Jordan Sheckman PRODUCT RESEARCH. THE PRODUCT CURRENT TARGET AUDIENCE Median age: 35 80% of users...
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Transcript of Jordan Sheckman PRODUCT RESEARCH. THE PRODUCT CURRENT TARGET AUDIENCE Median age: 35 80% of users...
CURRENT TARGET AUDIENCE
• Median age: 35
• 80% of users 25-54
• Avg. 10-20 hrs. TV and movies a week
CONTACTING THE COMPANY
• Not actively targeting seniors
• KidZone
• TiVo on Mobile Phones
• TiVoToGo
NEW TARGET AUDIENCE
• Age 55+
• Retired (though not exclude working)
• Males and Females
• Avg. 10-20 hrs. TV per week
SURVEY OVERVIEW
• Age/Gender (avg. age = 59)
How comfortable are you operating your DVD player?
Very Uncomfortable
_____:_____:_____:_____:_____:_____:_____(1) (2) (3) (4) (5) (6) (7)
Very Comfortable
How comfortable are you operating your personal computer?
Very Uncomfortable
_____:_____:_____:_____:_____:_____:_____(1) (2) (3) (4) (5) (6) (7)
Very Comfortable
SURVEY OVERVIEW
• Own TiVo? (0/25) Used TiVo? (13/25)
How easy was the TiVo to use?
Very Difficult to Use
_____:_____:_____:_____:_____:_____:_____(1) (2) (3) (4) (5) (6) (7)
Very Easy to Use
How important is it to you to be able to watch television programs you enjoy whenever you want?
Not At All Important
_____:_____:_____:_____:_____:_____:_____(1) (2) (3) (4) (5) (6) (7)
Very Important