Riverside, CA 92506 No Yes (800) 722-5945/(213)[email protected]

Inland Community Bank $260,000 2 Yes No 3 James Cooper28. 3999 Inland Empire Blvd. Yes No 5 President/CEO

Ontario, CA 91764 No No (909) 481-8706/291-7599www.icbank.com

Mirae Bank $257,000 1 Yes Yes 0 Henry Ha29. 3255 Wilshire Blvd. Yes No 5 FVP, Manager

Los Angeles, CA 90010 No Yes (213)427-8890/[email protected]

Union Bank of California $205,000 6 Yes No 15 Arne Leavitt30. 188 N. Euclid Ave. Yes No 250 Branch Manager

Upland, CA 91786 No No (909) 946-0551/[email protected]

politics.4) Reducing costly regu-

lation to our state’s business com-munity.

The goal is to protect the voter’s interests, not Sacramento’s,and once again instill confidence in our political system. As thegovernor and legislature continue down this road frequently trav-eled, I will continue to promote the principles of liberty and fiscalresponsibility to meet this goal in Sacramento.

As always, I’ll keep you posted...

Fighting...continued from pg. 17

2. Texas 3. North Carolina 4. Georgia

5. Colorado 6. Massachusetts 7. Minnesota 8. Utah 9. Iowa

10. Nebraska

America’s...continued from pg. 1

To be fair, the problem withChevy’s is the problem with many

ethnic restaurants inSouthern California. Ifyou’ve been to that country,you know the food is just notthe same prepared here.

Even New York “style”cheese cake in Ontario isnever going to be as good as,say, Junior’s in Brooklyn.

Am I telling you to noteat at Chevy’s?

Certainly not.Take the kids. Take the

gang from the office. Have agreat time. The staff therecan’t do enough to serveyou. Just don’t go lookingfor a true night in Mexico.

When Mexican...continued from pg. 35

SUBSCRIBE TODAY!CALL 909-605-8800

FOR MORE INFORMATIONVISIT

WWW.BUSJOURNAL.COM


N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure theaccuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright2011 by IEBJ.

Business & Liability Insurance Agencies Serving the I.E.Ranked by Value Premiums Written 2008

Company Name $ Value Number # Licensed Agents I.E. Coverage Offered Headquarters Top Local ExecutiveAddress Premiums Premiums # Employees I.E. Year Established I.E. TitleCity, State, Zip Written I.E Written I.E. Phone/Fax

2010 2010 E-Mail Address

Hub International $335,000,000 WND 80 Business Insurance, Personal Chicago Kirk Christ1. 4371 Latham St., Ste. 101 160 Insurance, Employee Benefits, 1981 President

Riverside, CA 92501 Life, Health (951) 779-8510/[email protected]

Orion Risk Management $120,000,000 80,000,000 23 All Commercial Lines Corona Lawrence Brown2. 2280 Wardlow Circle Ste 250 24 of Insurance 2001 President

Corona, CA 92880 (951) 736-9477/(951)[email protected]

Hamilton Brewart Insurance Agency $110,000,000 1,200 20 Commercial Property & Liability, Upland Derek Brewart3. 1282 W. Arrow Hwy. 80 Workers’ Compensation, Personal Auto & 1976 President

Upland, CA 91785 Homeowner, Group Life & Health (909) 981-5210/[email protected]

Alliant Insurance Services, Inc. $59,968,000 3,038 54 Business Insurance, Employer Benefits Newport Beach Charles Shanklin4. 735 Carnegie Dr. 60 1927 Senior Vice President

San Bernardino, CA 92408 (909) 886-9861/[email protected]

Cumbre Insurance Services $42,000,000 1,750 14 All Commercial Lines Ontario Ruben Medina5. 3333 Concours, Ste. 5100 38 of Insurance 1986 President/CEO

Ontario, CA 91764 (909) 484-2456/[email protected]

Amorelli, Rosemann, & Assoc. Ins. Svs. $33,500,000 33,500,000 6 Propery & Casualty, Ontario Anthony Amorelli6. 3333 E. Concours, Bldg. 9-200 22 Workers’ Compensation, Commercial Lines, 1987 President

Ontario, CA 91764 Personal Insurance (909) 987-7600/[email protected]

ISU Insurance Services- $33,000,000 10,000 20 Workers’ Compensation, Victorville Ryan McEachron7. ARMAC Agency 25 General Liability, Business Insurance, 1962 President/CEO

17177 Yuma St. Employee Benefits, Bonds, (760) 241-7900/241-1467Victorville, CA 92395 Personal Insurance [email protected]

Davis & Graeber Ins. Services, Inc. $30,346,000 WND 42 Packages, Auto, Workers’ Compensation, Redlands Peter M. Davis8. 470 E. Highland Ave. 43 Excess Liability, Surety, Benefits & 1924 CEO

Redlands, CA 92373 Personal Lines, Commercial (909) 793-2373/[email protected]

Kessler Alair Insurance Services, Inc. $23,500,000 19,950 28 Packages, Auto, Workers’ Compensation, Upland Charles B. Kessler9. 2335 W. Foothill Blvd., Ste. 1 6 Excess Liability, Surety, Benefits & 1923 President

Upland, CA 91786 Personal Lines (909) 931-1500/932-2134www.kessleralair.com

ISU Willingham & Fredarick $23,000,000 23,000,000 22 Small Commercial & Personal, Corona Bill Frederick10. 2469 Pomona Rd. 23 Benefits, Life 1975 Owner

Corona, CA 92880 (951) 684-6434/278-0664

Raintree Insurance Agency, Inc. $20,000,000 20,000,000 19 Commercial Insurance, San Bernardino Holly A. Fietsch11. 2039 N. “D” St. 22 Workers’ Comp, Personal 1921 Owner

San Bernardino, CA 92405 Lines, Life, Group Health (909) 881-2654/[email protected]

Unickel & Associates Insurance Agency $14,000,000 WND 4 Commercial, Personal, Life, Redlands Burt Gross12. 202 E. Airport Dr., Ste. 110 9 Health, Bonds, All Insurance 1940 President

San Bernardino, CA 92408 Coverages Offered (909) 890-9707/890-9237

Dan Smith Insurance Agency, Inc. $4,500,000 1,500 10 Auto, Home, Business, Commercial, Victorville Margy Smith13. 14950 Circle Dr. 13 Rental, Motorcycle, Boats, Bonds, Life, 1917 Owner/CEO

Victorville, CA 92395 Medical/Dental, Long-Term Care (760) 245-5344/[email protected]

Don Torres Farmers Agency $2,500,000 WND 3 Full Service, Personal, Commercial, Redlands Loretta Torres14. 243 Cajon St. 7 WC. Bond, Mutual Funds, Life 1984 Manager

Redlands, CA 92373 (909) 793-2290/[email protected]

Hann Insurance Agency $2,300,000 WND 3 Property, Casualty, Yucca Valley WND15. 57380 29 Palms Hwy. 4 Life 1977 Owner

Yucca Valley, CA 92284 (760) 365-9744/[email protected]

Joseph Insurance Service $2,046,000 1400 4 Personal Lines Riverside Cheryl Joseph16. 3694 Sunnyside Dr. 1 1981 Owner

Riverside, CA 92506 (951) 683-0777/682-2788


August• Personal/Professional Development • Environmental • Largest Companies• Employment/Service Agencies • Expansion & Relocations • Small Package Delivery Services• Health & Fitness Centers • Women in Commercial Real Estate • Tenant Improvement Contractors• Caterers • Who’s Who in Banking • Credit Unions

September• Mortgage Banking • Health Care & Services • Largest Banks• SBA Lending • Airports • Largest Hotels • Independent Living Centers • Who’s Who in Building Development • Golf Courses

October• Lawyers/Accountants-Who’s Who • Telecommunications • Internet Services• HMO/PPO Enrollment Guide • Office Technology/Computers • Long Distance/Interconnect Firms• Economic Development Temecula Valley • International Trade • Copiers/Fax/Business Equipment• Financial Institutions (2nd Quarter, ‘11) • Holiday Party Planning • Private Aviation

November• Retail Sales • Human Resources Guide • Commercial R.E. Development Projects• Industrial Real Estate • Executive Gifts • Commercial R.E. Brokers• Commercial R.E./Office Parks • Building and Development • Fastest Growing I.E. Companies• Educational Services Directory • New Communities • Mortgage Companies

• Title Companies

December• Financial Institutions (3rd Quarter, ’11) • Health Care • 2012 “Book of Lists”• Top Ten Southern California Resorts • Professional Services Directory • Business Brokerage Firms• Temporary Placement Agencies

EDITORIAL FOCUS SUPPLEMENTS LISTS

2011 EDITORIAL SCHEDULE

F o r P l a n n i n g 2 0 1 1 A d v e r t i s i n g , M a r k e t i n g , a n d P u b l i c i t y W i t hT h e I n l a n d E m p i r e B u s i n e s s J o u r n a l

When Planning Your 2011 AdvertisingBudget, Consider...

