John Wiley & Sons, Inc. © 2004

Welcome toWelcome toSpecial Events:Special Events:

Event Leadership Event Leadership for a for a

New WorldNew World

Chapter 1Chapter 1byby

Dr. Joe Goldblatt, CSEPDr. Joe Goldblatt, CSEP

Welcome toWelcome toSpecial Events:Special Events:

Event Leadership Event Leadership for a for a

New WorldNew World

Chapter 1Chapter 1byby

Dr. Joe Goldblatt, CSEPDr. Joe Goldblatt, CSEP

John Wiley & Sons, Inc.John Wiley & Sons, Inc. Special Events, Third EditionSpecial Events, Third Edition

John Wiley & Sons, Inc. © 2004

Welcome Around the World

Dumela (Sotho, Xhosa)Welkom Suid Afrikaans! (Afrikaans)

Kwaribu (Swahili)Yindii don rap (Thai)Benvenuto (Italian)

Bienvenidos (Spanish)Bien venue (French)

Dobro pozholovat (Russian)Fun ying (Cantonese Chinese)

G’day (Australian)Kali meta (Greek)

Sabah al kher (Arabic)Shalom (Hebrew)

Urseo o se yo (Korean)Wilkomen (German)

Whas Up? (American slang)Yo! (Philadelphia slang)

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AGENDA

Welcome and introductionsIce breaker exercise, opening activityMini lecture “Welcome to Special

Events: Event Leadership for a New World”

DiscussionConcluding ActivityAssignmentAdjournment

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From Special Events to Event ManagementFrom Special Events to Event Management• Defining special

events at Disneyland (1954)

• Anthropo- logical beginnings

(Turner)• The Emergence of

Event Leadership

• Defining special events at Disneyland (1954)

• Anthropo- logical beginnings

(Turner)• The Emergence of

Event Leadership

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Growth OpportunitiesGrowth Opportunities

• Retail• Leisure• Public Relations• Health care• Aging• Security, Safety, Risk Management• Volunteer recruitment and

coordination

• Retail• Leisure• Public Relations• Health care• Aging• Security, Safety, Risk Management• Volunteer recruitment and

coordination

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The Event Management ProfessionThe Event Management Profession

From: • Celebration• Education• Marketing• ReunionTo:Strategic planning and managementContinuous professional development

From: • Celebration• Education• Marketing• ReunionTo:Strategic planning and managementContinuous professional development

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Paradigms in Event Leadership• From creators to technicians• From technicians to communicators• From communicators to accountants• From accountants to risk managers• From risk managers to Event Leaders• From Event Leaders to Event

Educators• We are Masters of Change• We are Masters of Re-invention

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Event Management SubfieldsEvent Management Subfields•Civic•Expositions•Fairs, festivals•Hallmark events•Hospitality•Reunion•Meetings and Conferences•Retail events•Social life-cycle events•Sports events•Tourism

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Event ManagementProfessional ModelEvent ManagementProfessional Model

The ProfessionEvent ManagementThe Professional Title

Event ManagerThe Emerging Field

Event LeaderSubfield Specialization

(Civic, conventions, expositions, etc.)Stakeholders

The ProfessionEvent ManagementThe Professional Title

Event ManagerThe Emerging Field

Event LeaderSubfield Specialization

(Civic, conventions, expositions, etc.)Stakeholders

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Driving the Future: Experiences, Transformations & Community

Agricultural

Industrial

ServiceExperience

Transformation

New: CommunityPine & Gilmore, 2000

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Change, The Only Constant in Event Management• Demographic• Psychographic• Career

Opportunities• Gender

Opportunities• Educational

Opportunities

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Event Leadership versus Event Management Descriptors

Twentieth Century Event Management

• Celebration• Education• Marketing• Reunion

Twenty-first CenturyEvent Leadership

• Integrated communications• Provide strategic planning• Cultivate business development• Control financial operations• Standardize operations systems

& procedures• Facilitate human resources• Create the event• Orchestrate the event(s)• Drive business results• Pursue professional development

2002 DACUM, Johnson & Wales University

2004 Microsoft™ Events Division2004 PCMA Draft Body of Knowledge

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Developing Your Career by Mastering• Yourself• Time Management• Finance• Technology• Human Resource Skills“There is substitute for performance.”

Harold Gineen, former chairman of ITT

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The Challenges & Opportunities AheadThe Challenges & Opportunities Ahead

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Business Development

• Audit• Survey• Call and visit• Share• Review

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Resource Development• Identify your current markets.• Establish a database to collect

information.• Regularly review new products.• Match the needs, wants, desires and

expectation of your customers to every business development decision.

• Regularly audit internal procedures.

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Life Long Learning: A User’s GuideLife Long Learning: A User’s Guide

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Professional Development Strategies• Budget time and finances to support

continuing education.• Require and encourage employee

participation in education.• Establishg a CSEP study group.• Set aside time each week for

professional study and reading.• Attend industry conferences and

events.

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Application Activity

Create a one, two, three, five, and ten year list of career goals and strategies.

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Assignment

• Reader chapter Two

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Adjournment

Good Luck!