Joy Alukkas
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Transcript of Joy Alukkas
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JOYalukkas
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Company Profile
Alukkas jewellery founded in Thrissur in 1956
UAE’s 2nd biggest jewellery retailer
World’s number one 22 karat jewellery retailer
Presence in 6 countries with more than 80 outlets
Specializes in gold and diamond jewellery
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The Journey…
1956: first jewellery store
1987: first outlet in Middle East
2001: revamp of business
2002: concept of wedding centre
2004: fusion system
2005: exchange centres and property development
2007: world’s largest jewellery showroom in Chennai
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Going International
Reactive
Competitive environment
Economic-Environment changes
Culture
Market
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Proactive
Strategically seeking out advantage
Power and prestige
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Global Presence
UAE Kuwait Oman Bahrain Qatar India
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Added Value
Increased sales and revenues
Diversified sources of sales
Minimized competitive risk
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Alukkas in India
Re-entered Indian market in 2002
Present in Delhi, Gurgaon, Coimbatore, Madurai, Cochin, Hyderabad, Bangalore, Kottayam
Partnership with Prashant Real Gold Tower
![Page 9: Joy Alukkas](https://reader036.fdocuments.us/reader036/viewer/2022082916/54bc49924a7959c5378b45ce/html5/thumbnails/9.jpg)
Why India???
World’s largest gold jewellery market by volume
Largely fragmented and unbranded
Branded jewellery accounts for less than 2%
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Shift in buying patterns
Culture
FDI up to 51 percent
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THANK YOU
PRESENTED BY:
SUDIPTA KATIYARVENUS AHUJA