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Transcript of Join t Ventures[1]
1. INTRODUCTION
A joint venture (often abbreviated JV) is an entity formed between two or more parties
to undertake economic activity together. The parties agree to create a new entity by both
contributing equity, and they then share in the revenues, expenses, and control of the
enterprise. The venture can be for one specific project only, or a continuing business
relationship such as the Fuji Xerox joint venture. This is in contrast to a strategic alliance,
which involves no equity stake by the participants, and is a much less rigid arrangement.1
The phrase generally refers to the purpose of the entity and not to a type of entity.
Therefore, a joint venture may be a corporation, limited liability company, partnership or
other legal structure, depending on a number of considerations such as tax and tort
liability.
Joint ventures are not uncommon in the oil and gas industry, and are often cooperations
between a local and foreign company (about 3/4 are international). A joint venture is
often seen as a very viable business alternative in this sector, as the companies can
complement their skill sets while it offers the foreign company a geographic presence.
Studies show a failure rate of 30-61%, and that 60% failed to start or faded away within 5
years. (Osborn, 2003) It is also known that joint ventures in low-developed countries
show a greater instability, and that JVs involving government partners have higher
incidence of failure (private firms seem to be better equipped to supply key skills,
marketing networks etc.) Furthermore, JVs have shown to fail miserably under highly
volatile demand and rapid changes in product technology.[citation needed]
Some countries, such as the People's Republic of China and to some extent India, require
foreign companies to form joint ventures with domestic firms in order to enter a market.
1.1 BROKERS
In addition, joint ventures are practiced by a joint venture broker, who are people that
often put together the two parties that participate in a joint venture. A joint venture broker
then often make a percentage of the profit that is made from the deal between the two
parties.1 http://en.wikipedia.org/wiki/Joint_venture
1
1.2 REASONS FOR FORMING A JOINT VENTURE
Internal reasons
1. Build on company's strengths
2. Spreading costs and risks
3. Improving access to financial resources
4. Economies of scale and advantages of size
5. Access to new technologies and customers
6. Access to innovative managerial practices
Competitive goals
1. Influencing structural evolution of the industry
2. Pre-empting competition
3. Defensive response to blurring industry boundaries
4. Creation of stronger competitive units
5. Speed to market
6. Improved agility
Strategic goals
1. Synergies
2. Transfer of technology/skills
3. Diversification
1.3 REASONS FOR DISSOLVING A JOINT VENTURE
1. Aims of original venture met
2. Aims of original venture not met
3. Either or both parties develop new goals
4. Either or both parties no longer agree with joint venture aims
5. Time agreed for joint venture has expired
6. Legal or financial issues
2
7. Evolving market conditions mean that joint venture is no longer appropriate or
relevant
1.4 EXAMPLES
AutoAlliance International (Ford + Mazda)
Brewers Retail Inc. (Inbev, Molson Coors + Sapporo Breweries)
CW Television Network (CBS Corporation + Warner Bros.)
Bank DnB NORD (DnB NOR + NORD/LB)
Dow Corning (Dow Chemical Company + Corning Incorporated)
Fujitsu Siemens Computers (Fujitsu + Siemens AG)
GlobalFoundries (AMD + Advanced Technology Investment Co. (ATIC))
Huawei Symantec (Huawei + Symantec)
Hulu (NBC Universal + Fox Entertainment Group + ABC, Inc.)
INTO University Partnerships specialises in creating JVs with British universities
LG.Philips Components (LG + Philips)
MSNBC (Microsoft + NBC Universal)
Nokia Siemens Networks (Nokia + Siemens AG)
NUMMI (General Motors + Toyota)
Penske Truck Leasing (GE + Penske)
PetroAlam (Royal Dutch Shell + Vegas Oil and Gas + GDF Suez)
Prime Time Entertainment Network from the Prime Time Consortium (Warner
Bros. + the Chris-Craft group of independent stations.)
Shell-Mex and BP (Royal Dutch Shell + British Petroleum, 1931-1975)
Sony BMG Music Entertainment (Sony Music Entertainment [part of Sony] +
Bertelsmann Music Group [part of Bertelsmann])
Sony Ericsson (Sony + Ericsson)
Strategic Alliance (Northwest Airlines + KLM)
The Balfour Beatty Skanska, construction contractors (Balfour Beatty + Skanska)
The Baseball Network (ABC, NBC, + Major League Baseball)
Tata DoCoMo (Tata Teleservices + NTT DoCoMo)
TNK-BP (BP + TNK (Tyumen Oil Co.))
TriStar Pictures (Columbia Pictures, HBO, + CBS)
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United Launch Alliance (ULA) (Boeing + Lockheed Martin)
Uninor (Telenor + Unitech Group)
Verizon Wireless (Verizon Communications + Vodafone)
Virgin Mobile India (Virgin Group + Tata Teleservices)
The XFL (NBC + World Wrestling Entertainment)
NBC Universal (NBC [part of General Electric] + Vivendi Universal
Entertainment [part of Vivendi])
Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited.
Canara Bank + HSBC + Oriental Bank of Commerce
In a joint venture, two or more "parent" companies agree to share capital, technology,
human resources, risks and rewards in a formation of a new entity under shared control.
1.5 IMPORTANT FACTORS TO BE CONSIDERED BEFORE A
JOINT VENTURE IS FORMED 2
screening of prospective partners
joint development of a detailed business plan and shortlisting a set of prospective
partners based on their contribution to developing a business plan
due diligence - checking the credentials of the other party ("trust and verify" -
trust the information you receive from from the prospective partner, but it's good
business practice to verify the facts through interviews with third parties)
development of an exit strategy and terms of dissolution of the joint venture
most appropriate structure (e.g. most joint ventures involving fast growing
companies are structured as strategic corporate partnerships)
availability of appreciated or depreciated property being contributed to the joint
venture; by misunderstanding the significance of appreciated property, companies
can fundamentally weaken the economics of the deal for themselves and their
partners.
special allocations of income, gain, loss or deduction to be made among the
partners
2 http://www.1000ventures.com/business_guide/jv_main.html4
compensation to the members that provide services
1.6 HUMAN RESOURCES (HR) ACTION STEPS TO PREPARE FOR
A SUCCESSFUL JOINT VENTURES
Business Strategy. Begin with a sound, well-articulated strategy.
Before moving forward, determine and explain why you wish to enter into a joint
venture, why you have chosen your partner(s), and what you hope to achieve.
Define involvement (managerial, capital, etc) of the parent companies and how
long the JV will last.
Put in place strategies to define governance, accountability, decision-making
process, and conflict- and issue-resolution procedures. Ensure buy-in and
participation at the highest level. Consider outcomes: what could cause you to
terminate the joint venture, and what is the preferred exit strategy.
