July 2002 Why Choose Trustmark? · 1 • Led by prescription drug spending, which jumped 17.3...
Transcript of July 2002 Why Choose Trustmark? · 1 • Led by prescription drug spending, which jumped 17.3...
July 2002
How often do you hear yourself sayingsomething like this: “You may not knowit, but Trustmark is licensed in all 50states;” or, “You might not have heardof them, but Trustmark has beenaround for nearly 90 years.”
It’s one of the toughest challenges insales – proving to clients the advantagesof a company they know nothing aboutwhen there are other, more familiarnames out there.
That’s why Trustmark’s Group Division has produced two new sophisticated salestools to help you introduce and sell Trustmark to your clients: the GroupCapabilities Brochure and the Multi-Market Specialist Flyer (see sidebar).
Telling the Trustmark Story – The Group Capabilities Brochure
From Trustmark’s beginning as a fraternal organization started by four railroadworkers to its current position as a leader in innovative funding options andnational access to healthcare, the new Group Division brochure tells the com-pelling Trustmark story. It helps you answer the question – Who is Trustmark?
This 16-page, four-color brochure was designed to be a sophisticated presenta-tion piece. When you sit down with a client, you’ll find that the information iscarefully organized, allowing you to turn to each section as that topic comes upin discussion. Section headings include:
• Health and ancillary product descriptions, including dental and prescriptiondrug benefits.
• Information about behavioral health and transplant services networks.• Descriptions and supporting statistics for Trustmark customer-convenience
services such as ACE and Claim Look-Up.• Information about medical management, fraud prevention and other cost-con-
trol programs and services.• Descriptions of Group Division’s flexible funding options.
(continued on page 2)
Trustmark Group Insurance
Comprehensive and affordable healthcare benefits for groups of 51 or more lives.
Why Choose Trustmark?For Some Clients, First Question is: Who is Trustmark?
New Flyer Touts Trustmark’s Multi-site Expertise
Trustmark is the multi-market expert. To con-vince your skeptical clients, there’s a new salessheet summarizing the evidence for this boldclaim.
Proven SuccessUsing numbers gathered from Trustmark’s actual book of business, this two-sided salessheet provides proof of Trustmark’s real advantage in the multi-site market. One graphshows how Trustmark’s percentage of multi-market business has grown over the past fiveyears from 71 percent to nearly 83 percent.Another compares Trustmark’s entire book ofbusiness to the overall 51- to 500-employeegroup market.
Extending Our LeadThe flyer also includes brief selling points thatdemonstrate Trustmark’s commitment to settingthe standard for service to multi-site employers.Bullet points include number of physicians andfacilities nationwide, partnerships with otherindustry leaders and administrative services ofspecial interest to multi-site groups.
The proof is here: Trustmark has been very successful in the multi-site market. Now, withnew systems and services in place, Trustmarkwill continue to be an even better choice for companies with employees in multiple locations.
For more information, or to get copies of theMulti-Market Specialist Flyer, contact yourTrustmark Sales Representative.
Refer your clients to a specialist
One hundred fifty employees at corporate headquarters plus 75 hourly workers in a plantdown state. Or 40 engineers in a Denver satellite office. Or 28 salespeople in regionaloffices across the country.
It doesn’t matter. Trustmark offers seamlessaccess to 40 leading national and regional net-works. That means all those remote employeescan have exactly the same benefits as the people stationed at the home office.
For each group, Trustmark creates a “virtualnetwork,” linking networks in a process that’sinvisible to the employer. Everyone has accessto leading local doctors, specialists and hospi-tals. Everyone’s claims are paid using the same,integrated system. And everyone enjoys thesame expert, personal service that’s been theTrustmark standard since 1913.
Trustmark. The Multi-Market Specialist.Group health benefits for companies with employees in multiple locations.
0%
100%
20012000199919981997
Single Market28.3%
Multi-Market 71.7%
Single Market27.5%
Multi-Market 72.5%
Single Market23.3%
Multi-Market 76.7%
Single Market18.7%
Multi-Market 81.3%
Single Market17.1%
Multi-Market 82.9%
New Business: 51-500 Medical Lives (1997-2001)
Over the past five
years, Trustmark has
expanded its networks
and implemented new
network and claim
management systems
to offer seamless access
and service to multi-site
groups. The result is
growing recognition
of Trustmark as the
multi-market, multi-
state expert.
Tested and proven expertise
It can be challenging to piece together and administer a comprehensive benefit plan for multi-site companies. Many carriers simply don’t do it well. To best serve your 51- to 500-life, multi-market or multi-state clients, turn to Trustmark.
