John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR...

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John Wright - CEO Greg Kofford - Founding Shareholder Andrew Sparke - Director

Transcript of John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR...

Page 1: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

John Wright - CEO

Greg Kofford - Founding Shareholder

Andrew Sparke - Director

Page 2: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

What is Disruptive Technology?

Page 3: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

For example, how many of you had a Blackberry?

Page 4: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Smartphone disruptive technology

Page 5: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

I believe VR/AR technology is one of the most disruptive technologies ever made.

You will too, when you experience it

today, for the first time…

What is VR and AR ?

Page 6: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Virtual Reality (VR) is using technology to immerse you into a computer generated

world that you can then interact with.

Page 7: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Augmented Reality (AR) is where you can see the

world around you and also see computer generated

content.

Page 8: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Mixed Reality (MR) combines the real world around you, with a computer generated world but then adds real objects to interact with.

Page 9: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

I believe Virtual Reality without touch is only 3D viewing.

Page 10: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

To “understand” the potential of VR/AR you

must experience it!

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STRATA is in the business of making 3D software, content

and VR/AR experiences.

Page 12: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

STRATA 3D software has been used by

millions of customers since it started in 1988

MYST – customer highlight

Release Date – 1993

Number of frames rendered

(areas to explore) – 2500

CD Games sold – 6 million

Page 13: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

John Wright – Past, Present and Future 1975 - Foundation in Art at BYU

1984 - Mechanical Engineering Degree – BYU – Utah

2016 - Joined Strata team

Innovation – First to sell 3D software – movie.byu in 1984. First to digitize vehicles. First to do stop motion animation using computer screens.

1988 founder of first company (Viewpoint) to create 3D library of models, motion capture, sound, textures, avatars, military vehicles, earth, landmarks, 3D skeleton, anatomy, etc.

Early partners included Motorola, Intel, Kleiner Perkins, Hummer Winblad, Sumotomo Bank and Goldman Sachs. Sold to Computer Associates in 1998.

Disruption– Viewpoint’s models are now used in 1000’s of movies (Independence Day, Antz, Total Recall, etc.), video games and websites.

Sold in 1998 to Computer Associates

Page 14: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

VR/AR

will disrupt every

type of business

Page 15: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

VR/AR Market Estimates (2025)

Hardware $45 B

Software $35 B

Videogames $11 B

Live Events $4.1 B

Video Entertainment $3.2 B

Retail $1.6 B

Real Estate $2.6 B

Education $0.7 B

Healthcare $5.1 B

Military $1.4 B

Engineering $4.7 B

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$150 Billion US by 2022

$182 Billion US by 2025

$1 Trillion US by 2035

VR/AR Market Size

Predictions

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VR/AR – Why Now?

• 3D

• AR

• CPU

• DOF

• DNS

• FIVR

• FOV

• FPS

• GPS

VR/AR is a combination of decades of “innovation acronyms”:

• GPU

• HDMI

• HMD

• HPU

• HTML

• IMU

• IoT

• IP

• IPD

• IR

• LoS

• mDP

• OHMD

• PNG

• PPI

• PSVR

• RGB

• RJ45

• S3/AWS

• SSD

• SVG

• USB

• VR

• VRMMO

• WiFi

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• 3D = display, models, motion • AR = augmented reality • CPU = central processing unit • DOF = degrees of freedom • DNS = Domain name server • FIVR - full immersion virtual reality • FOV = field of view • FPS = frames per second • GPS = Global Positioning System • GPU = graphics processing unit • HDMI = HiDef Multi-media Interface • HMD = head-mounted display • HPU = holographic processing unit • HTML = Hypertext Markup Language • IMU = inertial measuring unit • IoT = internet of things • IP = internet protocol • IPD = interpupillary distance

• IR = infrared • LoS = line of sight • mDP = mini display port • OHMD = optical head-mounted display • PNG = Portable Network Graphics • PPI = pixels per inch • PSVR = PlayStation VR • RGB = red, green, blue • RJ45 = standard internet plug • S3/AWS = Amazon Cloud Server • SSD = Solid State Drive • SVG = Scalable Vector Graphics • USB = Universal Serial Bus • VR = virtual reality • VRMMO(RPG) = virtual reality massive

multiplayer online (role-playing game) • WiFi = Wireless Network Technology

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ALL of these technologies

needed to be developed

“before” VR/AR.

Page 20: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

1984 1988 1985 2001 1996 2004 2000 2010 2007 2016

APPLE

Macintosh

AMIGA

Silicon

Graphics

(SGI)

Technology Timeline - game changers for B2B (Business Graphics)

Windows

Internet

Text

Cell Phone

SSD

Sata

Flash

iPOD

SOCIAL

iPhone

iPad

VR/AR

Page 21: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

It is rare to be in a position on the “ground floor” of an opportunity as disruptive as VR/AR

Page 22: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

We believe that VR Training will redefine how training is currently done

in every industry.

Page 23: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Strata “first” to show demo of VR training: • Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR demos

• VRX Expo – San Francisco, CA – 1000 attendees, over 50 VR demos

• NRF Big Show – New York, NY – 30,000 attendees, over 300 VR demos

Page 24: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Projects we are engaged early with:

•Fortune 500 company – build a Virtual $400,000 machine for demonstration at a tradeshow

•Worldwide coffee company – VR training for their managers.

•US auto company – Virtual showroom

•Global consumer skin care product company – AR tour of facilities and AR smart phone product demo.

•Consumer electronics chain store – Sales, Support and management destination VR training.

•Clothing Manufacture – virtual product demonstration

•Retail store – virtual avatar tracking system

Page 25: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Where is VR headed?

As Hardware prices go down, software and content use increases to a point where everyone has access to VR/AR.

Page 26: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR
Page 27: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

You must “experience” VR to believe in VR…

• Think of things you experienced for the 1st time since 1980:

COPY

email iPod

Android

iPad iPhone

GPS

Google Search

PC/Mac

Print

FAX Apple TV

DVD

Tesla

NetFlix

Drone

Flash Drive

Mouse

Touchpad Apple Watch

Page 28: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR

Everyone needs to experience VR (with touch) for the first time

When you finish the VR demo, you are the

“expert” and can teach the next person!

Page 30: John Wright - CEO Greg Kofford - Founding Shareholder ... · Strata “first” to show demo of VR training: •Shop.org Summit – Dallas, Texas – 3,000 attendees, over 100 VR