Human Resources (HR) Strategy. Develop HR strategies that align and support
the goals of the JV: develop a distinct identity and culture for the new
organization; communicate aggressively to employees; and establish distinct
career paths, management, and a means of return for employees transferred to the
JV. Create compensation, incentive, and retention programs tied to the success of
the JV. Maintain open communication between the HR departments of the parents
and the JV.
Leadership. Define a process for leadership selection that's seen as fair and
credible, and name top-tier leadership as soon as possible. Look for key indicators
of leadership potentials such as behavior, past experience, and measurable
outputs.
Communication. To engage and motivate your employees, communication
should be frequent and used to create a common vision, establish a connection
with leadership, explain the new rules, support the individual transition process,
aid in retention, and ultimately, define the new organization in terms of "We"
instead of an "It" or "They". Share as much information as you can, and never
sugar-coat or make false promises.
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Talent. Make the identification, retention, and motivation of the key talent a top
priority. As times of uncertainty can lead to defections, take strong counter-
measures to prevent them. Paying close attention to the specific skills, knowledge,
and behavior that will be required to achieve the new organization's business
objectives, identify the key players in both the parent companies who will be
needed during the transition to a joint venture organization and beyond. Be aware
of which employees are most at risk for recruitment by other organizations and
collect data on the causes and costs or turnover that might influence which
employees to target and which retention practices to implement. Conduct
employee research to help the new organization determine what matters to
employees and can serve as the foundation for all programs and incentives.
1.7 ADVANTAGES AND DISADVANTAGES
Advantages:
Provide companies with the opportunity to gain new capacity and expertise.
Allow companies to enter related businesses or new geographic markets or gain new
technological knowledge.
Access to greater resources, including specialised staff and technology.
Sharing risks with a venture partner.
Joint ventures can be flexible. For example, a joint venture can have a limited life
span and only cover part of what you do, thus limiting both your commitment and the
business' exposure.
In the era of divestiture and consolidation, JV’s offer a creative way for companies to
exit from non-core businesses.
Companies can gradually separate a business from the rest of the organisation, and
eventually, sell it to the other parent company. Roughly 80% of all joint ventures end
in a sale by one partner to the other.
Disadvantages:
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It takes time and effort to build the right relationship and partnering with another
business can be challenging. Problems are likely to arise if:
The objectives of the venture are not 100 per cent clear and communicated to
everyone involved.
There is an imbalance in levels of expertise, investment or assets brought into the
venture by the different partners.
Different cultures and management styles result in poor integration and co-operation.
The partners don't provide enough leadership and support in the early stages.
Success in a joint venture depends on thorough research and analysis of the
objectives.
Not considering the benefits of all the stake holders especially the persons who are
displaced for big manufacturing concerns.
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2. JOINT VENTURES IN INDIA
Foreign investment for development has become a matter of necessity for most growing
economies in the world. India is no different. An emerging market implies a market
which is deregulated and has conditions favourable to foreign investment. Although India
falls within this category, the term, "emerging market" has not been legally defined. In
several industrial sectors, the Government of India has felt that the best way forward is to
permit foreign investment. In 1991, the Indian Government amended the New Industrial
Policy, whereby many industrial sectors, hithertofore closed, were opened up for
investment. Since then, the Government has not looked back, and presently in many areas
foreign corporations are allowed to incorporate wholly (100%) owned subsidiaries
("WOS") in India. Furthermore, the Indian capital markets have also been liberalised.
Today, foreign institutional investors ("FIIs") operate in the Indian stock markets,
providing a variety of services.
A joint venture is generally understood as technical and financial collaboration either in
the form of greenfield projects, take-overs or alliances with existing companies/ In India,
no legal definition as such has been given to joint ventures. However, the Government of
India and its agencies prescribe certain guidelines, which distinguish joint ventures from
other entities. Indian joint ventures usually comprise two or more individuals/companies,
one of whom may be non-resident, who come together to form an Indian private/public
limited company, holding agreed portions of its share capital. A joint venture agreement,
primarily provides for the manner in which the shareholders of the joint venture company
may transfer or dispose of their shares. It is also commonly referred to as a shareholders
agreement."
2.1 PRE-FORMATION CONSIDERATIONS
The key pre-formation considerations can be summarised as under:
The industry in which investment is being made
In certain areas such as telecommunications, drugs & pharmaceuticals, hotel & tourism,
or advertising foreign investment up to 50%, 51% and/or 74% in the equity of a joint
8
venture company is permitted without Reserve Banc of India (RBI) approval. However,
should the foreign investor seek to subscribe to more than 74% of the total equity in a
joint venture company or establish a WOS, permission has to be obtained either from the
Foreign Investment Promotion Board ("FIPB") or the Secretariat of Industrial Approvals
("SIA") depending upon the quantum of investment. Applications for large investments
and WOSs are entertained only by the FIPB. Moreover, in case of FIIs, aggregate
portfolio investments in the share capital of Indian companies is permitted to the extent of
24% of the issued and paid-up capital of the company. However, an Indian company may
permit a FII to purchase up to 30% of its share capital by passing a special resolution
(resolution required to be passed by shareholders having 75% shares with voting rights in
the company)/"
It should be highlighted that the aforesaid is applicable to foreign companies and
individuals only. Should the investment be made by non-resident Indians (Indian citizens
living abroad or persons of Indian origin living abroad and having foreign nationality),
the investments laws are more relaxed. Since the focus of this paper is to describe joint
ventures in India involving foreign companies and/or foreigners, investment laws relating
to NRIs have not been discussed.
Control in the joint venture company
Under the Companies Act, 1956, ("CosAct") a company can carry on activities by
passing either of two resolutions, special resolutions and ordinary resolutions. Ordinary
resolutions can be passed by shareholders having 50.01% (rounded of to 51%) shares
with voting rights in the company, whereas special resolutions can be passed only by
shareholders having 75% shares with voting rights in the company. A special resolution
is inter alia required to amend the Memorandum and Articles of Association of a
company, to issue further shares through a rights issue, to give loans or guarantees to
other companies, etc. 51% majority ensures control of the day to day working of the
company. Therefore, much depends on the level of control the foreign investor seeks.
Normally, Indian joint ventures have a 51%-49% equity break-up between the foreign
and Indian partners, respectively.
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Indian partner's ability to invest
The investments (cash or otherwise) being made by the parties are also relevant.
Generally, foreign companies are the main investors in joint ventures. Therefore, they
seek higher equity percentages. However, larger Indian companies, who are in a position
to make substantial investments, often seek quid pro quos. "Who brings what to the
table," decides the equity ratio in many cases.
Tax considerations
In many instances, companies route their investments into an Indian joint venture
company through an offshore destination. India has double taxation avoidance
agreements ("DTAAs") with many countries. Many US companies route their
investments through the Mauritius islands, because the Indo-Mauritius DTAA has
reduced withholding tax rates applicable to capital gains, technical service fees earned in
India, etc. Cyprus is another offshore destination gaining popularity.
