Josie's book 5

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My display book

Josie Mathews

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Introduction who am i?My name is Josie Mathews and this is a book on my work from my first couple of months at Arts University Bournemouth. So far i’ve already learnt alot about graphic design and have developed my skills further with design methodology, research ability and using theAdobe software such as Indesign and Illustrator. This book displays our first 3 brief’s; My journey home, Life and death and Through the letter box. It also displays lecure notes on semiotics, visual culture, advertising, etc and work i have done in Eden’s classes experimenting with using illustrator and Indesign.

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Contents page4) My journey home

5) My journey

6) Mind map on ideas

7) Idea development

8) Idea development

9) Final design

10) Final design

11) Final design

12) Visual culture

13) Visual culture

14) Research task

15) Life and death

16) Life and death mind map

17) Exploring ideas

18) Idea development


20) Illustration

21) Final design

22) Final design

23) Decoding culture

24) Decoding culture

25) Book binding

26) My book

27) Through the letter box

28) Article 3

29) Key points

30) Summary

31) Research

32) Research

33) Visual research

34) Visual research

35) Visual research

36) Visual research

37) Visual research

38) Visual research


40) Idea development41




46) Advertising and social grades

47) Advertising and social grades

48) Research task

49) Creativity

50) Creativity

51) Packaging

52) Final design

53) Final design

54) Final design

55) Final design

56) Final design

57) Final design

58) Final design

59) Final design

60) Final product

61) Thoughts?

62) Tech dem sessions



65) Teach dem sessions



68) References

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My JourneyHomeTask:

In this brief the task was to chart our route from home from to University. We had to consider pictures, smells, social aspects, icons, atmosphere, people, icons, roach, flora, fauna, songs, bus adverts, colours of fronts doors of houses, thoughts, feelings, songs running through head, memories, fatigue, kinetics, money and other people’s emotions.

We had to observe our enviroment from differentperspectives and explore alternative ways of visualisng them.

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My Journey

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Ideadevelopment

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Ideadevelopment

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Final design

Page 1

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Page 2

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Thoughts?Overall i am happy with the illustrations i produced and i feel that it communicates my journey clearly showing the exact route, the bus i get and a short description of the atmosphere. However to improve i feel i could have used black fine liner for the text instead of the biro and perhaps produced another illustration displaying the end of the jour-ney.

Page 3

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-Culture-shared experiences, ;language, codes-Dynamic history movement in the visual arts-shared understanding-‘Visual culture as an academic subject is a field of study that generally includes some -combination of cultural studies, art history, critical theory, philosophy, and anthropology, big, focusing on aspects of culture that reply on visual images’

-cultured-high culture – law culture-plurality of cultures-subculture-multicultural

-construction and communication-advertising, fine art, magazines, fashion etc all present visual culture-Necmania – excitement/demand for the new (eg Apple)-Ever mutating – new technologies

Visual literacy

-Literate - (be able to read and write)-Visual literacy – to be able to read/decade images-Reading texts

To read images we need

-Contextual knowledge-Prior experience/information-To understand our relationship with the image/text-Appreciation of culture/source-Relations between objects are made to represent the relations between people or groups of people-Visual competence-Watching tv is often considered to be a passive activity but we read a sequence of images etc.

Visual CultureLecture notes

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Value

-Artistic value-Use value-Personal or sentimental value-Monetary or exchange value-Artistic merit + historical importance + monetary value-Identities – class, gender, ethnicity, (age)

-The role of the individual in understanding visual culture-Unconscious/subconscious thoughts, desires and pleasures-Psychoanalytical theory – Sigmund Freud (1856 – 1939)-Pleasures – Scopophilia, voyeurism, exhibitionism-The obtaining of sexual gratification by looking at sexual objects or acts, especially secretively-Auteur theory – farm of explanation that depends upon nations of expressions and individually personality -Ranking and evaluation – artists, critics, historians, academics, curation, fens, journalists (‘taste leaders’)-Phenomenological and hermeneutic subject based approach - stresses the importance of the role of the individual consciousness in understanding-Structural based approach, the importance of the structures – values, system of representation (there are various approaches and viewpoints, text + theories in understanding)-Using femininity to represent objects such as cars and ships to make them more alluring and valuable to men

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Research taskIn our first research task we were given something to go and research in detail answering given questions. I was chosen to research the Montgomery Flagg poster 1917.

