JOIN THE FAMILY

Become a partner of the premier innovative leader in the sports and entertainment industry, the HEAT Group. Working together we will design unique and innovative programs to amplify your

brand and achieve your business goals.

A partnership with the Miami HEAT and the AmericanAirlines Arena gives you direct access to the most passionate

consumers in South Florida and the number one fans in the NBA.

ESTABLISHED 1988

3 NBA CHAMPIONSHIPS

5 CONFERENCE TITLES

12 DIVISON TITLES

19 PLAYOFF APPEARANCES

LEADER OFF THE COURT

► 3rd Largest Social Media Following in the NBA

► Top 10 in NBA Websites for Aggregate Traffic (Page Views, Unique Visitors, Video Streams)

► 2nd in the NBA in Total Tickets Sold for 2015-16 Season

► #2 Among NBA Teams in Hispanic Attendance

► 5th Highest Local TV Broadcast Rating in the NBA

► 5-Time NBA Retailer of the Year

rEvolution Study - 2016 100% of Corporate Partners recommend a partnership with the HEAT. Primary Reason: The customer service provided by the Account Services teams.

THE NBA ► Largest international fan base (712.3M Interested)

► Interest in basketball continues to grow at a faster pace (16%) than any other sport

(Baseball = 10%, Soccer = 9%)

► NBA has the youngest audience (45% of viewers are under 35 years old)

► Most diverse fan base (60% non-white, which is 3x more than MLB and NCAA Football/Basketball, 15x more than NHL and NASCAR, and 6x more than PGA)

“This is truly a model franchise. Not just in the NBA, but in all of professional sports. It’s about management at the end of the day… and they are the best. It’s not just about winning championships (and they do that too), but they are consistently good – they run a great organization – they are a fixture in the community. I can’t say enough about them… a Commissioner’s dream is to have an organization like this.”

► NBA GameTime App had 7.4M downloads globally this past season

► NBA – First professional sports league on social media, with more than one billion likes and followers globally across all league, team, and player platforms; the largest following of any sport

► 2015 Sports Business Awards – Adam Silver was name Sports Executive of the Year

► NBA Commissioner Adam Silver on the HEAT’s leadership group:

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FemalMale

WHO IS HEAT NATION?

AVERAGE AGE OF ADULT HEAT FAN IS 42 (40 FOR ATTENDEES)

45% FEMALE 55% MALE

13% AFRICAN-AMERICAN

19% CAUCASIAN 69% HISPANIC

23% BROWARD

61% MIAMI-DADE

9% OTHER

7% WEST PALM BEACH

4% OTHER

4.12 MILLION PEOPLE IDENTIFY THE HEAT HAS THEIR FAVORITE TEAM

SOCIAL MEDIA FOLLOWING

16,200,000+ ► Facebook Followers

3,480,000+ ► Twitter Followers

2,700,000+ ► Instagram Followers

The HEAT have the 3rd largest social media following across the NBA.

22+ Million Social Media Followers

STATE OF THE HEAT 2015-2016

250+

GAMES

#1

FAN BASE

1.6

MILLION

HEAT Fans in South Florida

In South Florida by more than 468,000

Consecutive sold out home games

2nd

IN NBA

For total tickets sold

95%

RENEWAL RATE

Season Ticket Holders

75,000

AVG. HH

Viewership for Local Broadcast

games (5th highest in the NBA)

19,740

AVG ATTENDANCE

Tied for 3rd highest across the NBA

32.8M HEAT Fans Worldwide

28% of all HEAT fans

are in North America

9% of all HEAT fans

are in Europe

0.1% of all HEAT fans are

in the Middle East

60% of all HEAT fans

are in Asia- Pacific

3% of all HEAT fans are

in South America

4th Most Popular

NBA Team

GLOBAL REACH

SOURCE: REPUCOM INTL

DOWNTOWN MIAMI Located in the center of booming Downtown Miami and the Entertainment District, the AmericanAirlines Arena hosts 80+ non-basketball events each year, including

A-list concerts, family shows, sporting events, National Conferences, and more.

