14004 Palawan Way, Ph 6Marina Del Rey, CA 90292310-822-3119, 310-822-6139 faxjoycecom@aol.com

Resume: Joyce A. Schwarz

Joyce Schwarz Summary of Expertise:

Award winning senior branding, marketing, promotion and emerging media and technology expert, author, and speaker as seen in Wall Street Journal, Fox Business News, FOX TV, E Entertainment TV and at such major conferences as CES (Consumer Electronics Show, Digital Hollywood and chair Paris France Internet/ITV and Show Biz Expo (keynote)

INDUSTRY LEADER DIGITAL MEDIA AND INTERACTIVE|: Corporate and major advertising agency and Fortune 500 brand expertise: Joyce is an internationally recognized business development pro with 20 plus years ad/marketing agency VP level executive including Foote Cone & Ogilvy. Keynote speaker and moderator at major conferences including Consumer Electronics Show (CES), Adtech. Digital Hollywood, NATPE, and chair Paris France Internet ITV Conference. Joyce has worked and led the digital media and interactive industry since 1990 as an speaker, conference organizer. Author and columnist. She conducted the first workshops on digital media for the California Film Commission, DGA, WGA, Women in Film and dozens of corporate trade shows from 1992 on.

CEO and other C-LEVEL GOLDEN ROLODEX: Superb CEO Level client relationships and marketing, branding and public relations regionally and nationally for such major brands as AT&T, Qualcomm, Leap Wireless , Clairol, emusic.com, Intel & entertainment networks and studios. START-UP JUMP STARTS AND LAUNCHES: Strong record of more than 75 new product launches telecom, unified messaging & emerging tech/media ranging from e music to Primesense.com (complete list on request).

BUSINESS DEVELOPMENT: Schwarz offers proven new business acquisition and current client acquisition experience totaling more than $200 million for agencies and clients in the areas of packaged goods, travel & tourism, technology, emerging entertainment, media and financial services. She averages 75 meetings per year that she sets up for her clients with Fortune 1000

companies, technology leaders, consumer packaged goods firms and leaders in such arenas as finance, retail, tourism etc.

Additional Skills Overview: *brand strategy *market research analysis *public relations leadership, *regional and national product launches *personnel management and team building in multiple offices/divisions *new business proposal research, creation and presentations *media planning for electronic, print and interactive media *speaker and moderator at industry trade conferences and conventions internationally

Skill set includes:

Joyce Schwarz, draft resume info graphic, prepared 5/20/11 ● TEAM MANAGEMENT: More than a decade of experience leading, managing and motivating teams

of up to 200 at PR & ad agencies and in-house marketing and business development departments. ● INNOVATIVE STAFF TRAINING AND RETENTION: Outstanding ability to support and

promote innovative training and staff retention. Named Boss of the Year by the American Business Women’s Assn. Supervise account teams; ensure consistently superb work product and workflow project management.

● BUDGET MANAGEMENT: Handle resources (staffing, budget, etc.) and multiple client accounts effectively and efficiently responsible for budgets ranging up to $100M. Strong experience managing and advising CEO and management level for technology clients with extensive new product roll-outs, go-to-market strategy in the Media, Internet, Telecom and Mobile Device arena.

● GOLDEN ROLODEX AND SOCIAL MEDIA EXPERTISE: More than 20,000 personal (Joyce has met) contacts in technology, media, marketing and promotion. In-depth knowledge of technology and mainstream media relations and extensive VIP media relationships Recognized expert in public relations and marketing. Social media expert with more than 75,000 professional contacts on LinkedIn, Twitter, Facebook, Blog and professional newsletter.

● AWARD WINNING AUTHOR AND BUSINESS BLOGGER AND COLUMNIST: and trade article writer for such publications as Business2.0, I Media, AOL Business, LA TIMES, Wall Street Journal, NY Times and more. Five books published by major publishing firms including Pearson Publishing, Harcourt Brace, Harper Collins and Career Press. 200 published articles, columns and presentations on new media, wireless, emerging tech and the future of the workplace. Joyce’s blog www.hollywood2020.net has more than ¾ million page views (750,000+) and 2100 posts.

● Hands-on management strategy. Recognized senior counsel advisor to clients, including earned designation as APR (similar to a CPA for Public Relations) from trade organization PRSA. Identify, recommend, and implement additional marketing, business development and branding initiatives in line with clients’ business goals

Additional Skills Overview: *brand strategy *market research analysis *public relations leadership, *regional and national product launches *personnel management and team building in multiple offices/divisions *new business proposal research, creation and presentations *media planning for electronic, print and interactive media *speaker and moderator at industry trade conferences and conventions internationally.

