JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast...

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brought to you by Tom Sorber Director of Client Success SolutionReach JTBD Onboarding: The SR Fast Track

Transcript of JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast...

Page 1: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

brought to you by

Tom SorberDirector of Client Success

SolutionReach

JTBD Onboarding: The SR Fast Track

Page 2: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

1. Post-Onboarding Retention Improvement – 65% to >95% 2. Customer Onboarding Time Reduction – 90 days to 3 weeks 3. Team Reduction – 50%

Results!

Page 3: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Healthy SaaS Metrics

Healthy Practices

Healthy Patients

Results!

Page 4: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

1. Account Growth 2. Customer Acquisition Cost (CAC) 3. Customer Lifetime Value (LTV)

SaaS KPIs

Page 5: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Hyper-Growth

Page 6: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy
Page 7: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

65% Retained Post-Onboarding

Page 8: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Title

Step 1: Buy-in

Page 9: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

STEP 2: CHANGE FOCUS

Page 10: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Custom SettingsSync & Install

Reminders & Recall Newsletters

Social Media Marketing

… additional product training

1 hour call 1 hour call 1 hour call 1 hour call 1 hour call 3-5 additional hour calls

60-90 day onboarding process

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STEP 2: CHANGE FOCUS – ASK THE RIGHT QUESTION

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STEP 3: ANALYZE CUSTOMER DATA

Page 13: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

High Tech

Recurring Doc-Patient Relationship

Elective Procedures

2x

Page 14: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

STEP 4: REPLICATE

Page 15: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy
Page 16: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

• Outcomes. Not happiness. • Solutions. Not products. • Expertise. Not customization.

Page 17: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Kick-Off

[align on objectives]Sync & Settings

[activate the product]3 Strategy Sessions

[focus = Success Formula]

30 minute call 1 hour call 2.5 hours

3 week onboarding process

Page 18: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy
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+

Page 20: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

So What

Page 21: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

>Customer Focus

Page 22: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

>70 NPS> Delighted Customers

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>SaaS Metrics

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Old Process Fast Track

95%

65% 30% improvement

> Early Retention

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> Customer Lifetime Value

3x

Page 26: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

Healthy SaaS Metrics

Healthy Practices

Healthy Patients

Page 27: JTBD Onboarding: The SR Fast Track - ClientSuccess Sorber.pdf · JTBD Onboarding: The SR Fast Track. 1. Post-Onboarding Retention Improvement – 65% to >95% ... Results! Healthy

brought to you by

Tom SorberDirector of Client Success

SolutionReach

JTBD Onboarding: The SR Fast Track