What is it?The date?Who designed it?Which country?An interesting fact about it?

Originally produced in 1916 6th of July in the issue of Leslie’s weekly with the title “what are you doing for preparedness?” – This portrait of “uncle sam” went on to become – according to its creator, James Montgomery Flagg – “the most important poster in the world”.Over 4 million copies were printed between 1917 – 1918 as the US entered WW1

“Uncle Sam” is one of the most important personifications in the US – historical sources attribute the name to a meat packer who supplied meat to the army during the war of 1812 – Samuel Wilson (Uncle Sam) was a man of great fairness, reliability and honesty who was devoted to his country.Obviously the purpose of the poster was to recruit men into the US army during the First World War. What made the poster so effective was the fact I engaged directly with the target audience with the point and the use of the word ‘you’ making it personal.

The idea was to associate pride and honour with joining the US army and to make the audience feel needed and wanted making it more likely for them to join the army. The poster was a propaganda one making the men of that time feel it was their duty to join the army.

James Montgomery Flagg was the designer who created this iconic poster. He was born in New York City on the 18th June 1877. His talent for art began at the early age of 12 and he designed 46 posters for the first world warThe poster was created as part of an idea called the ‘division of pictorial pub-licity’. Just in case there were some Americans who didn’t watch movies or have a radio so the message would be spread to every civilian.

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Life and deathIn this brief we had to create a visual design to appear on the two rear panel’s of a lorry’s doors. The left side must represent life, while the right represents death. The objective is to visualise a clear and meaningful graphic statement about life and death. We had to use illustrator to create the image.

Once exploring this brief i asked myself some important questions to extend my design methodology and way of thinking. Any topic you look at itself is an idea or a concept built up from other ideas - by understanding those you can understand yourself in greater depth. To unlock hidden concepts you must ask

How? When? Why? What? Who?Why do things appear the way they do? What might these mean?What ideas is it connected to?Why has it been designed in this way? (Design theory/philosophy, design asthetics, visual culture, social con-text, belief’s and aspirations).

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Life and death

Something fresh- something rotting

Human face/body split in half, half face, half skull

Angora rabbits-fur coats

Heart rate monitor, represents heart rate on the left for life and flat line on the right for death. - caption?“careful when you drive, life’s too short”“one small mistake... drive safe”

Smiling face and a skull

A baby and a very old person

Fresh forest, burnt out de-stroyed forest-beautiful colour-full and bright on the left, grey and dark on the right

Predator and prey- Lion and a gazel, Tiger and a deer

New born and a grave stone

Hands holding up a new born on the left and a coffin on the right

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Exploring ideas...Life and death, lecture notes;

-3D imagery to represent it-Spiral-Scale-Eye-Visual perception-Physical -> physiological -> perception-Illusions and metaphors-Single point perspective-Geometry, pattern and illusion-Play on perspective-Papers and folds (Orde Ezer)-Something symbolic – could link with other cultures-(semiotics)-(iphone/smashed iphone) – targeting younger people-The power of imagery – culture-Jesus – Christianity, religious views of life and death-Block colours, bright and powerful-Sense of loss could be represented, loss of a child -> a funeral-Story line-Typography-Different codes and languages-Something quirky and fun- a character-A political message to do with life and death-Play with colour and type-Photography -> emotion

Communicate language in a funny and ironic way-What can something signify? Connotations, red rose – love, valentine’s day-Signifier in literal – also cultural, personal, global etc.-Pastiche-Milton Glazer – famous designer

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Idea development

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Idea development

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I drew this eye for my final design as i love illustration and wanted to create a powerful image to stand out and grab your attention. The eye represents life and of course the skull in the pupil represents death, i decided to include the caption “Drive safe or stare death in the face” as it’s a bold rhythmic statement which automatically gets the message across and conveys life and death.