How do you protect confidential information at the negotiation stage?
In order to protect sensitive business information from being divulged to others,
confidentiality and non-disclosure agreements are entered into, prior to commencing
negotiations. Indian courts enforce these agreements and grant injunctions on adequate
proof of breach or proposed breach being adduced. However, due to systemic delays,
suits for damages take a fairly long time to reach hearing. Therefore, although an
injunction may be granted urgently, a decree awarding damages to the injured party may
take some time.
2.2 FORMATION OF A JOINT VENTURE
India has inherited the English common law system. Under this system, unlike the civil
law system, contracts are detailed. Shareholders' agreements and the articles of
association (bylaws) of the joint venture company form the basis of the joint venture. The
10
shareholders agreement prescribes share transfer restrictions, if any, which are then
incorporated into the articles of association of the joint venture company.
In India, joint ventures can exist in the form of companies, partnerships or joint working
agreements. The various companies that may be incorporated in India are as follows:
1. Companies limited by shares
2. Case Limited by Guarantee
3. Companies having unlimited liability
Companies limited by shares are of two types - public and private. As regards companies
limited by shares, members are liable only to the extent of the unpaid amount on their
shares, if any. In a company limited by guarantee, the liability is limited to the amount
pledged, being the contribution to be paid in case of winding-up of the company. In
companies with unlimited liability, the liability of each member is unlimited. The most
common form of joint ventures are Indian public or private companies, wherein share
capital is issued to the joint venture partners. In this way, the risk of members is limited
to the extent of the unpaid amount on their shares.
The next step is to decide whether to have a public or a private company. Unless money
is sought to be raised from the public, joint venture partners do not incorporate public
companies.iv
In India, partnerships are defined under section 4 of the Indian Partnership Act, as
agreements to enter into a partnership business so as to share profits and to conduct such
business for one or on behalf of all. Partnerships do not have any limitations on liability
of the respective partners. Thus, the risk associated with this form of business is very
high, and is not advocated for any type of joint venture.
Joint working agreements are either customer or market oriented depending upon the
needs of the partners. In joint working agreements, the domestic partner manufactures
those components which are cost effective while the joint venture partner imports into
India those components which are not cost effective to manufacture. The final product is
11
a result of the melange. In case of joint working agreements, there may not be a complete
transfer of technology. Technology transfer may proceed gradually in steps. There is no
payment of lump sum fee or royalty to the foreign company. There is a gradual sharing of
revenue between the parties.
Due to the limited liability advantages, most parties to a joint venture in India go in for
legal entity, i.e., a public or private company.
Foreign companies not wanting to tie up with an Indian partner, may establish liaison,
branch or project offices, or WOS. Indian law does not recognise the American limited
liability companies and limited liability partnerships.
Indian law affords parties to a joint venture agreement a high level of flexibility, and so
long as a joint venture agreement is not contrary to public policy, it will be enforceable.
In order to make the joint venture agreement valid in law, the requirements prescribed by
the Indian Contract Actv and the CosAct need to be met. Some of the important criteria to
be fulfilled are:
a) Offer and acceptance,
b) Consideration,
c) The intention to form a company, and
d) Signature of the parties
Other important provisions in joint venture agreement are:
a) Constitution of the board of directors,
b) Termination clause,
c) The binding nature of the agreement,
d) Share transfer provisions,
e) Dilution clause, and
f) Dispute resolution clause
12
For the joint venture agreement to be enforceable, parties have to pay a particular amount
by way of stamp duty on the joint venture agreement" Joint venture agreements have to
be registered either with the RBI or the SIA, depending on which authority gives
clearance for the project. No registration is required under the Indian Registration Act,
unless the joint venture agreement deals with transfer of immovable property rights.
There is no bar on the appointment of a trustee or nominee to hold shares on behalf of a
foreign shareholder in the joint venture company. Sections 153, 153-A, 153-B and 187-
Bvii of the CosAct deal with trustees and their functioning. Section 49(2)of the CosAct
deals with appointment of nominee shareholders.
2.3 DIVISION OF POWER
Under Indian law, it is possible to reach a perfect balance of power between the joint
venture partners. Everything depends on the control sought to be exercised by the
partners and capital being infused in the joint venture. Naturally, a joint venture partner
bringing in proprietary technology or capital will seek control.
The articles of association, incorporating the key provisions of shareholders agreement,
provide for control of the joint venture company. The exercise of control is done at two
levels:
1. Board of directors
2. Shareholders
The shareholders agreement prescribes the number of directors on the board, the quorum
for board meetings and general meetings, the day to day management of the company,
procedure to be followed on the death or bankruptcy of a joint venture partner, etc. In
order to prevent deadlocks, the chairman of the board of directors can be given a casting
vote in case of equality of votes on the board. Foreign companies usually retain the right
to appoint the chairman per meeting of the board. If for some reason this does not work,
13
deadlocks can be solved by resorting to alternate dispute resolution such as conciliation
and/or arbitration.
Under Indian law, companies can perform various acts by passing resolutions (special or
ordinary) as prescribed in the CosAct. As provided above, if a shareholder has 51%
majority on the board and in the joint venture company, he can pass ordinary resolutions
binding on the company. Most promoters strive for 75% equity which gives them full
power to perform all activities.
In case of bankruptcy of one of the partners, joint venture agreements commonly provide
that the agreement may be terminated. On death of a partner, devolution of shares in a
particular manner or termination are the two options.
In ordinary circumstances, the joint venture is run by the board of directors upon whom
powers are delegated by the articles of association.
2.4 DIVISION OF PROCEEDS
Except for section 205 of the CosAct, which provides for distribution of dividend, there is
no codified law in India, which regulates the division of proceeds. Restrictions on profit
sharing or payment of dividends are included in the shareholders agreement. Once
Government of India permission is granted to the foreign investor to invest in an Indian
joint venture company, the foreign investor can repatriate both, the principal as well as
dividend or other income without any restrictions. Currently, dividends in India are not
taxable in the hands of the shareholders. The company has to pay tax @ 12.5% (plus
surcharge and education cess) on the dividend to be distributed to the shareholders.
A sample clause in this regard is as follows:
The Board of Directors shall have the right to determine the issuance of dividends, except
that:
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(i) No dividends shall be paid during the first two (2) years of this Agreement; and
(ii) Dividends will be paid only if the return on equity for the preceding fiscal year was
fifteen percent (15%) or greater. Such dividends will be limited to ten percent (10%) of
after tax profit for the preceding fiscal year.
