Jornaya Overview

The Power of Intent ™

Everywhere around us, consumers leave

a scent trail of their interests. But for many

marketers, the more data they have on their

consumers, the less they really understand

them.

Today, it’s possible to collect hundreds, even

thousands, of data points about a consumer

in search of a product, but it’s extraordinarily

difficult to connect those points into a complete

picture of who the consumer is, where she’s

been and what she’s really looking for. In

essence, although the consumer’s data is

remarkably accessible, an understanding of the

consumer’s intent remains elusive.

Enter Jornaya.

By leveraging our robust network of over

25,000 domains, along with an unmatched

ability to see first hand what consumers are

doing on these sites, Jornaya has empowered

marketers with the highest resolution view of

their consumers’ buying journeys.

About Jornaya

Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

Jornaya Intelligence: A technology platform that provides marketers with event insights and attributes. Become an eyewitness to the consumer’s actions during their considered purchase journey.

Jornaya Predict: Harness the insights contained in consumer behaviors--on your site, across the web, and in real time. Leap beyond “look-alike” inputs. Identify the “act-alikes” using behaviorally-driven facts.

TCPA Guardian: Insurance against costly violations of the TCPA. Jornaya’s technology is present at the original consumer event and witnesses what the consumer saw, what the consumer did, and how he or she interacted with the TCPA disclosure language.

SOLUTIONS FROM JORNAYA


Your consumers’ lives aren’t one-dimensional. Your data shouldn’t be either. Jornaya Intelligence is a

first-hand witness to your consumers’ buying journeys, empowering you with lead-level data that helps

you optimize lead buying, improve lead routing, and make smarter business decisions in real-time.

Business ApplicationsWith Jornaya Intelligence, you see the big picture and can make better business decisions as a result. Jornaya

witnesses your consumers’ complete buying journeys--not just on your website but everywhere your consumer

has been.

Jornaya Intelligence provides access to consumer event-level attributes such as:

Consumer Velocity

The total number of related events associated with a particular consumer.

Data Integrity

Whether or not the information purchased matches what the consumer entered on the lead form.

Device Frequency

Number of LeadiDs created by a single device during a specified time period.

Event Age

The amount of time that has elapsed between when the consumer provided his/her information and

when your company actually received it.

Lead Duplication

Number of times the viewer has seen a particular lead.

Event Duration

How long the consumer spent filling out the web form.

Lead Lineage

How many buyers received the lead from the generator.

And many, many more!

JORNAYA INTELLIGENCE


Deep Network Intelligence: Gain a complete, 360-degree view of your consumers’ buying journeys. Jornaya

Intelligence is built upon a unique, behavioral dataset that spans across more than 25,000 web domains. Through

the Jornaya network, you’ll unlock details such as how “in-market” a particular consumer is, and how many other

companies are trying to convert her.

Connected Outcomes: Experience the real power of Jornaya Intelligence when you incorporate your conversion

outcomes. Turn sharper vision into sounder decisions based on measuring the relationship between the behaviors of

your consumers and how their journeys end.

Easy Integrations

Jornaya Intelligence plays well with others and integrates easily with any system in your consumer journey

decisioning toolkit. Whether it’s your lead management, marketing automation, and CRM system, connecting Jornaya

Intelligence provides a layer of intelligence not available anywhere else, and enables you to take action on the

consumer event attributes that matter to you.

Fully Actionable

No two companies have the same level of interest in any one consumer. That’s why Jornaya Intelligence gives you

the ability to set custom rules and buying criteria within your account or campaign. With Jornaya Intelligence, you’re

able to optimize bids, define requirements, and even filter out clicks, calls, and leads that don’t match what your

business really needs.

Under the hood: Jornaya Pixel Fires

The Universal LeadiD

Jornaya issues a 36-character unique

identifier, called the Universal LeadiD,

each time a consumer interacts with a

website. We’re with the consumer at

every step of the funnel, witnessing

every interaction in a privacy-friendly

manner. If the consumer then visits and

takes actions on other web properties,

Jornaya connects all the dots.


Everywhere they go, consumers leave a digital footprint of their interests. These interactions happen millions

of times every day, yet understanding what someone really wants (how much, and when) remains elusive. With

Jornaya Predict, you understand the cumulative impact of every click, call, web form so that you can identify, and

prioritize, the consumers who are most likely to buy from you.

Business ApplicationsJornaya Predict unleashes the insights contained in your consumers’ behaviorson your site, across the web, and

in real-time. Using behaviorally-driven facts, Jornaya Predict scores the degree to which a consumer is in-market

and likely to buy from you, right now.

Optimize Bids

Solicit, or offer, the right bids at the right time based on the likelihood of a consumer to engage with

a particular brand.

Reduce Inefficient Spend

Adjust your media buying strategy and re-allocate the money previously spent on low-intentioned

consumers towards those who are most likely to convert.

Improve Internal Processes

Eliminate the guesswork by knowing who to dial, when to dial, and what reps to route each consumer to.

Create Premium Lead Categories

With Jornaya, lead publishers can categorize and tier the leads they sell by leveraging Jornaya Predict’s

scores as an indicator of quality.

Enhance Reporting and Tracking

Get an early read on the performance of your data sources in real-time or in batch. And many, many more!

JORNAYA PREDICT


Optimize Bids

Solicit, or offer, the right bids at the right time based on the likelihood of a consumer to engage with

a particular brand.

Reduce Inefficient Spend

Adjust your media buying strategy and re-allocate the money previously spent on low-intentioned

consumers towards those who are most likely to convert.

