Johnny Michael
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Transcript of Johnny Michael
MilkyWay Midnight | Don’t be afraid of the dark Because some people think dark chocolate is weird and they’re afraid to try it.
A website only viewable in the dark. milkymidnightinthedark.com uses your camera to sense whether or not your lights are off.
Viewers experience three short interactions. Each at first seem frightening but turn out to be pleasantly silly endings. First up, a ghostly girl who likes to dance in the dark.
Second, a witch who’s full of delectable recipes.
And lastly, a werewolf that just wants his belly rubbed.
Lovers of the original MilkyWay bar would be made aware of the campaign through the inside of the wrapper.
To build awareness in the outdoors we’d encourage daily commuters to take a ride on the dark el car and discover fascinating facts about dark chocolate.
Little Caesar’s | Cheap PizzaWe all have cheap friends. Despite that attribute we still love them for all that they’re worth.
Exhibit A: In the laundromat.
The executions in this campaign are for good reason placed in appropriately cheap environments and the coupons have no shortage of stinginess.
An idea for a website that lets art directors and copywriters search and meet their one true creative companion.
Johnny Michael’s Resume | Copywriter
Portfolio: cargocollective.com/johnnymichael
Places I’ve Worked.
Copywriter Intern
Avenue Marketing & Communication
September 2011 – December 2011 (4 months) Chicago, IL
Did a lot of good work and learned a lot of good things. Overall, a great experience with a
whole lot of great people. So yeah, lots of good things and lots of great things happened.
Copywriter Intern
Driven
September 2009 – December 2009 (4 months) Ferndale, MI
A young and growing creative boutique where I was working alongside and learning from some of
the brightest people in advertising. I felt like I learned a thousand new things each day.
Places I’ve Learned.
Chicago Portfolio School
Copywriting
2011 – 2012
Oakland University
Bachelor, Journalism
2005 – 2010
Call me. 586-524-7088 | Mail me. johnnymichael87@gmail