DIPLOMA IN NEW MEDIA DESIGN

DNM 115 – COLOR STUDIES

NAME : WONG SING HO

ID : 2014050034

GROUP : NMG1

LECTURER : Mr. Syafiq Hariz

Contents 1. WHAT IS COLOUR

2. COLOUR SYSTEM ADDITIVE COLOURSYSTEM

SUBTRACTIVE COLOUR SYSTEM

THE CMYK COLOUR SYSTEM

3. COLOUR PROPERTIES COLOUR WHEEL

PRIMARY COLOUR

SECONDARY COLOUR

TERTIARY COLOUR

4. COLOUR HARMONIES ANALOGOUS

COMPLEMENTARY

SPLIT COMPLEMENTARY

TRIAD

TETRAD

5. ACHROMATIC COLOUR HUE,VALUE,SATURATION & INTENSITY,TEMPERATURE

6. MONOCHROMATIC COLOUR

7. COLOUR PSYCHOLOGY

8. COLOUR PSYCHOLOGY OF THERAPY

9. COLOUR MEANING AND SYMBOLISM

10. COLOUR IN MY CULTURE

11. WHAT IS COLOUR GOOD FOR

12. COLOUR REFLECTED MYSELF

We all live in a world where at some point, colour will be a part of, and effect us

in our every day lives.

WHAT IS COLOR

Colour is simply light of different wavelengths and frequencies and light is just

one form of energy that we can actually see that is made up from photons. We

are all surrounded by electromagnetic waves of energy of which colour is just a

small part.

How we see color

The human eye and brain together translate light into color. Light receptors

within the eye transmit messages to the brain, which produces the familiar

sensations of color.

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1. All the "inv isible" colors of sunlight shine on the apple.

2. The surface of a red apple absorbs all the colored light rays, except for those

corresponding to red, and reflects this color to the human eye.

3. The eye receives the reflected red light and sends a message to the brain.

The most technically accurate definition of color is:

"Color is the visual effect that is caused by the spectral composition of the light

emitted, transmitted, or reflected by objects."

Color Systems

Additive Color System Red - Green - Blue (RGB

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The RGB color model is an additive color model in which red, green, and

blue light are added together in various ways to reproduce a broad array

of colors. The name of the model comes from the initials of the three

additive primary colors, red, green, and blue.

When combined, red and green light rays produce yellow, blue and

green produce cyan, red and blue produce magenta. Red, green and

blue mix to create white (light).

This system applies only to devices employing light, such as

computer monitors and television sets.

Subtractive Color System

Red - Yellow - Blue

Primary Colour Secondary Colour Tertiary Colour

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red, yellow and blue is the 3 basic primary colors.

These primaries are the pure colors which can not be created by mixing

any other colors.

Secondary hues are the result of mixing any of the two primaries.

Tertiary colors result from mixing the secondary hues.

The CMYK Color System

Cyan - Magenta - Yellow - Black

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The CMYK color system is the color system used for printing.

COLOR PROPERTIES

Color Wheel

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A color wheel or color circle is an abstract illustrative organization

of color hues around a circle that shows relationships between primary

colors, secondary colors, tertiary colors

Primary Colors: Colors at their basic essence; those colors that

cannot be created by mixing others.

Secondary Colors: Those colors achieved by a mixture of two.

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Tertiary Colors: Those colors achieved by a mixture of primary an

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Color Harmonies

Analogous

Analogous color schemes use colors that are next to each other on the color

wheel. They usually match well and create serene and comfortable designs.

Complementary

Colors that are opposite each other on the color wheel are considered to be

complementary colors.

Split Complementary

The split-complementary color scheme is a variation of the complementary color

scheme. In addition to the base color, it uses the two colors adjacent to its

complement.

Triad

A triadic color scheme uses colors that are evenly spaced around the color

wheel.

Tetrad (Square)

The Tetrad color scheme is similar to the rectangle, but with all four colors

spaced evenly around the color circle.

Achromatic Colour

Hue,Value,Saturation or Intensity,Temperature

To give a precise description of a colour can be difficult and frustrating.

Colour has four distinct properties: hue, value, saturation,temperature.

To understand colour you must understand how these four properties relate

to each other.

Hue: The name of the color.

Value: The lightness or darkness of hue.

Saturation or intensity (chroma): The purity of hue, brightness or dullness.

Temperature: The warmth and coolness of hue.

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Hue

A hue name is the name of the colour which is used to describe a particular

wavelength.

Different hues can be obtained by mixing two primaries, two adjacent colours or

two complementary colours in equal or unequal proportions.

• Chromatic: Having hue, any colours other than white, grey and black.

• Achromatic: Black, white and grey colours

• Polychromatic: Having many hues

• Monochromatic: Having one hue only, Many values of a single colour

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Value

Value is concerned with the light and dark properties of colour.