OUR PRESENCE IN

The HEAT Group has always been committed to making AmericanAirlines Arena the premier sports and entertainment venue in South Florida, adding state-of-the-art technology and

investing in cutting edge renovations and additions over its 16-year history.

#1 RANKED VENUE

IN FLORIDA FOR

TICKET SALES

► #5 in the United States

► 18,000 Concert Capacity

► 120+ Events Per Year

► 1.7 Million Average Annual Attendance

► 63% Hispanic, 24% Caucasian, 11% African-American, 2% Other

GREEN LEADER In 2014, The AmericanAirlines Arena was identified as the first Sports & Entertainment Facility to Achieve LEED Gold Recertification. In 2009, the Arena became one of the first Arenas in the US to receive LEED Certification. LEED is U.S. Green Building Council’s leading rating system for designing, constructing and operating the world’s greenest, most energy-efficient, and highest performing buildings.

BRAND AMPLIFICATION STUDY

► Partnership with the HEAT significantly increases the likelihood a product will stand out and be noticed. ► Sponsorship with the HEAT has a positive impact on the perceived likeability of a brand. ► HEAT marks and logos increase the effectiveness of a partner’s perceived involvement in the community. ► Brands featuring HEAT IP are more relevant to consumers. ► Heat IP offers partners a point of differentiation over competitors. ► Partnership with the HEAT increases the trust consumers will place in a partner’s brands. ► Sponsorship with the HEAT has a significant impact on consumers’ likelihood to recommend and consider a partner’s products and services.

A measure of how a sponsorship or third-party logo changes the perceptions and attitudes that consumers hold about your brand and how inclusion of these logos improves the effectiveness of your existing marketing tactics. AMPLIFICATION

Inclusion of HEAT marks and logos improves the effectiveness of a partner’s advertising spend by 27%

31% Lift 34% Lift

53% Lift

22% Lift 31% Lift 31% Lift

39% Lift 33% Lift

GrabAttention

Likeability Community Involvement SomeoneLike Me

BrandDifferentiation

Trustworthiness BrandAdvocacy

Impact on Consideration

Based on a study by SRi, completed in April 2015

SPONSORSHIP IMPACT STUDY During the 2015-16 season, the HEAT teamed up with Navigate, an industry leader in sponsorship research and evaluation, to conduct a study designed to gauge the impact of long term, high spend HEAT partners. Results from the survey showed a positive lift across all metrics. Miami Heat fans are more likely to be influenced by the sponsorship than non-fans, demonstrated by the large lifts seen among fans over non-fans in the brand metrics (Brand Impact, Purchase Influence, and Good Fit). Aware fans score higher than unaware fans in the purchase funnel metrics (Consideration, Purchase Intent and Likelihood to Recommend), indicating that the sponsorship successfully influences fans to consider HEAT partners once they become aware.

FAN VS NON-FAN LIFT (%) AWARE VS UNAWARE FAN LIFT (%)

12 17 17

32

46

36

44

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PARTNERSHIP IMPACT

LOYALTY

ACTION

Sponsorship Stirs Action – After seeing a sponsorship while watching a game on TV, HEAT Fans are more likely than the average sports fan to…

HEAT Fans are loyal to partners of the team.

► 62% more likely than the average sports fan to be “very” loyal towards a brand that sponsors their team.

► 73% of fans are “very” or “somewhat” loyal towards a brand that sponsors their team.

► 54% Go to the Partner’s Website ► 71% Research the Brand ► 36% Buy the Brand ► 55% Talk about the Brand to Friends/Family ► 70% Connect with the Brand on Social Media ► 64% Tweet about the Brand ► 63% Post about the Brand on Facebook

PARTNERSHIP IMPACT

CONSIDERATION

AWARENESS

After watching a game on TV, HEAT Fans are 30% more likely than the average sports fan to recall seeing sponsorship. After

attending a game in person, HEAT fans are 25% more likely than the average sports fan to recall seeing sponsorship.