2.5 TRANSFER OF SHARES
There are no statutory rules to be followed as regards transfer of shares. The transfer
conditions depend upon the joint venture agreement. However, to effect a transfer the
shareholders must execute a share transfer form and furnish it along with the original
share certificate to the company. It should be pointed out that under section 111 of the
CosAct, a company has the power to refuse the registration of transfer of shares. Each
refusal must be accompanied with specific reasons. Appeal against such refusals lie to the
Company Law Board. This provision is often used for blocking share transfers.
Therefore, care must be taken to contract out of this provision or to provide for detailed
restrictions in the shareholders agreement, to be copied in the articles of association,
verbatim.
A sample clause is as follows:
If X and/or Y desire to sell/transfer all or any part of their shares in the new company,
they shall first offer such shares to the other, if only one of them seeks to sell/transfer
their shares. In the event that neither wants to buy the shares offered by the other within
20 days of the offer being made or both want to sell simultaneously, they shall offer the
shares to Z. In the event that Z does not want to buy the shares within 20 days of the offer
being made to him, they shall offer the shares to a third party.
If Z desires to sell or transfer all or any part of his shares in the new company, he shall
first offer such shares to X and Y in proportion to their shareholding in the company.
15
If X and/or Y decline to accept such a first offer in whole or in part, within 30 days from
the making of the offer, then Z may offer the shares thus declined to his family
members/relatives or other third parties at the same price.
The price for sale/transfer of shares will be arrived at by valuing the shares. The
valuation of the shares will be done by an independent valuer to be appointed by the
Board of Directors of the new company.
An offer for transfer of shares provided in this Article shall be made in writing setting
forth the number of shares to be transferred, time of transfer, price of the shares as
determined by the valuer, and other conditions, if any.
In case of termination of this Agreement, any party desirous of continuing the company
independently has an option to purchase the shares owned by the other party within 5
days from the date of notice of termination or otherwise, at a price to be calculated in
accordance the relevant paragraph stated above.
The context of this clause shall be incorporated in the Articles of Association of the new
company to the extent that law permits.
Any sale/transfer between/or to X and Y will be subject if applicable, to such terms,
conditions and price as approved by the Government of India/Reserve Bank ofIndia.
One can make out from this sample clause that no new member can be introduced into
the company without the permission of the other partners. The articles may also provide
for an absolute prohibition to transfer shares to other parties, which is very common in
case of private companies.
In order to prevent a major shareholder from leaving immediately, the
shareholders agreement can provide for a lock-in period.
A sample clause is as follows:
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Restriction Against Transfer. None of the parties shall transfer or otherwise dispose of
[as defined in Section 16(c)] all or any Shares [other than to an affiliate {as defined in
Section 16(d)}] during the first four (4) years of the term of this Agreement. Thereafter,
none of the parties shall transfer or otherwise dispose of all or any Shares without the
written consent of 75% of the outstanding Shares of the Corporation, except as otherwise
expressly provided in Section 2.
A perusal of this clause shows us that a time period may be specified, only on completion
whereof a joint venture partner can sell and transfer his/her shares.
2.6 REGULATORY RESTRICTIONS/APPROVALS
All joint venture proposals not falling within the Reserve Bank of India's automatic route
require approval of the Reserve Bank of India, the FIPB or the concerned industry
ministry, depending upon the quantum and nature of foreign investment. There is no way
in which regulatory restrictions can be avoided.
Having acted for several companies from industrialised jurisdictions, it is imperative to
make a good written proposal of the project to be followed up with oral presentations.
The FIPB can be complicated. If all else fails, the speed money approach may be
attempted.
Permissions granted by RBI and FIPB are valid for two years. Every six months, a
statement is required to be submitted to the SIA as regards the status of the project and
the amount of money invested. If the parties fail to take steps as per the permission letter,
the permission may not be renewed on expiry of the two year period.
Usually, joint venture partners cannot enter into activities competing with the joint
venture. Shareholders agreements contain specific provisions in this regard. Non-compete
provisions can be validly enforced even after a member leaves the joint venture so long
as they are reasonable and not against public policy.
17
A sample clause is as follows:
During the term of this agreement, neither party shall have any ownership interest (of
record or beneficial) in or have any interest as an employee, salesman, consultant, officer
or director in, or otherwise aid or assist in any manner, any person or company or firm
that engages in Goa in a business which is similar to that undertaken by the parties in
this agreement.
During the term of this agreement and for a period of two years thereafter, no party shall
solicit or assist any other Person to solicit any business (other than for the new company)
from any present or past customer of the new company; or request or advise any present
or future customer of the new company or any of its Affiliates, to withdraw, curtail or
cancel its business dealings with the new company or any of its Affiliates; or commit any
other act or assist others to commit any other act which might injure the business of the
new company or any of its Affiliates.
During the term of this agreement and for a period of two years thereafter, no party shall
directly or indirectly (i) solicit or encourage any employee of the new company or any of
its Affiliates to leave the employ of any such entity or (ii) hire any employee who has left
the employment of the new company or any of its Affiliates if such hiring is to occur
within one year after the termination of such employee's employment with the new
company or any such Affiliate.
During the term of this agreement, no party shall directly or indirectly solicit or
encourage any consultant then under contract with the new company or any of its
Affiliates to cease work with such entity.
If any party breaches, or threatens to commit a breach of, any of the Restricted
Covenants, the parties shall have the following rights and remedies, each of which rights
and remedies shall be in addition to, and not in lieu of, any other rights and remedies
available to the parties under law or in equity:
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(a) The right and remedy to have the Restrictive Covenants specifically enforced by
any court having equity jurisdiction, all without the need to post a bond or any other
security or to prove any amount of actual damage or that money damages would not
provide an adequate remedy, it being acknowledged and agreed that any such breach or
threatened breach will cause irreparable injury to the new company and that monetary
damages will not provide adequate remedy to the new company; and
(b) The right and remedy to require such party (i) to account for and pay over to the
new company all compensation, profits, monies, accruals, increments or other benefits
derived or received by such Former Venturer or any associated party deriving such
benefits as a result of any such breach of Restrictive Covenants; and (ii) to indemnify the
new company and/or its nominees against any other losses, damages (including special
and consequential damages), costs and expenses, including actual attorneys' fees and
court costs, which may be incurred by them and which result from or arise out of any
such breach or threatened breach of the Restrictive Covenants.
If any court determines that any of the Restrictive Covenants, or any part thereof, is
invalid or unenforceable, the remainder of the Restrictive Covenants shall not thereby be
affected and shall be given full effect, without regard to the invalid portions. If any court
determines that any of the Restrictive Covenants, or any part thereof, is unenforceable
because of the duration of such provision or the area covered thereby, such court shall
have the power to reduce the duration or area of such provision and, in its reduced form,
such provision shall then be enforceable and shall be enforced. Each party hereby waives
any and all right to attack the validity of the Restrictive Covenants on the grounds of the
breadth of their geographic scope or the length of their term.
