Joo Li Su Year End Uni Portfolio
Transcript of Joo Li Su Year End Uni Portfolio
JOOLI SU
My name is Joo Li Su and I am a Communication Designer.
A freshly graduate looking for opportunities to utilize and hone her skills as an effective designer and problem solver while complying to the company’s goals and objectives. Through my studies as a communication designer, I navigate visual communication with in-depth research, analysis and history to find the right approach and solution.
A communication designer is the a story teller and creates experience for the audience.
Hello!
Contents
Publication Craft 4
Packaging Elixir Gin 6
Packaging Millieu 8
Promotional Item i-Tones 10
Packaging Gout 12
Publication Little Spines 14
Promotional Item Clue In 16
Promotional Item Self Promo 18
Publication Voir 20
Typography Fedra Family 22
Brand Identity Paper Box 24
Packaging Maison Madagor 26
Web Design Philosophy 28
4 PUBLICATION
CraftThis is a publication for Craft Victoria’s annual report. The simplicity reflect the exhibition space of Craft.
6
Elixir GinElixir Gin is a newly establish brand of gin that is catered for the upper class contemporary young professionals.
PACKAGING
8
MilleuBrief was to design a new boutique line of bathroom amenities for The Prince Hotel in St. Kilda. Incorporating the Art Deco style of the hotel on to the packaging of the products.
PACKAGING
10 PROMOTIONAL ITEM
i-TonesThis is a promotional item for the new range of papers called I-Tones by Raleigh Papers.
12
GoutGout is a range of food enhancer that incorporates both the sense of touch and taste onto it’s package.
PACKAGING
14 PUBLICATION
Little SpinesThis is a publication work done for the RMIT Creative Writing students for their yearly anthology.
16 PROMOTIONAL ITEM
Clued inThese are postcard sized flash cards on different topics in design. The design of each card reflects on the topic.
18 SELF PROMOTION
Self PromoA self promotional item for myself that would be sent to studios as a personal mark in the industry.
20
VoirVoir is a magazine market towards younger female audiences and talks about the Parisian lifestyle.
PUBLICATION
Voir
22 TYPOGRAPHY
Fedra FamilyThis is a typographic project to explore the Fedra typeface. It is a short publication on the characteristics of the different weights in the family.
24
Paper BoxPaper Box is a brand identity project for a food truck company specialising in Taiwanese street food.
BRAND IDENTITY
Paper Box
26
Maison MadagorMasison Madagor is brand of spice that originates for Morocco. The key elements of Moroccan style is used for a more authentic feel.
PACKAGING
28
PhilosophyThis is a web designing job for Officeworks Philosophy range. The brief was to redesign a new page for the range as well as a mobile version.
WEB DESIGN
New Arrivals All Product Collection GalleryCatagories
Philosophy Cloth Square Pen Cup RedPHFB5367RD
Personalise your working environment with this energy inspiring range of Philosophy 'Scarlet Red' desk accessories, stationery, filing and storage solutions.
Product Details
Brand: PhilosophyColour: RedQuantity: EachDimensions (WDH): 80 (W) X 80 (L) X 115 (H) MmWeight: 0.15Material: Cloth
Features
Dimensions: 80 (W) x 80 (L) x 115 (H) mmFits all styles of pens and office suppliesIdeal for Office, Home and School
Quantity $6.95Add to cart1
Collection > Red > Philosophy Cloth Square Cup Red
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Colour Option
New Arrivals All Product Collection GalleryCatagories
Philosophy Cloth Square Pen Cup Red
$6.95
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Catagories
Pencils
Pens
Journals & Notebooks
Storage
Case & Pouches
Files & Organizers
Accesories
Picture Frames
Gifts
Colours
Red
White
Black
Grey
Blue
Purple
Price Range
$0.50 $50
Red Collection
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Philosophy Cloth Document TrayPHFB5323BK
$11.95 Add to cart
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Black Collection
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