The Live Video Revolution:How the Multi-Family Market Can Build Relationships and Get More Business

with Live VideoJoel Comm@joelcomm

Online Since 1980

About Joel

About Joel

• Author of 13 Books• Creator of Yahoo! Games• #1 iPhone App Developer• Reality Show Producer• Social Influencer• Live Video Marketing Expert

Social Media Influencer• Twitter - 825,000 followers • Facebook - 55,000 followers• Instagram - 6400 followers• Google Plus - 33,000 followers• Snapchat - 8000 followers• LinkedIn - 22,000 connections• Periscope - 20,000 followers

The Next Big Thing…

▸1995 – Website▸1997 – Online Gaming▸1999 - Ecommerce▸2004 – Site Monetization▸2007 – Social Media▸2008 - iPhone Applications▸2009 - Mobile Marketing▸2017 ... ?

The Live Video RevolutionHas Arrived!

Today We Will…

• Explore Options for Live Video• Reveal the Formula for Success• Share Ideas for Real-Life Application

Going Live circa 2008

Mobile Use Bandwidth

Apps

Key Elements for Live Video

Mobile Adoption

Increased Bandwidth

Easy-to-Use Apps

The Perfect Storm2015

March 2015 - Periscope

• Owned by Twitter• Simple interface• Ideal for on-the-go and spontaneous broadcasts• Man-on-the-street or ask-me-anything feel• No production tools

Periscope

Plays in Twitter Stream

Periscopewill becomeTwitter Live

2015 - Facebook Live

Facebook Livehas arrived for…• Personal Pages• Business Pages• Groups• Events

Going live is easy…

Enter subjectand GO!

Why Facebook Live?

• Over 1.8 Billion People on Facebook• Instant Global Audience• Zuckerberg is ALL-IN on Live Video

• $2 Billion to Oculus for Virtual Reality• 360 Live Video Coming Soon

• Ongoing Development of New Tools

2016 - Instagram Live

Old School

New School!

Be Real & Authenticto Connect with

Friends, Customers and Propsects

Establishing Trust

• Like me• Know me• Trust me• Pay me

Zig Ziglar

People don’t care how much you know until they know how much you care

The Formula for Social Media

Real Content+ Engagement = Relationship

360 Live!

So Much Opportunity!

Storytelling is the Cornerstone of Live Video

• Educational / Informative• Inspirational / Motivational• Entertaining / Fun• Experiential

• Where you are• Who you are with• What you are doing

• Show an Empty Apartment• Showcase Furnished Apartment• Meet the Staff• Explore the Neighborhood• Show Building in Progress• Show New Features / Amenities• Tour the Fitness Center or Pool• Broadcast an Event• Conduct an Interview

Ideas for Live Video

• Walk Through Leasing Process• Offer Time-Sensitive Specials• Do Question & Answer• Run a Contest• Provide Packing & Moving Tips• Meet the Tenants• Motivate or Inspire• Be Spontaneous!

Ideas for Live Video

Are Your Gears Spinning?

Ideas for Live Video

Q & A

@joelcomm