Indian law is very strict as regards restrictions on an individual employee from obtaining
similar employment on expiry of the term of the contract. Such a clause cannot be
enforced. However, parties normally insert most restrictions, even though some may be
held invalid at a later stage.
Termination provisions are generally included in the shareholders agreement. India is
moving along at a healthy pace in its reforms process and is unlikely to expropriate
industries already liberalised. Therefore, it is unlikely that the Government will terminate
a joint venture unless there is a breach in the conditions stipulated by the Government.
19
The Monopolies and Restrictive Trade Practices Act deals with anti-trust matters and
unfair trade practices. Normally, it comes into play when exclusive distribution
agreements are being entered into or when goods are required to be sold subject to certain
conditions. In addition, it prescribes certain practices as unfair trade practices.
2.7 TAX AND SUBSIDIES
Joint venture companies do not per se get advantageous tax treatment. However, the
Indian Income Tax Act gives certain benefits to industries set up as 100% export oriented
units, or in export processing zones. In addition, infrastructure industries in the areas of
power, telecommunications, ports, etc., get tax breaks and rebates. Persons investing in
the bonds of such companies do not pay tax on the interest received.
Small scale industries, i.e., industries entailing an investment upto Rs. 10,000,000 (US$
222,222), get direct and indirect tax benefits.
As regards subsidies, the Government does offer the same to industries set up in
backward or rural areas by way of actual cash disbursements, reduced rates for land, etc.
2.8 CONFLICTS AND TERMINATION OF A JOINT VENTURE
Most joint venture agreements contain clauses prescribing a course of action in case the
joint venture fails. Alternate dispute resolution is resorted to on a regular basis.
Conciliation/arbitration is common. Arbitration can be conducted outside
India under ICC or other rules. However, RBI and FIPB provide that Indian law must
govern the shareholders agreement, where prior approval is required. Therefore,
litigation, if any, or enforcement of a foreign award are to be conducted under Indian law
in Indian courts. If necessary, courts grant stay orders to prevent the opposite party from
disposing of assets of the joint venture company, including intellectual property rights.
Anton pillerviii injunctions are also given by Indian courts.
A sample clause is as follows:
Arbitration
(i) Any controversy between the parties involving this Agreement shall, on the
written request of one party served on the other, be submitted to arbitration, and
20
such arbitration shall comply with and be governed by the commercial arbitration
rules of the American Arbitration Association in effect on the date of this
Agreement. Each party hereby irrevocably agrees that service of process,
summons, notice or other communications relating to the arbitration procedure
shall be deemed served and accepted by the other party if forwarded in
accordance with Section 16(a). The demand for arbitration shall in no event be
made after the date when institution of legal or equitable proceedings on such
claim, dispute or other matter in question would be barred by the applicable
contractual, or other, statute of limitations. The arbitration shall be conducted by
three (3) arbitrators familiar with legal issues, to be selected by the parties. If the
parties cannot agree on the three within ten (10) days of the service of the notice
to arbitrate, then each Shareholder shall select one arbitrator. The arbitrators
shall base the decision on the laws of India as reflected in statutes, cases and
regulatory law. The procedural laws of the State of Georgia should be used in
conducting the arbitral proceeding.
(ii) Unless modified by the arbitrators in their discretion, the arbitration shall
proceed upon the following schedule; (i) within ten (10) days from the service of
the notice of the demandfor arbitration, the parties shall select the arbitrators;
(ii) within ten (10) days after selection of the arbitrators, the parties shall conduct
apre-arbitration conference at which the pre-arbitration discovery andpre-
arbitration motions shall be scheduled and any other necessary pre-arbitration
procedural matters decided; (iii) all discovery shall be completed within twenty
(20) days following the pre-arbitration conference; (iv) all pre-arbitration motions shall
be filed and briefed so that they may be heard no later than fifteen (15) days following
the discovery cut-off; (v) the arbitration shall be scheduled to commence no later than ten
(10) days after the decision on allpre-arbitration motions, but in any event no later than
three (3) months following the service of the demand for arbitration; and (vi) the
arbitrators shall agree to hear the claim on successive days and shall render the written
decision within fifteen (15) days following the submission of the matter.
(iii) Any monetary award of an arbitrator shall include interest at the rate of ten percent
(10%) per annum, which interest shall accrue from and after the thirtieth (30th) day after
the initial claim is made until the date the award is paid to the prevailing party. The
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award rendered by the arbitrator shall be final and binding upon the parties
andjudgement may be entered in any court having jurisdiction thereof in accordance with
applicable law. The losing party shall bear the fees of its and the prevailing party's
attorneys, expense of witnesses and all other expenses connected with the presentation of
the case. The costs of the arbitration, including the cost of the record or transcripts
thereof, if any, administrative fees, and all other fees involved, shall be borne by the
losing party, unless the arbitrator otherwise directs.
(iv) All arbitrations conducted under this Agreement shall be held in Atlanta, Georgia.
All judicial proceedings to enforce any of the provisions of this Agreement shall take
place in Mumbai, India. Each party hereby irrevocably waives, to the fullest extent
permitted by law, any objection which it may now or hereafter have to the laying of venue
of the arbitration or any action or proceeding arising out of or relating to this Agreement
on the ground offorum non coveniens.
In case one partner wants to opt out of the joint venture, it is common to give the other
partners the option to buy the stake of the first partner at a price to be fixed after
valuation of the shares of the joint venture company.
Conclusion
In conclusion, listed hereunder are the various modes in which a foreign company can do
business in India.
A liaison office can be set up in India. In this way, a foreigner can get a feel of the Indian
markets. The actual business is done from the country of incorporation of the parent.
A branch office can be set up in India. A branch has adverse tax consequences (i.e. 40%
income tax plus surcharge at 2.5% and education cess at 2%) and is not the most
preferred option. However, in areas where joint ventures are not permitted, a branch
office is the best solution.
If only one project is being performed in India, the foreign company may consider setting
up a project office.
A joint venture company can be set up if the foreign participant wants to
collaborate with an Indian partner.
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Otherwise, a WOS can be set up.
India is virtually a tax haven for those wishing to set up a manufacturing and export base
in India. Therefore, 100% export oriented units either in the form of a WOS or a joint
venture should be given due consideration.
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3. EXAMPLESIndia has emerged on the global business map and global giants are eager to enter India.
In their rush to enter India, global companies are entering into a slew of joint ventures
and strategic alliances. While some of these ventures are driven by government
regulations, most are driven by their need to lower risks. In my previous article, I had
mentioned that JV offers a lower risk option to enter newer markets for Indian companies
venturing abroad. The same hold true for foreign firms entering Indian markets.
Wal-Mart-Bharti Enterprises, Inc.
