Julio Axel Ponce Social Media Manager Portfolio
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Julio Axel Ponce Social Media Manager
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Work samples as social media manager in different soccer organisations in Puerto Rico.
Transcript of Julio Axel Ponce Social Media Manager Portfolio
Julio Axel Ponce
Social Media Manager
Contents
3 About4 Hat Trick Fútbol Mag 5 Sample posts11 North American Soccer League (NASL)12 Sample posts14 Puerto Rico Bayamón FC15 Sample posts
About
• Current experience involves the sole managing of accounts on Twitter and Facebook by creating and posting engaging content on a regular basis.
• Stand out skills include copy writing, story-telling, live tweeting and ability to listen and respond appropriately to the target audience.
• Hoping to develop and expand knowledge in the areas of management and marketing in this increasingly influential social media driven era. Looking to learn how to support clients in the proper use of digital tools in order to market their company effectively and efficiently.
February 2013 - February 2014
/HatTrickFM
@HatTrickFM
• A simple, visual strategy employed daily to provide fans with news about international and local football. Emphasis on local youth teams to create awareness of the growth of football on the island.
• Promoted content of Hat Trick Magazine and Hat Trick Radio.
• Created social media accounts in February 2013. Facebook fans: 3,404 Twitter followers: 332
• Highest organic reach on Facebook: 8,244 Highest paid reach: 979
Sample Posts
April 2013 – May 2013
@LaCanchaNASL
• Focus on live tweeting games in Spanish.
• Encouraging the Hispanic community to follow and support second division football in the U.S.
• Gained 250 Twitter followers in 2 months.
Sample Posts
• A visual content driven strategy to get key information (game day, game stats, club info etc.) across to fans, engage their interest and have them come to the stadium to support the team. Emphasis on hashtags to create one conversation and build branding of the team. Generating publicity for sponsors of the team through post mentions.
• Created all social media accounts in January 2014. Twitter followers: 721 Facebook fans: 1,203 Instagram followers: 157
• Highest organic reach on Facebook: 4,399 Highest paid reach: N/A
January 2014 – Present
Puerto Rico Bayamón FC
@PuertoRicoBFC/PuertoRicoFC @PuertoRicoBFC
Sample Posts