G577-499
0%
100%
Trustmark 51-500 Book*Total 51-500 Market
Single Market91%
Multi-Market94%
Multi-Market 9%
Single Market 6%
Trustmark Group Health Focus
Tested and proven expertise
While the vast majority
of 51- to 500-employee
companies are located
in only a single market,
Trustmark focuses on –
and succeeds in – the
multi-site market.
*Note: Trustmark’s overallbook of business reflects higherpersistency of larger groups,which tend more often to bemulti-site.
Setting the standard
HMOs can be too restrictive. Their tightly managed networks often don’t cover multiple markets, and other carriers don’t have the infra-structure to efficiently administer multi-site groups.Trustmark’s Group Division has honed its focus,and is committed to setting the standard for serviceto multi-market employers with:
• Customizable PPO products licensed in all 50 states
• Major ownership position in Private HealthcareSystems, Inc. (PHCS), the first and only PPO inthe nation to hold NCQA certification andURAC accreditation for both credentialing andmedical management services
• Seamless access to 40 leading managed care networks with more than 360,000 physicians and3,500 facilities nationwide
• Partnerships with industry leaders AdvancePCSfor PBM services and BCE Emergis for networkmanagement services
• Automated Customer Enrollment (ACE) foronline account management services
• Claim Look-Up, offering insureds 24-houraccess to claim information, including the ability to e-mail specific questions directly toclaim personnel
• Experienced local sales and support teamsthere to help with enrollment and continuingaccount management and service
Introduce your multi-site clients to the superioraccess and customer service available fromTrustmark, the multi-market specialist.
Contact your local Trustmark officeFor more information, contact your localTrustmark Sales Representative.
Why Choose Trustmark?(continued from page 1)
Take a look at these brochure highlights and sales tips:
Find the Hot Button
After a brief introduction to Trustmark onthe inside cover, page two includes a combi-nation summary and table of contents. Here,the copy touches on Trustmark strengths,allowing you to find your prospect’s hot but-tons. Is this group interested in the adminis-trative convenience offered by ACE? Or arethey more concerned about equitable bene-
fits for employees located all across the country? Once you find out, simply turn to that section of the brochure to offermore information.
Trustmark Strengths are Always There
There’s a handy foldout flap at the end of the brochure. In quick,easy-to-read bullet points, it emphasizes key Trustmark selling points,including financial strength, information about seamless network cov-erage and flexible products. Fold out this page at the beginning ofyour presentation so these Trustmark features and benefits stay inyour prospect’s mind the entire time.
Coast-to-Coast Coverage – in Full Color
Multi-site groups are a big part of Trustmark’s new strategy. Make the case for Trustmark’s multi-market expertise with thisthree-page, foldout map showing the U.S. and the seamless network coverage offered by Trustmark. The copy talks aboutthe 40 leading national and regional networks available to Trustmark insureds, with specific references to the quality ofPrivate Healthcare Systems, Inc. and the efficiency of Trustmark’s network management partnership with BCE Emergis, Inc.From west coast to east, Trustmark is the multi-market specialist.
For more information, or to get copies of the new Group Division Capabilities Brochure, contact your Trustmark SalesRepresentative.
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Guided by an IdealIn 1913, four enterprising railway
workers decided that “passing the hat”
no longer adequately provided for
an injured or disabled co-worker. They
formed a small fraternal organization,
offering insurance benefits and
asserting that more than 90 percent
of claims were paid the same day
they reached the office. Since that
pioneering, one-desk beginning,
Trustmark has been a company
uniquely linked with the people
it serves.
Your Partner in ProtectionToday, Trustmark remains true to its
belief in strong customer relationships.
You want a benefit plan that meets the
desires of your employees as well
as the demands of your company’s
bottom line. Turn to Trustmark.
With group sales and support offices
throughout the United States and
special expertise in benefit plans for
multi-site employers, we help you protect
your most valuable asset — your employees.
We’ve provided health insurance protection
to some groups for more than 50 years
without interruption. These days that’s
almost unprecedented. But just as when we
started, Trustmark continues to anticipate
and respond to customer expectations —
one group at a time.
