JPE Marketing Capabilities And Maturity Assessment

JPE Inc. ConsultingJPE Inc. Consulting

TTHEHE JPE MJPE MARKETINGARKETING CCAPABILITIESAPABILITIES ANDANDTTHEHE JPE MJPE MARKETINGARKETING CCAPABILITIESAPABILITIES ANDANDMMATURITYATURITY AASSESSMENTSSESSMENT

HHOWOW PPROPERLYROPERLY RRESOURCEDESOURCED, E, EQUIPPEDQUIPPED, , ANDANDDDEVELOPEDEVELOPED ISIS YYOUROUR SSALESALES & M& MARKETINGARKETING

OORGANIZATIONRGANIZATION??

JPE Inc. Consultingwww.jpeincconsulting.com

TTHEHE JPE MCM AJPE MCM ASSESSMENTSSESSMENT::SSTEPTEP 1 1 ININ AACHIEVINGCHIEVING MMARKETINGARKETING EEXECUTIONXECUTION MMATURITYATURITY

QQUANTIFIESUANTIFIES EVERYEVERY MMARKETINGARKETING TTASKASK NNEEDEDEEDED TOTO BEBE DEVELOPEDDEVELOPED ANDANDQQUANTIFIESUANTIFIES EVERYEVERY MMARKETINGARKETING TTASKASK NNEEDEDEEDED TOTO BEBE DEVELOPEDDEVELOPED ANDANDEXECUTEDEXECUTED ININ THETHE NEXTNEXT 12 12 MONTHSMONTHS

Vision, Message, Resources, People, Tools, Processes, Campaigns

QQUANTIFIESUANTIFIES WHEREWHERE YOURYOUR ORGANIZATIONORGANIZATION ISIS ININ TERMSTERMS OFOF COMPLETINGCOMPLETINGEVERYEVERY NNECESSARYECESSARY TASKTASK

Comprehensive Gap Analysis

QQUANTIFIESUANTIFIES THETHE WORKLOADWORKLOAD DISTRIBUTIONDISTRIBUTION OFOFYOURYOUR MARKETINGMARKETING RESOURCESRESOURCES

Just right? Not enough? Too many? Need help?Just right? Not enough? Too many? Need help?

IIDENTIFIESDENTIFIES ALLALL NECESSARYNECESSARY TASKSTASKS NOTNOT ASSIGNEDASSIGNEDWhat don’t you know that you need to be doing?What don t you know that you need to be doing?

PPRODUCESRODUCES ANAN EXECUTABLEEXECUTABLE PPROJECTROJECT PPLANLANAnalysis translated into an Action Plan


TTHEHE IINPUTNPUT IINTERVIEWNTERVIEWTTHEHE IINPUTNPUT IINTERVIEWNTERVIEW

10 C10 CATEGORIESATEGORIES OFOF IINN--DDEPTHEPTH IINVESTIGATIONNVESTIGATION

Corporate Branding Development

B i Pl iBusiness Planning

General Collateral Development

Website Design & Marketing Supportg g pp

Sales & Marketing Tools

Product/Service Launch & Collaterals

Marketing Campaigns Planning & Execution

Corporate Communications

T d Sh d E t M k tiTrade Show and Event Marketing

Investment Marketing Support

SSCALABLECALABLE FORFOR ANYANY SIZESIZE ORGANIZATIONORGANIZATION


SSCALABLECALABLE FORFOR ANYANY SIZESIZE ORGANIZATIONORGANIZATION

JPE PJPE PROPRIETARYROPRIETARY MMETHODOLOGYETHODOLOGY & & AA TTAANALYSISNALYSIS TTOOLSOOLS

FFOROR EACHEACHFFOROR EACHEACHCCATEGORYATEGORY/T/TASKASK

Item Maturity Rating (0 – 5)(0 – 5)ApplicabilityPriorityOwnerOne-Time Man-Hours RequiredRecurring Man-Hours RequiredCompletion W i htiWeighting

OOVERVER 100 E100 ELEMENTSLEMENTSAANALYZEDNALYZED


AANALYZEDNALYZED

MMARKETINGARKETING MMATURITYATURITY AANALYSISNALYSISMMARKETINGARKETING MMATURITYATURITY AANALYSISNALYSIS

EENABLESNABLES YYOUOU TOTO UUNDERSTANDNDERSTAND CLEARLYCLEARLY WHATWHATNEEDSNEEDS TOTO BEBE DONEDONE ININ EACHEACH CATEGORYCATEGORY, , HOWHOW MUCHMUCHISIS REQUIREDREQUIRED, , ANDAND BYBY WHOMWHOM..


PPROGRESSROGRESS RRATIOATIOPPROGRESSROGRESS RRATIOATIO

HHOWOW FARFAR AREARE YOUYOU ONON THETHE MARKETINGMARKETING MATURITYMATURITYDEVELOPMENTDEVELOPMENT JOURNEYJOURNEY, , ANDAND HOWHOW FARFAR DODO YOUYOUHAVEHAVE TOTO GOGO


RRESOURCEESOURCE IIMPACTMPACTRRESOURCEESOURCE IIMPACTMPACT

HHOWOW MUCHMUCH ISIS EACHEACHRESOURCERESOURCE DOINGDOING??

OOVERBURDENVERBURDEN??

UUNDERNDER--BURDENBURDEN??

HHOWOW MUCHMUCH ISNISN’’TTGETTINGGETTING DONEDONE ATATALLALL??


SSETTINGETTING PPRIORITIESRIORITIESSSETTINGETTING PPRIORITIESRIORITIES

WWHATHAT ISIS MOSTMOST IMPORTANTIMPORTANT TOTO GETGET DONEDONE FIRSTFIRST??


PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY (PV)(PV)PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY (PV)(PV)

AA MMEASUREDEASURED PPERCENTAGEERCENTAGE OFOF THETHE TTOTALOTAL MMANAN HHOURSOURS REQUIREDREQUIRED TOTOA A MMEASUREDEASURED PPERCENTAGEERCENTAGE OFOF THETHE TTOTALOTAL MMANAN--HHOURSOURS REQUIREDREQUIRED TOTOACHIEVEACHIEVE AA QUANTIFIEDQUANTIFIED DELIVERABLEDELIVERABLE ININ AA SPECIFICSPECIFIC WINDOWWINDOW OFOF TIMETIME

EEXAMPLEXAMPLE::EEXAMPLEXAMPLE::Goal: Produce 4,000 Man-Hours of quantified Deliverables in 1 YearMkt. Team: Produces 400 Man-Hours of deliverablesin one Quarter.in one Quarter.Productivity Velocity (PV) = 10% accomplishment in25% of the allotted time.At that PV rate the current teamAt that PV rate the current teamwill take 10 quarters, or2.5 years to achieve thegoal, not 1 year.Thi t h blThis team has a problem.

DDOO YOUYOU KNOWKNOW YOURYOUR PV?PV?


TTURNINGURNING KKNOWLEDGENOWLEDGE INTOINTO AACTIONCTIONTTURNINGURNING KKNOWLEDGENOWLEDGE INTOINTO AACTIONCTION

DDETAILEDETAILEDMS PMS PROJECTROJECTPPLANLAN

PPROACTIVEROACTIVE“G“GAPAP” ” FILLINGFILLING,,NOTNOTREACTIVEREACTIVE


EEQUIPPEDQUIPPED TOTO MMAKEAKE IINFORMEDNFORMEDOO DDOOBJECTIVEBJECTIVE DDECISIONSECISIONS

HHOWOW MUCHMUCH CANCAN WEWE REALLYREALLY DODO BYBY OURSELVESOURSELVES??HHOWOW MUCHMUCH CANCAN WEWE REALLYREALLY DODO BYBY OURSELVESOURSELVES??How much SHOULD we really do by ourselves?

DDOO WEWE NEEDNEED ADDITIONALADDITIONAL RESOURCESRESOURCES??Hire more? Contract as a Service? How many?

WWHATHAT DODO WEWE NEEDNEED TOTO BEBE DOINGDOING THATTHAT WEWE’’RERE NOTNOT DOINGDOING??What’s our competition doing that we’re not doing?p g g

WWHATHAT SHOULDSHOULD WEWE NOT NOT BEBE DOINGDOING THATTHAT WEWE’’RERE CURRENTLYCURRENTLYDOINGDOING, , ANDAND INSTEADINSTEAD HAVEHAVE SOMEONESOMEONE ELSEELSE DODO FORFOR USUS??

Are we doing anything we shouldn’t be doing at all?Are we doing anything we shouldn t be doing at all?

WWHATHAT ISIS OUROUR SSALESALES ANDAND MMARKETINGARKETING PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY??Are we developing our capabilities too slow and thereby hindering the success of the company? Do you have a means of knowing?of the company? Do you have a means of knowing?

AARERE WEWE WASTINGWASTING MARKETINGMARKETING DOLLARSDOLLARS ANDAND NOTNOT SPENDINGSPENDING THEMTHEM WISELYWISELY??Can you measure the ROI of your marketing team?


TTAKINGAKING THETHE AASSESSMENTSSESSMENTTTAKINGAKING THETHE AASSESSMENTSSESSMENT

IINITIALNITIAL CCONSULTATIONONSULTATION ISIS FFREEREE PPREPARATIONREPARATION OFOF THETHE AANALYSISNALYSIS RREPORTEPORTIINITIALNITIAL CCONSULTATIONONSULTATION ISIS FFREEREE

EEXECUTIONXECUTION OFOF NDA NDA ANDAND SSERVICEERVICE AAGREEMENTGREEMENT

JPE AJPE ASSESSMENTSSESSMENT FFEEEE: $2,500 : $2,500 FORFOR THETHE IINITIALNITIALCCOMPLETEOMPLETE AASSESSMENTSSESSMENT

PPREPARATIONREPARATION OFOF THETHE AANALYSISNALYSIS RREPORTEPORT

Approx 1 Week

IINITIALNITIAL RREPORTEPORT DDELIVERYELIVERY ANDAND PPRESENTATIONRESENTATION

2 Hour SessionQuarterly Follow-Up: $500 (Optional)

Semi-Annual Follow-Up: $1,200 (Optional)

Assessment & Follow-Ups are included at no additional charge as part of any of JPE’s VMOD Solution Packages

Client Feedback and Consultation

PPREPARATIONREPARATION OFOF MS PMS PROJECTROJECT PPLANLAN

Approx 1 WeekVMOD Solution Packages

PPAYMENTAYMENT TTERMSERMS::Initial Retainer (50% of first service payment)

Net 30, with Monthly Invoicing, or Invoiced j t l ti if l t d i l

FFINALINAL DDELIVERYELIVERY OFOF THETHE PPROJECTROJECT PPLANLAN

upon project completion if completed in less than 1 month

IINTERVIEWNTERVIEW PPROCESSROCESS

Stakeholder Interviews (1-2 hours/person)

Review of all Existing Collaterals (1 day)

Website Review (1 day)

Item Detail Follow-Up (1/2 day)


CCONTACTONTACTCCONTACTONTACT

JPE IJPE INCNC. C. CONSULTINGONSULTING

www.jpeincconsulting.com

[email protected]

Office: 239.247.3213

Fax: 239.542.0080


JPE Marketing Capabilities And Maturity Assessment

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