Improve Internal Processes

Eliminate the guesswork by knowing who to dial, when to dial, and what reps to route each consumer to.

Create Premium Lead Categories

With Jornaya, lead publishers can categorize and tier the leads they sell by leveraging Jornaya Predict’s

scores as an indicator of quality.

Enhance Reporting and Tracking

Get an early read on the performance of your data sources in real-time or in batch. And many, many more!

Traditional lead scoring models answered a one-dimensional question:

To what extent does this consumer “look” like my typical customer?

But in the digital world, actions speak louder than addresses, emails, and phone numbers. Jornaya Predict

leaps beyond the limitations of “look-alike” inputs and helps you identify “act-alikes” who are ready to do

business with you.

• On-Site Experience: the overall experience that the consumer had while on the lead form or

when he/she interacted with a brand.

• Consumer Journey: the path the consumer took to arrive at the current consumer event.

• Consumer Engagement: the quantity and quality of interactions shown by the consumer

throughout his/her entire journey.

• Lead Modality: the method by which lead was generated, i.e., web vs. call center generated leads.

• Competition: Indicates the existence and relevance of other parties that currently aim to convert

this consumer into a customer.

• In-Market Status: The extent to which the consumer has repeatedly shown interest in a specific

product or service.

• Device Characteristics: The characteristics of the device used to by the consumer while online,

i.e. mobile vs. desktop and browser type.

Key drivers of Jornaya Predict


If you’re in the business of dialing consumers, your luck is about to run out. Collectively,

consumers and plaintiffs’ attorneys file thousands of complaints each year under the Telephone

Consumer Protection Act (TCPA). Are you prepared? Are you protected? Do you have persuasive

evidence of our TCPA compliance?

For companies that use TCPA Guardian, the answers are yes.

Business ApplicationsThe TCPA prohibits companies from texing or auto-dialing mobile phones without the prior

express written consent of the consumer. Violations can cost up to $1,500 per call, and the

burden of proof is on everyone involved in the marketing chain, including you. TCPA Guardian

has you protected. Here’s how:

Look Before you Leap

TCPA Guardian is a first-party witness to every aspect of your TCPA compliance

program. It monitors the size, text, and overall visibility of your TCPA disclosure,

and the manner in which the consumer provides consent, helping you avoid non-

compliant leads before they put your business at risk.

Act with Confidence

Make proactive decisions according to the TCPA-related attributes of a consumer

event. TCPA Guardian enables you to adjust buying criteria, optimize bids, and

employ different means of contacting the consumer before you dial.

Prove the Compliance of Every Lead

You can’t always prevent lawsuit, but you can protect yourself in the event one

occurs. TCPA Guardian includes a Visual Playback of every consumer event, giving

your persuasive evidence of a TCPA consent that you can use in a court of law.

TCPA GUARDIAN


You’re Only Vulnerable if You Use an Autodialer

Think again; based on the latest interpretations of TCPA by the FCC, only a rotary phone would be safe from the

broad and sweeping definition of an automatic dialing system.

Damages Are Only Monetary

TCPA lawsuits don’t just damage your bottom line. They damage your brand’s reputation as well. When

consumers see that you’re being sued for allegedly texting or auto-dialing without permission, they’re less likely

to want to engage with your brand as a result.

It’s the Dialer’s Responsibility

With regard to TCPA, courts have held that responsibilities extend to everyone in the marketing chain that

touched a particular consumer. Even if you didn’t actually dial the record, you may be responsible for not

acquiring the consumer’s prior express written consent.

It Won’t Happen to me

TCPA lawsuits aren’t limited to any one particular industry. Chances are that lawyers are filling out your site forms

and looking closely at what you do with them. And because penalties can cost up $1,500 per call with no cap on

total damages, Class Actions are the preferred method for bringing a suit against alleged violators.

It’s Not My Responsibility because I’ve Indemnified Myself

With regard to TCPA, courts have held that responsibilities extend to everyone in the marketing chain that

touched a particular consumer (known as vicarious liability). Even if you didn’t actually generate the lead, you may

be responsible if you text or auto-dial a mobile number without prior express written consent.

What Consumer Sees / What You See

What Consumer Sees: Consumers see your web form exactly as you’ve designed and tested it. TCPA Guardian operates in the background by generating a unique ID for each consumer event and tracking how the consumer interacts with the form.

What You See: You see what the consumer saw—and did—on the web form, and can verify whether the information you received matched what the consumer actually entered. You can even render a visual playback of these interactions and have proof that the consumer provided prior express written consent to be texted or auto-dialed.


CustomersJornaya helps marketers identify engaged, in-market consumers while deepening their

understanding of the attributes that predict conversion success.


Success Stories

“The proof is in the data results. There’s a lot of power in what Jornaya is doing.”

GEORGE HURLEY - DIRECTOR OF MARKETING ANALYTICS

“Our customers have found that by associating with Jornaya, there is a fair amount of instilled trust in the relationship right out of the gate.”

CHRIS HARPER - PARNTNER AND COO

“We’ve always made a strong commitment to all of our clients that our leads are not only compliant, but high quality. By implementing Jornaya’s technology on our solar websites, we’re doubling down on that commitment.”

SILAS ELLMAN - EVP AND PARTNER

“The certainty that Jornaya brings has an impact on our team in believing that we’re going to be continuing to grow this business in a smart way.”

RUSTAM IRANI - SR. DIRECTOR OF MARKETING


©2016 Jornaya™ All Rights Reserved

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Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express written permission from Jornaya™.

©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

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Jornaya Overview

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