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Transcript of JRN 302: Introduction to Graphics and Visual Communication - Logos, PS Demos: Custom Brush, Text,...
![Page 1: JRN 302: Introduction to Graphics and Visual Communication - Logos, PS Demos: Custom Brush, Text, Scale, Color Tuesday, 9/15/15.](https://reader035.fdocuments.us/reader035/viewer/2022080900/56649e7d5503460f94b8065e/html5/thumbnails/1.jpg)
JRN 302: Introduction to Graphics and Visual Communication- Logos, PS Demos: Custom Brush, Text, Scale, Color
Tuesday, 9/15/15
![Page 2: JRN 302: Introduction to Graphics and Visual Communication - Logos, PS Demos: Custom Brush, Text, Scale, Color Tuesday, 9/15/15.](https://reader035.fdocuments.us/reader035/viewer/2022080900/56649e7d5503460f94b8065e/html5/thumbnails/2.jpg)
Class Objectives
Lecture Logos, Look at Logo Assignment Sheet, this lecture, AND
Grade Sheet PS Demos: Custom Brushes, Text, Scale, Color
Homework assignments Logo assignment due by the end of class, on Tuesday, 9/29/15
No late assignments will be accepted. Readings
http://justcreative.com/2008/01/08/how-to-design-a-logo/ http://www.cnet.com/news/google-updates-logo-saying-its-better-for-mobile/
#ftag=CAD590a51e
On our class webpage, tutorials page, 1 and 2 of the mp4 video files will help with logo assignment (optional)
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Logo Assignment
Carefully follow Logo Assignment direction sheet on class website under homework
Logo Assignment Grade sheet is posted so you can see point allocation
You will design 1 logo, saved many ways. For a hypo company, a company you are associated with (have permission) or you/your brand. Who is target audience, what is product?
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Logo Assignment
Look at other (competitor’s) logos (Google) Want to be different? Contrast with theirs Want to be similar? Use similar colors,
typefaces, layout/designs Look at good logo designs
Mainly simple in terms of what is in them Visually simple, not the same thing as simple
when constructing logo HUGE in terms of alignment http://justcreative.com/2008/01/08/how-to-design-a-log
o/
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What is a good logo? Can scale/look good at any size
So don’t over complicate! Simple is OK! Will not include a photograph
Will somehow tie back into the company = appropriate Think of colors, typefaces
Will heavily use the principle of alignment Box it out!
Has a good use of negative space or secondary meanings
http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1
Memorable over time, versatile
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Logo Design
Ignore the backgrounds of these examples… what similarities do you see in each of them?
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Logo
Can be many colors One color (think about what colored logo would look like
if faxed) Can be a symbol only Can be text only Can be both symbol and text Think about negative spacing (spacing
between all elements of logo)
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Logo
Realize that your logo will be used both large (advertisement) and small (business card) From raster/vector lecture(s), which is better to
do Start with a large logo and decrease it? Start with a small logo and increase it?
Don’t design a logo that loses details when it shrinks in size
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Logo options
Can use a TM symbol or not Can have a background color/texture or not
May want to do two versions of the logo One with background One without background
Most important design element in logos is alignment (goal is for everything to be lined up with something else) If you’re going to break the principle of alignment,
make sure it doesn’t look like a mistake
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Logo assignment
We’re going to create it in Photoshop If you know Illustrator and would like to use that,
come talk to me If professionally done, would start in Illustrator
(why do you think?) How to start the file in Photoshop
Size it to be at least 4 inches wide AND tall Have to use all of the space (but does not have to be
a square design) Resolution has to be 300 ppi Color Mode is RGB
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Logo assignment
You WILL start at the <File <New when you design your logo But you can use existing symbols/shapes (find
free CSH files- demo on next slide) Doing any of these will result in a 0/50 points
Right click and saving any other web files Using someone else’s logo Using part of someone else’s logo
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PS Demo: Shapes
You will probably want a shape in your logo If simple (oval, rectangle), use the shape
button If more complicated, use custom shapes
Default custom shapes Search and install CSH files
For example, search “CSH Photoshop Free Giraffe” Look for the .CSH file (you’re on your own here) Download it and install it in PS
Look at the layer to see if it has the “shape” icon on it
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PS Demo: Custom Shapes
You CAN scale (<Edit <Transform <Scale) up your shapes as long as they are shapes Do NOT scale up once they are rasterized Hold that shift button down!! NEVER adjust by moving middle handle!!
If, in you logo design, something is skewed, points will be deducted
So circles should be circles, people should be normal looking
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Logo Assignment
You choose the typeface for your logo Be aware that fonts sit on each individual
computer, so if you travel to another computer lab, and your text is saved as a text layer, this second computer may not have your font installed on it
Either Rasterize your text layer or Take your font from 1 computer to other computers and
install it on them (problematic if lab computers)
Same issues apply with increasing/scaling up text as those that apply with shapes!
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How to create your Logo
In PS (unless you know AI- then talk to prof), 4” x 4”, 300 ppi, RGB
Use as much space as you can Save multiple versions of your logo
With names that make sense Experiment!
But remember simple is good, alignment is mandatory
Pick your color scheme Can do randomly or (see next slide)
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Picking colors (we will go over again) If this is not installed in PS already (and it would
be under <Window <Extensions <Kuler)… Go to https://www.adobe.com/ and search Kuler
(try to download/install) If not, go to
https://kuler.adobe.com/create/color-wheel/ Pick a color scheme under the “Explore” link* Click the “Edit” and make note of the RGB colors you
like Change your colors in PS to be these RGB value *Used to be a way to download the color scheme but I can’t find
it anymore