THEINLAND EMPIRE

BUSINESS JOURNAL

For Advertising Information Call (909) 605-8800 orvisit www.busjournal.com



Commercial PrintersRanked by 2010 Sales Volume continued from page 11

Name 2010 # of Employees Products Press Type Services Top Local ExecutiveAddress $ Sales Volume Year Established Colors Specialties TitleCity/State/Zip Phone/Fax

E-Mail Address

ZAP - Corona Printing 900,000 8 Marketing Material, Brochures, Ryobi 3302, Ryobi 3304 In-House Graphic Design, Paula A. Montanez19. 127 Radio Rd. 1972 Mailers, Product Sheets, AB Dick, Fully Compatible President

Corona, CA 92879 Forms, Stationery, 1-4 Color In-House With Customer Created Files, (951) 734-8181/737-1791Business Cards Mac & PC [email protected]

Redlands Blueprint & 840,000 10 Business Stationery, Brochures, WND In-House Computer Graphics, Daney Bachiu20. Commercial Printing Co. 1946 Booklets, Folders, Newsletters, Custom Printing, Bindery, Partner

922 B New York St. Reprographics, Color Copies, Banners, Service Is Our Specialty (909) 792-3478/335-1121Redlands, CA 92374 Labels, Courtroom Displays, Reports [email protected]

AT Print Shop 800,000 8 Catalogs, Presentation Folders, 204 Man Roland, 4 Color Hamada, Packet Folders, David Tharp21. 4576 Jessica Rd. 1985 Brochures, Manuals, Mailers, Letterheads, Davidson 700 Brochures, Owner

Riverside, CA 92506 Books, Magazines, Envilopes, Laminating Catalogs (951) 653-4922/[email protected]

RDS Printing & Graphics WND 11 Full Color Offset, High Speed Digital DOCU Color 2060 & Printing Digital & Offset, Bindery, Robert Saiz22. 1714 E. Grevillea Ct. 1990 Color, High Speed Black & White, 6060, Heidleberg 4 color, Laminating Mounting, Variable President

Ontario, CA 91761 Wide Format,Variable Printing Hamada 2 Color,Roll Printing, Mailing, (909) 923-8831/923-3266Color Offset And Digital Direct To Plate [email protected]

Pomona Print Stop WND 10 Volume Copies, Business Forms, 4 AB Dick Presses, High Volume Joe & Neal Cantone23. 9077 Arrow Rte., Ste. 120 1977 Flyers, Business Cards, Envelopes, 3 Digital Doc-U-Techs Copy Usage Owners

Rancho Cucamonga, CA 91730 Manuals, Catalogs Models 6180,2 135, 2045 Color (909) 593-8993/[email protected]

COMMUNICATIONCOMMUNICATION

How to Deliver a PresentationBy Richard Bonar

In today’s world the abitityto communicate effectively canmake the diffence betweenmoving your career path for-ward or being stuck in a rut.Quite honestly, we are judgedmore by how we look vs. whatwe say. By that I mean, do Ipresent myself in a confidence,self-assured manner. The listen-ers can determine very quicklyif we are at ease with ourselvesin the situation. Here are a fewtips that may help you in thedesign and delivery of yournext presentation.

1) Don’t memorize-Never memorize your presenta-tion. Your audience will knowa canned speech when they hearone. Have key points, andallow yourself room to changeand adapt to your audience.

2) Use evidence- Tell thestory of a past client. By usingan anecdote it’s easier to organ-ize your thoughts and give tan-gible evidence of your prod-uct's success.

3) Know more - Knowmore about the subject than you

can use. By knowing as muchas you can about the subject,you have the ability to adaptyour presentation to your audi-

ence. You can adapt to youraudience before or during thepresentation.

4) Run it by a colleague -Rehearse your presentation byconversing with colleagues.By simply talking with a co-worker you can find out whatworks and what doesn’t.

5) Don’t imitate others -It will take time before you canmaster a sales presentation.Don’t cut corners by imitatingothers, you will come across asfake. Be yourself and be com-fortable— it will come acrossto your audience.

Richard Bonar is presidentof Dale Carnegie of the InlandEmpire. Dale Carnegie is aglobal company with localdelivery of soft-skills trainingsolutions that are essential tothe success of all businesses,such as EffectiveCommunications & HumanRelations/ Professional Sales,High Impact Presentations andCustomer Service. Their fullyaccredited programs are avail-able to open enrollment or cus-tom onsite delivery. If you haveany business related questionsor would like advice on otherworkplace issues, visit our website atwww.ie.dalecarnegie.com oremail us at [email protected] 909-938-3422

Richard Bonar

their own or other Habitat hous-es. Income limits vary between30 and 50 percent of the medianincome, and their final mort-gage payments factor principal,insurance and property tax pay-ments at no more than 30 per-cent of their monthly grossincome. This year, PomonaValley Habitat for Humanityaffiliate had its third family (inits 20-year history) make theirlast monthly mortgage pay-ment, proving the Habitat forHumanity model is truly help-ing families achieve theAmerican dream of homeown-ership.

In 1976, when Habitat forHumanity was organized, theworld had just over four billioninhabitants; this year, the statis-ticians tell us, the global popu-lation will pass the seven billionmark. The need for simple,decent affordable housing willbe around for a long time.

To make a donation, volun-teer or for more information onPomona Valley Habitat forHumanity visit HYPERLINK“ w w w . h a b i t a t p v . o r g ”www.habitatpv.org.

Habitat...continued from pg. 23


We can customdesign a label justfor you using:Photos, Logos,Colors, Invitations,Themes.

4231 Winevi l le RoadMira Loma, CA 91752

(951) 685-5376 or (951) 360-9180www.gal leanowinery.com

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RESTAURANT REVIEWRESTAURANT REVIEW

When Mexican Just Isn’t Quite MexicanBy Joe Lyons

Make no mistake.Chevy’s is a nice restaurant.

I liked it.But as it happened we were

three guys out on the town,looking for the kind of Mexicanfood we have all enjoyed at onetime or another down in ol’Mexico. The fact of the matter isthat Mexican restaurants here inthe Inland Empire are designedto cater to the Euro-tastes of thepopulation.

We began with margaritas.We all agreed that the water-

melon one was pretty good, buteven locally, the Mission Innputs out a better “maggy” withbetter Grand Marnier.

Tableside guacamole shouldhave been great. It was spoonedright out of the avocado, withlemon and cilantro. But it wasjust not very spicy. I don’t meanhot. A couple of drops of hot

sauce couldhave donethat. It justdidn’t jumpout at us.

Then weturned to theentrées.

I wentwith a person-al favorite, steak quesadilla.

Good. Yes. But you can takea tortilla and some cheese andmeat and microwave it at homeand pretty much get the sameresults.

The two guys that I was withwent with the Mexican Grill; acollection of meats doneMexican style, supposedly. Asthey described it to me, the bar-bequed ribs were no differentthan you might find at TonyRoma’s. Grilled chicken tasteslike grilled chicken everywhere.

Even babyharp sealtastes likegrilled chick-en, or so theytell me.

So didany of themeat tasteMexican?

Fair question.The answer is no. Adding

some refried beans and someSpanish rice still didn’t help itmeasure up.

The best part of the dinner,oddly enough, was dessert. Allof us agreed that the flan wasoutstanding. Strange, consider-ing that flan is a pretty blanddish. It’s just a carmel coveredcustard dish. So why was it sogood at Chevy’s?

To give Chevy’s their duethey are very proud of their

automatic electronic, super-hightech gas powered tortilla shellmaker that roles them off rightthere in the middle of the restau-rant. It is quite a site. It may notbe what you want to consider asthe latest advancement in 21stcentury culinary technology, butit’s fun to watch. A lot ofMexican-“style” restaurantshere in the Inland Empire havethe old-fashioned, hand-rolledones with some guys bangingthem out on a flat metal grill.

The worst problem atChevy’s was not the disappoint-ingly bland food, but the exces-sively loud music piped into therestrooms. We could hardly heareach other talk.

Maybe that was the idea.Serve bland food, and fix it

so no one knows that the otherguy wasn’t happy either.


growth and a series of strategicacquisitions over the past decadehas enabled us to strengthen our

position through the expansion of our geographic footprint, the addi-tion of warehouse and transportation assets and the attraction of tal-ented personnel.”

The purchase entails six facilities in the Inland Empire, includingfour in Chino and one each in Santa Fe Springs and Mira Loma. Withthese additions, NFI’s warehouse space in the region now totalsseven million square feet including the company’s existing Chino,Ontario and Perris facilities. The company’s North American ware-house space now tops 21 million square feet with the completion ofthe acquisition.

Due to its prime West Coast location, the Inland Empire is hometo millions of square feet of warehouse space as part of a supply chainsystem that transports goods and materials from the ports of LosAngeles and Long Beach to the North and East. This acquisitionmakes NFI one of the leading supply chain providers in the regionand creates one of the largest independently managed distributioncampuses in North America.

“The acquisition enhances our capabilities in the apparel andfootwear market and in our ability to bring an enhanced productoffering to the retail sector,” said Joe Roeder, president of NFI logis-tics and distribution. “We are excited to add Gilbert’s expertise instore delivery operations and their strong transportation services anddistribution network in the West, which will enable us to better serveall of our customers.”

Red Bull Leases Property in VictorvilleInternational beverage company Red Bull has inked a five-year

lease for a 12.5k-square-foot industrial property within SouthernCalifornia Logistics Centre (SCLC) in Victorville. The companyplans to use the facility, located at 13644 George Boulevard, as aregional warehouse and distribution center for Red Bull’s line ofenergy drinks.

“SCLC continues to grow as a premier destination for multina-tional food and beverage companies,” said Brian Parno, chief operat-ing officer of Stirling Development, the managing partner of SCLCmaster developer Stirling Capital Investments. “The facility providesRed Bull with optimal flexibility to meet its regional warehousingand distribution needs.”

