Juan Valdez Organic Coffee at Wal-Mart
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Transcript of Juan Valdez Organic Coffee at Wal-Mart
Last week we wrote about Juan Valdez and organic coffee
.
By www.BuyOrganicCoffee.org
We did not find a reference to organic coffee on the Juan Valdez web site, either in
Spanish or English.
By www.BuyOrganicCoffee.org
However, it turns out that there is Juan Valdez organic
coffee at Wal-Mart.
By www.BuyOrganicCoffee.org
On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium
to low acidity, and lots of body.
By www.BuyOrganicCoffee.org
According to Wal-Mart the Juan Valdez organic coffee at
Wal-Mart has been “Cultivated and Produced With Organic
Practices, Without Incidence of Chemical Products”
By www.BuyOrganicCoffee.org
and “Has Been Certified Under International Norms That
Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is
also a product of Colombia.
By www.BuyOrganicCoffee.org
In 1959 the National Federation of Coffee Growers
of Colombia created a fictional character, Juan Valdez, as an
icon for 100% Colombian coffee.
By www.BuyOrganicCoffee.org
The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was
mixed with beans from other locations.
By www.BuyOrganicCoffee.org
Juan has typically been portrayed with his mule,
Conchita, carrying sacks of coffee beans to be processed.
By www.BuyOrganicCoffee.org
More recently a coffee shop business took the name of
Juan Valdez. Juan Valdez coffee shops can
be found throughout Colombia and in other parts of the
world.
By www.BuyOrganicCoffee.org
The brand only sells coffee grown in the Colombian coffee growing region, the cafetero,
which includes the departments of Caldas,
Risaralda,
By www.BuyOrganicCoffee.org
Quindío, and Valle del Cauca where half a million people work in the coffee industry.
By www.BuyOrganicCoffee.org
This region produces healthy organic coffee as well a
coffee grown by the more usual means.
By www.BuyOrganicCoffee.org
Although you can buy the brand, Juan Valdez organic
coffee at Wal-Mart the name Juan Valdez simply tells you
that it is certified as Colombian coffee.
By www.BuyOrganicCoffee.org
However, the coffee is also certified as organic so that it
contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise.
By www.BuyOrganicCoffee.org
Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on
the market for Colombian coffee or organic coffee.
By www.BuyOrganicCoffee.org
Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian
and can also be certified organic if they are grown.
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under sustainable growing conditions and free from the
use of herbicides, insecticides, fungicides, and
synthetic fertilizers
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These coffees have the same beneficial health effects as
other organic coffees grown throughout the world.
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Organic coffees from Colombia are free of the
contaminants found in many types of regular coffee.
Organic coffee from Colombia has the same
By www.BuyOrganicCoffee.org
antioxidants that help reduce the incidence of type II
diabetes, prostate cancer, and colon cancer.
By www.BuyOrganicCoffee.org
Colombian organic coffee calms the heart as well, that
is to say it reduces the incidence of hospitalization
for heart rhythm disturbances as medical
research has shown.
By www.BuyOrganicCoffee.org
Whether you buy Juan Valdez organic coffee at
Wal-Mart, organic Kona coffee from
Hawaii, or any other brand with
organic coffee certification,
By www.BuyOrganicCoffee.org
you can enjoy a coffee free of contaminants, a coffee
with many beneficial effects on your health, and a coffee
grown by socially responsible means.
By www.BuyOrganicCoffee.org