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Final design (1)

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Final design (2)

Thoughts?Overall my favourite design is the first one i did as i feel it’s more powerful with just the one larger eye; it immediately grabs your attention. I also feel that perhaps the text takes away from the impact of the image, it kind of speaks for itself so if i were to redesign i would perhaps just have the eye on it’s own. Also on the second design, another idea i had was to show life in the left eye; perhaps a new born baby, to communiccate life and death abit more clearly.

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Decoding culture-Visible signs by David Croll-Every day we engage with a different variety of media – media communication

Channels of communication

-Culture dominated by visuals-Visual literacy – we read images-Images play an important role in communicating complex ideas-Visual structures, interpretations, experiences-Roland Barthes 1977 (theorist), the rhetoric of the image, argued that the meaning of images are always related to dependant on verbal text-Production of meaning – sign making-Semiotics – semiology comes from the ancient Greek work signs. The study of signs in society-semiotics first used as a way of understanding how language works-patters and structures-sign systems of culture-each medium has features specific to it and features which are shared with other media – advertising -audiences will all read images in different and diverse ways -origins of semiotics, Ferdinand de Saussure (1857 – 1913) -> sign = representation

-signifier -> signified object/thing meaning associated – value-denotation connotation

•Syntagm – relations of signs – relationships/difference of signs that come before or after other signs•Paradigm – relationship of signs that can replace one another e.g floor back is a film•The structure of signs is important

Charles S Pierce

-Icon, index, symbol-ICON- looks like it resembles the object, e.g portrait of the queen-INDEX- direct link between the sign and what it represents, e.g Eiffel tower = Paris, big apple = new York-SYMBOL- stands for something, e.g road sign

and introduction to semiotics

Lecture notes

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Roland Barthes, French critic, 1957(mythologies)

Myths – a myth takes an existing sign and makes it function as a signifier on another level

Umberto Eco-Italian semiotician – the name of the rose

-Ideology-A way of perceiving reality and society-Stuart hall; how messages are produced and disseminated especially television-Advertising-Process of communication = circulation circuit/loop-Rodes = particular meaning eg dress codes, codes of behaviours -Inter textuality-Use intertextuality – e.g film, television -Magazines-Film, film narrative film merchandising

Laiva Mulvey 1975

•Spectacular – pleasure depends upon an ideological manipulation of film codes – ecpecially regarding the image of women in film•Scopophilia – pleasure of lacking, central gaze – erotic or sexual pleasure. Pleasure in identifying with the image (ego ideal)•The male gaze – women set up for male Scopophilia pleasure – women portrayed as desirable•Voyeurism – dominant western culture

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Book bindingI took a class on book binding and made my own book!

I found it quite enjoyable but quite fidly at the same time. This is definately a useful skill to have for the future.

Basic bookbinding

Paper Grain: The nature of how paper is formed results in it having a grain, or a direction in which the fibres run. Before beginning any bookbinding, it is essential to as-certain the paper grain of the paper/board you are using. There are three main ways of ascertaining this.

Flexing: Gently bend the paper over in each direction; the one with the least resistance is the grain. Tearing: With a spare sheet of paper, tear in both directions, it will tear in a straighter line in the direction of the grain. Wetting: Also with spare paper, wet the paper along the top, and the side edge. It will ripple against the grain, and curl with the grain. Once this has been established, it is best to indicate the grain with an arrow, just to keep track, as the grain direction must always run from the head to the tail of the book. Always mark grain direction on board prior to cutting up.

The Book: It is good to become familiar with the different names of each part of the book. (Before a book has covers, it is referred to as a book-block)

Head: (top part of book) Fore edge: (opening side of the book) Spine: (back part of the book) Joint: (point where front board/back board hinge) Front Board Tail: (bottom part of book)

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My book

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Through the letter boxThis brief encourages us to start to think like a graphic designer. We had to read 3 given articles and select one of them to work from. We had to summarise the key points and research the background to the story and form an opinion about it. From this we had to then go onto producing a visual message that expresses our opinion to a chosen target audience.