Kyle Kehner and Robin K. Dodson of Cushman & Wakefield rep-resented Red Bull in the transaction. Stirling was represented in-house by Anita Tuckerman. Red Bull joins an extensive roster ofmultinational food and beverage companies at SCLC that includes DrPepper Snapple Group, Sparkletts®, ConAgra Foods and Plastipak.

SCLC has witnessed a substantial increase in leasing activity in2011, attributed to a stabilizing national economy and improvingmarket conditions. Recent leases encompass approximately 600ksquare feet of industrial and office space to Sparkletts® Water,Embry-Riddle Aeronautical University and a multinational confec-tions company.

SCLC is master planned for 60m square feet of commercial andindustrial development and is undergoing a 6.5 million-square-footfirst phase. Approximately 3m square feet has been constructed todate.



Public Relations Firms in the I.E.Listed Alphabetically

Company Name 2010 Gross Income: # of Employees: # of Offices: Year established Top 3 Clients Specialities Top Local ExecutiveAddress Inland Empire Inland Empire Inland Empire Inland Empire TitleCity, State, Zip Companywide Companywide Companywide Headquarters Phone/Fax

E-Mail Address

Dameron Communication 1,200,000 6 1 1987 The Art Institute of CA I.E., Advertising, Media, Public, Carl Dameron1. 255 N. D St., Ste. 303 San Bernardino CA Home Economics Education Government Relations Founder/Creative Director

San Bernardino, CA 92401 Foundation, La Salle Med. Associates (909) 888-0321/[email protected]

The Jones Agency $2,000,000 10 1 1958 Palm Springs, Aerial Teamway Public Relations Kyle Radke2. 303 N. Indian Canyon Dr. Palm Springs Canyon National Bank, Media, Sr. V.P./General Manager

Palm Springs, CA 92262 Desert Regional Med. Center Advertising (760) 325-1437/[email protected]

Kiner Communications 1,700,000 16 1 1994 Fantasy Springs Resort Casino, Public Relations, Scott M. Kiner3. 73101 Hwy. 111, Ste. 4 Palm Desert City of La Quinta, Strategic Marketing Plans, Media CEO

Palm Desert, CA 92260 Palm Desert National Bank Planning & Creative/Graphic Svs. (760) 773-0290/773-1750American Leak Detection [email protected]

The Landon Agency WND 7 1 1991 Multicast Technologies Entertainment, Mark Landon4. 2534 S. Pleasant Ave. Ontario Intermountain Mortgage Lifestyles President

Ontario, CA 91761 (909) 986-7502/[email protected]

O’Reilly Public Relations WND 18 1 2001 WND Government Relations, Patrick J. O’Reilly5. 3403 Tenth St., Ste. 110 Riverside Media Relations President/CEO

Riverside, CA 92501 (951) 781-2240/[email protected]

Perry Design & Advertising $250,000 5 1 1997 The Shoppes at Chino Hills, Branding Design, Janine Perry6. 9431 Haven Ave., Ste. 208 Rancho Cucamonga Kessler Alair Insurance, Media Plans/Radio/TV Partner

Rancho Cucamonga, CA 91730 Terra Vista Town Center (909) 945-9500/[email protected]

Publicity Unlimited WND 1 1 1993 Andalusia at Coral Mountain, Public Relations, Erika Z. Byrd7. P.O. Box 724 La Quinta Contour Dermatology & Cosmetic Marketing President

Rancho Mirage, CA 92270 Surgery Center, (760) 776-9946/776-9956The Patio Place [email protected]

TMG Communications, Inc. $3,600,000 15 3 1989 General Electric, Lewis Planned Land Use Community Outreach, Aaron Knox8. 7095 Indiana Ave., Ste. 120 20 Riverside Communities, Mojave WaterAgency Stakeholder Coalition Dev., President

Riverside, CA 92506 Grassroots Advocacy (951) 275-5800/[email protected]

Westbound Communications $600,000 4 1 2008 SANBAG, AQMD, Public Affairs, Consumer Carrie Gilbreth9. 4155 N. Golden Ave. $1,369,880 8 2 2003 Devry University Technology Sr. Vice President/General Mgr.

San Bernardino, CA 92404 San Bernardino (909) 886-8188/(714) [email protected]

Kathleen McEntee & Assoc., Ltd. N/A 3 2 2005 N/A Business Planning & Strategy, Kathleen McEntee10. 54-613 Oak Hill 3 2 2005 Marketing, Sales, Business Development, President

La Quinta, CA 92253 Public Relations (760) [email protected]

Real Estate...continued from pg. 29


INLAND EMPIRE People and Events

A Cathedral City-based group dedicated to supporting cancersurvivors received a $25,000 grant from H.N. and Frances C.Berger Foundation.

Gilda’s Club’s mission is to create welcoming communities offree support for everyone living with cancer - men, women, teensand children - along with their families and friends. Their innova-tive program is an essential complement to medical care, providingnetworking and support groups, workshops, education and socialactivities.

For more information on Gilda’s Club in Cathedral City visitwww.gildasclub.org.

Bankers teach children about saving money. Learning to man-age money can be a challenge for adults. That is why CanyonNational Bank has designed a program to help teach kids the valueof a dollar early on.

The first “Teach the Children to Save” community outreachprogram was launched by the bank and team leaders JamesGibson, Linda Waller, Roger Dibble, Chad Jones, Sandy Miller,Sandi Goodall, Elena Adame and Mike Smith.

The bank donated a paid workday to employees who volun-teered, giving them time to visit schools and talk to kids about theprogram.

The financial experts developed a “talk and teach” programfor six Coachella Valley schools. Each child received a certificateof participation and brochures on savings accounts and how tobecome a successful saver.

For more information about Canyon National Bank visitwww.canyonnational.com.

A $20,000 grant from a Federal Home Loan Bank was donated toa Coachella-based nonprofit group, Rancho Housing Alliance. RanchoHousing Alliance helps families in the Coachella area by providingshelter to or services to help make their homes safer.

For more information about Rancho Housing Alliance visitwww.dace-rancho.org/Rancho_HousSvcs.htm


MANAGER’S BOOKSHELF

Best-selling Business Books

“Conflict 101: A Manager’s Guideto Resolving Problems So Everyone

Can Get Back to Work,”By Susan H. Shearouse; AMACOM Books, New

York, New York; 2011; 264 Pages; $17.95.

Here are the current top 10 best-selling books for business. Thelist is compiled based on information received from retail book-stores throughout the U.S.A.

1. “The Money Class: Learn to Create Your New AmericanDream,” by Suze Orman (Random House Publishing…$26.00)(1)*Creating savings and equity in a new world of investment. 2. “Strengths Finder 2.0: A New and Updated Edition of theOnline Test from Gallup’s Now, Discover Your Strengths,” byTom Rath (Gallup Press…$22.95)(2)Discover your strengths and integrate them with your career.3. “The Little Book of Leadership: The 12.5 Strengths ofResponsible, Reliable, Remarkable Leaders That Create Results,Rewards, and Resilience,” by Jeffrey Gitomer & Paul Hersey (JohnWiley & Son…$22.00)(3)A concise look at the fundamental traits of leadership.4. “EntreLeadership: 20 Years of Practical Business Wisdomfrom the Trenches” by Dave Ramsey (Simon &Schuster…$26.00)(6)Experienced advice on business leadership.5. “The Accidental Billionaires: The Founding of Facebook: ATale of Sex, Money, Genius, and Betrayal,” by Ben Bezrich (KnopfDoubleday…$18.12)(3)A business book that’s so juicy that Hollywood made it a movie.6. “The Millionaire Messenger: Make a Difference and a FortuneSharing Your Advice,” by Brendon Burchard (MorganJames…$21.95)(5)How to succeed in business as a mentoring super consultant.7. “Endgame: The End of the Debt SuperCycle and How ItChanges Everything,” by John F. Mauldin (John Wiley &Sons…$27.95) Why the end of debt piled on debt changes how we buy and invest.8 “Car Guys vs. Bean Counters: The Battle for the Soul ofAmerican Business,” by Bob Lutz (Penguin Group…$26.95) (**)A case study of the rise, fall, and the rising future of GM.9. “The 48 Laws of Power,” by Robert Green and Joost Eiffers(Penguin Group…$20.00)(8)Laws that apparently change very little over the years.10. “Win: The Key Principles to Take Your Business fromOrdinary to Extraordinary,” by Frank I. Luntz(Hyperion…$25.99)(9)How biggest slump in decades can help you increase market share.

____________________*(1) -- Indicates a book’s previous position on the list.

** -- Indicates a book’s first appearance on the list.

Learning to identify andresolve conflict is a manager’scontinuous task. That’s becauseconflict resolution is an ongo-ing condition on the best runteams, whether they’re sports,business, government, or non-profit organizations. The reasonfor this, according to authorSusan Shearouse, should beobvious on its face: teams arecomposed of people.

Shearouse, who holds amaster’s degree in conflictResolution, defines the situa-tion this way: “Conflict iswhen what you want, need, orexpect interferes with what Iwant, need or expect. It may bea disagreement over data orprocesses (how things getdone), or it may be overresources (when the money andstaff will come from to do thejob); or it may be about rela-tionships or our identities orvalues.”

Shearouse goes on to note,“Learning to handle conflict isa lifelong journey. There willalways be differences betweenand among us. Much of thetime, most of us work our waythrough them effectively. Weall also hit the wall on occa-sion.”

