Johnson jarratt brand_project

Infinite Senses

Monday, November 15, 2010

The name for the company, Infinite Senses was chosen

for the products it will create that stimulate the

human Senses.

The name was decided after the product Seeing Sounds (SeeSo...) was created. The name states

that there are infinite possibilities to stimulate the senses.

The Company name is Descriptive because the meaning of the

name connect directly with the

product and services of the

company


Company Logo

The Logo is laid out in a horizontal direction.

The Colors for the Logo are orange and blue

Orange is used in the logo to show that the company is creative in its product and services.

Blue is used in the logo because the Seeing Sounds product is the first of its kind and Infinite Senses will be the leaders in this new field its planning to create.

The logo catches the eye ofthe consumer with its calm and

creative design. The logo will be effective because

it will peak people curiosity.They will want to know what makes it the

company that is and what does it have to dowith the senses.

This wordmark Logo paints a picture of what the company

stands for, appealing to the senses and then

pushing it farther.

those that see the logowill feel inspired by the design and want to know

more about it.


A possible main competitor for Infinite Senses would be KORG.

Korg produces music equipment and they do it

very well. The wordmark Logo for Korg is done in ahorizontal rectangular fashion

like Infinite Senses.The color scheme is black white

showing its buyers that they are sophisticated and Luxurious.

Their tagline is masters of music.

Here they are stating that they are the very best

with musical equipment.

Many consumers who know nothing about musicalequipment will see this company as the best

and will gravitate towards it.


The infinity Ward Logo is basic but it can be used as a word mark or picture mark

logo.

Logo Spirit


CORPORATE CULTURE

In8inite Senses believe that the senses have no limit and connect your imagination to them.

Expand the peoples ability toe see feel hear touch and taste world and beyond.

Creating products that will open up peoples imaginations to new and inventive ways that

digitally stimulate their senses.

A main example that will develop the companies culture base is the first product it will release. Seeing Sounds will thrust the people into a world

that will combine the senses and beyond.


Mission Statement

To enlighten people, so they will know that not only is the imagination limitless but so are the senses in connecting to themselves and each other in the digital 8ield with the innovative and creative products we produce.

The mission statement will be communicated through word of mouth, Bulletin boards, commercials, and on the website. This statement will be

directed to the customers and the employees.

Infinite Senses’ statement, unlike the competitions does not focus on great sales. Wewont to open the worlds eyes

and then hurl them into the future.


Tagline

The Company that IS...

The tagline plays more on the person’s imagination..

The customer wants to know what is and are more intrigued in finding out.

.

This is a superlative tagline that distinguishes us from other companies because it states that we are and we leave the rest to the imagination.

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Johnson jarratt brand_project

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