Touching Lives with:• A commitment to local, personal service
• Innovative, flexible funding options
• Broad choice of customizable products
• Independently certified medical
management services
• Seamless, nationwide access to
quality healthcare
• Long-term financial security
• Nearly 90 years of providing solid,
affordable benefits for the workers
of America
“. . . the caliber of people who keep Trustmark’s wheels turning, their pride in their company and the quality of theirhealth insurance products, may be among the highest in the industry.”– Copley News Service financial columnist Malcolm Berko
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helping you provide competitive benefits at a competitive price
Look to Trustmark for greater choice in plan design, care access and cost management:
• Our products offer more freedom and flexibility than a traditional HMO. That puts your employees back
in control of their own healthcare decisions.
• Independently reviewed and accredited medical management programs reduce medical costs and help
employees get back to work — and to their lives.
• Affordable plans and an array of funding options help you control and manage benefit spending.
• You get attentive, knowledgeable service because Trustmark recruits and then develops motivated,
quality-oriented staff. More than one third of Trustmark employees have earned insurance or
financial industry professional designations.
• Trustmark was recently singled out as “an honest, dependable, friendly” company by a leading financial
advice columnist.
• Enjoy access to 40 leading national and regional networks, including Private Healthcare Systems,
Inc. (PHCS), one of the largest PPO networks in the country. PHCS is the nation’s leading healthcare
cost management company, with a network of more than 359,000 providers and 3,500 facilities.
• A convenient, online virtual office offers you and your employees secure 24/7 access to enrollment,
network, eligibility and claim information. The virtual office is just part of Trustmark’s dedication
to consumer-centered service.
quality products, freedom of choice, personal service, active cost management
touching lives by
The Facts:• Employers view employee retention and controlling health benefits costs as their
most critical benefits objectives. 1
• Led by prescription drug spending, which jumped 17.3 percent, U.S. healthcare spending increased to $1.3 trillion in 2000. 2
touching lives with
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unequaled access to quality, cost-effective care
A Nationwide Blanket of ProtectionEven if you have employees located
at several different sites or in multiple
states, you can offer a single, easy-
to-administer benefit plan. Other
companies simply cannot offer the
same level of access and ease of use.
That’s because Trustmark works with
40 of the country’s leading managed
care networks.
An example is Private Healthcare
Systems, Inc. (PHCS). Trustmark is a
major shareholder in PHCS, one of the
nation’s largest managed care organiza-
tions. As PHCS enrollees, your employ-
ees get the advantages of superior
access and attention to quality. You get
the value of PHCS’s innovative medical
management services and negotiated
discounts.
Access• More than 359,000 physicians
• 3,500 healthcare facilities
• Strong networks in rural areas and
smaller cities
• Custom networks for multi-site employers
Quality• The facility and physician credentialing
services of PHCS are certified by the
National Committee for Quality
Assurance (NCQA), a leading independ-
ent, non-profit evaluator of managed
care programs.
• PHCS medical management services are
also certified by the NCQA.
• PHCS has achieved full Health Network
Accreditation from the American
Accreditation of HealthCare
Commission/URAC.
• PHCS is the only national PPO recognized
and endorsed by URAC for its health
network and utilization management
and by NCQA for credentialing and
medical management.
“PHCS has demonstrated a real commitment to quality services. By successfully completing URAC’s rigorous review process, PHCS has been accredited for all three URAC programs. PHCS is now the largest national PPO that offers access to comprehensive health services with this distinction.”— Garry Carneal, President & CEO, URAC
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Key:# of networks per state
Key:# of networks per state
1
2
3
4
5+
Trustmark Group Regional Sales OfficesTrustmark Group Regional Sales Offices
1
2
3
4
5+
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Cross-Country Coverage withSeamless Network Management
Trustmark’s Group Division specializes
in seamless, easy-to-administer health
plans for companies with employees
in multiple locations. In fact, while
only 8 or 9 percent of employers with
51 to 500 employees are multi-state,
most of the companies we serve have
employees in multiple states. That’s
because we’ve developed a well-
deserved reputation for providing
excellent service and network access
for multi-market companies.
• A partnership with Private Healthcare
Systems, Inc., the only nationwide
PPO accredited by both NCQA and
URAC.
• Access to nearly 40 other managed
care networks, including top regional
PPOs such as Sagamore Network,
Sloans Lake Managed Care, Arizona
Foundation, HealthSmart and many
others.
• Network management partnership
with BCE Emergis, Inc., a leader in
e-business services currently working
with 17 of the top 20 North American
insurance organizations. With BCE
Emergis, Trustmark provides:
– Seamless claim repricing with many
regional networks to help ensure
that the most accurate reasonable
and customary charges apply to
each claim.
– Complete integration of our Shared
Savings Program and Enhanced
Savings Program for even higher
discounts on healthcare services.