If you're a business owner or entrepreneur who wants to find a way to increase sales and
enter new business arenas, a joint venture is a great way to break into new horizons. An
entrepreneur with savvy business acumen can research, find, and negotiate a JV deal with
another business that can help achieve new business goals. And a few lessons from the
world's largest retailer, Wal-Mart, may be helpful in finding creative JVs that will help
expand your business.
How Wal-Mart Entered India with a JV
In 2009, Wal-Mart started doing business in India for the first time. However, the Indian
Wal-Mart is not the typical Wal-Mart retail superstores you see in most every small,
medium, and large city in America. Rather, the retail giant formed a joint venture in 2006
with Bharti Enterprises, Inc., one of India's leading business groups.
For the last three years, they have found a way to do business in India that complies with
the strict government foreign-business investment restrictions and does not compete with
domestic retailers. Rather than be an everyday retail store, the new Indian Wal-Mart is a
wholesale business catering to the specific needs of vegetable vendors, hospitals,
restaurants, and hotels, operating under the name BestPrice Modern Wholesale.
Wal-Mart is a world leader in consumer marketing and product logistics. Even you can
take lessons from Wal-Mart's India presence. Here's how:
Find The Right JV Partner
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First, Wal-Mart had to find a retail leader in India with a good reputation. Through their
combined efforts, Wal-Mart and Bharti Enterprises were able to form a working business
entity.
Your efforts to find the best JV partner with a high reputation for quality and service are
vital. If your goal is to enter new markets and larger market segments, a JV with another
reputable business can aid your efforts to succeed quickly and more efficiently.
Jostle Your Paradigm
Wal-Mart is known worldwide for its large retail stores with low prices on popular
consumer products. However, that paradigm would not work in India due to strict
government non-competing laws on foreign businesses. Therefore, a new wholesale
business paradigm was designed to help Wal-Mart play into the non-retail sector of
India's business economy.
Your JV entity and structure may need to change the way it normally does business. If
you're a retailer, you may need to work wholesale only. If you provide consumer
services, you may need to change to a business-to-business format for your JV to
succeed. Stay open to business paradigm changes.
Beat Competition Through Stealth
Of course, India is familiar with the Wal-Mart name, and it has a large controversy as a
foreign business trying to steal customers from local retailers. Thus, along with changing
to wholesale business, they changed their name to BestPrice Modern Wholesale.
If you are looking to beat competition, you and your JV partner can work under a new
business name and entity that can succeed at penetrating a higher market share. Of
course, this requires market research and marketing strategies so make sure to carefully
evaluate this decision.
Your next JV may be the right formula to thrust your business into new heights. With the
right JV partner and strategies, you can find ways to make your business work in new
areas that were previously impenetrable.
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Tata Motors & Fiat: The JV will manufacture cars from Tata & Fiat stables. Tata
Motors will also buy diesel engines for it cars from Fiat, while Fiat will distribute Tata
cars in Europe.
Mahindra & Renault: This JV is the market entry strategy for Renault. The JV will
manufacture Renault’s Logan cars in India. Renault will gain market knowledge - while
Mahindra’s will learn how to make good cars, and leverage its dealership network to
additional profits.
Tata-AIG: This JV was created to take advantage of the new government regulations on
private insurance companies. Private insurance companies need foreign collaboration for
technical know how. While the current regulations prevent foreign insurance companies
setting up a green field venture in India. Similarly other JV in this field are: ICICI
Lombard, ICICI Prudential, Bajaj- Allianze etc.
SUCCESSFUL CROSS BORDER JOINT VENTURES.
Indo Zambia Bank Limited, in Lusaka, Zambia.
The Government of India contributed its share of 60% in the joint venture through its
three largest public sector banks viz: Bank of Baroda, Bank of India and Central Bank of
India, each contributing 20% to the share capital of the Bank, apart from seconding senior
personnel from their banks. The Government of Republic of Zambia contributed the
remaining 40% shares initially through Zambia Industrial and Mining Corporation
(ZIMCO) which was subsequently transferred to Ministry of Finance and Planning,
Government of Zambia.
In an intensively competitive banking industry, Indo-Zambia Bank Ltd is proud to have
made several significant contributions to the Zambian economy. Consistent with its
founding principles and mission the bank is truly acting as a catalyst for the economic
development of Zambia. The bank has designed innovative schemes and products that
cater to the requirements of all sections of the Zambian economy/society whether it is
Agriculture, Mining, Tourism, Trade, Manufacturing, SME, Real Estate etc.
26
Starting as a single branch bank in 1984, the bank has come a long way and has now
twelve branches. The Bank is well represented at all the major business centres in
Zambia. The bank is also planning to open more branches in future. The bank has
attained a well deserved place in the banking industry in Zambia, and has become a
household name as `The Bank You Can Trust’. The bank has formulated transparent,
progressive business oriented policies that are not only customer friendly, but also
comply with the tenets of good corporate governance. This has helped the bank to emerge
as a “professionally run Institution”
The bank is a shining example of a successful joint venture that has emerged out of the
friendly ties between the two Republics of Zambia and India.
NOT SO SUCCESSFUL CROSS BORDER VENTURES
Mahindra-Renault joint venture
In a joint venture between the two companies, 51 per cent of the stake is held by
Mahindra and Mahindra while the rest of 49 per cent is being held by French car maker
Renault. But their first car Logan was a failure because of technical reasons as well as
stiff competition from other makers. So this is the example of a not so successful joint
venture
FAILED JOINT VENTURES
Chinese consumer electronics, IT and telecom products major TCL Corporation –
Baron international in Mumbai
Loss of 40 cr.
Reason without understanding the market and local aspirations.
TOP TEN JOINT VENTURES
10. A chain of "Bhaskar-RaoBins" ice cream stores all over the country, in collaboration
with Baskin Robins.
9. Kraft will make "PARAMESAN CHEESE" at Madras, in collaboration with
27
Parameswaran & Co.
8. Kentucky Fried Chicken will open its chain of Indian version, to be named,
"KARNATAKI FLY-ED CHICKEN" and will be headquartered at Bangalore.
7. Pizza Hut will open a chain, in the back alleys of all cities, its version, to be
named:"PICHHE HUT". Headquarters: Kanpur. PICHHE = means back-alleys for the
uneducated 6
. McDonalds will open its fast food restaurants to be named: "McDosalu". Hqs.
Hyderabad. Main menu: Idli and Dosa.
5. Mr. Submarine will name its restaurants as "Mr. SUBRAMANI", to be headquartered
at Madras.
4. Red Carpets colored with biodegradable (hence environmentally friendly) red PAAN.
Juice extracts will enjoy duty-free status in US.
3. Dallas Cowboys will own a new franchise: Dilli's COW-BHAIS, to teach Indians how
to play Football.... with hands.
2. Duty-free import of Ambassador cars into USA, as long as they are not used outside of
Demolition Derby.
