Journeys & Pivots - American Marketing Association · 2020. 3. 14. · GROWTH HACKER//SUMMARY 25...
Transcript of Journeys & Pivots - American Marketing Association · 2020. 3. 14. · GROWTH HACKER//SUMMARY 25...
Journeys & PivotsLearning to say YES!
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
I’m Sabir Semerkant.
20+ years eCommerce and Amazon Veteran
@sabirs
https://www.linkedin.com/in/sabirsemerkant/
All materials copyright Sabir Semerkant 2020For further information, please reach out to me at [email protected]
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Agenda
Journeys & Pivots Presentation25 minutes
Q&A20 minutes
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CURRENT REGENERATION
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Founder Growth By Sabir
(eCommerce Agency)
Strategic Advisor Matt Higgins, Recurring Guest Shark on Shark Tank
CEO & Co-Founder of RSE Ventures
SVP eCommerce GaryVee & VaynerMedia
How did it all begin?
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
HIGH SCHOOL
Total Nerd 🤓
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COLLEGE
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ORIGINAL MAJOR/PLANPre-Med & then Neurosurgery
GRADUATEDB.A. in Computer Science
1993I’m a Computer Scientist!
Met Guidance CounselorIt will take 12 years!
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INTERNSHIP
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Help Wanted!Software Developer Intern NeededCollege Sophomore or Higher
Local Power Engineering CompanyGet Real-world Experience!
Applied + Got Accepted! Yes!!! Worked 2 weeks.
Owner says “We have a problem!”
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
FIRST 10-YEARS1991-2000
THE COMPUTER SCIENTIST
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Developed software for collecting, reporting and alerting Power Monitoring Devices
Developed first role-playing graphical MUDD game over the early internet
Developed OCR Software to bring paper reports to laser discs/CDs and built a search engine to index the paper content
Launched first web-based mutual funds/brokerage app
Launched Jim Cramer (MadMoney @CNBC) TheStreet.com
Launched several DOTCOM startups // tech team leader
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PIVOT
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2001-2004
HYBRID
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VITAMIN SHOPPE needs an eCommerce person to figure out
VitaminShoppe.com
Time Period:No Social Platforms
Google is a new kid on the block!
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2001-2004
WHAT’S A HYBRID?
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WEEKDAYSRun VitaminShoppe.com -
Technology & Grow Revenue
WEEKENDSLearn Marketing at Barnes&Nobel
Bookstore
WEEKDAYSApply learnings from Weekend
on-the-job!
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2001-2004
HYBRID
SUMMARY
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Grew a bankrupt channel from $0 to $52 million in eCommerce Sales
in 4.5 years
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
2001-2004
HYBRID
SUMMARY
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Grew a bankrupt channel from $0 to $52 million in eCommerce Sales
in 4.5 years
Hey!
I’m really good at Marketing & Growing eCommerce Sales!
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
2004-2009
HYBRIDLet me try again!
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PURITANS PRIDE needs eCommerce leader to manage
Direct Marketing & eCommerce
CAROLS DAUGHTER needs eCommerce leader to run its
Direct-To-Consumer Channels
PERRY ELLIS wants to figure out how to get into eCommerce
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2004-2009
HYBRID // SUMMARY
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PURITANS PRIDE needs eCommerce leader to manage
Direct Marketing & eCommerceGrew $170M to $212M in 2.5 Years
CAROLS DAUGHTER needs eCommerce leader to run its
Direct-To-Consumer ChannelsGrew Sales & Huge Following on
Facebook (new platform!)
PERRY ELLIS wants to figure out how to get into eCommerceLaunched in 8 weeks before
Holidays & Scored $1M in Sales!
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PIVOT
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Realization
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2008-2009
SELF-DISCOVERY
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I already did this 4 major companies.
I can do this on my own!
StartupVitaminCreek.com
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2008-2009
EXCITING PERIOD
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Google Paid Ads - Mature!
Facebook & Twitter Launches
Financial Crisis!
Perfect Timing!!!
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2009-2011
LAUNCH & GROW REVENUE
Still HYBRID!
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From $0 to $1M+ in 15 months
Self-FundedNon-Traditional Supply Chain
Exit: Sold Company
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PIVOT
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Growth Hacker
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2012-PRESENT
GROWTH HACKER
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CANON ECOMMERCE is a $100M business and want to grow the
eCommerce Channel
GARYVEE looks to expand VAYNERMEDIA to deliver
eCommerce Services
ASHLEY STEWART comes out of bankruptcy and the new owners
want to grow the business
Copyright © 2020 Sabir Semerkant. All rights reserved.Copyright © 2020 Sabir Semerkant. All rights reserved.
2012-2019
GROWTH HACKER//SUMMARY
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CANON ECOMMERCE is a $100M business and want to grow the
eCommerce ChannelDefined Roadmap to $1 Billion
GARYVEE looks to expand VAYNERMEDIA to deliver
eCommerce ServicesLaunched a Global eCommerce
Practice across 4 locations
ASHLEY STEWART comes out of bankruptcy and the new owners
want to grow the businessGrew from $3M to $30M in 2 Years
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2019
SHARKTANK//SUMMARY
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MATT HIGGINS with all other sharks makes unprecedented “joint” investment into CUP
BOARD PRO built by a late 9/11 FDNY firefighter.
Architected record-breaking and history-making growth in
SHARK TANK HISTORY!
MATT HIGGINS is asked to Guest Shark on THE SHARK TANK. Seeks me out as “Ecommerce Guru” to
coach him.
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2019
SHARKTANK//NEWS COVERAGE
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PIVOT
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2020
SCALE SELF & GIVE BACK
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Launched GrowthBySabir (eCommerce Agency)
Share Knowledge & Give Back to Students
Through Conferences &Internships
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Q&A
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Thank You
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