– A high percentage of electroni-
cally adjudicated claims, further
increasing accuracy and shortening
claim turnaround.
• Trustmark utilizes Electronic Data
Interchange (EDI), standardized data
protocols allowing employers, healthcare
providers and insurers to talk to each
other electronically. With electronic
claims, data is entered automatically,
making the claim-paying process faster
and more accurate.
Trustmark. The multi-market specialist.
Have employees in other states? Trustmark’s Group Division specializes in providing comprehensive, easy-to-administerbenefit plans to multi-site employers.
Our products, our people, our values. They separate Trustmark from our competitors. For you, that means an affordable benefit plan customized for your group. It means unparalleled access to care, especially if you have employees in multiple locations. It means dedicated sales and customer service teams who helpyou make the most of your benefit plan. It means partnership with a company that values relationships and long-term securityover short-term gain.
– Rod FarmerExecutive Vice President, Employee Benefits
1 MetLife. The MetLife Study of Employee Benefits Trends. November 2001; page 1.2 Centers for Medicare & Medicaid Services. Highlights — National Health Expenditures, 2000. www.cms.hhs.gov. January 9, 2002.3 Satcher, David MD, PhD. Oral Health in America: A Report of the Surgeon General. www.nidr.nih.gov/sgr/sgr.html. September 2000.4 Rice, Kellman, Miller & Dunmeyer. The Economic Costs of Alcohol and Drug Abuse and Mental Illness: 1985. U.S. Department of Health and Human Services, 1990.5 www.4women.gov. The National Women’s Health Information Center. The Office of Women’s Health – U.S. Department of Health and Human Services, 2002.
about trustmark
• Financial Strength– A.M. Best rates Trustmark A – (Excellent) for
financial stability
– Fitch awards Trustmark an A+ rating for insurer
financial strength
– Total assets of more than $1.8 billion
– Investment in long-term strength rather than
short-term gain
• Seamless National Coverage– More than 2.5 million insureds
– Licensed in all 50 states
– Access to more than 359,000 healthcare
providers
– A network of 3,500 healthcare facilities
– Expertise in serving multi-site employers
• Choice of Affordable and Complete Benefit Packages– PPO, OpenAccess and Indemnity plans that
actively manage healthcare spending while
offering greater freedom than an HMO
– Custom plan design and alternate funding
options for groups with 100 or more covered
employees
– Expert underwriting and experience-rated
contracts for qualifying groups
– Multiple life, disability and dental coverage
options
– Prescription drug benefit plans that keep
pharmacy services affordable and offer time
and money-saving convenience
– Innovative care management programs
designed to help your employees be proactive
about living healthier lives
Broker Question of the Month
Q: It seems our industry is under attack.How is Trustmark addressing theproblem?
A: New mandates and regulations seem to be aconstant in our industry. But you’re right, therecent movie John Q. – in which a man takes ahospital emergency room hostage when hediscovers his insurance policy doesn’t cover hisson’s heart transplant, – and ongoing storiesabout rising healthcare costs do influence publicperception.
The fact is, Trustmark’s Voluntary ProductsDivision sells a critical illness policy that wouldhave helped John Q. and his family avoid theirdire predicament. But that doesn’t make for avery exciting story, does it?
Despite the message of John Q., Trustmark iscommitted to helping make affordable, qualityhealthcare available to as many Americans aspossible. Grover Thomas, Trustmark’s President,CEO and Chairman, is the current Chairman ofthe Board of the Health Insurance Association ofAmerica (HIAA), ensuring that Trustmark has asignificant voice in Washington, D.C. We try tohelp legislators, who may not be healthcareindustry experts, realize the costs and tradeoffsinherent in many of the proposed mandates.
Trustmark is also working to control costs foremployers with new, tiered prescription drug benefits, aggressive fraud prevention, innovativemedical management programs and products thatoffer employees more choices and control inregard to their healthcare.
When we survey brokers and employers abouttheir experience with Trustmark, the strengthsmost commonly mentioned include our integrityand history of financial strength. With your feedback, we intend to continue to build on that reputation.
Rating agencies A.M. Best and Fitchrecently completed their annual finan-cial review of Trustmark, assigning thecompany high ratings relative to theinsurance industry average. “Bothagencies responded very favorably tothe new strategy,” said BrinkeMarcuccilli, Trustmark Senior VicePresident and Chief Financial Officer.