Helping readers avoid “hit-ting the wall” is precisely thegoal of the book. On the whole,author Shearouse, achieves thatgoal in a way that’s interesting,easy to read, and effective.That’s especially true when shepoints out that unresolved con-flict is the primary cause pro-ductivity problems. Here arejust a few examples:

• “42 percent of a manag-er’s time is spent addressingconflict in the workplace.

• “Lost revenue from

staff time is spent unproduc-tively.

• “Over 65 percent ofperformance problems arecaused by employee conflicts.

• “High incidence ofdamage and theft of inventoryand equipment as a result ofemployee anger.”

One of the most interestingareas of the book is Chapter 7,‘What We Are Arguing AboutMatters: Sources of Conflict.’In Chapter 7, the author makesseveral key points:

“Information conflicts canbe relatively simple to resolve,once you recognize them assuch. Conflicts of interests andexpectation take a little moretime to understand. Once youdo, however, you often canopen options that will meet theneeds of each person involved.Structural conflicts are oftenout of the control of the partiesinvolved, so resolving themrequires new strategies.Conflicts in values are by andlarge not negotiable. You mustfirst identify that the differ-ences are about core valuesthemselves, then you can beginto find a way to the other sideof the conflict…however con-flicts may not fall simply intoone category or another, andoften have effects on eachother.”

She adds:“Conflicts over interests

and expectations generally takemore effort to understand andresolve…. Most of the time,when people discover them-selves in disagreement, theydeclare their positions—theymake demands or stakeclaims…. Interests are yourunderlying concerns, desires,and needs in a disagreement.

Generally, interests are lessapparent in a conflict thandemands or proposed solutions.Therefore, in a contentiousmoment, first identify your owninterests…. And then try tounderstand the interests of theother person.”

As one last item, Shearouseaddresses the issue of usingFacebook, Twitter, and othersocial networks as a vehicle toresolve differences. She com-ments: “The public forum is nota healthy place to discuss orresolve conflicts…. Far too

many people are otherwiseprivy to what is best kept as aprivate conversation. Thepotential for trust to be broken,the opportunity to be misinter-preted by others, and the possi-bility of the conversation land-ing in the hands of the wrongpeople are multiplied. Don’tever go there.”

“Conflict 101” is far morethan a primmer. It’s a banquetof “how to” information for theprice of decent lunch for two.

-- Henry Holtzman

July 2011

July 2011

www.BergmanWindowWashing.com

possible. But remember, thisoften means engaging thosewho work outside your compa-ny.”

“I leave you with a sort ofcaveat,” says Adams. “The newproduct development processthat I’ve laid out might lookneat and orderly, but in fact, it isoften like a messy kitchen as themeal is being prepared. It won’tbe unusual during the processfor your scientists to inventgreat new technology beforefinding a home for it—thinkPost-it® Notes orScotchgardTM. Do you justleave those products quiveringon the lab bench since cus-tomers didn’t ask for them?Absolutely not.

“Conduct interviews inpromising market segmentswithout mentioning your tech-nology,” he concludes. “If cus-tomers give you outcomes thatare a good match with yourtechnology, that’s wonderful!

Otherwise, look for differenttechnology for that market…orlook for another market if yourmandate is to find a home forthis technology. Give your newproducts the best chance possi-ble to help you prosper. If youare a B2B supplier, a good startis to enter your customers’world so you can understand itas well as Steve Jobs under-stands what he wants in his nextphone.”

For more information, visitwww.newproductblueprinting.com.


asked, “How do I know I cantrust that the tables will besent?” And he answered,“Don’t trust me madam, trustGod!” Who could argue withthat? Everything orderedfinally arrived intact and ingood shape as promised.

When to goThe most comfortable

months to visit Agra areDecember through March.April through November hastemperatures going into thenineties although the eveningsdo cool down. Avoid Fridays,when the lines are unusuallylong due to being open forprayers. Early morning orevening offers less crowdingand a stunning view of the Tajglowing in the light of the dawnor twilight.

Where to stayThe Mughal Sheraton/Agra

offers one of many lovelyplaces to stay in Agra, viewingdistance of the dome of the Tajand a short buggy ride from theTaj entrance. Then there is thevery elegant (expensive) HotelAmarvilas... Elephant andcamel rides await you at thehotel’s ornate entrance, beauti-ful gardens surround the prop-erty, and there are very goodrestaurants on both properties.

How to get thereThere are airlines, express

trains, buses and limousineservices from Delhi that willtake you to Agra for a one dayexcursion or leave you there toenjoy the wonders of Agra andthe Taj. As I continue to main-tain—a reliable, experiencedtravel consultants are worththeir weight in gold and will getthe best service, packages andrates available.

Camille Bounds is theTravel Editor for Inland EmpireBusiness Journal she is also theTravel Editor for the Westerndivision of SunrisePublications.

The Taj Mahal...continued from pg. 43


contact me at: [email protected]

Bernie Marcus is co-founderof Home Depot. He was raisedin a tenement and worked hisway through college. He servedas CEO of Home Depot for 19years and served as chairmanuntil his retirement in 2002. Heand his wife are listed amongthe top charitable donors inAmerica.

True Job...continued from pg. 12

2010 were 10.7% above theirlowest point. However, taxablesales remain 20% below the pre-recession peak. BeaconEconomics does not expect tax-able sales to reach and surpasstheir pre-recession peak until theend of 2014. Other majorregions in California are fore-cast to reach their respectivepre-recession peaks sooner, in2012 and 2013, in part becauseof comparatively strong housingmarkets.

Inland...continued from pg. 17

rapidly changing needs.They’ve realized CharterBusiness is a solid partner thatcan meet those needs.”

For information aboutCharter Business OpticalEthernet service, call JimFarbelow at (626) 201-4858.

Charter...continued from pg. 14

they contribute and they providea service.”

According to its website,SCAG is the nation’s largestmetropolitan planning organiza-tion. It is largely federally fund-ed and represents more than 19million residents. SCAG helpsto coordinate land-use and trans-portation planning among sixcounties and 190 cities.

Contact the Writer: [email protected]

Practice...continued from pg. 2

plates they sell, the betterchance each has of being therecipient of additional dona-tions.

The Rancho CucamongaAnimal Care & Adoption Centerinvites all our supporters to visittheir website www.rcpets.infoand pre-register for the PetLover’s Plate. The center will beeligible for the prizes mentionedabove and you will be able tohave a stylish new license platethat shows your love for ourfurry friends and helps to endthe tragic pet overpopulation.

Pre-Order...continued from pg. 3

be up to 36 months on a case-by-case basis with annualrenewals within that timeframe.Asset Based Loans (ABL) arerevolving lines of credit withloan outstanding supported bysufficient, adequate eligibleexport accounts receivableand/or eligible exports invento-ry. This will be monitored bymonthly submission of a certainkinds of pre-determined reportsand certificates.

My office is stationed in theUnited States Department ofCommerce, International TradeAssociation, in Ontario, CA. Ifyou have any questions aboutthe SBA export loan programs,please contact me and I will begladly to assist. I can be reachedat (909) 466-4136.



N E W B U S I N E S S County of San BernardinoN E W B U S I N E S S County of San BernardinoRASPADOS GALACTICOSAND ICE CREAM227 W. VALLEY BLVD.COLTON, CA 92324