1. Internal Revenue Service will provide technology transfer of its Tax System software
to Indian Income Tax Dept and to be named: "UNCLE SHYAM".
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4. RECENT JOINT VENTURES
RUSSIA OFFERS INDIA JOINT VENTURES FOR URANIUM
MINING
Russia has offered India to set up joint ventures for uranium mining on its territory and
third countries as well as nuclear fuel facilities in the two nations, according to state
corporation Rosatom.
"We have offered the Indians participation in the uranium mining projects in the Russian
Federation and thirds countries. The controlling stake in the joint projects must remain
with Rosatom and the partners could get up to 49 percent share in the projects inside
Russia," Rosatom spokesman Sergei Novikov was quoted as saying by RIA Novosti.
He said the talks on the joint projects were held by Rosatom CEO Sergei Kiriyenko in
New Delhi with the Uranium Corporation of India Ltd.(UCIL) during the 16th session of
Indo-Russian Inter-Governmental Commission last week.
Rosatom spokesman said that in Elkon project in Russia's South Yakutia, the Indian stake
would be less than 49 percent as there were already some foreign stakeholders.
He, however, did not identify them.
During Prime Minister Vladimir Putin's India visit in March earlier this year, Kiriyenko
had offered UCIL stake in Elkon project and setting up nuclear fuel JVs in Russia and
India.
AGUSTAWESTLAND SETS UP INDIAN JOINT VENTURE
Italian helicopter firm AgustaWestland has signed to create a joint venture with India's
Tata Sons to build a final assembly line in India, the Italian firm announced Feb. 16.
The deal envisages assembly work being undertaken on the line on AgustaWestland's
AW119 helicopter for the worldwide market, with a production rate of 30 a year and the 29
first aircraft potentially ready for delivery in 2011.
AgustaWestland is proposing the AW119 for the Indian military Reconnaissance and
Surveillance Helicopter program.
In a separate deal, AgustaWestland announced that the Bangladesh Navy had ordered two
AW109 Power maritime helicopters for missions including search and rescue, economic
zone protection, surface surveillance and maritime security.
The aircraft will be delivered in 2011 and will be able to operate from the frigate BNS
Bangabandhu.
Fellow Italian firm Fincantieri announced Feb. 12 that it had launched in Italy the first of
two fleet tankers ordered by the Indian Navy, with delivery scheduled by the end of the
year. The 27,500-ton, 20-knot tankers are 175 meters long, 25 meters wide and 19 meters
high, and will carry up to 250 crew and passengers as well as helicopters.
VODAFONE OKAY WITH ESSAR IPO OF INDIAN JOINT
VENTURE STAKE
British telecoms firm Vodafone said on Sunday it had not blocked Essar from conducting
an initial public offer (IPO) of the latter's stake in Vodafone Essar, the country's third-
largest telecoms company by subscribers.
"We have no objection if Essar wishes to go for an IPO of its stake in Vodafone Essar,"
the British company said in a statement.
Vodafone and Essar have locked horns in recent days over the Indian group's move to
merge a firm that owns an indirect 11% in their mobile joint venture with another Essar
group firm, India Securities Ltd (ISL).
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Essar has said that last year it wanted to list Vodafone Essar by offering its shares
through an initial public offer but Vodafone "ensured that the IPO did not go through and
no market value could be established".
Essar group also accused the British telecoms giant of trying to force it out of their joint
venture.
Shares in ISL, which is Essar group's financial arm, have risen more than tenfold in the
past 12 months.
Vodafone had objected to the merger between the two Essar group firms on January 18,
saying ISL's value may be inaccurately used to calculate the value of its telecom joint
venture Vodafone Essar.
Vodafone continues to believe that material information has not been provided to the
market regarding the merger scheme and it has raised objections with the Madras high
court, the Bombay Stock Exchange and stock exchange regulator SEBI, it said in a
statement.
Vodafone paid $11.1 billion in 2007 for a 67% stake in the firm.
The deal gave Essar the option to sell its entire 33% stake for $5 billion by May 2011, or
part of it at a market-determined price.
Vodafone has an agreement with Essar that gives it first option to buy out the latter's
stake if some or all of the holding is put up for sale.
The decision to exercise either put option on or before May 8, 2011, is entirely the choice
of Essar, Vodafone said in a statement.
Shares of India Securities closed at Rs63.35 on Friday, down 3.58% in a weak Mumbai
market.
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INDIAN JOINT VENTURE TARGETS 500 MW IN RENEWABLES
The Asian Development Bank (ADB) has signed a joint venture deal to develop and
operate 500 MW of renewable energy projects in India in the next three years.
ADB will invest $40 million to take a 25% stake in the company, along with India's
NTPC Ltd (50%) and Japan's Kyushu Electric Power Company (25%). The bank aims to
invest $2 billion a year in renewable-energy and energy-efficiency projects in Asia and
the Pacific.
The new joint venture company will help India achieve its goal of reducing the country's
dependence on fossil fuels, will cut greenhouse gas emissions and improve its energy
security.
“We hope this company will also provide an example to other foreign investors looking
at India’s renewable energy sector.”
India’s electricity supply fails to meet demand, triggering regular blackouts, and is
largely generated from increasingly uncertain domestic sources of coal or ever-more-
expensive imported coal.
A National Action Plan on Climate Change targets 15% of India’s power coming from
renewable sources by 2020 – a rise from a current figure of 10%. About 65% comes from
mostly coal-fired thermal power plants. Hydropower and nuclear power make up the
remaining 25% of generation.
“India now has the capacity to generate just over 11,000 megawatts of wind power but,
with the right investment, that could increase to almost 48,000 megawatts,” said Don
Purka, Senior Investment Specialist with ADB’s PSOD.
“At the same time, small hydropower has the potential to generate about 15,000
megawatts of power and, what’s more, is often the best way of providing electricity to
low-income households in remote areas.”
NTPC is India’s largest power generating company, with a 33% market share. While
majority-owned by the government, it operates on a commercial basis as an independent
32
company. NTPC aims to raise its current generating capacity of 32,694 MW to 75,000
MW by 2017.
Kyushu Electric Power is an integrated private sector generation, transmission and
distribution company. The company owns and operates about 20,024 megawatts of power
generation capacity including hydroelectric, wind, solar and geothermal projects on
Japan’s southwestern Kyushu Island.
ADB, based in Manila, is dedicated to reducing poverty in Asia and the Pacific through
inclusive economic growth, environmentally sustainable growth, and regional integration.
Established in 1966, it is owned by 67 members – 48 from the region. In 2009, it
approved a total of $16.1 billion in financing operations through loans, grants,
guarantees, a trade finance facilitation programme, equity investments, and technical
assistance projects. ADB also mobilised cofinancing amounting to $3.2 billion.
