Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo...

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2009 CORPORATE SALES www.callawaygolf.com Bentley always chooses Best-in-Class partners, who can match our own standards of excellence in terms of craftsmanship, customisation, design and manufacturing. We have been keen to establish a tie-up with a premier golf brand for some time, and Callaway certainly meets all our criteria. Julia Mitchell Director of Luxury Goods & Brand Extension, Bentley Motors Limited When we were investigating potential brand partners to develop a more authentic and comprehensive range of golf merchandise for our retail store and licensing operations, there was really only one brand we were going to turn to. David Berry Licensing Director, Diageo Global Licensing Wooden Spoon golf days are extremely popular with our members and help raise large amounts for the charity. Our partnership with Callaway has served to increase the popularity of these events, in turn helping to raise even more funds for disadvantaged children. Tony Richards Deputy Chief Executive – Wooden Spoon With the superlative craftsmanship and exacting standards that both our brand and Callaway are recognised by, it was without doubt that we used their products for our Annual Invitational Golf Day. Matthew Fear UK Corporate Sales Manager, Mont Blanc With an extensive range of products needed for our corporate golf programme we were delighted to find a partner in Callaway that not only matched our brand values and quality expectations but could also deliver the diversity of products to fulfil our requirements. Estanislao Urquijo Director - Ciudad Grupo Santander We are very pleased with the cooperation with Callaway Golf as they both offer a great degree of flexibility and understanding for our brand and needs. Furthermore Callaway Golf has a strong position in every golfers mindset, which is essential to our company. Carsten Sander Senior Director, Head of Bang & Olufsen North Europe We talked to a number of golf equipment companies and as soon as we began discussing our requirements with the Callaway team we knew we had found our partner. Anthony Mayhead Head of Marketing and Commercial - UniChem Limited

Transcript of Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo...

Page 1: Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo Golf Balls 4-5 Putters & Wedges 6-7 Golf Bags 8-9 Accessories 10-11 Luggage 12-13 Gift

2009CORPORATE SALESwww.callawaygolf.com

“ Bentley always chooses Best-in-Class partners, who can match our own standards of excellence in terms of craftsmanship, customisation, design and manufacturing. We have been keen to establish a tie-up with a premier golf brand for some time, and Callaway certainly meets all our criteria.

Julia Mitchell Director of Luxury Goods & Brand Extension, Bentley Motors Limited ”

When we were investigating potential brand partners to develop a more authentic and comprehensive range of golf merchandise for our retail store and licensing operations, there was really only one brand we were going to turn to.

David BerryLicensing Director, Diageo Global Licensing

“ Wooden Spoon golf days are extremely popular with our members and help raise large amounts for the charity. Our partnership with Callaway has served to increase the popularity of these events, in turn helping to raise even more funds for disadvantaged children.

Tony RichardsDeputy Chief Executive – Wooden Spoon ”

“ With the superlative craftsmanship and exacting standards that both our brand and Callaway are recognised by, it was without doubt that we used their products for our Annual Invitational Golf Day.

Matthew FearUK Corporate Sales Manager, Mont Blanc ”“ With an extensive range of products needed

for our corporate golf programme we were delighted to find a partner in Callaway that not only matched our brand values and quality expectations but could also deliver the diversity of products to fulfil our requirements.

Estanislao UrquijoDirector - Ciudad Grupo Santander ”

“ We are very pleased with the cooperation with Callaway Golf as they both offer a great degree of flexibility and understanding for our brand and needs. Furthermore Callaway Golf has a strong position in every golfers mindset, which is essential to our company.

Carsten SanderSenior Director, Head of Bang & Olufsen North Europe”

We talked to a number of golf equipment companies and as soon as we began discussing our requirements with the Callaway team we knew we had found our partner.

