Johan Mårtensson, OpenUp (Open Innovation in the Food Industry)
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OPENUP OPENS POSSIBILITIES 1
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Transcript of Johan Mårtensson, OpenUp (Open Innovation in the Food Industry)
OPENUP OPENS
POSSIBILITIES
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CAN WE CREATE A PLACE WHERE PEOPLE WITH INTEREST IN FOOD AND PACKAGING CAN MEET 24/7?
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CAN WE CREATEA PLACE WHERE YOU CAN NETWORK, SOLVE CHALLENGES AND BUILD ON IDEAS?
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CAN WE CREATEA PLACE FOR TALENT, THOUGHTS AND ENTREPRENEURSHIP?
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CAN WE CREATEAN ONLINE CLUSTER OF TALENTS WITH FOOD AND PACKAGING FOCUS?
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PUBLIC LOGIN
TODAY AVAILABILITY IS NOT DETERMINED
BY GEOGRAPHIC LOCATION!
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AVAILABILITY IS HOW EFFICIENT YOU CAN CONNECT DIFFERENT COMPETENCES.
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PACKAGING
STUDENTS
DESIGNERS
SMALL SCALE
PRODUCERS
FOOD
CONSUMERS
RESEARCHERS
INVENTORS / ENTREPENEURS
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2012 2013 2014 2015
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WHAT DOES OPENUP OFFER
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SHARE CHALLENGES
COLLECT IDEAS
INSPIRATION & DISCUSSION
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EVALUATE AND SELECT
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REALISE INNOVATION
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OPENUP USERS
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“Find ways of using IT to simplify meeting meal preferences for health care patients.” !”A unexpected effect was that it transpired there are connections between what I work with and a field such as nano science. Innovation builds on encounters between different fields of knowledge and for that to happen we need arenas such as OpenUp.”
OPENUP USERS
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“It was super easy and fun to be able to contribute with my idea on OpenUp, and the fact that it was so appreciated that I won the challenge was a wonderful bonus!”
OPENUP USERS
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- Research shows that a parallel development of food products and packaging creates more innovative, attractive and better solutions! !- The more ideas and competence that are involved, the greater probability of something really new and innovative!
”IDEAS THAT SPREAD WIN!” - SETH GODIN
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A CHANGING LANDSCAPE
A CHANGING LANDSCAPE1. Transparency
– Increased number of eyes and they can communicate easily with one another
2. Everyone can make themselves heard 3. Development resources can be found
globally 4. Who is in control? 5. Who can channel it?
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WHAT DOES THIS MEAN?- Listen - do not just talk (end of one way
communication)
- End of distinction - Supplier vs. Customer ......
- How shall we take advantage of the opportunity to interact with consumers, customers and suppliers and other resources ..... it is a paradigm shift
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ONLINE - OFFLINE
!– Connects two industries and over 400
companies –Neutral actors with aim to promote the
industries – Aim to improve the food packaging industry’s
innovation landscape
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• Why Livsmedelsakademin and Packbridge? – Connects two industries and over 350 companies – Neutral actors with aim to promote the industries – Aim to improve the food packaging industry’s
innovation landscape !
• Why an online platform? – Collects all actors within the food and packaging
industry on a digital arena – Facilitate communication – Open 24/7 and global
OPENUP 2014OpenUp is a meeting place and a tool that facilitates collaboration across borders
• The individual in focus!
Both ONLINE and OFFLINE
• Digital extension of Skåne Food Innovation Network and Packbridge
• Real encounters with people
Offer OpenUp allows you to take advantage of external expertise to achieve the unexpected inputs on your packaging and food related ideas and needs!
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