JOINT ITU AND IEC WORKSHOP ON RIGHTS

INFORMATION INTEROPERABILITY (RII)

Dr. Giacomo MazzoneHead of Institutional Relations at DG office

Geneva, Switzerland , February 13th 2015

THE BROADCASTERS’

VIEWPOINT

WHY WE HAVE ACCEPTED THIS INVITATION ?

1. Because Rights Management is crucial for EBU as for every broadcasting organization in the world

SOME FACTS:•SINCE THE TRANSITION TO DIGITAL OCCURRED BROADCASTERS ARE

TRANSMITTING AN ENORMOUS QUANTITY OF PROGRAMMES. FOR INSTANCE

IN ITALY RAI , EBU FOUNDING MEMBER, NOW RUNS 15 TV CHANNELS AND 10

RADIO CHANNELS H24 7/7.

•EACH OF THE ITEMS CARRIED BY THESE CHANNELS, INVOLVES A CERTAIN

NUMBER OF IPR RELATED OPERATIONS, SUCH AS : DETAILED LIST AND

REMUNERATION OF THE AUTHORS AND OF ANCILLARY RIGHTS, NUMBER OF

REMAINING PASSAGES, TERRITORIES AND LANGUAGES AUTHORIZED, ETC

SOME FACTS : FOLLOWS:•WITH THE EVOLUTION FROM LINEAR TO NON LINEAR BROADCASTING AND

INTO THE ON-LINE/INTERNET WORLD, THIS COMPLEXITY INCREASED

EXPONENTIALLY.

•THE INFORMATION THAT BEFORE WHERE LIMITED BY NATIONAL

BOUNDARIES NOW HAVE TO BE INTEGRATED WITH INFORMATION ABOUT

ALL THE LICENSED TERRITORIES AND LANGUAGES, WITH INFORMATION ON

THE OWNER OF THESE RIGHTS/OWNERSHIP PER EACH COUNTRY THAT

COULD BE POTENTIALLY REACHED

•TODAY IN RAI’S ARCHIVES THERE ARE 75 MILLIONS OF RECORDS (VIDEO,

AUDIO, PAPERS, …) IN A MULTIPLICITY OF FORMATS. AND THIS NUMBER

INCREASE EVERY YEAR AT A SPEEDY PACE AND THE IPR RELATED INFO

CHANGE NEAR EVERY DAY

2. EBU and other broadcasting unions of the world in the past welcomed and supported various DRM systems

BUT:NONE OF THE PREVIOUS SYSTEMS RESISTED TO THE REALITY CHECK

NO AGREEMENT WAS REACHED AMONG THE VARIOUS STAKEHOLDERS AT

THE TABLE OF NEGOTIATIONS BECAUSE OF CONFLICTING INTERESTS:

•PRODUCERS AND SOCIETY OF AUTHORS ARE READY TO LIMIT

CIRCULATION AND ACCESS IN ORDER TO BETTER ENSURE REMUNERATION

OF THEIR WORKS

•BROADCASTERS (THAT ARE ALSO PRODUCERS OF SOME OF THEIR

PROGRAMMING SCHEDULE) WANT TO MAXIMIZE THE DISTRIBUTION OF

THEIR MATERIAL AND THE ACCESS OF THE VIEWERS

•MANUFACTURERS BASICALLY WANT TO HAVE A MINIMUM OF LIMITATION

AND RESTRICTION IN ORDER TO PRODUCE DEVICES THAT COULD BE SOLD

EVERYWHERE

3. As a consequence of the many mistakes of the past EBU is not working on any particular solution on DRM

NEVERTHELESS WE KNOW THAT THE NEED STILL EXIST, EVEN MORE THAN BEFORE, AND THAT A REAL SOLUTION OF THIS ISSUE WILL BE MORE THAN WELCOMED BY MANY STAKEHOLDERS EVERYWHERE

4. And the same occur in the rest of the world: None of the broadcasting unions today is recommending any

DRM solution to its members.

5. EBU is monitoring constantly all work in progress around the world on DRM, especially in its main interest area , such as the news, where we follow the work done

at IPTC or at the ODRL (open digital right language)

6. EBU and other broadcasting unions of the world are ready to cooperate with all the other stakeholders on DRM

BUT AT A CERTAIN NUMBER OF CONDITIONS:1.THE FUTURE DRM SYSTEM HAS TO BE TRULY INTEROPERABLE AND NOT

PROPRIETARY OR INDULGENT WITH APPROPRIATION BY ANY SIDE

2.HAS TO KEEP IN ACCOUNT ALL NEEDS, INCLUDING THOSE NEGLECTED IN

THE PAST (SUCH AS CITIZENS RIGHT TO ACCESS, FAIR USE, PRIVACY..)

3.HAS TO BE EASY TO USE AT ALL LEVEL

4.HAS TO BE CHEAP IN IMPLEMENTATION AND MAINTENANCE

5.HAS TO BE ABLE TO DEAL NOT ANY MORE WITH MILLIONS OF DATA BUT

WITH BILLIONS OF DATA, ADAPTED TO THE INTERNET WORLD

MISTAKES FROM THE PAST CANNOT BE REPEATED, BECAUSE

REPUTATION IS MORE CRUCIAL THAN EVER IN THE MEDIA FIELD.

EBU RELEVANT DOCUMENTS:20030520 EBU MEMORANDUM ON DRM20060325 EBU-POSITION-EN_ART 82 EU TREATYIP DIGITAL RIGHTS MANAGEMENT

Intervention by Dr. Giacomo MazzoneHead of Institutional Relations - DG officeAt the Joint ITU and IEC workshop on Rights information Interoperability (RII)

Geneva, Switzerland , February 13th 2015

THE BROADCASTERS’ VIEWPOINT:

END – THANK YOU