Joel Cheesman
-
date post
20-Oct-2014 -
Category
Technology
-
view
548 -
download
3
description
Transcript of Joel Cheesman
![Page 1: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/1.jpg)
Mobile - RU In?
![Page 2: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/2.jpg)
Joel Cheesman• 15 years• Marketer• Blogger• SEO• Social Media• Mobile
@joelcheesman
![Page 4: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/4.jpg)
"You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app.
"At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.
"You’ve spent the day on the Internet — but not on the Web. And you are not alone."
@joelcheesman
![Page 5: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/5.jpg)
Today, we'll cover:
• Why go mobile?• How To's• Texting• Mobile Advertising• The Future• Q & A
@joelcheesman
![Page 6: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/6.jpg)
ConsumerBiz
@joelcheesman
![Page 7: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/7.jpg)
ConsumerBiz
Traditional Mktg.
@joelcheesman
![Page 8: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/8.jpg)
ConsumerBiz
Traditional Mktg.
Bulletin Boards
@joelcheesman
![Page 9: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/9.jpg)
ConsumerBiz
Traditional Mktg.
Bulletin Boards
Web
@joelcheesman
![Page 10: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/10.jpg)
ConsumerBiz
Traditional Mktg.
Bulletin Boards
Web
Social Media
@joelcheesman
![Page 11: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/11.jpg)
ConsumerBiz
Traditional Mktg.
Bulletin Boards
Web
Social Media
Mobile
@joelcheesman
![Page 12: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/12.jpg)
@joelcheesman
![Page 13: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/13.jpg)
@joelcheesman
![Page 14: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/14.jpg)
@joelcheesman
![Page 15: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/15.jpg)
@joelcheesman
![Page 16: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/16.jpg)
@joelcheesman
![Page 17: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/17.jpg)
@joelcheesman
![Page 18: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/18.jpg)
@joelcheesman
![Page 19: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/19.jpg)
Considerations:
@joelcheesman
![Page 20: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/20.jpg)
Considerations:• URL?
Dot-mobim.companyname.comCSSHTML5
@joelcheesman
![Page 21: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/21.jpg)
Considerations:• URL?• Jobs?
ScrapingXML Feed
@joelcheesman
![Page 22: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/22.jpg)
Considerations:• URL?• Jobs?• Design
Not just your website squeezed into a 2-inch screen!
@joelcheesman
![Page 23: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/23.jpg)
Considerations:• URL?• Jobs?• Design• Devices
It's not all about the iPhone.
@joelcheesman
![Page 24: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/24.jpg)
Considerations:• URL?• Jobs?• Design• Devices• Speed
@joelcheesman
![Page 25: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/25.jpg)
Considerations:• URL?• Jobs?• Design• Devices• Speed• To App or Not?
@joelcheesman
![Page 26: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/26.jpg)
Considerations:• URL?• Jobs?• Design• Devices• Speed• To App or Not?• Connect?
@joelcheesman
![Page 27: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/27.jpg)
@joelcheesman
![Page 28: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/28.jpg)
http://bit.ly/mobiemulator
@joelcheesman
![Page 29: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/29.jpg)
@joelcheesman
![Page 30: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/30.jpg)
Texting
4+ Billion 94%
14 seconds
@joelcheesman
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
![Page 31: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/31.jpg)
Texting'All The Kids are Doing It'
“'If you want to know what people like us will do tomorrow. you look at what teenagers are doing today. And the latest figures say that only 11% of teenagers email daily.' Email is the past. Texting, IM and Facebook are the future.”
- Facebook COO, Sheryl Sandberg
@joelcheesman
Cell phone owners between the ages of 18 and 24 exchange an average of 110 text messages per day.
![Page 32: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/32.jpg)
Texting“... And So Are The Adults”
“60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device... text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email.
- MediaPost: “Texting: It's Not Just For Children Anymore,” 1/11/10
@joelcheesman
![Page 33: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/33.jpg)
Texting
@joelcheesman
![Page 34: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/34.jpg)
Mobile Advertising
@joelcheesman
![Page 35: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/35.jpg)
Mobile Advertising
@joelcheesman
![Page 36: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/36.jpg)
The Future (is Now)
@joelcheesman
![Page 37: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/37.jpg)
@joelcheesman
![Page 40: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/40.jpg)
@joelcheesman
![Page 41: Joel Cheesman](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444e9d4b1af9f4b6c8b45d8/html5/thumbnails/41.jpg)
NFC
@joelcheesman