When a company partners with the HEAT, HEAT fans are 59% more likely than the average sports fan to be “very likely” to

consider the brand’s product. 80% of HEAT fans are “very” or “somewhat likely” to consider the brand’s product.

CREATING CUSTOM

PARTNERSHIPS HEAT Group Partnerships offer solutions to amplify partner brands, drive revenue and retention, and increase customer loyalty. Every single partnership is customized to help achieve partner goals. We will work together to design unique and innovative programs that highlight your brand and achieve your business objectives.

PARTNERSHIP RIGHTS

& ACTIVATION

► Rights to use the HEAT logo and marks in “local market” advertising and marketing programs (local market is defined as a 150-mile radius around downtown Miami per NBA regulations)

► Rights to use AmericanAirlines Arena logo and marks in local, national and/or global advertising and marketing programs

Partnering with the Miami HEAT provides use of the following promotional assets:

Partnership elements can include, but aren’t limited to:

► Permanent & Digital Signage

► Internet & Mobile Advertising

► Promotions & Appearances

► Community Initiatives

► Customized Retail Activation

► Arena Activation

► Social Media

► Print & Radio Broadcasts

► Hospitality Programs

BRAND AMPLIFICATION AmericanAirlines Arena boasts numerous visual touchpoints on property in the form of digital and static signage.

► Courtside Rotational Package ► 360 LED Fascia and Ring ► Permanent or Static Branding or Signage ► Apron Branding ► Pole Pad Branding ► Scoreboard Features ► HEATV Replay Wipes ► Corner Stat Boards ► Miami Media Mesh (3,400 square foot exterior digital marquis) ► Concourse Messaging

IN-ARENA ACTIVATION AmericanAirlines Arena offers many activation opportunities on the property and in-game. Partners can leverage these platforms to share, show, sell, and socialize with HEAT fans.

► Entitlement Areas ► Cup Holder Inserts ► Concourse Displays/Kiosks ► Exterior Displays ► Egress Sampling ► Premium Items ► In-Game Promotions ► Print (Tipoff Magazine, Yearbook, etc…)

DRIVING SALES HEAT Appearances and retail promotions are great tools for driving traffic and supporting existing promotions.

► Retail Promotions

► Talent Appearances ► HEAT Players ► HEAT Legends/Coaching Staff ► HEAT Mascot, Burnie ► HEAT Dancers

DIGITAL ACTIVATION HEAT.com is in the Top 5 in the NBA for aggregate traffic, including total page views, unique visitors, video streams and time spent online.

As the digital space evolves and becomes increasingly relevant, the HEAT Group continues to provide value across digital properties. A newly designed website, broad social audience, and constantly evolving digital strategy provide new opportunities constantly for partner engagement.

Opportunities Include:

HEAT.COM

► Banner Advertisements ► Features & Promotions ► Page Sponsorships ► Pre-Roll Video

E-NEWSLETTER

► LIVE!WIRE ► Premium

DIGITAL ACTIVATION

► Over 22 Million Social Media Followers ► 3RD Largest Social Media following in the NBA SOCIAL MEDIA

THE NEW MIAMI HEAT

MOBILE APP

27% located within 75 miles of AmericanAirlines Arena 73% are outside the Market

► New app launched October 2015 ► Registered App Users:

► App sessions (during the regular season): 1,771,356 ► Content, Promotion, and Branding Opportunities throughout the Mobile App

► Banner Ads ► Native Ads ► Features & Promotions

RADIO

► English and Spanish Radio

► :30 and :60 Commercials

► Live Mentions

► Billboards

► Special Features

CREATING

LOYALTY

Whether you’re entertaining potential clients or rewarding employees, we offer customized ticket plans

and packages to meet your needs. The HEAT offer a number of hospitality programs for all types of outings.

SUITE NIGHTS

SEASON TICKETS

UNIQUE EXPERIENCES

HYDE LOUNGE

COMMUNITY

The Miami HEAT are active leaders in the South Florida Community hosting approximately 40 community events

throughout a season.

Partner with us to make a difference and give back.

For more information contact Corporate Partnerships Marketing at 786-777-4212 or email cmaragno@HEAT.com