J²S² Textile

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1. Industry Analysis

The Textile Industry occupies a vital place in the Indian economy and contributes substantially to

its exports earnings. Textiles exports represent nearly 30 per cent of the country's total exports. It

has a high weight age of over 20 per cent in the National production. It provides direct

employment to over 15 million persons in the mill, power loom and handloom sectors. India is

the worlds second largest producer of textiles after China. It is the worlds third largest producer

of cotton-after China and the USA-and the second largest cotton consumer after China. The

textile industry in India is one of the oldest manufacturing sectors in the country and is currently

its largest1.

The Textile industry occupies an important place in the Economy of the country because of its

contribution to the industrial output, employment generation and foreign exchange earnings. The

textile industry encompasses a range of industrial units, which use a wide variety of natural and

synthetic fibres to produce fabrics. The textile industry can be broadly classified into two

categories, the organized mill sector and the unorganized mill sector. Considering the

significance and contribution of textile sector in national economy, initiative and efforts are

being made to take urgent and adequate steps to attract investment and encourage wide spread

development and growth in this sector.

Problem Identification:

JS textile is only for unique people

What do you mean by unique people?

Many people have the problem in way they dress as many be very tall or very short or much

healthier or too thin. This may lead to problem as they do not have choice or option to choose a

right kind of cloth for them they have to just adjust with what they have.

Do you think its right on their part?

Or is it their mistake that they have a problem with their body?

Scope of developing new business:

We design a cloth for the special people according to their different sizes. The choice is yours

would you like to adjust with what you have or would you find something better for you.

We are into something really different. You will not find a industry with such kind of product

and service this makes us different from other garment industry.


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As this is new segment of textile industry where we are providing products only to the special

people there are no other company providing products to particular segment and there are no

existing competitors available so as result of it there is no rivalry among the existing competitors.

As there is monopoly in business and as it is a monopolistic market condition we have huge

scope for developing new business. Not only in domestic market but also in the global market.

2. Business overview

Company Name - JS Textile

It is into a textile business in which we are providing products only to the people those who are

different from others who are Unique and Special such as, Taller than normal, Shorter than

normal, Thinner than normal and Healthier than normal. And products such as, Mens wear &Ladies wear both formal and casual

Vision:

To be the most Admired & Recognized company in the world

Mission:

Delivering quality products with reasonable price worldwide

Objective:1. Financial

Within 2018 we will reach 120crore turnover. Within 2016 we will increase our 12% dividend value

2. Strategic

To acquire interest of those people who find difficulty in finding the right clothPhilosophy:

The basic philosophy behind the company is to find a solution for my problem which isthe problem of many

To create better world tour special customers Believe us and we will make it possible


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People Involved:

CEO (Marketing Head) - Aqib Javeed Khan Finance Head - Jeevitha D Jadav H R Head- - Swati Naik Sadanand Production Head- - Shrithi B.M

3. Competitor Analysis :

International Brand:

1. GucciHigh fashion. Italian style. Traditional craftsmanship. Global consciousness. Gucci embodies all

these characteristics, producing exquisitely crafted luxury goods with a thoroughly modern

sensibility.

Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination

for the worlds most discerning men and women. Gucci represents the best of Made in Italy with

its inimitable combination of opulence, high artisanry and contemporary glamour. Today, the

Houses commitment to excellence continues under the vision of Creative Director Frida

Giannini, who has enriched its legacy with an exacting offering of handbags, shoes, and critically

acclaimed fashion collections, as well as childrens clothing, small leather goods, jewelry,

fragrances, and other timeless lifestyle items. Every Gucci piece carries with it close to a

centurys worth of artisanal quality and unparalleled design

2. Dolce & GabbanaIt is an Italian luxury industry fashion house.The company was started by Italian designers

Domenico Dolce (born 13 August 1958 in Polizzi Generosa, Sicily) and Stefano Gabbana (born

14 November 1962 in Milan). By 2005 their turnover was 597 million.The two met in Milan in

1980 and worked for the same fashion house. In 1982 they established a designer consulting

studio; in time it grew to become Dolce & Gabbana. They presented their first womens


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collection in 1985 in Milan, where a year later their store would open its doors. (Dolce &

Gabbana 2011).