All colours exhibit these properties.

All hues can be made in all values.

Adding white paint will make any pigment lighter. Adding black paint will

make most pigments darker.

Black, white and gray are values without colour.

White is the highest possible value while black is the lowest.

Gray as the midpoint between black and white, is a medium value,

neither dark nor light.

Saturation

The third descriptive quality of colour is saturation, or chroma or intensity.

Saturation is a comparative property and like value is linear and

progressive.

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Temperature

The temperature of a colour is its relative warmth or coolness.

Cool and warm are two opposing qualities of hue.

Cool colours contain blue or green: blues, greens, violets, and steps between them.

Warm colours are reds, oranges, yellow, and steps between them.

Colour temperatures affect us both psychologically and perceptually.

Warm Color Cool Color

Tints, Shades & Tone

Tints : In color theory, a tint is the mixture of a colorwith white, which

increases lightness. A hue produced by the addition of white.

Shapes : shade is the mixture of a color with black, which reduces lightness. A

hue produced by the addition of black.

Tones : A tone is produced either by the mixture of a color with gray, or by both

tinting and shading. A hue produced by the addition of Grey

Color Psychology

What is Color Psychology

Color is a meaningful constant for sighted people and it's a powerful

psychological tool.

Color psychology is the study ofcolor as a determinant of human behavior.

The meaning of colors can vary depending on culture and circumstances.

Each color has many aspects to it.

Used of Color Psychology and Effects of Color

Color can reflect the person.

Different color have different meanings.

Color also bring different emotional to person.

By using color psychology, you can send a positive or negative message.

Psychology of Color: Black

Black is the color of authority and power, stability and strength.

Black clothes make people appear thinner.

it is easy to overwhelm people with too much black.

sometimes associated with evil.

Psychology of Color: White

White is the color associated with purity

Cleanliness, and the safety of bright light the night.

Psychology of Color: Red

Red often where the eye looks first.

Red is the color of energy

love and giv ing

Warning

Happy

Psychology of Color: Blue

produce chemicals that are calming

it's calm, restful color.

steadfastness, dependability, wisdom and loyalty

focus

Color Psychology as Therapy

Color therapy (also known as chromotherapy) is a therapeutic science that has

been used for thousands of years. The ancient Egyptians used specially built

solarium rooms with different colored glasses. The sun would shine through the

colored glass onto the patient to achieve specific therapeutic benefits. Others

used different colored silk clothes to filter varying shades of light onto their

bodies. Color Therapy success in recovery of stroke victims, and in others who

have chronic depression

Green

Regulates the pituitary gland, fights depression, bulimia, and other

psychosomatic conditions affecting the gastric system. I t is useful in calming the

nervous system, fights irritability, insomnia and can be used to assist in recovery

from nervous breakdowns.

Red

I s used to energise and stimulate. Affects the heart by increasing pulse rate, and

the muscles by increasing their tension. Influences vitality, and increases body

temperature. Can be used to develop excitement and sensuality.

White

Used for regeneration. Also, provides energy and balances the chronobiological

rhythm, by stimulating the production of serotonin, a substance which regulates

both sleep and the nervous system. Rebalances the psychophysical and

hormonal systems in people who suffer from seasonal depression.

Blue

Calming. Stimulates the parasympathetic system, reduces blood pressure and

calms both breathing and heart-rate. I t has anti-inflammatory and muscle

relaxing effects. Fights both physical and mental tension and is used to assist in

relaxation.

Yellow

Increases neuromuscular tone. Purifies blood, helps digestion, and has a

cleansing effect. Strongly stimulates happiness, brings on a sense of security, as

well as a strong feeling of well-being.

Purple

Purple is considered to be a high v ibrational color. It is purifying to the body and

can help with detoxification. It can also be used for headaches. I t exerts a

soothing effect on the eyes, ears and nervous system. I t can enhance sleep and

soothe mental and emotional stress.

Color meaning & Symbolism

Red: Excitement, energy, passion, love, desire, speed, strength, power, heat,

aggression, danger, fire, blood, war, violence, all things intense and passionate,

sincerity, happiness .

Pink symbolizes love and romance, caring, tenderness, acceptance and calm.

Beige and ivory symbolize unification. Ivory symbolizes quiet and pleasantness.

Beige symbolizes calm and simplicity.

Yellow signifies joy, happiness, betrayal, optimism, idealism, imagination, hope,

sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy,

covetousness, deceit, illness, hazard and friendship.

Blue: Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth,

confidence, conservatism, security, cleanliness, order, loyalty, sky, water,

technology, depression, appetite suppressant.

Purple: Royalty, nobility, spirituality, ceremony, mysterious, transformation,

wisdom, enlightenment, cruelty, honor, arrogance, mourning, temperance

Lavender symbolizes femininity, grace and elegance.

