Define “good” inJournalism Education

Michael Roberts, The Arizona Republic

Objectives today

Define “good” = standards + workflow

Standards and journalism education

How to frame clear standards

Emerging standards in multimedia

Define “good”

Newsroom managers

• Goals

• Standards

• Work flow

Journalism educators

• Curriculum

• Learning objectives

• Best practices

Navigating change

Unfreeze

Change

Refreeze

1. Establish a sense of urgency

2. Form a powerful guiding coalition

3. Create a vision

4. Communicate the vision

5: Empower others to act on the vision

6: Plan for and create short-term wins

7: Consolidate improvements, produce more change

8: Institutionalize new approaches

Leading in a time of change

Performance Management

Future improvedperformance

Present level ofperformance

Clear goals

Resources, including staff & equipment

Organizational systems to manage the work

Staff skills, attitudes, behaviors

Compensation, recognition

Training & staff development

Staff needs&

Opportunities to Improve

Standards; “defined outcomes”

Standards

• Describe expectations• Convey core skills• Focus energy and attention• Improve communication• Reinforce goals• Provide coaching opportunities• Create momentum• Foster independence• Encourage higher performance• Enhance teamwork• Reduce stress and conflict

Learning objectives

• Describe expectations• Convey core skills• Focus energy and attention• Improve communication• Reinforce goals• Provide coaching opportunities• Create momentum• Foster independence• Encourage higher performance• Enhance teamwork• Reduce stress and conflict

SMART standards

• Specific: Frame a single observable outcome orbehavior.

• Measurable: Describe success in measurableterms.

• Action-oriented: Use action verbs in cleardescriptions of performance and workflow.

• Realistic: Attainable with existing skills, abilitiesor resources -- and related training.

• Time-dated: Deadline or frequency.

Slide show storyA slide show of between 12-20 images which tells a story.Each slide show story should have a sharp focus, whichoften means one main character, a specific event, or a cleartheme. The slide show story should be organized in a waythat allows the story to unfold in a logical manner through acombination of images and cutlines that convey a beginning,middle, and end. The story may move in chronological order,in blocks or chapters, or in any other clear structure. Cutlineswill usually consist of 25% photo ID material and 75%context, news or other information that tells the larger storyand builds understanding as the slide show progresses.Photographers and reporters building slide show storiesshould organize the photos in the slide show tool, write thecutlines in a Word document for editing and copy editing,then cut and paste the finished cutlines into the slide showfor final proofing prior to deadline.

Needs = Learning objectives

=

Overheard…

“Our photographers need to learn how toget better interviews into our video.”

“Reporters should file a series of shortonline posts -- quickly -- rather than takethe time for one complete story.”

Overheard…

“Our online producers also need to becopy editors on breaking news.”

“We want slide shows to be more thanjust big galleries of images. We wantstorytelling.”

Examples: Define “good”

Inverted Pyramid

Most important information

Next most important

Less important

Less important

Least important

Wine Glass

Summary of entire storyBegins at the endSegues to start

StartNextNextNextNextNextNext

Ending /Kicker

Block

Overview / Central point

Sub-point 1

Sub-point 2

Sub-point 3

Summary

Shirley Peterson and FriendsHotel San Carlos202 N. Central Ave. Phoenix, AZ, 85004602-253-4121Saturday, 6:30 PM - 8:30 PMFree.Veteran jazz vocalist-pianist Shirley Peterson performs Saturdaynights in the Copper Door Restaurant, located in the historic SanCarlos Hotel in downtown Phoenix. Born in Cheyenne,Wyoming, Peterson has regularly performed in jazz clubs in NewYork City, Boston and Los Angeles. She lived and performed inMexico for several years, recorded a CD in California, andsettled in Phoenix.

ON THE WEB:www.wallawallaplace.com

The function of a Things to Do entry is to provide access information to events and activities,and enough background information to help users make a choice as consumers. The entry isnot a review.

Each entry consists of three fields:1: Event info: Event name, time, date, location, cost or ticket information2: Event description: Background and context on performers or events.3: Links: Hypertext links to related stories or other information on azcentral

1: Event info: [Information fields template]

2: Event description: The description field should run approximately 40-65 words, Thedescription consists of up to three basic elements of background information, in this order. (a.) Background: Background information that quickly identifies and conveys context on theevent, performer, or activity that will help a reader make an informed decision. Assume no priorknowledge. Be concise and specific. (b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, orother connections that contribute to an understanding of the event. (c.) Guidance: When appropriate, additional information that can help a reader access, enjoy,participate or benefit from the event. This could include information on what to bring, how toregister or obtain tickets, how to prepare, etc.

3: Links: Hypertext links to related stories, photos, video or other content on azcentral.

Things To Do entry

Slide shows

Slide show storyA slide show of between 12-20 images which tells a story.Each slide show story should have a sharp focus, whichoften means one main character, a specific event, or a cleartheme. The slide show story should be organized in a waythat allows the story to unfold in a logical manner through acombination of images and cutlines that convey a beginning,middle, and end. The story may move in chronological order,in blocks or chapters, or in any other clear structure. Cutlineswill usually consist of 25% photo ID material and 75%context, news or other information that tells the larger storyand builds understanding as the slide show progresses.Photographers and reporters building slide show storiesshould organize the photos in the slide show tool, write thecutlines in a Word document for editing and copy editing,then cut and paste the finished cutlines into the slide showfor final proofing prior to deadline.

CUTLINE 1: (Petri dish)

Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largestcollection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis,the bacterium that causes anthrax.

CUTLINE 1 REVISED: (Keim and vial)

Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infectedand five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers inthe world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research onother dangerous germs. Keim is pictured here with a magnified photo of a vial that contains asample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.

Teens + discipline; military plans; teamwork.

Deer Valley High School's Air Force JROTC program offers students a chanceto learn military customs, discipline, leadership skills and teamwork. This year85 students enrolled in the elective program, some with the goal of joining themilitary after graduation. The program can be demanding and not everyonemakes it to the end. Here cadets march in the Heart of Valor Veterans Dayparade in Phoenix, including Jake Suss (front), Michael Campos (left), andEthan McMannis (right).

Play

Video

Video story forms

Event Guide Profile

Slice of life Man on the street

5 Video Story Forms

Event: One-time event. Ongoing, recurring event.

Guide: Tour. Orientation. Consumer or participantinformation. How-to.

Profile: Person. Place. Organization.

Slice of life: Sights and sounds, often of the familiar.

Man on the street: Quotes and views from people.

Story rotation

Community story rotation

Mainphoto package11:30 a.m.4 p.m.

Lead story9a.m.Noon3pm

No. 2 story9a.m.Noon3pm

No. 3 story9a.m.Noon3pm

Home page pitches

Home page pitches

Weekly2 main art packages,story, photo, slideshow /video, data

Daily9 a.m.2 p.m.Breaking news

Story (B)

PhotosAlt story formOnline linksPoll results

Story (A)(new lede)PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll

Story (A)

PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll

1-2 graphsPhoto

StoryPhotoVideoAlt story form

PrintUpdateUpdateNews PostAdvance

Morning Morning

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