I found this brief quite challenging but fun at the same time, it helped me develop and extend my way of thinking and methodialigy in generating orginial and good ideas.

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Richest 1% of people own nearly half of global wealth,says report

Credit Suisse study shows inequality accelerating, with NGOs saying it shows economic recovery ‘skewed towards wealthy’A model on a luxury yacht at a boat show in the port of Dalian. A model on a luxury yacht at a boat show in the port of Dalian. China now has more people in the top 10% of global wealth holders than any other country. Photograph: Johannes Eisele/AFP/Getty ImagesThe richest 1% of the world’s population are getting wealthier, owning more than 48% of global wealth, according to a report published on Tuesday which warned growing inequality could be a trigger for recession.According to the Credit Suisse global wealth report (pdf), a person needs just $3,650 – including the value of equity in their home – to be among the wealthiest half of world citizens. However, more than $77,000 is required to be a member of the top 10% of global wealth holders, and $798,000 to belong to the top 1%.“Taken together, the bottom half of the global population own less than 1% of total wealth. In sharp contrast, the richest decile hold 87% of the world’s wealth, and the top percentile alone account for 48.2% of global assets,” said the annual report, now in its fifth year.The report, which calculates that total global wealth has grown to a new record – $263tn, more than twice the $117tn calculated for 2000 – found that the UK was the only country in the G7 to have recorded rising inequality in the 21st century.Its findings were seized upon by anti-poverty campaigners Oxfam which published research at the start of the year showing that the richest 85 people across the globe share a combined wealth of £1tn, as much as the poorest 3.5 billion of the world’s population.“These figures give more evidence that inequality is extreme and growing, and that economic recovery following the financial crisis has been skewed in favour of the wealthiest. In poor countries, rising inequality means the difference between children getting the chance to go to school and sick people getting life saving medicines,” said Oxfam’s head of inequality Emma Seery.“In the UK, successive governments have failed to get to grips with rising inequality. This report shows that those least able to afford it have paid the price of the financial crisis whilst more wealth has flooded into the coffers of the very richest.”The $20.1tn rise in global wealth over the past year is the largest recorded since 2007. The total has risen every year since 2008 and is now 20% above its pre-crisis peak, the report said.Wealth in the US in the past year had grown by as much as the $12.3tn the country lost in the financial crisis.The Credit Suisse analysts pointed to the debate that has been sparked by work such as that by Thomas Piketty into long-term trends towards inequality. It pointed out that while inequality had increased in many countries outside the G7, within the group of most developed economies it was only in the UK that inequality had risen since the turn of the century.“Only one of them, the UK, recorded rising inequality over the entire period 2000–2014 and only three show an increase after 2007 – France, Italy and the UK,” the report says.Of the UK, it says: “Nowadays the pattern of wealth distribution in the UK is very typical for a developed economy. Almost 60% of the population has wealth exceeding $100,000 and there are two million US dollar millionaires”.Other calculations by the Credit Suisse team “hint at raising global wealth inequality in recent years” and show that overall wealth in the US has grown at a faster pace than incomes. The authors warned it was a trend that could point to recession.“For more than a century, the wealth income ratio has typically fallen in a narrow interval between 4 and 5. However, the ratio briefly rose above 6 in 1999 during the dotcom bubble and broke that barrier again during 2005–2007. It dropped sharply into the “normal band” following the financial crisis, but the decline has since been reversed, and the ratio is now at a recent record high level of 6.5, matched previously only during the great Depression. This is a worrying signal given that abnormally high wealth income ratios have always signaled recession in the past,” the report said.China now has more people in the top 10% of global wealth holders than any other country except for the US and Japan, having moved into third place in the rankings by overtaking France, Germany, Italy and the United Kingdom

Article 3

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key pointsGlobal wealth

-“richest 1% of people own nearly half of the global wealth”

