John LegnardBrewmasterBMBC at the Sandlot

Blue Moon Brewing Co at the SandlotJohn Legnard

Technical MeetingMBAA-Rocky Mountain District

Wednesday, February 8th, 2012

Brewing At A Baseball Stadium Brewery

Introduction - Welcome to Sandlot! Introduction - Welcome to Sandlot! Safety Moment- Required by Corporate-Safety Moment- Required by Corporate-

Bill HasseBill Hasse - Taught Charlie how to homebrew in 1974. Spent time in - Taught Charlie how to homebrew in 1974. Spent time in a communist prison during the Cold Wara communist prison during the Cold War

Addison Horine - the intern that wouldn’t go away Addison Horine - the intern that wouldn’t go away

and Sandlot barrel riding champion. and Sandlot barrel riding champion.

Tom HailTom Hail – AKA the Janitor – – AKA the Janitor –

Man of many faces and once called a Master of entertaining analogiesMan of many faces and once called a Master of entertaining analogies

John Legnard-John Legnard-

HistoryHistory

1994 The idea- 1994 The idea- 1995 First Brewery in Ballpark 1995 First Brewery in Ballpark 1996-2001 The lean years.1996-2001 The lean years. 2001-2005 Thinking outside the box.2001-2005 Thinking outside the box. 2006 -2007 Everybody wants a piece 2006 -2007 Everybody wants a piece

of the Sandlot renamed.of the Sandlot renamed. 2008-Now busy busy busy 2008-Now busy busy busy

Site specific brewing challengesSite specific brewing challenges Baseball and Beer go well together unless…..you are Baseball and Beer go well together unless…..you are

trying to brew inside a Major League Stadium.trying to brew inside a Major League Stadium. Built in fans and consumers but only 81 days a year.Built in fans and consumers but only 81 days a year. Access issues- Trucking/Deliveries Brewing Schedule Access issues- Trucking/Deliveries Brewing Schedule

is out of sync of games.is out of sync of games. Malt and keg load in and outMalt and keg load in and out Spent grain storage and removalSpent grain storage and removal Somewhat limited acceptable range of beer to fansSomewhat limited acceptable range of beer to fans Special security issues on game days limited accessSpecial security issues on game days limited access Special security issues with VIPs.Special security issues with VIPs. Special Alcohol Policy RestrictionsSpecial Alcohol Policy Restrictions

Working for a BIG breweryWorking for a BIG brewery In the beginning-Coors R&D moved to…In the beginning-Coors R&D moved to… New Products - UniBevNew Products - UniBev On Premise Sales & MarketingOn Premise Sales & Marketing Marketing - Blue MoonMarketing - Blue Moon Brewing and Research MillerCoorsBrewing and Research MillerCoors 17 bosses in 17 years17 bosses in 17 years

The good the bad and ugly…The good the bad and ugly… Recently - More emphasis on the beer not. Sales and Marketing getting Recently - More emphasis on the beer not. Sales and Marketing getting

more beer knowledge and exposure. T&B training. They get it! more beer knowledge and exposure. T&B training. They get it! Idea people change- They get paid on # of ideas including bad ones – Idea people change- They get paid on # of ideas including bad ones –

Peanut Butter AlePeanut Butter Ale High turnover rate in Marketing. Always training new peopleHigh turnover rate in Marketing. Always training new people We are not highly technical - Recipe translation - Minutes or water? We are not highly technical - Recipe translation - Minutes or water? Corporate BS can bog us down….Corporate BS can bog us down…. IT HR issues remote siteIT HR issues remote site Required Safety Training. Don’t’ hand coworkers pointy side first! Required Safety Training. Don’t’ hand coworkers pointy side first! Lots of Meetings, Conference Calls.Lots of Meetings, Conference Calls. START process 364 day timeline for a new beer.START process 364 day timeline for a new beer. How a beer comes to market 5 page check list.How a beer comes to market 5 page check list. Environment Health and Safety Audit 545 lines of check boxesEnvironment Health and Safety Audit 545 lines of check boxes TTB/ATF audits 3 in 17 years. TTB/ATF audits 3 in 17 years. Overall there are some very passion and extremely knowledge people in Overall there are some very passion and extremely knowledge people in

our company. If we need the resource or subject matter experts they are our company. If we need the resource or subject matter experts they are there.there.

ClosingClosing

In my 20 years in the brewing industry I In my 20 years in the brewing industry I have seen many breweries and people have seen many breweries and people come and go. I have always felt a bond come and go. I have always felt a bond and camaraderie with all the other and camaraderie with all the other brewers I have met from the smallest to brewers I have met from the smallest to the biggest breweries. We all have a the biggest breweries. We all have a common bond….beer and that keeps us all common bond….beer and that keeps us all going to work and truly enjoying what we going to work and truly enjoying what we do. do.

Cheers! Cheers!

Special ThanksSpecial Thanks

Finn for making us do this.Finn for making us do this. Dr. David Ryder and Manny Manuel Dr. David Ryder and Manny Manuel

of MillerCoors Brewing and Research of MillerCoors Brewing and Research for footing the bill.for footing the bill.

And…….last but no least…..special And…….last but no least…..special guest. guest.

The 20th Most Eligible Bachelor in Craft Beer 2012The 20th Most Eligible Bachelor in Craft Beer 2012Troy CaseyTroy Casey