Jonathan Akwue - Social Media '09 (a mashup* event)
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Transcript of Jonathan Akwue - Social Media '09 (a mashup* event)
![Page 1: Jonathan Akwue - Social Media '09 (a mashup* event)](https://reader038.fdocuments.us/reader038/viewer/2022110302/546ff932af79599f0a8b46ee/html5/thumbnails/1.jpg)
Social Media in GovernmentJonathan Akwue
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. Parts of the UK Government actually ‘get’ Social Media
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. Using social media to deliver services to parents…
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. The traditional way of finding help…
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. …but the world has changed
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So we launched an Innovation Fund…
So we launched an Innovation Fund…
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…with some familiar names…with some familiar names
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…and some new ones
…and some new ones
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2.4 million parents reached2.4 million parents reached
74% had never accessed parent support before
74% had never accessed parent support before
Did it work?
72% of Dad’s were new users
72% of Dad’s were new users
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Not everything worked…Not everything worked…
The pilot SMS services did not prove to be popular with parents
The pilot SMS services did not prove to be popular with parents
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…but we’re learning all the time
…but we’re learning all the time
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…using old and new media…using old and new media
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Syndicating content to the places where parents go
Syndicating content to the places where parents go
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. Any Questions?