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Multimodality John Sutter
“Everything is legible”
(Henri Lefebre)
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Aims
• Highlight the multimodal nature of communication
and the cultural shift towards visual and mixed
modes of communication
• Explore embodied and social aspects of meaning-
making (as opposed to cognitive transmission
models)
• Explore how meaning can be conveyed in non-
linguistic modes of communication
• Provide examples of some non-linguistic ‘grammars’
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Paulo Freire talks about ‘reading the world’, and
modern theorists have suggested that the idea of
‘text’ should be extended beyond the written word
to include, for instance, movies, artworks,
gestures, etc.
5
Freire, P. (1970) “The
pedagogy of the
oppressed” Penguin
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“loud shirt" "bitter wind" "prickly laugh"
………and language itself is a multimodal system
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…a cultural shift from the ‘linguistic’ to the visual….
(Kress 2010 Multimodality: A social semiotic approach to contemporary communication Routledge)
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Other modes, e.g. music, the body and its movements, increasingly pushing to the centre of public communication……
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“human semiosis rests, first and foremost, on the facts of biology and physiology” Gunther Kress, in Cope and Kalantzis 2000 Multiliteracies: Literacy learning and the design of social futures Routledge
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Which shape is Bouba?
Which shape is Kiki?
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http://wik.ed.uiuc.edu/index.php/Multiliteracies_Group_3_SU_09
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from "Reading Images: the grammar of visual design" Kress,
G and Van Leeuwen, T 1996 Routledge
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New Ideal
Given
Ideal
New Real
Given
Real
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http://uca.onlineculture.co.uk/sketchbooks/
Artist’s sketchbooks as multimodal communications
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Gainsbourg Movie Trailer