Get Seen Online

8 Top TipsGet Seen Online

Get Seen Online

Jonathan WhiteManaging DirectorDesire Marketing

Follow me @jonathanwhiteukFollow Desire Marketing @marketingdesire

Get Seen Online

The UK Facts

Small businesses

5.4m 125m 38m

66%53m

Live websites Social media accounts

Internet accounts

Access internet mobile

Get Seen Online

1

Mobile Friendly Website

Get Seen Online

1

93% adults own a mobile 61%

smart

Time online per month30 hrs – 42 mins

Get Seen Online

Mobile Friendly Website1 Is your site mobile friendly?Google & Facebook cares….. and so should you!

Get Seen Online

1

Get Seen Online

Mobile Friendly Websitewww.google.co.uk/webmasters/tools/mobile-friendly1

Free test

Get Seen Online

Conduct Free Test

1

Get Seen Online

2

SEO

Get Seen Online

Work carried out on your own website

Work carried out to ‘feed’ your website

Offsite SEOOnsite SEO

2

Get Seen Online

How To Get Seen Online2

Know Your Key Search Terms

Get Seen Online

https://adwords.google.com/KeywordPlanner

2

Get Seen Online

https://adwords.google.com/KeywordPlanner

2

Get Seen Online

2

https://keywordkeg.com/ubersuggest.html

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PEST CONTROL2

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Page Titles

Now you know yourkey search terms

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How To Get Seen Online2

Page titles

Get Seen Online

How To Get Seen Online2 Page titles

Get Seen Online

2

Most important factor for

website SEO

50 – 60characters

KeywordLocation

BrandEvery page

unique

Get Seen Online

Research key termsReview and

implement page titles

2

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3

Meta Description

s

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How To Get Seen Online3

Descriptions

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3

Descriptions

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Tell the story for higher number of

clicks

Max 165characters

Key terms will be

highlightedEvery page

unique

Get Seen Online

Review and rewrite descriptions

3

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4

WebsiteStructure

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On-Site SEO For Your Website

Get Seen Online

On-Site SEO For Your Website

Page titlesPage

descriptions

4

Get Seen Online

On-Site SEO For Your Website

Header tagsWhat is

important?H1 = 1

Breakdown the pageH2 – H3 –

H4

4

Get Seen Online

On-Site SEO For Your Website

Good structure for URLs –

www.Friendly URLs relevant to each page

4

Get Seen Online

On-Site SEO For Your Website

Quality content

Key terms

Tell the story

The benefits

4

Get Seen Online

On-Site SEO For Your Website

Images File name

ALT tagNo crawl without

oneSaved for the web

4

Get Seen Online

On-Site SEO For Your Website5 search results same

company

4

Get Seen Online

On-Site SEO For Your Website

Internal links

Help navigate website

Use contextual

linking

4

Get Seen Online

Check your website for key

improvements

4

Get Seen Online

5

NAPLocal

Citations

Get Seen Online

5

NAP

Name PhoneAddress

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NAP

Get Seen Online

5 Local Citations

Local listings

Increasing local

authority

Get Seen Online

5

Get Seen Online

Review Sites

Obtaining local reviews on Google, Bing, Yelp & Trip-

Advisor will increase authority and social proof

5

Get Seen Online

Check your NAPGet seen on local

citations

5

Get Seen Online

6

Building Links

Get Seen Online

Social media

Other sites

6

Get Seen Online

Other sites

Suppliertestimonial

s

Top tipsblogNews

6

Get Seen Online

News6

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“Recently trained 3

members of staff from

xxx on first aid’

Suppliertestimonial

s

6

Get Seen Online

Social media

Your www on all social media profiles

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Generate a link plan and implement

6

Get Seen Online

7

Blogging

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Content Publishing

The more content published = More credibility More trust More links Higher authority levels Better search positioning More visits More enquiries More sales

7

Get Seen Online

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Get Seen Online

7

Get Seen Online

7Local SEO

Posts

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Create and publish blogs on your site

and other sites

7

Get Seen Online

8

Social MediaAudiences

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73% of UK adults use social media

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Target Your Audience

Get your content seen by the most relevant audience!

Audiences8

B2BLocationIndustryBusiness

SizeJob Title

Job FunctionSkills

B2CLocationGender

AgeInterests

Life EventsHousehold

Income

Get Seen Online

Social Media AdvertisingMale and female

30 miles from garage

Job titles that require a van

8

Get Seen Online

Social Media AdvertisingFemale

10 miles from Wymondham

Like gardening / garden design

Lives in a detached House

Household income +£35,000

8

Get Seen Online

Social Media AdvertisingMale and female

15 Miles from hotel

Engaged for 3 and 6 months

8

Get Seen Online

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Get Seen Online

8Your Data

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Social Media Advertising8Retargeting

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8

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8Targe

t

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Social Media AdvertisingLondon

IT DirectorsProgramme Directors

+25 FTE

8

Get Seen Online

Define your audiences for every product and service

8

Get Seen Online

Plan Try Review

Get Seen Online

STAND 444Mobile: 07842 118105Office: 01603 516562jonathan@desiremarketing.co.uk