Record of Success:

CONSULTANT, MARKETING, BUSINESS DEVELOPMENT PR: JCOM, EMERGING ENTERTAINMENT AND TECHNOLOGY, www.joycecom.com, Marina Del Rey, Ca:

2003-Present: Retainer-based consulting for funded start-ups and Fortune 1000 companies in the emerging entertainment and emerging technology arena. Clients include: Aico VOIP, BABY GENIUS (children’s entertainment/education products), American Brands (distributor film & video), Private Network (Prepaid Point of Sale Payment Systems), Sanrio, Korean Telecom and various Japanese research and development projects. Services include: content development, management consulting, customer acquisition, business development, partnerships & alliances and more. CHIEF STRATEGIC OFFICER: Mayday Interactive Advertising & Marketing, Santa Monica, California – 1999 to 2003 Boutique marketing, branding and PR agency for nationally recognized clients including: Sanrio (HELLO KITTY), ETV Hollywood (broadband network), CETV (Career Television Network), Eduville Publishing, Rpost, Sureclix, Swatch, Macy’s, UNICEF & more. Responsibility includes: new business development-$50,000 per month average new business acquisition fees, branding and strategic planning proposals and presentations in Los Angeles, Chicago, Las Vegas, Tokyo and Sydney, Australia. More than 60 published columns on advertising, marketing and emerging media for digitrends.net and other trade publications including TV WEEK. Speaker & moderator at more than 50 major industry trade groups ranging from NAB, to CES, to Digital Hollywood. Strong record of setting up partnerships, alliances and sponsorships with more than 150 major corporations and brands for our clients (record available upon request). EXECUTIVE VICE PRESIDENT: Promote Branding, Marketing & Promotional Agency, Motown Building, Hollywood, California, 1996-1999.International agency serving the consumer packaged goods, music and entertainment industries with a broad range of integrated marketing services including branding, promotions, new product launches, special events and emerging media (Internet & Interactive). Clients include: Disney, New Line, Weinerschnitzel, Johnson & Johnson Accuvue, DARE, MADD, California Film Commission, International Documentary Association, Sundance Institute Producer’s Program, General Foods (new product launches), THE NEW HOME SHOW (PBS launch 200 markets), Philips Electronics & more. Chairman and organizer Paris, France, Internet/ITV conference. Speaker/moderator: Internet World, CES, VSDA and ITV New York. Media creation in electronic, print and interactive areas.

PRODUCER AND PARTNER, Highland Entertainment, 953 North Highland, Hollywood, California (1986 – 1996). Branding, marketing and media production and outsource services for Hollywood networks, studios, independent production companies and regional and national advertising, public relations and marketing agencies. Event production (more than 100 events ranging from IDA Film Festival to MADD Calendar Launch to film premieres and wrap parties. Conference development and organizing ranging from trade show booth development to presentations for such major conferences as Comdex, NATPE, CES and PMA. Collateral development and creation and CD ROM and multimedia creation for clients ranging from The Getty Museum to Disney. Board member, Women in Film, Women in New Technology, TV Academy Activities Committee Chair and Mayor’s Commission on the Status of Women. Work for hire/outsourcing for more than 10 other agencies in the Los Angeles area and nationally. Emerging media work for AOL, Prodigy & other online services ranging from Hollywood Network to Match.com. Vice President, New Business Development, Ogilvy, and Honolulu, Hawaii. Number three in agency division with more than $150 million in billing. Responsible for new business development, creation and supervision of staff of 55 employees in the areas of market research, media, creative services, public relations, promotions and economic development. Clients included such major names as: Sunkist, Sheraton Hotels (34 properties Hawaii, Asia), Revlon (Hawaii/Japan), Reynolds

Aluminum, Aloha Airlines, Continental Airlines, State of Hawaii, State of Alaska, Fiji Travel Commission, Australia Trade Commission and Apple Computers. Executive Director, Business Communications Council, National Director, Visitor Industry Education Council, Board Member, Chamber of Commerce & other community, trade activity relations. Significant achievement: creation, organizing and supervising team for $40 million dollar co-op marketing program ISLANDS OF ALOHA featuring such major brands as Bank of Hawaii, United Airlines, Sheraton Hotels, Ford Motor Co., Revlon and Bloomingdale’s and Vogue Magazine. Cross-platform program in electronic, print and point of sale at more than 900 retail outlets nationally. Account Supervisor, Business Development Manager, Foote Cone & Belding, San Francisco. Advertising, marketing, market research and retail promotions for such major brands as: Levis, Clairol, Campbell’s, AT&T, PacBell and Armour Dial. Organized business development teams, extensive proposal writing and presentation and ghostwriting presentations and speeches for top agency execs regionally and nationally. New product launches for Armour Dial, Clorox (food product division) Kraft (Capri Sun) & more. Consumer Focus Group studies, analysis and supermarket and shopping mall intercept studies for major national brands. Numerous awards including Time-Life Citation for Direct Response, ABWA Boss of the Year and Outstanding Young Woman in America nomination. Increased new business 27 percent in the first year of employment. EDUCATION: Bachelor of Science, Ohio UniversityMBA Studies, University of San FranciscoMasters Degree in Film: University of Southern California, 1984Certified Business Counselor (CBC, Business broker for: buying and selling business)APR (Accredited Public Relations Consultant) PRSA PUBLICATIONS:(list available upon request) includes more than 100 articles and columns for such trade publications as TV WEEK, digitrends.net, FILM & VIDEO magazine, SAM (Sales & Marketing Magazine) and others. Five published books – Harcourt Brace Publishing, Que/Macmillan and Career Press. Technical and Trade Papers presented at AdTech, NAB, CES, VSDA and more on New Millennium Marketing, Integrated Communications and Emerging Media and Technology. MEDIA INTERVIEWS: More than 50 media interviews on NBC, PBS, National Public Radio, Family Computing, LOS ANGELES TIMES, LOS ANGELES DAILY NEWS, DENVER POST, SAN FRANCISCO EXAMINER, MONEY MAGAZINE and WALL STREET JOURNAL.