A.M. Best Rating: A- (Excellent)Assigned to companies that have, onbalance, excellent financial strength,operating performance and marketprofile when compared to the stan-
dards established by the A.M. BestCompany. These companies, in Best’sopinion, have a strong ability to meettheir ongoing obligations to policy-holders.
Fitch rating: A+Viewed as possessing strong capacityto meet policyholder and contractobligations. Risk factors are moderate,and the impact of any adverse businessand economic factors is expected to besmall. Ratings may be amended with a(+) or (-) sign to show relative stand-ing within the major rating category.
Rating Agencies Affirm TrustmarkFinancial Strength
Lab card benefits, offering free labora-tory testing for Trustmark insureds,now apply to all new or renewedgroups with effective dates of July 1,2002, or later and deductibles of$1000 or less. Using the card is voluntary, but you can help yourclients’ employees save money by letting them know the advantages ofthis new Trustmark partnership.
Lab card saves moneyBy using the lab card, your clients’employees realize significant savings onout-of-pocket medical expenses.LabOne prices are so much lower thantypical lab charges that Trustmark covers the entire cost. For insureds,that means:
• No deductibles• No copayments• No coinsurance
Below are some examples of howusing LabOne can reduce healthcareexpenses for each insured and, in theend, the group.
LabOne is easy to useIt takes only three simple steps:1. At the doctor, the insured shows
his or her LabOne card and tells the person collecting the specimens to send them to LabOne.
2. The doctor collects the specimen and calls LabOne for pickup.
3. LabOne performs the tests and sends the results to the doctor, usually the next day.
About LabOneLabOne is a fully accredited and certified laboratory operating in theKansas City area since 1972. LabOneperforms more than 250,000 testsdaily, including clinical, insurance and substance abuse testing. Results areusually returned to the physician’soffice the day after specimens are collected.
For more information aboutTrustmark’s new partnership withLabOne, contact your Trustmark SalesRepresentative.
LabOne Lab Card Benefit Now in Effect
Laboratory Test Typical LabOne Insured CostCharge Charge w/Lab Card
Basic Metabolic Panel $31.00 $4.91 0Lipid Panel $39.87 $8.63 0Urinalysis w/micro $16.22 $4.85 0Thyroid Panel w/TSH $68.96 $18.17 0Pap Smear $22.60 $11.86 0PSA (Prostate Specific Antigen) $58.18 $21.56 0
Two New Sophisticated Sales ToolsTrustmark’s Financial Strength Rated
How LabOne Benefit Saves Money
400 Field Drive Lake Forest, Illinois 60045
www.trustmarkinsurance.com/group
Inside this Issue of Group Producer Outlook...
We Want to Hear From You. If you have any story ideas, please contact
Robert White at [email protected].
Why Should Prospects Believe What You Say?
When making a presentation, remember that every time you give your clientfacts and benefits, they may think “Oh, yeah? So?” Be certain your presenta-tion addresses these unspoken concerns:
• “So what?”• “Who says so?”• “Can you prove it?”
This issue of Group Producer Outlook contains articles about the new GroupDivision Capabilities Brochure and the Multi-market Specialist Flyer. Both aretools to help you introduce Trustmark to prospects. They can also help answerquestions from clients who like lots of information and supporting facts.
— Adapted from The Competitive Advantage
Sales Quick Tip
PRESORTEDFIRST CLASS US POSTAGE
PAIDPALATINEP&DC, IL
PERMIT NO. 30
R E G I O N A L O F F I C E S
Lake Forest (Home Office) 1-800-621-4784
John Rowlette,Regional Sales [email protected]
Bruce Tirakian, Regional Manager(Central Illinois)[email protected]
Dennis Walsh, Regional Manager (Northern Illinois)[email protected]
AtlantaRuth Szabo, Regional [email protected]
CincinnatiJack Comerford,Sr. Account [email protected]
ColumbusJeff Wintersteller, Regional [email protected]
DallasGary Behrhorst, Sr. Regional [email protected]
DenverTom Luddy,Regional [email protected]
Grand RapidsTerry McDonough,Regional [email protected]
HoustonBrent Schultz,Sr. Account [email protected]
IndianapolisDan Hindman, Regional Manager [email protected]
Kansas City1-800-407-2345Jack Trook, Regional Sales [email protected]
Kansas CityJim Walter, Regional [email protected]
New OrleansAllen Saba, Sr. Regional [email protected]
PhiladelphiaJim O’Connor, Regional [email protected]
PhoenixDave Houser, Regional [email protected]
St. LouisJon Niblock, Regional [email protected]
South BendMike Balsan, Regional [email protected]