Two years later they launched their leotard line, and in 1989 they began designing underwear

and swimming costumes (Domenico). Dolce and Gabbana started to export their products to

Japan and other countries like the U.S., where they founded their own showroom in 1990

(Gabbana, Stephano 2011). In 1992, the same year they presented their mens collection, they

also launched their first perfume Dolce & Gabbana (Dolce & Gabbana 2011). They won the

Woolmark award in 1991, and the prize most feminine flavor of the year in 1993 (Dolce &

Gabbana 2007). They won an Oscar for best male perfume in 1996. Towards the end of the

1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2

million dollars (Gabbana, Stephano 2011).

Domestic Brand:

1. Arvind MillsArvind Limited started with a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the

aim of manufacturing the high-end superfine fabrics Arvind invested in very sophisticated

technology. With 52,560 ring spindles, 2552 doubling spindles and 1122 looms it was one of the

few companies in those days to start along with spinning and weaving facilities in addition to

full-fledged facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year

1934, three years after establishment were Rs 45.76 lakh and profits were Rs 2.82 lakh. Steadily

producing high quality fabrics, year after year, Arvind took its place amongst the foremost textileunits in the country.

In the mid 1980s the textile industry faced another major crisis. With the power loom churning

out vast quantities of inexpensive fabric, many large composite mills lost their markets, and were

on the verge of closure. Yet that period saw Arvind at its highest level of profitability. There

could be no better time, concluded the Management, for a rethink on strategy. The Arvind

management coined a new word for it new strategyReno vision. It simply meant a new way of

looking at issues, of seeing more than the obvious and that became the corporate philosophy.

The national focus paved way for international focus and Arvinds markets shifted from

domestic to global, a market that expected and accepted only quality goods. An in-depth analysis

of the world textile market proved an eye opener. People the world over were shifting from

synthetic to natural fabrics. Cottons were the largest growing segments. But where conventional

wisdom pointed to popular priced segments, Reno vision pointed to high quality premium

niches. Thus in 1987-88 Arvind entered the export market for two sections -Denim for leisure &


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fashion wear and high quality fabric for cotton shirting and trousers. By 1991 Arvind reached

1600 million meters of Denim per year and it was the third largest producer of Denim in the

world.

In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the largest of its

kind in India, at Santej. With Arvinds concern for environment a most modern effluent

treatment facility with zero effluent discharge capability was also established.

Year 2005 was a watershed year for textiles. With the muliti-fiber agreement getting phased out

and the disbanding of quotas, international textile trade was poised for a quantum leap. In the

domestic market too, the rationalizing of the cenvat chain and the growth of the organized retail

industry was likely to make textiles and apparel see an explosive growth.

Arvind has carved out an aggressive strategy to verticalize its current operations by setting up

worldscale garmenting facilities and offering a one-stop shop service, by offering garmentpackages to its international and domestic customers. With Lee, Wrangler, Arrow and Tommy

Hilfiger and its own domestic brands of Flying Machine, Newport, Excalibur and Ruf & Tuf,

Arvind set its vision of becoming the largest apparel brands company in India.

2. RaymondsThe Raymond Group was incorporated in 1925 and within a span of a few years, transformed

from being an Indian textile major to a global conglomerate.

In our endeavor to keep nurturing quality and leadership, we always choose the path untaken -from being the first in 1959 to introduce a polywool blend in India to creating the world's finest

suiting fabric the Super 250s made from the superfine 11.4 micron wool.

Today, the Raymond group is vertically and horizontally integrated to provide customers total

textile solutions. Few companies globally have such a diverse product range of nearly 20,000

varieties of worsted suiting to cater to customers across age groups, occasions and styles.

We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting to

specialty ring denims as well as high value shirting.

After making a mark in textiles, Raymond forayed into garmenting through highly successful

ventures like Silver Spark Apparel Ltd., EverBlue Apparel Ltd. (Jeanswear) and Celebrations

Apparel Ltd. (Shirts).

