1. Can B2B ever be social?John WilliamsOctober 2015

2. 38 years13 years4 years3 years1 year6 monthsMedia Uptake50mUsers 3. What does it do? 4. Creates Global News 5. Times Have Changed 6. 6What is Social Media? 7. 7But for the Sake of TodayHow can it work for professional services?Both B2C and B2B Audiences..In terms of sales / reputation / stock prices?Can we measure this success? 8. 8Me 9. 9Property & Social Media 10. 10What is working? 11. 11What is working for Resi? 12. 12What is working? 13. What is working? 14. What is working? 15. 15What does B2B Need to do Better?Engagement Listening Storytelling 16. 16EngagementHow to make Volvo Engaging! 17. 17StorytellingKeep it Simple BUT Compelling 18. 18Storytelling 19. 19Storytelling 20. 20StorytellingCelebrity Budget Fashion 21. 21B2B at its bestStory Telling + Engagement 22. 22KF Central London 2020 23. 23ListeningKnow your Audience 24. 24Listening Customer Relations 25. 25Listening Customer Relations 26. 26Listening Customer Relations 27. 27Socialising financial results1 Plan your content2 Timing matters3 The CEO message4 Provide links5 Use a #hashtag6 Cross-pollinate7 Live from the analyst8 Be creative9 Beyond broadcast.10 Evaluate and plan 28. 28/Corporate Narrative 29. 29/Show Dont Tell 30. 30/Blog about what matters to you 31. 31How can we use each Platform?ContentImagesVideoLinksVinesApproachReplyQuestionPromptCompetitionAudienceGlobalDiverseLoyalCall to ActionPromote! 32. 32How can we use each Platform?TOREMEMBERUse AnalyticsPost FrequentlyAcross Time ZonesTest ContentEngage! 33. 33How can we use each Platform?ContentResearchLinksKnowledgePromptApproachCall to ActionExclusivePromote!High engagementAudienceSector specificGroupsCompaniesCollaboration 34. 34How can we use each Platform?REMEMBER TOUse GroupsCreate a NetworkOngoing ContentShare 35. 35How can we use each Platform?ApproachAmplifyAskActionAudienceIndividualTribalPromotionalContentLinksImagesVideoDialogue 36. 36How can we use each Platform?Make conversationFind your voiceTime your postsUse contentCheck your audienceREMEMBERTO 37. 37How can we use each Platform? 38. And then there is.. 39. 39Measurement 40. MeasurementTools? Goals? Learning 41. The End