KEY POINTS

-Richest 1% of the world’s population are getting wealthier owning more than 48% of global wealth-Possible recession-A person need just $3,650 to be among wealthiest half of the world’s citizens-More than $77,000 is required to be a member of top 10% of global wealth holders -$798,000 to be amoung top 1%-Bottom half of global population own less than 1% of global wealth-Richest decile of global population own 87% of global wealth-Total global wealth = $463 trillion, grown from $117 trillion calculated in 2000-Uk only country in the G7 to have recorded rising inequality in the 21st century-Richest 85 people across the globe share combined wealth of $1 trillion, as much as poorest 35 million of world’s population

•(Oxfam says) based on figures ios – clear inequality is extreme and growing•Economic recovery following financial crisis has been showed in favour of the wealthiest•In poor countries rising inequality means difference between children getting the choice to go to school and sick people getting lifesaving medicines•In UK governments have failed to get to grips with rising inequality -> the report shows those least able to afford it have paid the price of financial crisis whilst more wealth has flooded to the richest•$20.1tn global wealth largest recorded since 2007•Global wealth is 20% above pre-crisis peak•Wealth is US in past year grown as much as the $12.3tn the country had last in financial crisis•Only the UK record rising inequality•Almost 60% of UK population has wealth exceeding $100,000•Overall wealth is the US has grown at a faster pace than income – trend that could paint to a recession•Wealth income ratio now at a high level of 6.5 matches previously during the great depression•China has more people in the top 10% of global wealth holders than any other country except for US and Japan

-What part of the article of I personally find most important? Make focal point

-Who is my target audience – who could make the most impact?

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SummaryOverall it’s clear that the article is trying to communicate the contrast between the wealth of the world’s richest in comparison with the wealth of the world’s poorest and the staggering differences of the amount of money held by a certain amount of people (e.g richest 85 people across the globe share a combined wealth of £1m, as much as the poorest 35 billion of the world’s population) personally from reading this article I am astounded by the figures and shocked by the growing inequalities, how in the UK alone those least able to afford it have paid the price of the financial crisis whilst more wealth has flooded to the richest. As the article is unbiased, it is more just a statement of stats and facts and certain viewpoints expressed (such as Oxfam) I am unable to agree/not with the article but what I can say on the opinion of the actual subject matter, it is shocking how vast the inequalities of global wealth are and how they are growing with the possibility of another recession – I can use that as a focal point for my visual message.For my target audience I feel it would be people in the uk who earn an average amount, pay taxes – perhaps late 20s to early 30s at the peak of their careers. These people are valid in our society to keep the ecosystem intact and will be able to make an impact.I don’t feel it’s right that someone can have so much money and so many people can have so little, starving and living in extreme poverty.

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ResearchI decided to research diamond mining in Sierra Leone and focus on that for my idea as Sierra Leone is the poorest country in the world to date with the highest poverty rates.

Sierra Leone-Recently emerged from a long period of political instability and civil war-The most recent UNDP economic and social develop indicates suggest that it is one of the poorest countries in the world-The countries economy was already nearing a state of collapse at the end of the 1980s, following years of poor governance and economic mismanagement under Siaka Stevens APC government, but the protracted conflict of the 1990s destroyed most of the countries basic social and economic infrastructure, and extreme poverty became widespread and deeply entrenched-The ‘conflict diamond’ campaign at the 1990s launched by a coalition of well-known NGOs and civil society groups has been instrumental in drowning wider public attention to the link between diamonds and civil war.-The film ‘blood diamond’ played a key role in portraying Sierra Leones debilitating conflict-The causes of Sierra Leone’s decade – long civil war were very complex.-Diamonds, it is argued, played a central role in fuelling the conflict as various parties funded their war efforts through mining activities.-A report by the Washington D.C-based development consulting firm, MSI, prioritises further cause for alarm, noting that a large percentage of Sierra Leone’s diamonds continue to be mined and exported illegally.-‘Consequently only a tiny proportion of the value on the European market value of the exports (approx. 10-15%) remains to be split among some 200,000 to 400.000 miners and diggers. (Theses 15-30 year old males are the very demographic group that is most likely to resume warfare if left unattended).-The poverty in Sierra Leone is heavily concentrated in rural areas and in urban areas outside freetan, the capital. About 75% of the entire population was living below the poverty line in 2007, and more than half of them live of less than a dollar a day. -In almost all aspects of human resources development the country’s poor rural people are disadvantaged, their levels of health, nutrition, education and food security are inadequate. As a result, productivity is generally low.