REDLINE TRANSPORT25282 PACIFIC ST. SAN BERNARDINO, CA92404

S&J COIN OPERATEDLAUNDRY567 FAIRMONT DR.SAN BERNARDINO, CA92404

S&R DISTRIBUTION9886 ENCINA AVE.BLOOMINGTON, CA 92316

SANCHEZ SWEEPINGSERVICE271 W. LURELANE ST. RIALTO, CA 92376

SCOTT’S CONCRETECOMPANY6631 KNOX AVE. FONTANA, CA 92336

SHELTER4336 TORREY PINES DR.CHINO HILLS, CA 91709

SHOP FOR THE CURE4336 TORREY PINES DR.CHINO HILLS, CA 91709

SMOKE CLUB 2117850 HIGHWAY 18 APPLE VALLEY, CA 92307

STAR SECURITY16711 CHALON RD.STE. 901 VICTORVILLE, CA 92395

SUNNYDAZE7349 MILLIKEN AVE.STE. 140-61 RANCHO CUCAMONGA,CA 91730

SUNSET PATIO COMPANY10757 LEMON AVE.STE. 2007 ALTA LOMA, CA 91737

T CON MUSIC14207 WOODLAND DR.FONTANA, CA 92337

THE AUTO GLASS MAN61527 DESERTAIR RD.JOSHUA TREE, CA 92252

THE MENDOZA GROUP1020 CREEK SIDE DR. REDLANDS, CA 92373

TILE GALLERY17129 BEAR VALLEY RD.HERPERIA, CA 92345

TIRE CITY MOBILE10068 FONTANA AVE.FONTANA, CA 92335

UNITED NURSING PERSONAL CARE11039 MESA LINDA ST. VICTORVILLE, CA 92392

W&R RECORDS10360 ROCK ST. MENTONE, CA 92359

XPRESS CAR WASH14076 MAIN ST. HESPERIA, CA 92345

A FINISHING TOUCH917 NANA AVE. BIG BEAR CITY, CA 92314

A SELF HELP LEGAL CEN-TER16744 VERDE ST. VICTORVILLE, CA 92395

ABW CUSTOMIZING14159 MENDOCINO CT.FONTANA, CA 92336

AFRIH-ATS CLOTHING &ACCESSORIES2957 BIG RANGE RD.ONTARIO, CA 91761

AMARILLAS INTERNETCALIFORNIA16461 RANDALL AVE.FONTANA, CA 92335

AMERICAN AUTOS241 E. BASELINE ST. STE. G RIALTO, CA 92376

AMETHYST WORLDTRADING CORP.5640 ARROW HIGHWAYMONTCLAIR, CA 91763

ASHLEY MASONRYCOMPANY16532 WINONA ST. VICTORVILLE, CA 92395

AVP GOLD GUYS10790 CIVIC CENTER DR.STE. 200 RANCHO CUCAMONGA,CA 91730

B&B ONE TOUCH INSURANCE AGENCY1700 E DATE ST., STE. 1136SAN BERNARDINO, CA92404

BESTAR LIGHTING4001 E. SANTA ANA ST.ONTARIO, CA 91761

BLIMPIE9760 19TH ST. RANCHO CUCAMONGA,CA 91737-3578

BREEZE TRUCKING12624 MAIN ST. STE. 68 HESPERIA, CA 92345

BULLET DELIVERY1202 SHELLEY AVE.UPLAND, CA 91786

CAL-STAR ROOFING17085 MALAGA ST.FONTANA, CA 92336

CANVAS SKINCARE109 N. 5TH ST. REDLANDS, CA 92373

CEA PROPERTYINVESTMENTS LLC5931 HONEY SUCKLE LN.SAN BERNARDINO, CA92407

CREATIVE LIGHTING &ELECTRICAL9375 ARCHIBALD AVE.,STE. 401 RANCHO CUCAMONGA,CA 91730

D&M PRINTING &GRAPHICS SERVICES,INC.3755 N. CAMELLIA DR. SAN BERNARDINO, CA92404

DARRASLAW3257 E. GUASTI RD. STE. 300 ONTARIO, CA 91761

DRAMA KING2815 N. ARROWHEAD AVE.SAN BERNARDINO, CA92405

EDGE TRANSPORT12956 SUSANVILLE ST. HESPERIA, CA 92344

ENERGIA TOTAL #42822 RIALTO AVE. RIALTO, CA 92376-0171

ENGRAFTED1296 REYES HERNANDEZCOLTON, CA 92324

ESTHER’S BEAUTYSALON400 E. HOLT BLVD.ONTARIO, CA 91761

FILAM TRAVEL ANDTOURS10760 CURTIS ST. LOMALINDA, CA 92354

FIRST LOYALTYSERVICES9269 UTICA AVE, STE. 175 RANCHO CUCAMONGA,CA 91730

FONTANA STARS7450 GINGER DR.FONTANA, CA 92336

GARCIA’S FURNITUREFINISHING1105 W. PARK AVE. REDLANDS, CA 92373

GENESIS THRIFT STORE23994 LAKE DR. CRESTLINE, CA 92325

GRACE TABERNACLECHRISTIAN CHURCH FELLOWSHIP7065 KENYON AVE. HESPERIA, CA 92345

GREGORY’S NAILSSALON136 E. HIGHLAND AVE. SAN BERNARDINO, CA92404

HARRIS WOOD SERVICES8600 EASY ST. PINION HILLS, CA 92329

HIDEOUT MOON3623 CABRILLO ST. PHELAN, CA 92371

JACKS LIQUOR2001 E. MAIN ST.BARSTOW, CA 92311

JDH UNLIMTED14537 MASTLANE HELENDALE, CA92342

JOSEPH REED LIFE &HEALTH AGENCY12323 ALCORN DR. VICTORVILLE, CA 92392

KATALYST FINANCIAL4383 ST. ANDREWS DR.CHINO HILLS, CA 91709

KUSTOM KURVES BYKAYCEE5367 RUDISILL ST. MONTCLAIR, CA 91763

LANDEROS CLOTHING8848 NUEVO AVE.FONTANA, CA 92335

LAWRENCE TRANSPORT10445 8TH AVE. HESPERIA, CA 92345

MARTIN INDUSTRIES12375 MILLS AVE. STE. 5 CHINO, CA 91710

MIRELLA’S BARBERSHOP BEAUTY SALON1060 W BASELINE ST. STE. ASAN BERNARDINO, CA92411

MOJAVE MARKET15745 MOJAVE DR. VICTORVILLE, CA 92394

N A LIQUOR18768 HWY 18, STE. 190APPLE VALLEY, CA 92307

NICK’S CIGAR NEST1203 OXFORD DR. STE. AREDLANDS, CA 92374

OPERATION HIP HOP1071 N. “G” ST., STE. ASAN BERNARDINO, CA92410

PATIO STUDIO7053 PALM DR. ALTA LOMA, CA 91701

PREPARE TO EVOLVESPORTS (P2E SPORTS)15712 HEMLOCK LN.CHINO HILLS, CA 91709

QUEEN’S FASHION &BEUTY SALON4958 HOLT BLVD. MONTCLAIR, CA 91763

REFLECTIVE DESIGN16783 CROCKETT AVE. HESPERIA, CA 92345

SALINA’S TAX PLUS1700 E. DATE ST. STE. 1136 SAN BERNARDINO, CA92404

DOMESTIC LANDSCAPE34266 WILDWOODCANYON RD. YUCAIPA, CA92399

EATZA PIZZA N THINGZ1357 KENDALL DR. STE. 15 SAN BERNARDINO, CA92407

EDDIE’S CUCINA ITAL-IANA8153 ASPEN AVE. RANCHO CUCAMONGA,CA 91730

ENLARGE MYTERRITORY853 BEAL COURTREDLANDS, CA 92374

EVERYTHING HERBAL7918 SIERRA AVE.FONTANA, CA 92336

EZCLICKPRINTER.COM15150 SIERRA BONITALANE CHINO, CA 91710

FREEDOM MORTGAGEFUNDING9037 ARROW RTE. STE. 160 RANCHO CUCAMONGA,CA 91730

GENESIS GLASS285 E. MILL ST. STE. D SAN BERNARDINO, CA92408

GREAT DAY REALTY10574 ACACIA ST.STE. D2 RANCHO CUCAMONGA,CA 91730

H & E DO-IT-YOURSELFCENTERS14153 MONTCLAIR CT.RANCHO CUCAMONGA,CA 91739

H&H PROPERTYMANAGEMENT SERVICE1264 S WATERMAN AVE.SAN BERNARDINO, CA92408

I BET U LAUGH1 MILLS CIR. ONTARIO, CA 91764

I.E. POOL SERVICE &REPAIR7349 MILLIKEN AVE.STE. 140-61 RANCHO CUCAMONGA,CA 91730

KD SOLUTIONS9140 HAVEN AVE. STE. 120 RANCHO CUCAMONGA,CA 91730

KUSTOM POSTERS56276 BREEZY LN. YUCCA VALLEY, CA 92284

LAMAR EQUITIES2910 E. INLAND EMPIREBLVD., STE. 104 ONTARIO, CA 91764

LEVERAGE INVESTIGA-TIONS1808 FOOTHILL BLVD. STE. 1620 RANCHO CUCAMUNGA,CA 91730

MAIL CENTER & MORE7201 HAVEN AVE. STE. E ALTA LOMA, CA 91701

MOON RIVER BLEU2250 CHESTNUT ST. STE. 13 SAN BERNARDINO, CA92410

MORAYO WELLNESS ANDCOUNSELING SERVICES1505 W. HIGHLAND AVE.STE. 16 SAN BERNARDINO, CA92411

MY BEST FRIEND’S CLOSET134 N SECOND ST.STE. D UPLAND, CA 91786

OVERALLMEDICAL14707 SEVENTH ST.VICTORVLLE, CA 92394

PATRICIA PACIFICTRANSPORTATION11650 CHERRY AVE. STE. 28H FONTANA, CA 92337-0166

PETS ARE PRICELESSGROOMING121 EAST E. ST. ONTARIO, CA 91764

PHO 777 (VIETNAMESENOODLE)1438 W. FOOTHILL BLVD.STE. B RIALTO, CA 92376

PLATINUM SOUND PRODUCTION3350 SHELBY ST. STE. 200 ONTARIO, CA 91764

PROFICIENT CARPETCARE11535 OAK KNOLL CT.FONTANA, CA 92337

PURE WATER POOLSUPPLY7349 MILLIKEN AVE. STE. 140-61 RANCHO CUCAMONGA,CA 91730

PUSHFORTHECURE.ORG4336 TORREY PINES DR.CHINO HILLS, CA 91709

QUEEN ANNE’S LACE190 TERRACINA BLVD.REDLANDS, CA 92373

R-TOWN SKATE344 N ORANGE AVE.RIALTO, CA 92376

N E W B U S I N E S S County of RiversideN E W B U S I N E S S County of RiversideP.M. LANDSCAPING13640 LUIS DR.DESERT HOT SPRINGS, CA92240 RIVERSIDE

