Jozef Toth Mogdesign.eu
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Jozef Toth Mogdesign.eu 23 Aug ust 2012 The Strategy Behind Designing for a CMS
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23 August 2012. Jozef Toth Mogdesign.eu. The Strategy Behind Designing for a CMS. Drupalcon Munich Jozef Toth , Mogdesign.eu. The strategy behind designing for a CMS. mogdesign.eu. @ jojototh. @ jojototh. @ jojototh. Who are you?. Designers Themers Developers - PowerPoint PPT Presentation
Transcript of Jozef Toth Mogdesign.eu
Jozef TothMogdesign.eu
23 August 2012
The Strategy Behind Designing for a CMS
THE STRATEGY BEHIND DESIGNING FOR A CMS
Drupalcon MunichJozef Toth, Mogdesign.eu
@jojototh
mogdesign.eu
@jojototh
@jojototh
• Designers• Themers• Developers• PM/Business guys
Who are you?
@jojototh
mogdesign.eu
• Geek• Designer• Themer• CEO• UX designer
Who am I?
@jojototh
mogdesign.eu
• Geek• Designer• Themer• CEO• UX designer
Who am I?
@jojototh
mogdesign.eu
• Geek• Designer• Themer• CEO• UX designer
Who am I?
@jojototh
mogdesign.eu
Who am I?
@jojototh
mogdesign.eu
• Geek• Designer• Themer• CEO• UX designer
Who am I?
@jojototh
mogdesign.eu
• Geek• Designer• Themer• CEO• UX designer
• Geek• Designer• Themer• CEO• UX designer
Who am I?
@jojototh
mogdesign.eu
• Print design vs web design• Successful design• Design for users• Beauty vs usability
Designer
@jojototh
mogdesign.eu
Differences• Canvas vs Screens• 72 dpi vs 300 dpi• Font size – 10 vs 14• Colors - CMYK vs RGB• Image compression, size, format
Print design vs web design
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mogdesign.eu
Problematic elements: • Shadows• Gradients• Rounded corners• Typography Grids • Mark Boulton - http://bit.ly/grids-mbInteractivity
Print design vs web design
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mogdesign.eu
Set goals and expectations• think before you design• focus on needs, not on the pictureResearch• core of the business• what is the purpose• what is the message• target group• conversion/selling point
Successful design
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mogdesign.eu
• don't like to think, act intuitively• are impatient• get distracted• hate visual noise• like conventional patterns
Design for users
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mogdesign.eu
more effects ≠ awesomer design
The holy grail of web design• Content is the King• KISS - keep it simple stupid
Beauty vs Usability
@jojototh
mogdesign.eu
• Print design vs web design• Successful design• Design for users• Beauty vs usability
Designer
@jojototh
mogdesign.eu
• To theme or not to theme?• Consistency• Clean up your PSD
Themer
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mogdesign.eu
• 15-25% vs 75% of project• Learn about Drupal• Learn about the hot new stuff• Talk to developers• Get feedback
To theme or not to theme?
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mogdesign.eu
• use same layout/style• design in a generic way• content navigation• grid system• image sizes
Consistency
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mogdesign.eu
• layers• groups• versions
Clean up your PSD
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mogdesign.eu
@jojototh
mogdesign.eu
• Cost effectivenes• Delivering on time
CEO
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mogdesign.eu
• To theme or not to theme?• Consistency• Clean up your PSD
Themer
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mogdesign.eu
• all of the above• style guide / design manual• update the design manual• post it notes• design what is necessary• use real life content• required vs optional content
Cost effectivenes
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mogdesign.eu
• define terminology upfront• QA with client & PM• set rules for feedback• finish the project
Delivery on time
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mogdesign.eu
Drupal elements & style guide• Mogdesign.eu - http://bit.ly/OWxjLD• Zivtech - http://bit.ly/OWxsif• Chapter 3 - http://bit.ly/OWxx5s• Reload.dk - http://bit.ly/OWxAhA
Modules• http://drupal.org/project/styleguide• http://drupal.org/project/styleguide_extras
Videos• LA Drupal - http://bit.ly/OWxGpB
Resources
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http://munich2012.drupal.org/program/sessions/strategy-behind-designing-cms
Thank you!
@jojototh
mogdesign.eu
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