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ResearchFrom poverty to power…-The world’s richest people own as much as the poorest 3.5 billion, including the whole of Sierra Leone.-Half the world only own 0.71% of global wealth totalling 1.7 Trillian dollars. (Total wealth of bottom half).- (Forbes and credit Suisse)-The 100 richest individuals in the world earn enough to end world poverty four times over. -An explosion in extreme wealth is exacerbating inequality and hindering the world’s ability to tackle poverty (warns Oxfam)-“We need a global new deal to reverse decades of increasing inequality. As a first step world leadership should formally commit themselves to reducing inequality to the levels seen in 1990” -“From tax havens to weak employment laws, the richest benefit from a global economic system which is rigged in their favour. It is time our leaders reformed the system so that it works in the interests in the whole of humanity rather than global elite” (quote from an Oxfam spokesperson)-THE RICHEST GET RICHER…-Closing tax havens which hold as much as $32 Trillian (a third of global wealth) could yield an additional $189 bn in additional tax revenues.

Richest people in the world

1.Bill Gates, Net worth: $81.7 bn2.Carles Slim Helu, Net worth: $81 bn3.Warren Buffet, Net worth: %69.1 bn4.Amanico Ortega, Net worth: $58.5 bn5.Larry Ellision, Net worth: $42.2 bn6.Charles Koch, Net worth: $42.7 bn

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Visual research

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Visual research

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Visual research

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Visual research

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Visual research

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Visual research

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Ideadevelopment

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Ideadevelopment

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Ideadevelopment

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Ideadevelopment

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Ideadevelopment

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Ideadevelopment

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Ideadevelopment

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Adverstisingand social grades-Heritage-Tradition-Nostalgia – A popular memory-History – A timeline

Considerations

-Commercial propaganda (Consumerism)-False needs-Creativity-Commercial culture-Public perceptions-Infomercials

-Online advertising – advertising opportunities; Pop ups Flash banners etc.- Media watch UK, a British special interest group – educate consumers about how they can register their concerns with advertisers and regulators.-Reminder campaigns.

Important Sources-Shorts – library-Facebook ads-Adweek.com-Campaign-Vance Packard, the waste makers-The hidden persuaders-‘No logo’ Naomi Klein

-Impact of advertising and importance-Integral part of modern culture-social communication-Satisfaction of consumer needs?-Embedded advertising-Product placement

Lecture notes

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-Use of fear-Stereotypes, myths

Coding Systems

-Advertising standards authority-Advertising association-Visual persuasion-Ambient advertisement-“advertising pollutes our environment”

History-Ancient Egyptian -P.T Barnun, often seen as the father of advertising-1800’s advertising agencies in the Uk-Edward Benays -AdbustersSocial Grades

A Higher managerial, administrative or professionalB Immediate managerial, administrative or professionalC1 Supervisory or decrial end junior management, administrative or professionalC2 Skilled manualD Semi skilled and unskilled manualE lowest levels of subsistence (widows, workers, unemployed)

-Key cultural activity-Need and want-False needs, desires-Seduce, entice, exploit-Appeal to audience’s emotions, manipulate-Emotional appeals, feelings

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Research taskWe were given a magazine to explore and research.

Name of magazine: EyePublisher: Emap ConstructFreq. of publication: seasonallyCost: £18Target audience: Graphic designersFirst published: 1990Content type: Aspects of designAdvertising content: Other catalogues and business’.Personality: Quirky, colourful, informed, and detailedValue for money: worth the price as very detailed, lots of interesting content and good quality.Information value: key valuable information

Overall the design is eye catching, quirky and bright drawing the reader in. The text and imagery is nicely laid out however there isn’t a consistency in layout design and some of the pages look too crowded. There is little advertising which is refreshing as it focus’ on it’s purpose; to inform.

