Join Us!in Making Business Responsible

Johan RoosPresident

Copenhagen Business School

CBS Responsibility Day1 September 2009Copenhagen Business School

Milton Friedman, 1970 SumantraGhoshal, 2005

• ”Morality, or ethics, is inseparable from human intentionality”

• “The Business of Business is Business”

Do you trust…

• Ordinary man in the street: 52%• Business Leader:26%

Do we have a trust problem?

WHAT ABOUT YOU?

•Massive increase in plagiarism

•The copy-pastegeneration

•Business students cheat most

“I think the recent coroporate scandals point to the need for character in our business schools. If the driver at the helm is un-ethical, so shall the crew be.” —Comments of an MBA student at a large U.S. university

WHAT’S THE SOLUTION?

11

“How to Fix Business Schools” debate

THE MBA OATH:

As a manager, my purpose is to serve the greater good ...

http://mbaoath.org/take-the-oath

• 6 Principles (purpose, values, method, research, partnership, dialogue)

• 246 signatories to date since launch in 2007

• Committed to sharing information on progress every 18 months

WHAT DO

WE DO?

1. Pioneers in embedding PRME. Now reviewing everything we do through this lense

2. We adjust our teaching efforts. Massive and targeted – for everybody and the specialist.

3. Broad base – broad perspective