Juan José García Director of Marketing & Sales Barceló ... 2015/Bio Juan Jose Garcia.pdf ·...
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1 Juan José García Director of Marketing & Sales Barceló Congresos Barceló Congresos Latam Barceló Congresos Consulting A native of Barbate, located in the province of Cadiz (South of Spain), Juan José has an extensi- ve experience of more than 26 years in the meetings industry. Career-wise, Juan José holds a MBA degree and is highly skilled in project management. He joined the PCO Business in 1987 and he held various positions within the sector until he settled in his current position as Director of Sales and Marketing of Barceló Congresos, one of the leading PCO’s in Europe and Latin America. Besides the mentioned skills, he is a an expert and professio- nal consultant in business development, business strategies, planning and management of bids, destination marketing as well as association management. Juan José is best described as dynamic, inspirational, energetic and passionate about excellence and his impact on audiences. He delivers relevant, current and meaningful presentations with comprenhensive content that is both easy to understand and implement. ICCA Background Member of the ICCA Board since the year 2010 as geographical representative for Europe 1st Vicepresident and treasurer of ICCA since October 2010 Iberian Chapter Chairperson (2007-2009) Faculty member of the ICCA Research, Sales & Marketing Programme in Gdansk (2011) and Bregenz (2012) Faculty leader of the ICCA Research, Sales & Marketing Programme in Amsterdam (2013 & 2015) Member of the jury of the ICCA Best Marketing Award since 2010 Academic teaching background Program director and professor of the Master in Conference and Events Management at the Business School of the Chamber of Commerce in Sevilla (since 2011)
Transcript of Juan José García Director of Marketing & Sales Barceló ... 2015/Bio Juan Jose Garcia.pdf ·...
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Juan José García Director of Marketing & Sales
Barceló Congresos
Barceló Congresos Latam Barceló Congresos Consulting
A native of Barbate, located in the province of Cadiz (South of Spain), Juan José has an extensi-ve experience of more than 26 years in the meetings industry. Career-wise, Juan José holds a MBA degree and is highly skilled in project management. He joined the PCO Business in 1987 and he held various positions within the sector until he settled in his current position as Director of Sales and Marketing of Barceló Congresos, one of the leading PCO’s in Europe and Latin America. Besides the mentioned skills, he is a an expert and professio-nal consultant in business development, business strategies, planning and management of bids, destination marketing as well as association management. Juan José is best described as dynamic, inspirational, energetic and passionate about excellence and his impact on audiences. He delivers relevant, current and meaningful presentations with comprenhensive content that is both easy to understand and implement. ICCA Background Member of the ICCA Board since the year 2010 as geographical representative for Europe 1st Vicepresident and treasurer of ICCA since October 2010 Iberian Chapter Chairperson (2007-2009) Faculty member of the ICCA Research, Sales & Marketing Programme in Gdansk (2011) and
Bregenz (2012) Faculty leader of the ICCA Research, Sales & Marketing Programme in Amsterdam (2013 &
2015) Member of the jury of the ICCA Best Marketing Award since 2010 Academic teaching background Program director and professor of the Master in Conference and Events Management at the
Business School of the Chamber of Commerce in Sevilla (since 2011)
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Other professional data of interest Senior Consultant of Barceló Congresos Consulting in the following areas: Association
Development, Business Events and Marketing Solutions Educational seminar program developer and professional speaker of Barceló Congresos
Meetings Industry Education IAPCO Training Academy Certificate Winner of the 2009 award as the “Best Event Organizer” of the Spanish Association of
Hotel Managers Speaking engagements in 2014 (I) Prague Convention Bureau Seminar Trends and Key Drivers for Success in the Meetings Industry Prague (Czech Republic), March 2014 Presentation Title: “Smart Meetings Business Destinations” Fiexpo Trade Show: Educational seminar in Spanish for association clients Lima (Perú), June 2014 Presentation Title: “Cinco áreas clave que marcan la diferencia en el desarrollo de un plan estratégico profesional para las sociedades del siglo XXI ¿Las conoces?” Faculty Leader ICCA Thailand Workshop 2014 Mind Sharing for Sharing Success in Meeting Industry Pattaya (Thailand), July 2014 Presentation 1 Title: “How to build a good relationship between clients, suppliers and PCOs. Lessons learned from the European Association market” Presentation 2 Title: “Turning a Nightmare into a Sweet Dream: Mission (Im) Possible!” Presentation 3 Title: “Pricing, Fees, Commissions: How can we design successful business models that benefit both suppliers and clients?” Southern African Association for the Conference Industry Annual Congress And Exhibition -SAACI- St Lucia KZN (South Africa), August 2014 Plenary Presentation Title: “Smart Meetings Business Destinations: Moving from Suppliers to Strategic Partners” Breakout Presentation Title: “The importance of the KYC factor to succeed in the meetings business”
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Speaking engagements in 2014 (II) 8th ICCA Latin American Client/Supplier Business Workshop Educational seminar in Spanish for association clients Viña del Mar (Chile), September 2014 Presentation Title: “Cinco áreas clave que marcan la diferencia en el desarrollo de un plan estratégico profesional para las sociedades del siglo XXI ¿Las conoces?” 3rd ICCA Latin American Meeting Santiago (Chile), September 2014 Presentation Title: “Best Smart Bidding Practices” Educational Seminar for Estonian Meeting Professionals Tallin (Estonia), October 2014 Presentation Title: “Smart Meetings Business Destinations: Moving from Suppliers to Strategic Partners” UNWTO International Conference on "Managin Seasonality in Tourism" Tirana (Albania). October 2014 Presentation Title: “Strategies for overcoming seasonality: A MICE industry perspective
