Jonathan Southall

3Com Corp. – UK Public Sector Advertising Campaign

Overview: Advertising and online campaign targeting Public Sector IT decision makers through GovernmentITMagazine an online activities.Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency and 3Com’s PR Manager to develop and deliver the completed campaign.

Four-page spread. First of three articles in GovernmentIT magazine.

Jonathan Southall

3Com Corp. – UK Public Sector Advertising Campaign (continued)

Example email and web site pages.

Jonathan Southall

Overview: Channel sales support tools and resourcesResponsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency to develop and deliver the completed campaign.

Poster

3Com Corp. – Switch to 3Com Channel Marketing Campaign

Email and landing page

Jonathan Southall

Identity Guidelines

Image gallery

3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)

Example trade advertisement

Jonathan Southall

3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)

Tent Card

Partner Resource CD

Product Cheat Sheet

Jonathan Southall

Ingram Micro – Microsoft Vista Launch

Overview: Campaign to support the launch of Microsoft Vista.Responsibilities: Overall management of the campaign – securing budget from vendors, managing content collection, copy writing and scheduling email communications. Worked with the agency to deliver the completed campaign.

PC Retail magazine wrap

Example of Direct Mail

Microsite

Jonathan Southall

Ingram Micro – Networking Initiative Publication

Overview: Quarterly IMNS publication.

Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication.

Jonathan Southall

Ingram Micro Networking Services – Networking Deals Insert

Overview: Insert distributed via Ingram Micro publications and Microscopemagazine.Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication.

Jonathan Southall

Psion Sales Support Pack

Overview: Sales support pack for use by partners – distribution, resellers and retailers.Responsibilities: Overall management of the publication –design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication.

Jonathan Southall

Psion Gold Support Service Bulletin

Overview: End user publication sent to all Psion gold members.

Responsibilities: Overall management of the publication –design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication.

Example pages

Jonathan Southall

Nokia Accreditation Programme

Channel Recruitment Advertisement

Overview: Programme created by Hugh Symons and Nokia to deliver mobile data training and recognition to resellers

Responsibilities: Design, layout, copy and production and overall management of marketing execution and collateral distribution

Window Sticker

Certificate

Accreditation Book

Jonathan Southall

Responsibilities: Design, layout, copy and overall management of marketing execution and collateral distribution

Hugh Symons Mobile Data Branding Campaign

Product Catalogue

Example of Channel Advertisement

Example of Direct Mail

Jonathan Southall

TDK Awareness/Recruitment Campaign – ‘Spy’ Campaign

Overview: TDK had purchased GreyCell, a data card vendor and wanted to increase awareness of their brand and portfolio and compete directly against Psion Dacom

A budget of £20,000 was secured from TDK and the campaign comprised of a direct mail awareness campaign with both internal and external incentive programmes.

Responsibilities: Concept, design, layout, art directed and copy, and overall management of marketing execution and collateral distribution

Example mailer

Example mobile data ‘surveillance’ pictures

Jonathan Southall

Early Advertising and Concepts

First Advertisement:Hugh Symons Mobile Dataand Motorola. Channel advert.

Event Advertisement:Hugh Symons Mobile Dataand sponsoring vendors. Channel advert.

Awareness Advertisement:Hugh Symons Mobile Data. Channel advert.

Responsibilities: Creative, design, layout, copy and production and overall management of marketing execution and collateral distribution

Concept Advertisement:Hugh Symons Mobile Dataand Palm. End user advert.