Anthony MayheadHead of Marketing and Commercial - UniChem Limited ”

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Co

nten

tsLogo Golf Balls 4-5

Putters & Wedges 6-7

Golf Bags 8-9

Accessories 10-11

Luggage 12-13

Gift Packs & Bespoke Sleeves 14-15

St Andrews Links Licence Range 16-17

Custom Collection 18-19

Artwork Guidelines Fold-out

Page 3: Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo Golf Balls 4-5 Putters & Wedges 6-7 Golf Bags 8-9 Accessories 10-11 Luggage 12-13 Gift

BETTER TECHNOLOGY, BETTER GOLF BALLS

Whether you need a ball that gives

maximum distance off the tee or increased

greenside spin, our technology ensures we

have a range of balls guaranteed to provide

a better player experience. What’s more,

feedback from our tour professionals like

Ernie Els and Phil Mickelson ensures our

golf balls deliver dependable performance in

the toughest conditions on the game’s most

formidable courses.

Tour ixThe longest tour ball we’ve ever made. Features 4-piece inertia technology and dual core construction.

GamerDimple-in-Dimple™ Aerodynamics combined with soft, thin ionomer cover provides enhanced feel and better control around the greens.

HX PearlA 3-piece golf ball that’s longer, softer and has been specifically for designed for a woman’s swing.

Top-Flite XL5000 SoftThin ionomer cover enhances feel and spin around the greens for superior shot-stopping control.

HX Hot BiteA 3-piece golf ball with distance and control. Softer, proprietary cover delivers exceptional feel and control.

FreakDimple-in-Dimple™ Aerodynamics increases efficiency by reducing drag, maximising distance for a wide range of swing speeds.

Big Bertha DiabloA better 2-piece golf ball featuring HEX Aerodynamics for longer distance with the same great feel.

Top-Flite XL DistanceFirm ionomer cover provides guaranteed cut-proof durability - 15 ball pack

HX Hot PlusA 3-piece golf ball with astounding ball speed for long distance shots from a wide range of swing speeds.

Top-Flite XL5000 LongRubber core with optimised rubber formulation generates long distance.

Warbird PlusNow with HEX Aerodynamics. New high powered core makesthis the longest Warbird we’ve ever made.

Top-Flite XL Distance YellowOptic yellow colour provides better visibility - 15 ball pack

Ca

llaw

ay G

olf B

alls

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lite Go

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lls

Logo Golf Balls

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

Tour i Designed for breakthrough distance with more short-game spin. Features softer 4-piece inertia technology.

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

DiST • • • • • • •SPiN • • • • • • •FEEL • • • • • • •

Use our DiSTANCE,SPiN and FEELperformance gaugesto choose theperfect golf ball foryour client or event.

4-5

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Pu

tters &

Wed

ges

Wedges56 & 60 degree / RH & LH

White Hot XG#9 RH & LH

White Hot XG#1 RH & LH

White Hot XG 330 MalletRH only

Putter or Wedge Gift Box

Odyssey Grips and HeadcoversFull range available

Callaway Staff Player Oliver W

ilson

White Hot XG Marxman MalletRH only

PUTTERS & WEDGES

White Hot XG 2 Ball F7RH only

Marxman X-Act Mens & Ladies RH only

Divine Line 2 Ball (Ladies)RH only

WH XG TeronRH & LH

Crimson Series #660 RH & LH / #550 & #770 RH only

PUT YOUR BRAND RIGHT INTO THE DRAMA OF THAT HOLE SAVING CHIP OR MATCH WINNING PUTT

This exciting and rapidly growing area provides a great

opportunity to create innovative and dramatic

branding opportunities with our industry leading

Odyssey putters or premium range of Roger

Cleveland designed Callaway X-Forged wedges.

WH XG Hawk RH only

White Hot XG 2 BallRH & LH

White Hot XG SabertoothRH only

6-7

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Go

lf Ba

gs

Org.14 SUV Stadium

Cart

9.5” and 10.5” Tour 08

Women’s Sivan Cart

Tour Org. 14 Cart

Warbird X Stand

X-Series Stand

StrikeStand

10.5” Diablo TourEmbroidery branding area for Tour bags is on the main zip off panel

Golf Bags

CLASSIC LOOKS OR LEADING EDGE STYLES, OUR GOLF BAGS ARE ALL DESIGNED FOR WINNING PERFORMANCES ON THE COURSE

Our Callaway golf bag range meets all

of your functional requirements along

with great branding and personalisation

opportunities. Features include divider

systems, mesh pockets, umbrella holder

and rainhoods. All combined into a

stylish ergonomic design.