HECTOR’S AUTO CARE &VEHICLE ACCESSORIES81237 PALMWOOD DR.INDIO, CA 92201

CPR PROVIDERS OFCOACHELLA VALLEY43495 BRAHEA CT.INDIO, CA 92201

BLUE SKY LANDSCAPECORP.69090 SAN HELENA AVE.CATHEDRAL CITY, CA92234

DESERT STAR WEEKLY66538 EIGHTH ST.DESERT HOT SPRINGS, CA92240

IFA COMPANY890 SHEPARD CREST DR.CORONA, CA 92882

DANIEL VALDEZ CLEANING SERVICE12578 AVENIDA SERENADESERT HOT SPRINGS, CA.92240

INTEGRITY BUSINESS &CONSUMER JOURNAL15111 WINDOVER CT.LAKE ELSINORE, CA 92530

ALLTIME FITNESS68100 RAMON RD.STE. B14CATHEDRAL CITY, CA92234

COMMON SENSE FINAN-CIAL5 WATERLOO CT.RANCHO MIRAGE, CA92270

COMMON SENSE REALTY5 WATERLOO CT.RANCHO MIRAGE, CA92270

EVERGREEN LANDSCAPEAND MAINTENANCE31940 VISTA DEL SOLTHOUSAND PALMS, CA92276

CAKE IT FRESH27593 AVENIDA HALAGOMENIFEE, CA 92585

MEYER’S CERTIFIEDWELDING & CONSTRUCTION1563 DEL NORTE DR.CORONA, CA 92879

ARTHUR MURRAYFRANCHISE DANCE STUDIO3699 SUNNYSIDE DR.RIVERSIDE, CA 92506

JAY’S TRUCKING27331 COTTONWOOD AVE.MORENO VALLEY, CA92555

ACTION SURVEILLANCE28888 LAKEFRONT RD.TEMECULA, CA 92591

DOORWAYS SUPPORTEDLIVING12727 CARNATION ST.CORONA, CA 92880

RESIDENT BOARD NCARE12727 CARNATION ST.CORONA, CA 92880

SUSHI KAWA SPORTS BAR& GRILL469 MAGNOLIA AVE. STE. 101CORONA, CA 92879

TODAYS REALTY GROUP73140 HWY 111STE. 5PALM DESERT, CA 92260

TOMORROWS MORTGAGE SOLUTIONS73140 HWY 111 STE. 5PALM DESERT, CA 92260

GET IT WRITE EDITORIAL SERVICES11517 TULANE AVE.RIVERSIDE, CA 92507

WOODCRESTBOOKS.COM19465 GLENWOOD AVE.RIVERSIDE, CA 92508

YUM BUFFET23753 SUNNYMEAD BLVD.MORENO VALLEY, CA92553

NIGHTINGALE HOMEHEALTHCARE1091 N. PALM CANYON DR.PALM SPRINGS, CA 92262

CARL’S JR RESTAURANTS72875 FRED WARING DR.STE. CPALM DESERT, CA 92260

NPWHA2056 APPLEGATE CIR.CORONA, CA 92882

RADIATOR GALAXY28749 SANDY AVE.MURRIETA, CA 92563

SIERRA AVIATION GROUP3400 E TAHQUITZ CANYONWAYSTE. 15PALLM SPRINGS, CA 92262

HOPE’S METAL11307 SAN JACINTO ST.MORONGO VALLEY, CA92256

R M S HANDY MAN35718 GALENA CR.TEMECULA, CA 92592

HAUN PROFESSIONAL,LLC 29826 HAUN RD. STE. 305MENIFEE, CA 92586

NEW HUB PROPERTIES,LLC29826 HAUN RD. STE. 305MENIFEE, CA 92586

AMBER MANAGEMENT,LLC29826 HAUN RD. STE. 305MENIFEE, CA 92586

PRIME COMMERCIALPROPERTIES29826 HAUN RD. STE. 305MENIFEE, CA 92586

AMBER REALTY29826 HAUN RD. STE. 305MENIFEE, CA 92586

HUB-KELLER PROPERTIES29826 HAUN RD. STE. 305MENIFEE, CA 92586

CANYON COMMERCIALPROPERTIES29826 HAUN RD. STE. 305 MENIFEE CA92586 RIVERSIDE

CANYON VILLAGE PROPERTIES29826 HAUN RD. STE. 305MENIFEE, CA 92586

SELECT COMMERCIALPROPERTIES29826 HAUN RD. STE. 305MENIFEE CA 92586

MVH ENTERPRISES29826 HAUN RD. STE. 305MENIFEE, CA 92586

HUB ENTERPRISES29826 HAUN RD. STE. 305MENIFEE, CA 92586


N E W B U S I N E S S County of San BernardinoN E W B U S I N E S S County of San BernardinoRANCHO IT SOLUTIONS8365 GABRIEL DR. STE. B RANCHO CUCAMONGA,CA 91730

