John Mucci

a profile

2009

In a nutshell

• I am an award-winning MarComm professional with 25 years experience producing interactive new media and web-based communi-cations.

with Publicis Modem

• A recent engagement for Heineken’s “Share the Good” campaign, managed project with deliverables in rich media placement, Flash landing pages, mobile input, out-bound HTML, social networking and Web 2.0 sites (MySpace, Heavy, ScanScout) sweepstakes, all in two languages. Team of 18.

• www.sharethegood.com

with Publicis Modem

• Also for Heineken, their “Red Star Soul” annual celebration of soul music with ten concerts in venues around the country. Website updates with rich media, social networking sites, Flash banners, sweepstakes and outbound HTML.

• Heinekenredstarsoul.com

with LCI Communications

• For Raritan Computers, marketing blitz with outbound HTML, animated landing pages, direct mail for each product. Wrote and project- managed team of seven.

• www.raritan.com

with Design Trust

• Hybrid CD-ROM for Citibank Small Business. Wrote and project- managed team of four.

• ConAgra Foods, database driven web presence, home to more than 200 separate brands. Project-managed team of 8. www.conagra.com

with ACG Communications

• Web presence for Searle-Pfizer’s Celebrex. Outbound email and cards with Flash landing page and video segments. Managed team of five.

• Initial animation

with AmeriCares

• Managed all web-based communi-cations. Outbound HTML, landing pages, graphics and photos, RSS feeds, database management for 5 websites.

• www.americares.org

for MasterCard International

• Wrote / produced “MasterCard Payroll Card: A Better Way to Get Your Pay” for English and Hispanic audiences, using the same bilingual cast

• Both on YouTube

with Caribiner International

• Rollout of new branding for Pricewaterhouse-Coopers using synchronous “Digital Storytelling” with brand manager and partners. Wrote and produced with team of 10.

• Live rollout of Xerox innovation at COMDEX with John O’Hurley. Produced stage and video segments with animations.

with The Interactive Channel

• Developed “Local Source” for interactive TV with Insight Communications. Local news, weather, sports for 17 markets. Managed team of 12.

• Developed relationship with local newspapers for daily updates of news in HTML format through television

The Upshot

• Producer/PM, managing up to 50 people in five studio locations

• Literate, tech-savvy, over 20 industry awards for writing / producing

• Media agnostic, creative engagement

• Vertical markets: pharma, nonprofit, IT, beverages

www.jmucci.com