8-9

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TOP QUALITY GOLF ACCESSORIES IN A RANGE THAT HAS BEEN PERFECTED BY DEMAND

As leaders in the area of golf accessories our products feature a

combination of proprietary golfer requirements, innovative designs and

ideas. All combined in a range that delivers the expected Callaway Golf

quality as well as a host of benefits and branding opportunities.

SunglassesFull range available

Accessories

Corporate Cap (Your logo on the front)

SocksMens & Ladies

Corporate Cap (Your logo on the side)

Trifold Towel

Corporate HeadcoverWith pitchfork, pencil and tees

Accesso

ries

Custom GloveIncludes custom magnetic ball marker

Pro Stitch Cap (Your logo on the side)

Tees20 per pack

Corporate Umbrella 68”Twin canopy

Den Caddy

10-11

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Striking and stylish is the only way to describe our

2009 luggage line up. Design expertise is apparent

throughout the range ensuring the products deliver the

best in form and function, as well the premium quality

that you can always expect from Callaway Golf.

STYLE AND BRAND PRESENCE, AT THE CLUBHOUSE AND... ...ON THE GO

Duffel Bag with Wheels

Lu

gg

ag

e

Board Case

Travel Cover with W

heelsStandard or Tour size

Briefcase

Valet Sleeve

Garment Sleeve

Lap Top Back Pack

Duffel BagShoe Caddie

Toiletry Case

There are multiple benefits to the products throughout this great luggage range and features can include internal office & general organisers, detachable shoulder straps and water proof zippers.

Luggage

Messenger Bag

12-13

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Gift P

ack

s

12 Ball Sleeve or Box

3 Ball Tee Tube

Gift Packs & Bespoke Sleeves

3 Ball Towel Tube

4 Ball Tool Tin

3 Ball Tin

Custom Valuables Pouch

6 Ball Tin

BESPOKE BALL PACKAGING

Design your own 1, 2, 3, 6 or 12 ball bespoke

packaging in our customisable range of golf ball

sleeves and boxes to add fantastic brand impact

or prestige to your golf event.

3 Ball Sleeve

6 Ball Sleeve or Box

1 Ball Sleeve

EXCITING NEW RANGE OF CALLAWAY GIFT PACKS

Included in our extensive Callaway Golf line-up for 2009 is a

new range of tube and tin gift packs. These premium quality

items offer strong branding opportunities, fulfil a wide range of

requirements and deliver premium Callaway quality into the golf

gift sector of the promotional market.

(Balls ordered separately, tees only included in 3 Ball Tee Tube)

14-15

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WE ARE DELIGHTED TO BE ASSOCIATED WITH ST ANDREWS LINKS, THE HOME OF GOLF, AND THE OPPORTUNITY TO CREATE THE PERFECT PARTNERSHIP IN GOLF

In association with St Andrews Links, Callaway have developed a complete new

range of co-branded gift boxes, tins and accessories. This exciting venture

which for the first time ever brings together two of the foremost brands in

golf is exclusively available to premium gift outlets and channels.

St Andrews Links Licence Range

Beanies

Caps

St A

nd

rew

s Lin

ks L

icence R

an

ge

Valuables Pouch

HeadcoverCaddy Towel

Knitted Hat

All products shown with colour range options available

Tri-Fold Towel

Callaway Staff Player Nick Dougherty

St Andrews Links is a registered trademark of

St Andrews Links Limited”

“Callaway has proved a perfect match for St Andrews

Links. We share the same dedication to excellence and

the same respect for the history and traditions of golf.

We also share the same desire to make this great game

enjoyable and accessible to all.“

Danny Campbell, Retail Director, St Andrews Links

Umbrellas34” Twin

Umbrellas32” Single Canopy

16-17

Page 10: Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo Golf Balls 4-5 Putters & Wedges 6-7 Golf Bags 8-9 Accessories 10-11 Luggage 12-13 Gift

THE ULTIMATE CORPORATE PRODUCT PERSONALISATION SERVICE...