RANDYS TECH12664 MEADOW ST. VICTORVILLE, CA 92395

SAME TEAM ENTERTAINMENT6055 GARNET ST. ALTA LOMA, CA 91701

SCSGOODS1013910 OBSIDIAN RD. SAN BERNARDINO, CA92407

SHOP & BARGAIN CENTER17040 SOLVER AVE.FONTANA, CA 92337

DAILY HEALTH FOODS568 S. WATERMAN AVE.STE. K SAN BERNARDINO, CA92408

DANCE WITH PURPOSE111 WEST LUGONIA AVE.REDLANDS, CA 92374

DIRECT HOME SAVERS3333 E CONCOURS BLD. 9 STE. 101 ONTARIO, CA 91764

DOG SHELTER4336 TORREY PINES DR.CHINO HILLS, CA 91709

SINCERE SECRET STUDIO18031 OUTER HYWY 18STE. G APPLE VALLEY, CA 92307

SIRENZ PLEASUREZ909 W. MARSHALL BLVD.SAN BERNARDINO, CA92405

SOLARMAN4001 E. SANTA ANA ST.ONTARIO, CA 91761

SPARKY’S SELF-STORAGEHESPERIA14400 YUCCA ST. HESPERIA, CA 92345

THE HOUSEWARE COMPANY170 N. ARROWHEAD AVE.STE. B RIALTO, CA 92376

THE MANGO HUT6427 MESQUITE AVE. STE. ATWENTYNINE PALMS, CA92277

TOMMY AUSTINS FLOREST10730 FOOTHILL BLVD.STE. G120 RANCHO CUCAMONGA,CA 91730

TWISTED IMAGES INK.15455 CAJON BLVD.DEVORE, CA 92407

VECTOR FIRST AID12375 MILLS AVE. STE. 5 CHINO, CA 91710

VENTUREWORKS12548 LUNA RD. VICTORVILLE, CA 92392

VILLAGE MARKET15700 VILLAGE DR. VICTORVILLE, CA 92394

WATERMAN AUTOMOTIVE SERVICECENTER154 S. WATERMAN AVE.SAN BERNARDINO, CA92410

CARRENO'S TIRE SHOP17005 D ST. VICTORVILLE, CA 92392

WHITE AWAY HANDYMANSERVICE12997 SAN LUCAS DR. VICTORVILLE, CA 92392

WORLD OF SUITS14668 7TH ST. VICTORVILLE, CA 92395

WWW.SIRENZPLEA-SUREZ.COM909 W. MARSHALL BLVD.SAN BERNARDINO, CA92405

212 TRANSPORT6179 MACLAY ST. SAN BERNARDINO, CA92427

AMAVIZCA REALTY22790 CARDINAL ST.GRAND TERRACE, CA92313

ANTIQUE ARCADE31629 OUTER HWY 10 STE. B REDLANDS, CA 92373

CODE RED AIRSOFTPARK1350 AGUA MANSA RD.COLTON, CA 92324

BOB’S LOCK & KEY22421 BARTON RD.STE. 157 GRAND TERRACE, CA92313

A&J AUTO QUALITYSPECIALIST1156 W 9TH ST.STE. AUPLAND, CA 91786

ACCREDITED DOMESTICINVESTIGATIONS1808 FOOTHILL BLVD.STE. 1620 RANCHO CUCAMUNGA,CA 91730

ADVANCE IMAGE PACK-AGING4395 EAST LOWELLSTE. F ONTARIO, CA 91761

AFFORDABLE LIENSALES8233 PAISLEY AVE. HESPERIA, CA 92345

AMADOR TRUCKING2584 N. LOCUST AVE. RIALTO, CA 92377

AMERICAREMEM-BER'SKIA.COM10340 RANCHERO RD. OAK HILLS, CA 92344

ANITA’S CANTINA479 S LA CADENA DR.COLTON, CA 92324

B & B AUTOMOTIVE785 W RIALTO AVE. STE. D RIALTO, CA 92376

CAL LAND REALTY14790 PIPELINE AVE.STE. 108 CHINO HILLS, CA 91709

CANCER COMMUNITY4336 TORREY PINES DR.CHINO HILLS, CA 91709

CARDIOSOM104 E. OLIVE AVE.STE. 104 REDLANDS, CA 92373

CASEY’S AUTO SERVICE1800 EAST MAIN ST.BARSTOW, CA 92311

CG HAUSER ENTERPRISES13831 OLIVEWOOD AVE.CHINO, CA 91710

CHARISMA MEDICALBILLING9876 ARROW ROUTESTE. 1 RANCHO CUCAMONGA,CA 91729

CHILD SHELTER4336 TORREY PINES DR.CHINO HILLS, CA 91709


A-1 MURPHY WALL BEDS38435 INNOVATION CT. STE. 102MURRIETA, CA 92563

PHANTOM AUDIO59620 REYNOLDS WAYANZA, CA 92539

THE SMOKE SHOP16960 VAN BUREN BLVD.STE. BRIVERSIDE, CA. 92503

COUPON SAVER BOOK26201 CYPRESS UNION LN.MURRIETA, CA 92563

DIRECT MARKETINGSOLUTIONS26201 CYPRESS UNION LN.MURRIETA, CA 92563

DOOR SAVER26201 CYPRESS UNION LN.MURRIETA, CA 92563

LISTING HOMES MAGA-ZINE26201 CYPRESS UNION LN.MURRIETA, CA 92563

LU’S CUSTOM EMBROI-DERY1042 LIVING WATER WAYHEMET, CA 92543

WINE CELLAR PROPER-TIES32721 CAMPO DR.TEMECULA, CA 92592

EA WHOLESALE21803 ATHEA WAYWILDOMAR, CA 92595

GISELLE’S NURSERY21951 EUCALYPTUSMORENO VALLEY CA 92553

GISELLE'S NURSERY21951 EUCALYPTUSMORENO VALLEY CA 92553

IT SOFTWARE DESIGNCOMPANY690 AZURE LN. STE. 3CORONA, CA 92879

SKYDIVEXTREME2091 GOETZ RD.PERRIS, CA 92570

NIGERIAN YOUTH ASSO-CIATION, OF SOUTHERNCALIFORNIA12459 COOL SPRINGS ST.MIRA LOMA, CA 91752

GINGER STARR760 VIA DE LUNASTE. 10CORONA CA 92882

LEGAL SUPPORTSERVICES OF RIVERSIDECOUNTY24600 MOUNTAIN AVE.STE. 3HEMET, CA 92544

DEVOTED INK38109 TALAVERA CT.MURRIETA, CA 92563

VINCE’S MOBILEMECHANIC SERVICE42213 STONE WOOD RD.STE. 33-BTEMECULA ,CA 92591

TANNERS INK10060 DELCRESTA DR.MORENO VALLEY CA 92557

S & G INDUSTRIES26301 STEINHOFF AVE.HEMET, CA 92545

SNAG IT GROUP30854 BOW BRIDGE DR.MURRIETA, CA 92563

JLS CONSULTING1972 PADDOCK LN.NORCO CA 92860

A-HOPE1101 CALIFORNIA AVE.STE. 100CORONA, CA 92881

SECURITY OFFICERTRAININGACADEMY/RIVERSIDE1525 THIRD ST. STE. CRIVERSIDE CA 92507

B ONE41875 5TH ST.TEMECULA, CA 92590

BROWN ONE41875 5TH ST.TEMECULA, CA 92590

LEGENDARY BRAND41875 5TH ST.TEMECULA, CA 92590

BOOMERANG 2ND HANDTHRIFT2395 HAMNER AVE.NORCO, CA 92860

POP-A-LOCK OFRIVERSIDE COUNTY2220 EASTRIDGESTE. BRIVERSIDE CA 92507

R&E 1 STOP INSURANCE& INCOME TAX SERVICES2131 N PERRIS BLVD.STE. C-3APERRIS, CA 92571

TURTLE AGE TRADE ANDTECHNOLOGIES2135 HIBISCUS ST.CORONA, CA 92882

JUMPERS & MORERENTALS85685 AVENIDA NICOLECOACHELLA, CA 92236

RELIK REALM83695 BISMARK CT.INDIO, CA 92201

ORMOND COURT MANOR711 ORMOND CT.CORONA, CA 92879

NOCTILUCA PALMSPRINGS611 SOUTH PALM CANYON DR.STE. 7313PALM SPRINGS, CA 92264

SANTANA MISSIONCHAPEL68625-21 PEREZ RD.CATHEDRAL CITY, CA92234

YUCA VALLEYLOCKSMITH74325 FAIRWAY DR.PALM DESERT, CA 92260

ROCK A BUY CREATIONS52965 EISENHOWER DR.LA QUINTA, CA 92253

MORALES & GALINDOMARKETING, MEDIA,SPECIAL EVENT GROUP69-155 DINAH SHORESTE. 15CATHEDRAL CITY, CA92234

VANDYM GIFT &FLOWER SHOP68479 E. PALM CANYONDR.CATHEDRAL CITY, CA92234

FORTE VOCALPERFORMANCE ACADEMY81711 HWY 111INDIO, CA 92201

TEJUINO FINO65-315 VAN BUREN ST.THERMAL, CA 92274

MONARCH CONTEMPORARY444 S. INDIAN CANYON DR.PALM SPRINGS, CA 92262

MENEZ USED CARS48-477 HWY 86COACHELLA, CA 92236

PINPOINT REALTORS12477 MESA GROVE DR.RIVERSIDE CA 92503

SIGNATURE SETTLEMENT SERVICES12477 MESA GROVE DR.RIVERSIDE CA 92503

SKYLINE CAPITALINVESTMENTS12477 MESA GROVE DR.RIVERSIDE CA 92503

THREE BROTHERS RACING SOCAL2175 SAMPSON AVE. STE. 113CORONA CA 92879

J.V.A. SHOPPING CARTSSERVICES24168 MYERS AVE.MORENO VALLEY, CA92553

VALUATION STRATEGIES32661 CLEARVAIL DR.TEMECULA, CA 92592

BLAKLEY & BLAKLEYPAINTING21123 WALKER DR.NUEVO CA 92567

NOONE CONSTRUCTION27241 DARTMOUTH ST.HEMET, CA 92544

AVANT GARDENS LANDSCAPE SOLUTIONS6113 TARRAGONA DR.RIVERSIDE CA 92509

TYLER CLEANERS10273 ARLINGTON AVE.RIVERSIDE, CA 92503

SKY COUNTRYCLEANERS11034 LIMONITE AVE.MIRA LOMA, CA 91752

SERVICE CHAMPIONS1136 NORTH HARGRAVE.BANNING, CA 92220

SUNRAY DIVING AND PHOTOGRAPHY43070 MAIDSTONE CT.TEMECULA CA 92592

VALKIN THREADS25950 ZORRA LN.MORENO VALLEY, CA92551

TORQUE POWERENGINES15631 LAKE TERRACE DR.LAKE ELSINORE, CA 92530

POLITICAL CAPITAL4158 4TH ST.RIVERSIDE, CA 92501

RECOVERME76908 CALIFORNIA DR.PALM DESERT, CA 92211

GREEN ENVIRONMENTALMANAGEMENT1135 E. MORTON PL.HEMET, CA 92543

RECOVERYINTERNATIONAL3493 DURAHART ST.RIVERSIDE, CA 92507

SOUTHERN CALIFORNIAPERMITTING SERVICE57445 MITCHELL RD.ANZA, CA 92539

TRI VALLEY PLUMBINGCO31268 HIAWATHA CT.TEMECULA, CA 92592

JC PENNEY26100 NEWPORT RD.MENIFEE, CA 92584

MAIL STATION26100 NEWPORT RD.MENIFEE, CA 92584

SRC HOUSE CLEANING23905 HYACINTH DR.MURRIETA, CA 92562

ANGEL HORN & CO.3196 MELANIE AVE.NORCO, CA 92860

GJC CLEANING6634 ADAIR AVE.RIVERSIDE, CA 92503

CALIFORNIAPOWDERCOATING1069 CORWIN PL.HEMET, CA 92544

CORONA MARINE ANDAUTO225 W. GRAND BLVD.CORONA, CA 92882

PENELOPE AND PICKLE32671 GALLEANO AVE.WINCHESTER, CA 92596

RUBY JEAN32671 GALLEANO AVE.WINCHESTER, CA 92596

ALLIAM CLOTHING COMPANY8159 ANGEL LN.RIVERSIDE CA 92508

LEGACY HOMES REALTY32585 WINTERBERRY LN.LAKE ELSINORE, CA 92532

GREENPRINTPROPERTIES45354 VIA TORNADOTEMECULA, CA 92590

ALL AMERICAN COOKS42884 CAMELOT RD.TEMECULA, CA 92592

ALL AMERICAN PIES42884 CAMELOT RD.TEMECULA, CA 92592

SHELL GORD7191 MAGNOLIA AVE.RIVERSIDE CA 92504

THE TEST STRIPCOMPANY4264 GREEN RIVER RD.STE. 101CORONA, CA 92882

S & A RESEARCH GROUP2178 STONERIDGE DR.STE. 11CORONA, CA 92879

GEE, ITS GOOD CATERING SERVICE3484 CHERRY BLOSSONLN.LAKE ELSINORE, CA 92530

RAPID TRANSPORTATION15519 AROBLES CT.MORENO VALLEY, CA929555

PLANNING SERVICES,INC.2220 EASTRIDGE AVE.STE. DRIVERSIDE, CA 92507

CEEDSOL42261 CAMINO MERANOTEMECULA, CA 92592

NOELLE’S ARK PET CAREAND PET SITTING40967 CHACO CANYON RD.MURRIETA, CA 92562

AMERICAN DIVERSITYBUSINESS SOLUTIONS400 PRINCELAND CT.STE. 1CORONA , CA 92879

TEMEKU CLEANING40125 LOS ALAMOS RD.STE. D131MURRIETA, CA 92562

RAPID TRANSPORTATION15519 AROBLES CT.MORENO VALLEY, CA92553

AVILA’S TRUCKING29805 12TH ST.NUEVO CA 92567

INTUITIVE INVESTIGATIONS18285 COLLIER AVE. STE. K-116LAKE ELSINORE, CA 92530

FLORIDA INN1111 WEST FLORIDA AVE.HEMET, CA 92543

ANGEL BEAUTY & SPA1845 HAMNER AVE. STE. BNORCO, CA 92860

LA COLIMENSE BAKERY117 E. 4TH ST.CORONA CA 92879

DOGWOOD & POPPY3622 BEECHWOOD PL.RIVERSIDE, CA 92506

NOT SO SWEET SADIE3622 BEECHWOOD PL.RIVERSIDE, CA 92506

ALL THINGS SWEET23250 BAXTER RD.WILDOMAR, CA 92595

FIESTA TACOS MEXICANGRILL1111 BEAUMONT AVE.BEAUMONT, CA 92223RIVERSIDE

TOM BARKER PLUMBING7840 POTOMAC ST.RIVERSIDE, CA 92504

CHOPPER JONES6822 JOHN DR.RIVERSIDE CA 92509

SLACKERS APPAREL1167 VIA DEL ECHOHEMET, CA 92543

TAX SOLUTION6325 RUTLAND AVE.RIVERSIDE, CA 92503

AAA - CARPET CARE33475 MONTE VERDE RD.TEMECULA, CA 92592

JANI CLEAN33475 MONTE VERDE RD.TEMECULA, CA 92592

O’S CLEANING COMPANY1261 REINHART ST.SAN JACINTO, CA 92583

N E W B U S I N E S S County of RiversideN E W B U S I N E S S County of Riverside


