The Jordan Rules9 Rules to ensure a good user

experience

v1.0

Rule 9

Test and adapt

5 elements to test

Layout

Technology

Messaging

Interaction

Audio

Layout

button

buttonV.S.

Technology

V.S.

Messaging

Submit

V.S.Enter

Interaction

button

V.S.button

Interaction

button

V.S.button

Testing is a competencyIt’s important to follow best practices for testing.

If you follow a sound methodology, you’ll derive great insights; if you don’t, you’ll end up with misinterpreted insights.

Rule 8

Teach the user what he needs to

know

Direct and Indirect Teaching

Direct teaching: when you provide obvious instruction to the user.

Indirect teaching: when you allow the user to learn through trial and error.

Direct Teaching

Indirect Teaching

Your approach depends on your audience

Depending on who you expect to interact with your site, and the goals of your site; you’ll want to adapt your teaching approach to make the site easy to use and engaging.

Rule 7

Spend more time on IA and UX when using new technology

5 types of new ‘technology’New channel

New media

New platform

New technique

New Channel

or

New Media

or

New Platform

or

New Technique

or

Plan to spend more timeIt’s important to allow more time for all stages of a project that makes use of new technology.

Because UX planning and IA set the foundation for your project, it’s even more important to spend additional time in those areas.

Rule 6

Look at supporting visuals from a

psychological perspective

Where is your eye drawn?

Where is your eye drawn?

Supporting visuals should supportVisuals need to be on brand, interesting and relevant, but they also need to SUPPORT your message, and your goals.

If your visuals aren’t helping to guide the user to a goal, they’re being under-used.

Rule 5

Prioritize user flows over information

Many web designers look at each page separately and create a hierarchy of information for each page.

Creating a hierarchy for your user flows, looks at the objectives of the site and prioritizes information across the entire site.

By prioritizing your user flows, you’ll prioritize page content as a side-effect.

Rule 4

Write copy for skimming

6 Spiderman Movie Facts

James Franco originally auditioned for the role of Peter Parker, but director Sam Raimi decided to cast him as Harry Osborn instead.The hand sketching Peter Parker’s different costumes during the montage in the first “Spider-Man” movie in reality belongs to Infinite Crisis artist Phil Jimenez.Eliza Dushku, who co-starred with Kirsten Dunst in “Bring It On,” auditioned for the role of Mary Jane Watson and on the original “Spider-Man” DVD, during Tobey Maguire’s screen test, the actress reading Mary Jane’s lines was Dushku.The name of Peter’s landlord in “Spider-Man 2,” Mr. Ditkovitch, is a reference to Spider-Man co-creator Steve Ditko.The Spider-Man costumes cost upwards of $100,000 each to produce. Four of the valued costumes were stolen from the set of the original film and never recovered. Even a $25,000 reward for their recovery turned up no clues to the costumes’ whereabouts.Now a highly prized collectable, the original teaser poster for the first film featured the New York City skyline—including the World Trade Center—reflected in Spider-Man’s eye. Sony Pictures recalled all of the posters after the events of Sept. 11, 2001.

1.James Franco originally auditioned for the role of Peter Parker, but director Sam Raimi decided to cast him as Harry Osborn instead.

2.The hand sketching Peter Parker’s different costumes during the montage in the first “Spider-Man” movie in reality belongs to Infinite Crisis artist Phil Jimenez.

3.Eliza Dushku, who co-starred with Kirsten Dunst in “Bring It On,” auditioned for the role of Mary Jane Watson and on the original “Spider-Man” DVD, during Tobey Maguire’s screen test, the actress reading Mary Jane’s lines was Dushku.

4.The name of Peter’s landlord in “Spider-Man 2,” Mr. Ditkovitch, is a reference to Spider-Man co-creator Steve Ditko.

5.The Spider-Man costumes cost upwards of $100,000 each to produce. Four of the valued costumes were stolen from the set of the original film and never recovered. Even a $25,000 reward for their recovery turned up no clues to the costumes’ whereabouts.

6.Now a highly prized collectable, the original teaser poster for the first film featured the New York City skyline—including the World Trade Center—reflected in Spider-Man’s eye. Sony Pictures recalled all of the posters after the events of Sept. 11, 2001.

6 Spiderman Movie Facts

Rule 3

Set expectations

Sign-up

Sign-up

Name

Email

Phone Number

Address

Sign-up

Gender

Country

Credit Card #

Occupation

Sign-up

Upload Photo

Employer

Employer Contact

Marital Status

Where would you drop off?

Sign-up

Continue

Name

Email

Phone Number

Address

Continue

Gender

Country

Credit Card # (optional)

Occupation

Activate

Upload Photo (optional)

Employer

Employer Contact (optional)

Marital Status

What about now?

3 Steps

Step 1 Step 2 Step 3

What would you expect?Visuals need to be on brand, interesting and relevant, but they also need to SUPPORT your message, and your goals.

If your visuals aren’t helping to guide the user to a goal, they’re being under-used.

Rule 2

Help the user find what he’s looking for

*Note: Dedicated Presentation Required

FindabilityThere is enough information on best practices, and examples of findability to create a separate presentation.

In the interest of keeping this presentation to an hour; I’m not covering this rule completely.

How users find stuff

Users generally find things in one of two ways:

•Using a search tool•Browsing through links

links

searchtool

Using a Search Tool

The most important page to get ‘right’ for users who find stuff using a search tool is the SEARCH RESULTS PAGE (SRP, or SERP)

Browsing through links

Setting up the proper user flows is key for users who browse the site through links.

Rule 1

Help the user figure out what he’s looking for

*Note: Dedicated Presentation Required

What am I looking for?There are enough best practices, and examples of navigation hierarchy, types of navigation, and user flows to create a separate presentation.

In the interest of keeping this presentation to an hour; I’m not covering this rule completely.

Next Steps

I’m providing you with a checklist of the rules to use on your next project.

I’ll be back next Wednesday with a dedicated presentation on Rule 2; and then the following Wednesday with one

on Rule 1. - I’ll make those presentations available on SlideShare