• Thewidestrangeofbespokeproductsavailableinthegolfmarket

• Promotional,retailandgiftproducts

• Uniquecompanybrandingopportunities

• Differentiateyourbrands’promotionalactivities

• Golfofferspremiumpositioningforbrandexposure

• “Demonstrablysuperiorandpleasinglydifferent”byCallaway

Custom Collection

Unichem

18-19

Page 11: Julia Mitchell David Berry - event caddie › assets › Callaway-Brochure.pdf · Contents Logo Golf Balls 4-5 Putters & Wedges 6-7 Golf Bags 8-9 Accessories 10-11 Luggage 12-13 Gift

Cu

stom

Co

llection

Bang & Olufsen

Bentley

Scottish Rugby Union

Guinness

PRODUCT OPPORTUNITIES

• Bags• Luggage• Headwear• Accessories• Balls• Putters&Wedges• BespokeGiftPacks

For further details or to arrange a Custom Collection appointment for your brand please contact the Corporate Sales Department [email protected]

Bank of Santander

INNOVATION - it’s what drives

Callaway Golf to be better,

far beyond logoed golf balls.

We are forging relationships

and providing enhanced

programmes giving you the

edge for your golf initiatives.

Our products send a strong

message - you’re aligned with

the top brand in golf.

Featured product only available through Preferred Retailers.

ARTWORK GUIDELINES

1-SELECTYOURPRODUCTSUsethisbrochuretochoosetheproductorproductsfromourwiderangeofCorporate items that fit your golf event or promotional requirements. If you preferyoucancontactourCorporateSalessupportteamwhowillbeabletoassistyouwithanyqueries.

2-PLACEYOURORDERCall+442083910111ore-mail:[email protected],[email protected],[email protected],[email protected]

3-SUPPLYUSWITHYOURLOGOThisshouldbeahighresolutionelectronicPCcompatibleartworkfile,suppliedinanyofthefollowingformats:

.AI .EPS .PDF .CDR

These files should be readily available from your marketing department or your advertising,designorpragency.Pleaseensurethatanyfontsusedwithinyourlogo file have been converted to outlines. You can supply your electronic file on CD, by e-mail or to our ftp site (please contact us for ftp details).

Other Logo FormatsIfnecessarywecanalsopotentiallyworkwithotherhighresolution(300dpi)file formats of.PSD.TIFF.JPEG.BMP.GIFF...or even a good quality printed copy of your letterhead, compliment slip or business card.Howeverpleasenotethatifnecessarytoworkwithanyofthesealternativeformats this can cause delay and may incur additional charges.

4 - COLOUR REFERENCESPleasesupplyuswithanypantone(pms)colourreferencesforyourlogo.

5-ARTWORKPROCESSANDPROOFINGOurstudioproductionteamwillapplyyourlogototheproductsthatyouhaveselectedandapdfproof(s)willbesentoutbye-mailtothecontactaddressyouhavesupplied.Onceyouaresatisfiedwiththeproof(s)andconfirmedyourapprovalwewillcommenceproductionofthefinishedproducts.

6-SHIPPINGWeworktosomeofthetightestproductionleadtimesinthepromotionindustryandwillalwaysworkwithourcustomerstoendeavourthatwemeetyour required deadlines.

Allproductsmentioned inthisbrochurearesubject toavailabilityand logoingservicesaresubject to logodimensionscompatibilitywiththeproductsoffered.Allordersaresubjecttoyourindividualaccountstatusregardingwhichproductsyoumaypurchase.Formoreinformationabouttrademarksand/orregisteredtrademarksofCallawayGolfCompanyvisitwww.callawaygolf.com/trademarks.The following registered trademarks and logos are the intellectual property of the respective company:Audi, Bang&Olufsen, SAP, Mont Blanc, Golf Santander, The GUINNESS word, the HARP device, theARTHUR GUINNESS signature,Unichem,Bentley,Toro,ScottishWidows,KPMG,Barclays,UllnaGC,StAndrewsLinks,CastleCourse,2010OpenTheOldCourse,StLeonRotGC,LondonClub,RoyalBlackheathGC,LaSellaGolfResort,GolfClubPatrizialeAscona,TylosandGC,Royal Birkdale GC, Soufflenheim GC, Scottish Rugby Union and Gleneagles.2009CallawayGolf

LOGO POSITIONS & SIZES

DOUBLE POLE

SINGLE POLE

Maximum print area for golf ball is

26mm diameter

or square 18.5mm x 18.5mm