E X E C U T I V E T I M E O U TE X E C U T I V E T I M E O U T

The Taj MahalThe White Jewel of India

By Camille BoundsA white jewel enclosed in a

frame of dark cypress, the TajMahal seems to float over thehot, flat Indian plain. Its dis-tinctive silhouette mirrored inthe placid surface of a longreflecting pool, is instantlyidentifiable, since the shimmer-ing tomb is one of the most fre-quently photographed struc-tures in the world.

An enduring testament tolove

Built by the 17th centuryMogul Emperor Shah Jahan asa mausoleum for his belovedwife Mumtaz Mahal, the tombcomplex survives as an endur-ing testament to their devotionfor one another. MumtazMahal, the high-born beautywho bore her royal husband 14children during the 19 years oftheir marriage (and who died in1631 giving birth to the last),lies in a white marble sarcopha-gus at the very heart of thetomb. Her adoring husband,who ended his years as a pris-oner of his usurper-son, isburied alongside his queen.

A visual cliché of ourtime

Everyone has seen photo-graphs of the Taj Mahal. Frontalviews of the renowned Indianmonument have become one ofthe great visual clichés of ourtime. The massive, bulbouscentral dome, the four slenderminarets, the shimmering mar-ble, the long reflecting pool, themanicured gardens all seem toounreal and perhaps, too beauti-ful for adequate description andproper appreciation. But thereis much more to the Taj thanmajestic loveliness.

The greatest love storyThe world’s best known

mausoleum celebrates one ofthe greatest love stories of all

time—that of the 17th centuryMogul emperor, Shah Jahan,and his queen, the “Chosen Oneof the Palace,” Mumtaz Mahal.As a 16-year-old prince,according to legend, the future“King of the World” fell in lovewith Mumtaz at first sight anddefied convention by seekingher hand in marriage; he waitedfive years to make her hisfavorite third wife. In their 19years of married life, the queengave Shah Jahan 14 children.She ruled at his side almost asan equal. Her death in child-birth of their 14th child, in1631, the fourth year of theemperor's reign, left him wildwith grief but determined tobuild history's finest monumentto the love of a man for awoman.

Rich, cruel and sensualBack of this romantic tale is

an even more intriguing saga,that of the Mogul conquerorswho had swept into North Indiaonly a century earlier. By thetime of Shah Jahan, they hadestablished an absolute monar-chy that is compared to that ofhis contemporary Louis XIV,

the Sun King half a globe awayin France.

The Mogul court, located atAgra, Delhi, Lahore, or in tent-ed encampments used duringthe dynasty’s frequent militarycampaigns, was incredibly rich,cruel and sensual as well asomnipotent on the vast subcon-tinent. As descendants ofTamerlane and Genghis Khan,the Moguls delighted in bloodycombat, savage sports, andhideous tortures of their vic-tims. Brother fought brother forthe throne; it was the law of“takht ya takhta,” “throne orcoffin.” Less than a centuryafter Shah Jahan was deposedby his ruthlessly ambitious son,the dynasty was in irreversibledecline. By the beginning ofthe 19th century, all of Indiawas ripe for conquest by GreatBritain.

The grandest blunder—and a possible myth that didnot happen

For a time, it seemed as ifthe Taj, like the Moguls whohad built it would vanish. Ascheme to dismantle the tomband cart its marble back to

England for sale was aban-doned only because of lack ofprospective purchasers. Thefamous grounds became over-grown; the desecrated tomb, aplace for picnics and midnighttrysts. Only in the 20th centuryhas the Taj been restored tosomething of its former glory,standing now as a timelessenduring monument to a van-ished empire and to a memoryof a great love.

Exquisite craftsmanshipThe handiwork of Agra’s

craftsmen is exquisite. A specialkind of marble inlay, in thestyle of the work at the Taj, isexecuted on table tops, and jew-elry and trinkets boxes. We vis-ited a factory that did this typeof work. Men sit on the floor ina dark musty room, with a lathlike instrument cutting and pol-ishing stones for the inlay work.The amazing part of this is howthey accurately cut the stones tofit the cut out pattern on themarble, they seem to eyeballeverything with what seems tobe no set measurements. Thereare carved teak figurines, ivorystatues, marble cravings, semi-precious stone inlays, metal,wood and leather work, woolcarpets and cotton rugs. Ipicked up some tiny ivory andalabaster trinket boxes with theinlay designs of the Taj. Theymade delightful gifts.

Trust God!Heavier pieces, tables and

carvings were sent by boat andtook four months to arrive.There were moments of greatmisgiving and feelings like Iwould never see the lovelypieces I had purchased. Ithought back to the question Ihad posed to the little shop-keeper that had sold me a nestof beautifully carved tables, I


The Taj Mahal


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Campaign Contributions from Payday/Title Loan Interests to Members ofthe Senate Committee on Banking and Financial Institutions aligned with

their vote on AB 1158:Methodology: A MapLight analysis of campaign contributions to members of

the Senate Committee on Banking and Financial Institutions, from interest groupsinvested in the vote according to MapLight, Jan. 1, 2007 – Dec. 31, 2010.Contributions data source: FollowTheMoney.org.Name Party District Vote $ From Payday

Lending InterestsAlex Padilla D CA-20 Yes $35,650Mimi Walters R CA-33 Yes 14,000Noreen Evans D CA-2 Not Voting 5,500Christine Kehoe D CA-39 Yes 4,000Juan Vargas D CA-40 Yes 3,000Carol Liu D CA-21 Not Voting 1,500Sam Blakeslee R CA-15 Yes 750

Top 10 Recipients of Contributions from Payday/Title Loans Interests:Methodology: Contributions from Payday/Title Loans Interest groups to can-

didate campaign committees of legislators serving in the 2009-2010 and 2011-2012sessions of the California State Legislature for election cycles 2004, 2006, 2008,2010

Ron Calderon $ 50,000Lou Correa 42,300Alex Padilla 41,950Ted Lieu 38,400Gloria Negrete McLeod 37,789Kevin De Leon 36,333Charles Calderon 31,450Leland Yee 30,100Alberto Torrico 28,000John Perez 27,694

Top 10 Contributors from Payday/Title Loans:Methodology: Contributions from Payday/Title Loans Interest groups to can-

didate campaign committees of legislators serving in the 2009-2010 and 2011-2012sessions of the California State Legislature for election cycles 2004, 2006, 2008,2010

Advance America Cash Advance Centers $ 209,525California Financial Service Providers 170,000Check Into Cash 162,570Axcess Financial Services / Check N Go 102,902Collateral Loan & Secondhand Dealers Association 97,650Collateral Promotion Trustee Account 96,675Dollar Financial Group 67,313Cash America International 45,700The 409 Group 32,500Qc Holdings 24,799

Payday Loan Bill AdvancesWe thought you might be interested in seeing campaign finance

numbers related to the Senate Committee on Banking and FinancialInstitutions vote on AB 1158, the payday loan bill that has nowpassed through the Assembly (49-16, with 15 members not voting)and the Senate Committee on Banking and Financial Institutions (5-0, with 2 members not voting). The bill would raise the cap on howmuch payday lenders are allowed to loan a customer at one time(from $300 to $500).

Over the past two election cycles, the author of AB 1158, CharlesCalderon, received more in direct campaign contributions connectedto Payday/Title Loan interests ($31,450), who support the bill, thanany other member of the Assembly serving in the 2009-2010 or 2011-2012 legislative session. Below are a few sound bytes fromAssemblyman Calderon during the Senate Committee on Bankingand Financial Institutions hearing.

“We [legislature] can help people, we can try and protect them asmuch as we can. But we can’t protect them in every instance, andmaybe we shouldn’t be trying to—maybe we should allow them toprotect themselves.”

“These kinds of decisions as to whether or not they need themoney and whether or not they’re willing to agree to these terms toget the money because they have no other choice, it is their choice tomake. And we shouldn’t be making that choice for them. And theyunderstand the consequences.”

“And that it’s a debt trap—you know what, I’ll concede that that'sa debt trap just like every other loan I’ve taken. The whole notion ofa loan is to keep you in debt. That’s how you make money out of aloan. So whether it’s a mortgage or whether it’s a credit card orwhether it’s payday lending or whether it’s Internet, however you’regoing to do it, the whole purpose is ‘I have the money, you don’t, andcome get it, hey, it’s right here.’”

July 2011 Issue

Documents

Transcript of July 2011 Issue