Julie Goldman - The Original Runner

www.originalrunners.com

Conquer the Long Sales Cycle

Presented by Julie GoldmanFounder & CEO, The Original Runner Company

www.OriginalRunners.com

@weddingrunners

@originalrunners

TheOriginal Runner Company

http://www.originalrunners.com/


What We Do


Bachelor’s TV Wedding 2014

Kim Kardashian’s TV Wedding but 60-Day Marriage

What We Are Known For Lately…


What Is a Long Sales Cycle?

• How long is your sales cycle from first contact?

• More expensive items = longer sales cycle

• Was being on Shark Tank effective?

• Messages to prospective clients - informative and detail driven

• Collecting data on prospective clients is key

• Know the kind of data you need gather


Web Forms Integrated into InfusionSoft Start the Long Sales Cycle~ How We Collect Data ~


The Money is in the Follow-up!

•Do you actively follow-up with every lead?

•How many times do you contact a prospective client to gauge interest?

•Set up a series of smaller wins to keep them interested. Samples /photos/ information

•How do you follow-up? Email, phone, mail?

•Do you schedule your follow-ups months in advance in your long sales cycle?

• What is your conversion rate for follow-ups?


How The Outlook Integration Makes My Job Easier


Why Marketing Automation & Following -Up are Critical to the

Long Sales Cycle•How many new leads to you get daily? Weekly?

•Are you able to nurture these leads & still follow-up with the last months’s inquiries?

•Marketing automation the key to sales growth & success for small businesses.

• Using Follow-up Sequences/Campaigns to make this a money-making process.

•How many campaigns are you running right now & what are they?

•What kind of tasks support these Follow-up Sequences/Campaigns that you can create today?


Questions?

Presented by Julie GoldmanFounder & CEO, The Original Runner Company

www.OriginalRunners.com

@weddingrunners

@originalrunners

http://www.originalrunners.com/

Julie Goldman - The Original Runner

Business

Transcript of Julie Goldman - The Original Runner