Juicy Couture
Transcript of Juicy Couture
Juicy Couture By: Kelly Rinnas
A44026036
Products Women’s Collection
Children’s Collection
Fashion Accessories
Target Market • Major Target Market: – Young Adult, Female, 16- 25 years old
• Appeal to Them with: – Crowns
– Puppies – Color Pink – Bows
– Models
Big Idea! • Lifestyle Retailing – Purchasing Products
In Order To Make A Statement About Your Identity, Whether It Be Personal or Social.
Juicy Couture = Fairytale Lifestyle
Digital Strategy • Juicy Retail Stores Already Emphasize This
Lifestyle
• Marketing Terms: – “Fairytale”
– “Life of a Princess”
Social Media • Photos That Show The Fairytale Lifestyle – Instagram
• Connect With Consumers – Twitter
Budget (p e r mon t h ) • Digital Marketing Budget………………………... $48,000
• SEO- Search Engine Optimization……………… $ 9,600
• PPC- Pay Per Click……………………………….. $14,400
• Social Media………………………………………. $14,400
• Email………………………………………………. $ 2,400
• Mobile……………………………………………... $ 4,800
• Content……………………………………………. $ 2,400
http://digitalmarketingcalculator.com/
Goals • Bring The Fairytale Lifestyle And
The Juicy Couture Brand Closer Together
• Consumers Live A New Luxurious, Chic, Extravagant Life
• Build A Stronger Connection With Consumers
Are We Successful? • Increase in Sales
• Feedback and Opinions via Social Media – Consumers Living the
Fairytale Lifestyle