Joxel Garcia, MD, MBA Commissioner Successful Strategies for Community Interventions and...
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Transcript of Joxel Garcia, MD, MBA Commissioner Successful Strategies for Community Interventions and...
Joxel Garcia, MD, MBAJoxel Garcia, MD, MBACommissionerCommissioner
www.state.ct.us/dphwww.state.ct.us/dph
Successful Strategies for Successful Strategies for Community Interventions and Community Interventions and
SustainabilitySustainability
Economics of Public Health
Public Health is inextricably linked to economic vitality of our state
Without healthy people and communities, we can never hope to achieve economically & socially vibrant cities
Transportation, housing, economic and workforce development and other urban
development issues affect health status
of all Connecticut residents
Connecticut’s ApproachBuilding Healthy Communities
Problem Impact
– Health Implications– Economic Implications– Social Implications
Solutions– Program– Regulations/Legislation– Partnerships
Social Marketing Fundamentals
Elements of Social Marketing
Understand “Customer Needs” / Target Audience Social and demographic makeup Psychosocial features
Distribution Channels: Making the “Product” Available Promotion and utilizing mass media Interpersonal contact is essential
Social Marketing “P’s”
Partnership - social and health issues are complex and require a team effort to create change
Policy - create an environment that supports change for the long run
Politics - political diplomacy with community organizations
Social Marketing Fundamentals
Conserve Connecticut
Housing/Buildings Employment/Workforce
Development Transportation
Housing/Buildings
Indoor Air Quality Asbestos Asthma Childhood and Adult Lead
Poisoning Prevention of Falls and Fall-Related
Injury in the Elderly
Transportation
Motor Vehicle Crashes Emergency Medical Services
Transport Access to Healthcare Facilities
Employment/Workforce Development
Healthcare Workforce Issues Health Careers Child Daycare Women, Infants and Children
Supplemental Nutrition Program
Key Partners
Governor’s Office Legislature Local Health Labor Economic
Development Education US EPA OSHA MCO’s
Transportation Motor Vehicle Consumer
Protection Social Services Universities Healthcare
Institutions Associations
Partnerships: Making It Happen
Faith based organizations Community action groups Health outreach committees Public service entities Educational institutions
Urban Health Initiatives
“Door-to-Door” “House Calls” Creating opportunities to
bring public health to communities
Asthma Summit 2001
Keeping Connecticut Keeping Connecticut HealthyHealthy
Joxel Garcia, MD, MBAJoxel Garcia, MD, MBA Commissioner Commissioner
www.state.ct.us/dphwww.state.ct.us/dph