Joseph

Agnese Mednemarch, 2014

Müller-Brockmann

Born May 9, 1914in Rapperswill, Switzerland

Swiss graphic designer and teacher.

Recognized for

_Pioneer of the Swiss Design Movement

_The grid system

_simple designs

_clean use of typography

_simple geometric shapes

_font Akzidenz-Grotesk

_simplicity

_legibility

_objectivity

_use of sans-serif

_geometric shapes

_grid structure

_asymmetrical layouts

Swiss Design

geometric shapes

geometric shapes

use of sans-serif

The Grid System

in graphic Design system that allows designers to organise content to create effective design

“ The grid system is an aid, not a guarantee.

It permits a number of possible uses and each

designer can look for a solution appropriate to

his personal style. But one must learn how to

use the grid; it is an art that requires practice. ”

-Josef Müller-Brockmann

looks messy but there’s a sturcture behind

grid system in print layouts

web design nowadays

grids and asymmetrical layouts

use of photography and the golden grid

"Order was always wishful thinking for me. For 60 years I have

produced disorder in files, correspondence and books. In my

work, however, I have always aspired to a distinct arrangement

of typographic and pictorial elements, the clear identification of

priorities. The formal organisation of the surface by means of

the grid, a knowledge of the rules that govern legibility (line

length, word and letter spacing and so on) and the meaningful

use of colour are among the tools a designer must master in

order to complete his or her task in a rational and economic

manner."

—Josef Müller Brockmann

thank you for your attention