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5. REASONS
The main reasons for a JV has always been an entry strategy. JV provides a lower risk
option of entering into a new country. For Fiat, Pepsi, Ford, Xerox, Suzuki, etc., the JV is
an ideal way to enter Indian markets and establish itself as a leader ahead of other
competition. The JV also provides an opportunity for both the partners to leverage their
core strengths and increase the profits.
For example, Modi-Xerox venture gave Xerox an early lead in the photocopier market
and help secure a strong brand recognition. For the Modi group, this turned out to be a
very profitable venture. JV also provides a learning opportunity for both the partners. A
smart partner will learn a lot about other partner’s capability. For example, Xerox learnt
about distribution channels and copier usage model from the JV. TVS learnt a lot about
making motorbikes from Suzuki.
Other reasons to form a JV in an Indian context are:
Technology: When partners have mutually rights over exclusive technology, then JV
forms an option to exploit the opportunity by combining these technologies.
Alternatively, when a partner has identified a profitable market opportunity - but does not
have the necessary technology, then a JV is an option to go. However both parties need to
have a good understanding to protect each others IP.
Lower Risk of Geographic Expansion: A JV with a local partner is an ideal way to
minimize risks of cross-border expansions. For foreign firms a JV with a local partner
lowers risks via: ability to hire the best talent, knowledge of local markets, connections
with local government, pre-existing distribution networks etc.
Government Regulations: In most emerging markets government rules and regulations
prevent foreign players from establishing a wholly owned subsidiaries. For example,
Indian government laws prevent foreign retailers, insurance companies from entering
India directly. The current regulations force these companies to form JV with local
partners
34
Access to Capital: Often times companies in emerging economies lack capital to expand.
A JV or an strategic investment will infuse capital to the local operations and make it
more profitable. In an emerging economy - the local partner provides the distribution
network, human capital and government links as its investment in the JV, while the
foreign partner provides the capital and technology.
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6. BENEFITS AND FUTURE OF JOINT VENTURES
BENEFITS OF JOINT VENTURES
Among the most significant benefits derived from joint ventures is that partners save
money and reduce their risks through capital and resource sharing. Joint ventures give
smaller companies the chance to work with larger ones to develop, manufacture, and
market new products. They also give companies of all sizes the opportunity to increase
sales, gain access to wider markets, and enhance technological capabilities through
research and development (R&D) underwritten by more than one party. In fact, funding
for R&D today is often provided by government agencies in a myriad of countries
operating under all types of economies, ranging from capitalist to socialist and hybrid.
This is particularly true in the United States.
Until recently, U.S. companies were reluctant to engage in research and development
partnerships, and government agencies tried not to become involved in business
development. However, with the emergence of countries that feature technologically
advanced industries (such as electronics or computer microchips) supported extensively
by government funding, American companies have become more willing to participate in
joint ventures. Likewise, the U.S. government, along with state governments, has become
more generous with its financial support.
Government's increased involvement in the private business environment has created
more opportunities for companies to engage in domestic and international joint ventures,
although they are still legally limited in what they can do and where they can operate.
Nonetheless, more and more companies are involving themselves in joint ventures, and
the trend is to increase their participation, since the advantages outweigh the
disadvantages.
THE FUTURE OF JOINT VENTURES
It is almost certain that the number of joint ventures will continue to increase in the near
future. More and more companies are adopting the joint venture approach as a part of
36
their growth strategies, particularly in the international arena. Foreign companies can
benefit mutually by combining their technological and monetary resources and taking
advantage of respective market conditions. Thus, international joint ventures are
becoming the norm rather than the exception—and in more industries than ever before.
Joint ventures may grow in importance so much in the next few years that many
companies could lose their national identities. There could be a growth in the activities of
multinational corporations to the point where joint ventures will be virtually
unrecognizable. In fact, some companies, especially those in capital-intensive industries,
have already lost sight of the fact that they engage constantly in joint ventures because
they have become so commonplace.
Finally, the wave of privatization, on a global scale, of state-owned industries and
enterprises promised an added catapult for joint venture formations. The estimated worth
of world-wide state-owned industry sales in 1995 reached $65 billion. This trend will
make investment and inroads by companies into previously closed, and still relatively
unfamiliar and structurally adverse, countries such as China and the former eastern bloc
nations increasingly attractive.
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CONCLUSION
All JV’s have a definite life span. Oftentimes the end objectives and exit strategy will be
negotiated during the formation of the JV itself. Despite the fact that everyone knows that
a JV has a definite life span, most JV falls apart earlier than expected.
The main reason why a JV falls apart is changes in partner’s strategy. Often either one of
the partner changes their strategy which makes this JV redundant. For example Ford-
Mahindra JV. Ford wanted to expand the operations but Mahindra wanted to focus more
on SUV segment and did not want to invest for the expansion. Thus forcing Ford to go
alone.
Often times the conditions which made a JV necessary change - like government
regulations, access to technology or capital or the partner has gained sufficient
confidence to go alone: All this causes the JV to fall apart. For example TVS-Suzuki JV
fell apart when TVs learnt how to design motorbikes on its own. TVS designed "Victor"
on its own and it was a success. This gave TVS the confidence to go alone.
Another popular reason why a JV falls apart is when the JV is successful. The JV
becomes a cash cow and both the parties now want greater control over it. This often
results in a nasty fight for control - and in the process the JV falls apart. Alternatively,
when a JV is not doing well, the partners start blaming each other and want to take over
the control to prevent further deterioration.
Joint Ventures are becoming a popular means to enter Indian markets for global giants.
However, the risks of cross-border expansion are slightly lowered, but they still remain.
To have a successful JV, both partners should have a good understanding of each other’s
cultures, establish a good work collaboration and work towards a common objective. The
risks of cultural integration still exist - often times management from both the sides often
ignore the cultural integration issue assuming that they can take care of it - but cultural
integration often falls between the cracks - and the JV ultimately fails.
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BIBLIOGRAPHY
BOOKS AND JOURNALS:
C P Chandrasekhar, New strains on the balance of payments, People’s
Democracy, (Weekly Organ of the Communist Party of India (Marxist), Vol.
XXXII, No. 48, December 07, 2008
Shah, Ajay and Ila Patnaik (2007). “India’s experience with capital flows: The
elusive quest for a sustainable current account deficit”. In Sebastian Edwards,
editor, Capital controls and capital flows in emerging economies: Policies,
practices and consequences, chapter 13, pages 609–643. The University of
Chicago Press, 2007
Virmani, Arvind (2006), “The Dynamics of Competition: Phasing of Domestic
and External Liberalisation in India,” Working Paper No. 4/2006-PC, Planning
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INTERNET SOURCES:
http://en.wikipedia.org/wiki/Balance_of_payments
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crisis-12622-3-1.html
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