Joint ventures
-
Upload
nataliaandreaquiroga -
Category
Documents
-
view
550 -
download
0
Transcript of Joint ventures
An example is New United Motor
Manufacturing, Inc. (NUMMI), a Joint
Venture between Toyota and GM. Toyota
needed direct access to the U.S.
market, while GM benefited from the
technology, management expertise, and
quality standards of its Japanese
partner.
l25srIYkC&pg=PA226&lpg=PA226&dq=Part+5+Chapter+10+Global+Market+Development+Strategies+from+
Fundamentals+of+International+Business&source=bl&ots=nlSRUaC4bp&sig=PGvWzSTwMZ83QuLdKPc8D
MdVGCM&hl=es&sa=X&ei=69NbUKqfLoHa8ASTwYDADQ&ved=0CB0Q6AEwAA#v=onepage&q=Part%205
%20Chapter%2010%20Global%20Market%20Development%20Strategies%20from%20Fundamentals%20of
%20International%20Business&f=false
http://plataforma.unibague.edu.co/pluginfile.php/5796/mod_scorm/content/1/docu
ments/Chapter%208%20Entering%20the%20international%20marketing.pdf
http://books.google.com.co/books?id=_X-