We also have some of the most highly respected fabric and apparel brands in our portfolio:

Raymond, Raymond Premium Apparel, Park Avenue, ColorPlus, Parx,Makers and Notting Hill.


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The Raymond Group also has an expansive retail presence established through the exclusive

chain of 'The Raymond Shop' and stand-alone brand stores.

We are today one of the largest players in fabrics, designer wear, denim, cosmetics & toiletries,

engineering files & tools, prophylactics and air charter services in national and international

markets. All our plants are ISO certified, leveraging on cutting-edge technology that adheres tothe highest quality parameters while also being environment friendly.

4. Strategy

1. Generic competitive Strategy:

We are trying to provide products only to the special people those who are unique thosewho are different from others

So we are trying to concentrate only on particular segment not for the whole market

And even the products and service will not be similar to all the targeted customers So as a result to it we are trying to adopt Differentiation focus Strategy.


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2. Porter 5 forces analysis:

Threat of new entrants:As our company is different from other companies and providing goods and services to

only special people there is a huge demand for this industry and also there is a huge threat

of new entrants in the industry as there is huge demand and it is almost monopolistic in

nature so to sustain from these threats we can include strategies such as Barriers to entry

Bargaining power of buyers:The power of buyer is the impact that customers have on a producing industry. In general

when buyer power is strong, the relationship to the producing industry is near to what an

economist terms a monopsonya market in which there are many suppliers and onebuyer.

So by understanding this I can say that there is less power of buyers as there is less no of

suppliers or i can also say as there is monopoly.

Threat of substitute product or service:In Porters model, substitute products refer to products in other industries. To the

economist, a threat of substitutes exists when a products demand is affected by the price

change of a substitute product. A products price elasticity is affected by substitute

productsas more substitute become available, the demand becomes more elastic since

customer have more alternatives. A close substitute product constrains the ability of firm

in an industry to raise prices.

By analyzing this I can say that there is less threat from substitute products as there are

no specific alternative available in the market.


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Bargaining power of supplier:Here you assess how easy it is for suppliers to drive up prices. This is driven by the

number of suppliers of each key input, the uniqueness of their product or service, their

strength and control over you, the cost of switching from one to another, and so on. The

fewer the supplier choices you have, and the more you need suppliers' help, the more

powerful your suppliers are.

As the raw material used in manufacturing process is widely available and there are huge

no of suppliers available there is no need to worry about the suppliers because the

alternative are more in number.

Rivalry among existing competitors:What is important here is the number and capability of your competitors. If you have

many competitors, and they offer equally attractive products and services, then you'll

most likely have little power in the situation, because suppliers and buyers will go

elsewhere if they don't get a good deal from you. On the other hand, if no-one else can dowhat you do, then you can often have tremendous strength.

As this is the new segment of textile industry where we are providing products only to the

special people there are no other companies providing products to particular segment and

there are no existing competitors available so as a result of it there is no rivalry among

the existing competitors

3. Benchmark

We will try to set our benchmark with these following factors

Availability of the product Quality products Reasonable price Customer centric service Designer made cloths with latest trend Good Packaging


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5. Swot Analysis

Strengths:

Unique products Management Team Distribution system Direct selling through our own company outlets Concentrated market

Weaknesses:

Unknown to the customer New idea Introducing for the first time in market Attracting customer in beginning Positioning the product

Opportunities:

To be market leader Opportunity to globalize the market Monopoly market Huge market potential for the products Opportunity to expand the market

Threats:

Threat of acceptance By the customer Threat from substitute products Threat from major textile companies Threat of government interfere


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6. Conclusion

JS textile is a textile company where we are providing cloths to serve the people. We are trying

to help the people in finding the right cloth for themselves. Here we are providing cloths only for

the particular segment not for all market. A segment where there are special kind of people like

taller than normal, shorter than normal, Healthier than normal and thinner than normal. So we are

targeting only to this particular segment and trying to serve the unique people by creating right

product them.

J²S² Textile

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