Orange: Energy, balance, enthusiasm, warmth, v ibrant, expansive, flamboyant,

demanding of attention.

Green: Nature, environment, healthy, good luck, renewal, youth, spring,

generosity, fertility, jealousy, inexperience, envy, misfortune, vigor.

Gray: Security, reliability, intelligence, staid, modesty, dignity, maturity, solid,

conservative, practical, old age, sadness, boring. Silver symbolizes calm.

White: Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision,

innocence, youth, winter, snow, good, sterility, marriage (Western cultures),

death (Eastern cultures), cold, clinical.

Black: Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear,

ev il, unhappiness, depth, style, sadness, remorse, anger, anonymity,

underground,

Emotions:

Blue is seen as conservative. Red is power and aggression. Brighter colors such as

yellow and orange represent warmth not only with emotions but also with

temperature. Cool colors are blue, green, black or any color with a dark shade.

When someone is feeling down or depressed, it is said they are feeling "blue."

When someone is angry they "see red." When someone is seen to be afraid or

"chicken" they are called "yellow."

Religion:

Colours are also used in religious ceremonies or represent aspects of religion.

Native Americans include colors in religious ceremonies. The Navajo Nation

considers four colors to be important: Turquoise, white, yellow, and black. These

colors represent four sacred mountains. The Apache Nation also considers four

colors to be important: Green, white, yellow and black. These are sacred colors

of the white mountain and are also used in government. The Iowa Nation also

considers four colors to be sacred: Black, yellow, red and white. They represent

direction, their flag, and what they consider to be four races of man.

In Tibetan Buddhism, blue is the color of Vairochana, a celestial Buddha, whose

image is the immensity of sky blue. Buddhist monks wear orange (specifically the

color saffron) robes primarily due to tradition. That was the least expensive color

dye at the time and that is what they continued to wear. The robes themselves

symbolize "simplicity and detachment of materialism."

Green is the traditional color of I slam. The Islamic flag is green. Green is also

mentioned in the Quran as the color of garments, cushions and carpets in

paradise.

Color in my Culture

Red

prosperity, fortune, joy and happiness.

Used for festival, like Chinese New Year, red color bring luck, good, and

fortune to us.

Green

New life, New Generation, hope, fertility and exorcism.

Black

Wealth, health and prosperity

White

Indicates death, mourning, funerals, sadness and misfortune.

Pure and cleanness.

What is Color good for ?

Color is very important in our daily life. Without colors, we can’t see and identify

things. Without colors, we can’t express our emotion. Without colors, we can’t

beautify our compositions. In conclusion, color provides many benefits for us.

Color Reflect

Music

This is my final assignment – “Music”.

I draw music notation to be my final assignment. I use a lot of color to colour it. The color is has been use is red, pink, green, orange, yellow, blue, v iolet, white

and brown. I use red, orange, yellow, pink, blue, v iolet, and brown colour the

background and use red, pink, green, and white to color the three music

notation.

First, I use yellow, red, and orange colors to paint my background. In the color symbolism, red color is represent power, heat, passion, love, and happiness.

Furthermore, yellow color symbolism joy, happiness, idealism, imagination, hope,

and friendship. Besides that, orange represent energy, warmth, and v ibrant. I

want to show that there are many things happen in this colorful world no matter

happy or unhappy. In our long-life path, we will meet up of many different

people, incidents and things. However, most of my memories are happy

moments, and I enjoyed it very much. Through my artwork, each color

symbolizes everyone and everything that had appeared in my life before. Life, is

such like a music, containing melody and lyrics, which composing my life story.

Next, I also use the color v iolet mix with blue color and pink color at the bottom of background. Violet is means spirituality, wisdom, and mysterious. Blue color

represent peace, cold, harmony, and depression. In our daily life, we can found

that many things or meet up something is mysterious or magical thing an

unimaginable. This all make us full of hope and v ision to our future.

Moreover, I use the red color red, green, and pink to colour the three music notation. Green color represent nature, healthy, good, lucky, youth, and

environment. Pink color represent love, romance, caring, and calm. I use this all

of color – red, yellow, orange, pink, violet, blue, green, and white to color my

final assignment – “Music”, is because I want to bring the messages that life is

colourful and everything can happened surround us. And that all just like a

music, a wonderful music, maybe sometimes we are in happy, but we also will

be sad, no one can happy always as long of the life, and this same with music.

The music called nice and good when this music consist climax, flat, and

desperate. But remember dun easy to give up, no fate but we make it.

Reference

http://www.tigercolor.com/

http://www.colormatters.com/

http://www.dsource.in/

http://en.wikipedia.org/

https://precisionintermedia.com/color

http://www.colourtherapyhealing.com/colour/