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Creativity-Creativity is a form of expression and personal identity.-Creativity is a culturally situation phenomenon.-The literature on creativity is dominated by western cultures.-It’s an imaginative activity fashioned.

Definition-Imaginative in a positive way-inventive-ideas-problem solving -innovation

-Aristotle and Plato discuss creative as a mysterious and inspirational ‘A gift of the God’s’-In the 19th century creativity linked to the movement Romanticism.-Freud 1907, Wallas 1926

Creativity as…-a constraint-focused experience-a process-focused experience-a product-focused experience-a transformation-focused experience-a fulfilment-focused experience

Cognitive process to creativity-selecting-relating-combining-evaluating-selectively retaining-communicating

Cognitive approach to creativity-Expertise – knowledge of field but does not always mean creativity-Problem solving-creativity in problem solving

Lecture notes

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CreativityENABLERS

-Resources-Communication

-Education, knowledge-Coffee/caffeine

-Support from peers-Motivation-Self belief

-positive environment-Inspiration

-Money-Experience in life

-Opportunities-Flexibility

-Organisation-Good time management

-Good concept-Courage

-Willingness

BLOCKERS-unchallenged

-opinion-criticism/mocking from others

-lack of resources-pressure

-lack of self-care-stress

-budgets-Time/conformity

-Oppressive environment-fear

-Lack of self-confidence

Lecture notes

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Packaging-Packaging design‘The silent salesman’ James pildic, 1961-www.thedieline.com-Ergonomics- designed in relation to the hand-Physical relations to products are very important

1. Protect – temperature; pests; weather 2. Transport; weight 3. Store; cultural associations 4. Display, stockability, ergonomics 5. Safety and security 6. “Eye appeal and buy appeal” 7. Provide information 8. Needs to communicate immediately and effectively 9. Memerable 10. Reassure the customer 11. Encourage purchase 12. persuade, entice

-Packaging differentiates products and is “used to create uniqueness”

-Brands icon, a character induced in a brand

-The creation, transmission, receipt and interpretation of meanings presents food packaging as an important text that contains layers of meaning potentially. The consumers must decode the marketing messages efficiently, notably through the application of their wider social and cultural experiences and knowledge as Umiber-sebesk observed, “Product meanings are not simple labels affixed to goods in advertising but are created against a backdrop of culture at large.”

Lecture notes

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Final design (pg.1)

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Final design (pg.2)

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Final design (pg.3)

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Final design (pg.4)

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Final design (pg.5)

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Final design (pg.6)

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Final design (pg.7)

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Final design (pg.8)

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Final product

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Thoughts?

Overall i feel the design came out quite well as even though it’s simple it’s bold and the information i wanted toconvey is being delivered clearly. I feel to improve i could perhaps use a smaller brouchure with less pages so it’s not so lengthy to flick through and more to the point.

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Tech dem sessions

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IllustratorFor our first session we were introduced to illustrator and had to try and create logos using the pen tool, we weregiven a choice of four to copy and i created the two shown below. As i was new to illustrator i struggled a little with this task but didn’t find it too difficult!

Original

My version

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Original

My version

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In our next session Eden taught as how to create ‘long shadows’. Long shadows are a design craze which has been recently been showcased a lot in everyday mobiledesign use. For example if you use an Android device a lot of the icons used use this flat design style withconjunction with long shadows to create depth and to stand out from the device.

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I struggled with this task abit as it was quite lengthy to do but i got there in the end!

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For our next illustrator session we had to create our own bussiness cards, mine is shown below.

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ReferencesWebsites for diamond mining research:

http://www.bwpi.manchester.ac.uk/medialibrary/publications/working_papers/bwpi-wp-5008.pdf

http://oxfamblogs.org/fp2p/anatomy-of-a-killer-fact-the-worlds-85-richest-people-own-as-much-as-poorest-3-5-billion/

http://www.forbes.com/fdc/welcome_mjx.shtml

Visual imagery research: All off google images

Josie's book 5

Documents

Transcript of Josie's book 5