John Huston Ppt Demo
Transcript of John Huston Ppt Demo
ExperienceSenior Marketing Associate at LOMAMarketing events and insurance coursework
Web (www.loma.org)E-marketing
Direct marketingPrint production
Writing and editingMarketing analysis
Minute Maid
Since 1946, Minute Maid branded products have refreshed consumers by offering quality juices and juice drinks in a variety of convenient forms and packages. The world leader in juice and juice products, Minute Maid was the Official Fruit Juice of the 1996 Olympics. In 1993, Minute Maid Juices were introduced in a handy, portable bottle for consumers on the go. These 100% juice and juice-drink blends are available in nine different varieties. Minute Maid soft drinks were introduced in 1985 and now offer 12 fruit flavors – more than any other national brand.
Market Research Data
324ABC
14ABC
54 9AB
30ABC
6156
64
49
73
712A
82
32ABC
13A
76
13
6
9
71
16ABC
29ABC
7 83A
3A
13AB
30ABC
54ABC
21A
18A
10
Brand Ad Trial Ever Repeat* FutureAwareness Awareness Ever Purchased Drunk Purchase Intent**
A B C D A B C A B C D A B C D A B CWave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III
3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeksOct 2000 3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks
UnaidedAided + Unaided
Aided
TS = Base too small to report*Ever purchased; Small base size **Aware of DASANI; Small base sizeA/B/C/D = Significantly higher at the 90% confidence level
Base: Wave I – A (317)Wave II – B (300)Wave III – C (312)Wave IV – D (301)
D A B C DWave IV Wave I Wave II Wave III Wave IV Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000
Key Performance Indicators – %
Total Sample – Ages 12-55
Market Research DataKey Performance Indicators by Age – %
ABC/DEF/GH/I = Significantly higher at the 90% confidence level*Ever purchased; Small base size**Aware of DASANI; Small base sizeTS = Base too small to report
Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave WaveI II III IV I II III IV I II III IV
(54) (58) (62) (58) (179) (140) (149) (164) (84) (102) (101) (79)
A B C D E F G H I J K L
Brand Awareness(Unaided and Aided) 11 22 27A 67ABC 10 19E 25E 48EFG 11 13 12 56IJK
Ad Awareness(Unaided and Aided) 4 7 2 40ABC - 2 5 27EFG - 2 2 29IJK
Trial(Ever Purchased) 7 9 21AB 38ABC 6 11E 14E 24EFG 7 4 5 32IJK
Ever Drunk 9 9 21AB 43ABC 6 12E 14E 26EFG 7 5 6 34IJK
Repeat* TS TS TS TS TS TS TS 67* TS TS TS TS
Future Purchase Intent** TS TS TS 69* TS 67* 54* 62* TS TS TS 50*
12-18 19-39 40-55
Pharmaceutical Supply Chain
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Supply chain consulting firms
PayorsPBMs, HMOs
and health plans
• Negotiations• Catalogs• Sales
Web portals, e.g., Neoforma
• Negotiations• Contracts• Tracking
Group purchasing
organizations
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Also…
• InDesign, PhotoShop, Illustrator• Adobe Premiere and After Effects• FrontPage, MS Access• Certified Expert in PowerPoint, MS Word, and Excel• MBA in Marketing• Corporate marketing communications experience• Great writing and proofreading skills• Co-owner of Duet Studios, Wedding and Event Video
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